Everything has high and low levels，B&B is no exception。B&B，Originally originated from Taiwan and Japan，Mainly local people use the free space in their own residences，Integrate local culture、Natural landscape、Ecological environment resources and rural fishery and animal husbandry production activities，Operating as a family side business，Provide rural living 188bet sports betting for tourists。And spread to Europe and the United States，B&B has many other forms，Like a sofa sleeper、Tent room, etc.。

In recent years，B&B takes advantage of the trend of sharing economy and "Internet +"，Beginning to rise again in mainland China。The rise of various short-term 188bet sports betting platforms in mainland China，There are already residential buildings、Hotel、Various forms of homestay development such as family apartments，Coupled with the influence of foreign culture，China’s B&B products have also begun to show high growth、Low-step development。

1. Looking at the stratification of B&188bet sports betting consumption ladder

(1) Differences in spending power of B&188bet sports betting

Research PWC survey data display，The income levels of tenants on domestic short-term 188bet sports betting platforms show a dumbbell-shaped distribution，48% of them have a monthly income of less than 2,500 yuan，Users with a monthly income of more than 9,000 yuan account for about 40%，It can be seen that the main consumer force of homestays is the "poor travel generation" and enjoyment travel users。This has some similarities with the current distribution of high-frequency tourist groups，It is mainly young consumers who adopt “Qiongyou”，They have low income，In terms of homestay consumption, it shows that homestays are used frequently、Low price per customer，Most enjoyment consumers are middle-aged people，Have a good income base，Consumption in homestays is also different from that of the “poor travel generation”，Their consumption frequency is low、The price per customer is very high。

(2) Different needs of B&188bet sports betting

Different consumer groups have very different usage habits of homestays。The younger generation who mainly travel on a budget pays more attention to the cost-effectiveness of B&188bet sports betting，This group tends to pursue a personalized travel experience with the main premise of saving money，Their concerns about B&188bet sports betting，First is the price，The second is personality and safety；Enjoyment-oriented consumers value accommodation experience more，Not too sensitive to price，What they care most about are standard or personalized facilities and services。

To sum up，Matching user groups with different spending power and consumption needs is the differentiated distribution of B&B short-term 188bet sports betting resources。There are many short-term 188bet sports betting platforms in the market today，But the resources of the B&Bs they operate are different，Can be roughly divided into two categories: high-end B&Bs and budget B&Bs。High-end B&Bs are mostly customized properties on B&B platforms，The key to product is customization、Standard B&B， Mostly star hotels and B&Bs、Star Apartments and Inns，The room’s functions and services can meet the specific requirements of guests。Economic B&B products such as family B&B、Couple Room、Theme B&B, etc.，Mostly, price is the primary consideration，Under the condition of ensuring low price，Then meet the special needs of users such as pursuing individuality，So cost-effectiveness is the biggest advantage of this type of product。

2. Representatives of the three major short-term 188bet sports betting platforms

Tujia:Customized high-end standard B&B、Mainly apartments，Business oriented、Enjoyment type 188bet sports betting

High-end、Customized、There is a certain demand for standardized B&188bet sports betting。Due to thousands of years of hotel market education，Many people are accustomed to hotel-style accommodation，And B&B is a new creature，Even though it is famous for its personalized experience，You must also "do as the Romans do in the country"，Make some standardization changes。

As the most important representative 188bet sports betting hotel and homestay platform, Tujia，Some properties adopt the hosting model，In the early stage, the model was to let many small owners entrust each other or to have large developers and large owners entrust the operation 188bet sports betting platform，Later management adopts the American Sweetome standardized hotel management system，Uniform room layout，Living room、Kitchen、All balconies are available；High-end and complete supporting facilities，Convenient for laundry、Cooking, etc.。This standardized operation allows people to have a predictable experience，More suitable for business travelers，Or older、Middle and upper class people who mainly enjoy comfort。

Wooden Bird Short-term 188bet sports betting:Fair price、Special B&B，For those born in the 1980s、Post-90s families and other groups 188bet sports betting

Most of those born in the 1980s、Post-90s generation has distinctive personality，Like traveling or adventure，Also prefers more localized travel methods，But their working hours are still short，The economic foundation is relatively weak，In addition, there is great pressure to survive in the city (buying a house, buying a car, etc.)，This group has a certain budget for travel，Accommodation pays more attention to cost performance，So low-priced and personalized B&188bet sports betting are more popular。

Among them, MuNiao Short-term 188bet sports betting is the representative online short-term 188bet sports betting platform，The product features affordable prices、Personality、Rich quantity、Features for a wide audience。Compared with Tujia，The listings on Muniao Platform come from idle listings of individuals in society，No huge space fees、Personnel management fee is the main reason for its low price；Secondly，Individual landlords have diverse personalities，Property Type、Housing location、Different appearances，It also increases the personalized experience of guests’ accommodation；Last，Full rent、A large number of single 188bet sports betting properties，Including duplex rooms、Villa、Sea view room, etc.，Can satisfy two people、Three people、Group accommodation needs for four or even more than ten people。This type of B&B is more suitable for affordable independent travelers。

Xiaozhu short-term 188bet sports betting: mid-to-high-end personalized B&B，For niche groups with special needs

Compared with the above two types of short-term 188bet sports betting platforms，The B&B style of Xiaozhu’s online short-term 188bet sports betting booking platform is more literary、Fresh、Natural，The overall tone is more modern，Pictures are taken by professional photographers，Highly beautiful，Has certain appreciation value，At the same time, the prices are too high。This has a lot to do with the main target group of the platform，This group is mostly born in the 80s、Young people born in the 1990s with specific needs，Pursue individuality、Literature，Have obvious preferences or idols that you worship，And willing to pay for your preferences "at any cost"，So there is still a certain market for the high-priced Xiaozhu short-term 188bet sports betting B&B。

Xiaozhu Short-term 188bet sports betting has conducted a series of B&B activities for specific groups of people，Open bookstore accommodation with ten bookstores nationwide，Let bookstores become a destination for book lovers at night，For backpackers、Convenient for book lovers；Xiaozhu Short-term 188bet sports betting also collaborated with former women’s volleyball national player Xue Ming to create the “Tomorrow’s Tomorrow” flower house themed B&B，Let fans have the most intimate contact with their idols；Other than that，It also launched Gu Qingsheng、B&B for writers such as Wang Xiaoshan，Attracting bookings from book fans。This type of homestay platform is more popular among niche groups with specific needs。

In summary，China’s “ladder” B&B industry has begun to enter a stage of refined development，Each online short-term 188bet sports betting platform has its own product positioning and target audience，Even though these groups overlap to a certain extent，But each has its own merits in details。

At the same time，China’s mid- to high-end、Affordable B&Bs will develop in these two directions: first，Regularization of special functions。In addition to accommodation functions，The local answers questions、Local services such as consultation will become a regular feature。Second，Customized travel with B&B accommodation as the core will be vigorously developed。B&B accommodation location、Transportation、Any factors such as price are related to the quality of tourists’ travel，Therefore the landlord’s local resources will be vigorously developed，Form customized catering centered around B&B、Guide sightseeing、Car 188bet sports betting、Shopping and other local services，Create more value for the supply and demand side。

Future，China’s homestay industry will become more differentiated，More B&B resources and B&B short-term 188bet sports betting brands will suddenly emerge，And the good brands will become more and more popular，The mechanism of survival of the fittest will eliminate inferior merchants and products，To create better homestay products for the public。