Yesterday’s Chinese Valentine’s Day，Major merchants have tried their best，Just to seize the "romantic economy"。Of course，As a festival for "two people"，The 188bet login naturally has to worry about and solve the problem of "where to go to get laid" at night。This is not，From a budget 188bet login chain、Boutique specialty 188bet login，From four to five-star hotels, everyone is fully prepared for this day，Candlelight Dinner、Couple round bed room、Love theme room、Special accommodations such as wedding and honeymoon rooms are dazzling，The couple-themed 188bet login even raised the price of Chinese Valentine’s Day to the highest price，Has a commanding aura of "Come to my bowl"。Nevertheless，It is still hard to find a room in many hotels。Qunar.com data display，188bet login reservations in major cities on Chinese Valentine’s Day reached 95%，Grown exponentially，Compared to last year’s Chinese Valentine’s Day，The total number of room reservations also increased by about 35%。

Let’s take a look at this set of numbers: Ctrip’s latest “2016 Chinese Valentine’s Day Sweet Travel Research Report”，20.4% want to arrange a perfect date at the 188bet login。In terms of 188bet login preferences，The sudden rise of specialty hotels，Become the first choice 188bet login for Chinese Valentine’s Day date，The demand for express hotels is still strong。Post-90s and post-70s are fans of specialty hotels，The post-80s generation loves high-star hotels。

20% of domestic 188bet login rooms are for couples，The market potential of couple theme hotels is huge

In the past two years，The domestic 188bet login industry is going through a development bottleneck period，High-end and low-end budget hotels are relatively saturated，The dumbbell-shaped 188bet login market is moving towards the mid-range market。At the same time，Theme hotels, as a form of 188bet login classified according to groups of people, are also beginning to rise together with terminal hotels，Compared with dividing 188bet login types according to consumption level，The theme 188bet login is based on the principle of "birds of a feather flock together"，People gain market share by dividing into groups，They explore unique cultures、Enrich product supply、Improve personalized service、Increase consumption experience、Overcoming homogeneous competition is a relatively high-end and cross-border way to promote the development of the 188bet login industry，It can even change the 188bet login industry pattern in the future。

The British "Guardian" website once reported that，The rise of love hotels，Can be seen as a manifestation of the changes in China’s concept of human nature。Yes，The 188bet login is undoubtedly the most ideal place for couples to have a tryst，But subject to traditional sexual concepts，Couple theme hotels appeared late in China，Arise in 2005，Compared to neighboring Japan, where love hotels originated, this is nearly half a century later，There are currently more than 30,000 love hotels in Japan，Has formed an industrial group worth hundreds of billions of yuan。

Public data display，The market size of my country’s theme 188bet login industry reached 21 billion yuan in 2015，And growing at a rate of 20% every year。Currently，Although there is no authoritative data on the market share of couple-themed hotels，But 20% of domestic 188bet login rooms are used by couples，It can be seen that the future development potential of couple theme hotels is huge。For example, currently Beijing Wanai，Beijing Weiluona、Shanghai Weiai has formed a certain brand influence in the couple theme 188bet login market，Millennials are loyal fans of couple-themed hotels。

The 188bet login of “coercion” is not very recognized by the market

Actually，The market demand for couple-themed hotels is strong，It does not represent that consumers are satisfied with the products and services of the existing couple-themed hotels。Theme 188bet login market premium capability，Personalization that is not simply reflected in the 188bet login’s hard furnishings，It is more about the expression of cultural themes and connotations in the process of consumption experience，However, the current common problems in the love 188bet login market mainly include the following points:

1. The 188bet login expression is blunt.Currently encountered problems in couple theme hotels，The same problem encountered by the entire theme 188bet login，The theme is not sufficiently developed，Often keep the theme on the surface，Wrong understanding of the theme as soft、Hardware installation project，But neglected to create unique value for consumers by exploring the connotation of the theme。Two examples: A Japanese love 188bet login parking lot covers all guests’ private license plate numbers，To protect guest privacy，This small case is enough to show that the 188bet login has a clear positioning of itself；A 188bet login owner I know well，Three years ago he decorated each guest room in a different style，To cater to curious young consumers，As everyone knows, it is precisely because of these rooms with different styles that the cost of later room maintenance remains high，Visit this 188bet login again in three years，The 188bet login has not recovered its investment cost，The hardware is dilapidated，Frequently criticized by consumers。

2. Pursue short-term benefits and seek quick success.The biggest difference between theme hotels and economy chain hotels is non-standardization，But this is just the surface，The core is the refining and mining of the cultural connotation of the theme，The focus is on the construction of talent echelon。However，The couple-themed 188bet login market optimistically mistakes the market trend for a successful model，After one or two stores are maturely operated，Quickly start nationwide investment promotion，The operation process is no different from that of economic chain franchise，The word "couple theme" has become an investment gimmick。Without a doubt，The final result is that the brand has no vitality，Eventually moving towards budget hotels that cannot compete on price、The embarrassing situation of not being able to match the experience of a mid-range 188bet login。The two theme hotels, Disney 188bet login and Beijing Jiulong Mountain, have gained market recognition through years of painstaking management。

3. Lack of service capabilities.Many couple-themed hotels in China，It is often the theme 188bet login that attracts guests，But it is often due to poor service operation capabilities that we fail to “retain” guests。A 188bet login is a comprehensive experience product，Unsatisfactory in one aspect，Often it can cause "annihilation of the entire army"。Just browsed through some of the more mainstream couple-themed hotels in China on the OTA platform，Customer complaints mostly focus on basic hygiene and service levels。No matter how good the theme is，There is no guarantee of the 188bet login’s most basic services，They are all dangerous，Like a castle in the air。

The continuity of a couple-themed 188bet login determines its vitality

With the gradual change of domestic sexual concepts，And focus on personalization、The advent of the experiential millennium consumption era，The 188bet login industry landscape is also constantly changing，This brings development opportunities to the couple-themed 188bet login market，About the development of couple-themed hotels in the future。

Theme 188bet login is the embodiment of the "188bet login +" model，Theme hotels give hotels more meaning besides accommodation。The role of hotels is constantly expanding，While becoming a cultural carrier，Constructing different consumption scenarios again，As a couple theme 188bet login，Maybe not only provide a warm and romantic accommodation environment for couples，We can also provide them with classic love cinema services、Candlelight dinner, etc.。The theme of the couple theme 188bet login needs to be extended and updated，Only in order to continue to maintain its dominant position。

Just like what Quartz, an expert from the Academy of Social Sciences, said，Although theme hotels have become an intuitive reflection of the fashionable people’s pursuit of leisure life，But its development is still in its infancy in mainland China，There are heavy traces of imitation including design concept and appearance decoration，Ensuring the consistency of 188bet login management and theme and the continuity of 188bet login theme will become an urgent problem to be solved on the road of development。

The couple theme 188bet login itself is imported，Need to prevent the situation of "drawing a tiger instead of a dog"。Then，How to combine it with the low-key and restrained culture of the Chinese people，Integrating more emotional and romantic cultural experiences，To better serve this consumer group，Couple theme hotels still need continuous exploration and efforts。Theme 188bet login market including couple themes，Zhihui will continue to pay attention。

*Author of this article: Wang Feng (personal WeChat ID: aaron88551487)，Zhi Hui Reporter，Welcome to break the news、Welcome to communicate！