From the large number of Wanda City in China、Resort investment and construction to the international market to buy, buy, buy，Wanda frequently takes action。While onlookers were still lamenting Wanda’s continuous generosity，He has quietly completed his transition from commercial real estate to the 188bet game industry。And for the 188bet game industry，Wanda’s entry brings a breath of fresh blood to the entire industry，Let domestic 188bet game colleagues see the rise of cultural 188bet game。

So when did 188bet game start quietly turning around?

2013，Wanda Group announced the establishment of Beijing Wanda 188bet game Co., Ltd.，At the same time, launch 2 billion yuan to acquire 15 to 20 excellent offline traditional travel agencies that rank high in various places across the country，This is Wanda’s first step into the 188bet game industry。

Then Hubei New Route International Travel Agency、Beijing Huanxing Wuzhou Travel Service、Jiangxi Asia International Travel Service Co., Ltd.、Anhui Global International Travel Service、Shenzhen China International Travel Service Co., Ltd.、Qingdao CYTS International Travel Agency Co., Ltd.、Wuxi China International Travel Service Co., Ltd.、Zhejiang Everbright 188bet game Group Co., Ltd.、Nanjing Wilderness、Nanjing Overseas 188bet game、Nanjing Yinyan Airlines、12 traditional 188bet game companies of Hunan Affinity Travel International Travel Agency Co., Ltd. were acquired one after another。

2015，Wanda with 35.800 million yuan strategic investment in Tongcheng Travel。Use Tongcheng Travel，Wanda 188bet game industry will open up online channels，Acquire massive customer sources。Tongcheng Travel will obtain a large number of tourist destination resources，Can quickly expand transaction volume。Wanda Group Chairman Wang Jianlin said: “The investment in Tongcheng Travel is Wanda’s first investment in a travel network company，This is Wanda’s 188bet game industry implementing the Internet+ strategy、The need to achieve transformation。”Accompanied by a series of acquisitions and investments，Construction of cultural 188bet game，Wanda gradually penetrates into the 188bet game industry，Just this series of acquisitions and investments，What is the result？

According to Zhihui’s understanding，As of June 30，Wanda Group’s income 1199.300 million yuan，10 year-on-year increase.6%。The revenue of Wanda 188bet game Holdings in the first half of the year reached 60.300 million yuan，106 completed the first half of the year plan.8%，32 year-on-year increase.6%。

This means that Wang Jianlin has made great achievements in film and television in recent years、Travel、Sports、Frequent moves in the children’s entertainment field have made the cultural 188bet game industry a “new growth pole” for Wanda Group，As Xu Daoming, Vice President of Wanda 188bet game said，Wanda’s role in China’s 188bet game industry，More like a cultural 188bet game aircraft carrier，Wanda’s turn so far can be considered gorgeous and elegant。

The 188bet game industry is facing a new round of reshuffle in 2016，Competition between traditional travel agencies and OTAs is becoming increasingly fierce，How will the resource-oriented Wanda 188bet game layout in this market？

First, resource reorganization and acceleration of industry chain integration

2016，188bet game Industry，Without exception, resource-oriented companies are integrating industry chain resources。For example, Zhongxin、Ctrip、Hainan Airlines、Ali、Xinmei University, etc.，Focus on the resource side，Use market segments to build your own industrial chain，Create more profit points。Uoxin makes key layouts for its own overseas destination resource market segments，Hainan Airlines uses its own aviation resources to focus on aviation、Hotel layout。

Wanda 188bet game is also conducting industry integration on Wanda’s own IP resources，So what are Wanda’s IP resources?？

On the one hand, it is the IP resources of 188bet game system。188bet game itself controls the resort、Theme Park、Theatre Performing Arts、Scenic Area、Hotels and other resources，Its 12 traditional travel agencies and Tongcheng.com，They are all leading enterprises in each province，Each has its own characteristics。On the other hand, 188bet game itself is a big IP，188bet game invested in films and TV series such as Dragon Search，And the acquired American Legendary Pictures are even more popular IP。

After industrial integration，Through the linkage of online and offline travel agencies，Realize the transportation of tourists to scenic spots、Planned products、188bet game reception，Create a closed-loop ecosystem。In accordance with Xu Daoming’s metaphor，Future cultural 188bet game needs movies、Travel、Cultures are closely united，The basic travel agency can play a very good role in connecting threads。The specific direction of efforts is as follows:

Second, seize the opportunity and create a big IP of “sports + 188bet game”

The era of leisure and vacation is coming，Rio Olympics、The sports and sports trend brought by the Ice and Snow Olympics，“Internet + Sports” has become a popular IP，Sports has become the hottest word in the second half of this year，188bet game companies plan or implement their own plans，For example, many traditional travel agencies pay attention to the development trend of sports，A wide range of sports 188bet game related products have been launched。

188bet game has already begun its large-scale layout in the sports industry。Back in 2015，188bet game Group invests in Atletico Madrid、Acquisition of Swiss Infront、Acquisition of the American World Triathlon Company，Layout of sports industry；2016，188bet game becomes FIFA Partner、Top sponsor (enjoy all 2016-2030 FIFA competition rights，This includes the rights to the 2030 World Cup)。

At this point, 188bet game’s foresight is instantly revealed.

According to the latest data from the World 188bet game Organization，Although the global 188bet game industry currently has an average annual growth rate of only 2%-3%，But sports 188bet game is the fastest growing segment，Growth reaches 14% per year。Because this kind of consumption is especially sought after by families with middle-to-high income and knowledge level。

From the perspective of developed countries such as the United States，Per capita GDP reaches 5,000 US dollars，Sports 188bet game may show explosive growth。And currently，China’s sports output value has exceeded more than 400 billion yuan，It is expected to reach 500 billion US dollars in 2025，Sports 188bet game will also have explosive growth。

This means that experiential consumption represented by sports and 188bet game is growing rapidly，Become the next consumer wave。For Wanda 188bet game，How to take advantage of your forward-looking layout，Combine the acquired travel agencies and unique sports resources to create its own products，The problem that needs to be faced now is to make yourself a "pig" under the "Internet + Sports" trend。

For example, 188bet game combines sports competition、The competition launches summer camp products early、Youth training group、Chicago Marathon、London Marathon and other large events，As FIFA’s top sponsor，188bet game can even organize products related to the World Cup。According to public data，Sports Holdings Company’s first half revenue 33.900 million yuan，104 completed the first half of the year plan.8%，So far, good results have been achieved。But how to continue to innovate and develop next，We will wait and see。

Third，Develop cruise, scenic spots and duty-free shops，Focus on creating overseas destinations

For Wanda，Overseas destination resource market is still the most important task in 2016。Therefore the third layout，Wanda is trying to cooperate with overseas destination resources，Build a destination service system (i.e. the foreign version of Dianping，Connect to foreign resources)，Hope to use such a platform，Bring consumers to travel destinations，Solution to destination 188bet game services，Realize “destination + 188bet game”，Rather than just experiencing "hotel + scenic spot"。

To expand overseas destinations, 188bet game needs to rely on the advantages of offline traditional travel agencies，Develop cruise products；On the other hand, 188bet game needs to focus on the control of destination resources and scenic spots resources，Especially overseas duty-free business。

Currently，Wanda Travel has launched Japan one after another、South Korea、Australia、Large-scale travel activities in currently popular tourist destinations such as the United States。For example, thousands of people visited South Korea in 2015、Thousands of people went to Taiwan、Thousands of people go to Japan，In July 2016, Wanda 188bet game launched the “2016 Ten Thousand People Traveling to the United States”，Promoting China-US 188bet game Year。

Fourth，The 188bet game industry enters a reshuffle period，Adapt to the future competition and cooperation pattern

With the advent of the new consumption era，The landscape of the 188bet game industry is constantly changing，Various types of new competitors from market segments、The professional market enters the 188bet game circle，At the same time, it is continuously acquired and integrated by large 188bet game groups，The alliance between powerful groups is becoming more and more obvious，The 188bet game industry has entered a new reshuffle period。

But Wanda 188bet game Xu Daoming thinks，The future pattern must be competition and cooperation，Rather than just competing。Online and offline price war，Chinese 188bet game companies have been fighting each other for a long time，It is not uncommon for both sides to suffer losses。As the development speed of OTA slows down，The cost of acquiring customers online will become higher and higher，The money-burning model is obviously not a long-term solution，Offline companies are also constantly trying to develop online，Therefore, online and offline will gradually move toward integration，The original 188bet game industry is gradually returning to normal。

According to Zhihui’s understanding，Although Wanda 188bet game has its own offline advantages，But we still maintain cooperation with online OTA platforms。In the future, the 188bet game industry will also have more real estate groups such as Vanke、Fuxingdu enters 188bet game，Therefore, the 188bet game industry will become a big 188bet game with gradually blurred edges、Big consumption、Big Leisure Industry。

Fifth，Decentralization，Wanda 188bet game regards platformization as the focus of development

Travel is nothing more than “products + services”，No resources，Even if we provide the best products and the greatest additional services，The combination of resources cannot be realized。In the long run，Resources will play a more central role for 188bet game companies in the future。

Therefore, Wanda 188bet game was positioned as a resource-controlled 188bet game enterprise from the beginning，As Xu Daoming said: "If the travel agency can control the resources，For travel agencies，Absolutely a sharp weapon，If a traditional travel agency has no resources，You will lose your bargaining power。”

For Wanda 188bet game，Resource-based M&A rules，Wanda will persist in the future depending on the situation。But in the long run，Wanda 188bet game’s long-term development，Resource side acquisition is just a way，Platformization is the focus of future development，If Wanda 188bet game wants to achieve platformization，Let consumers and resources realize the link，Before this, controlling resources must be a prerequisite for integration。

Because，In the future, with the increasingly frequent contact between consumers and travel agencies，It will be a trend to let consumers directly contact the resource side。Travel agencies have developed a B2C model of selling products to consumers，Or the C2B model where users provide feedback to travel agencies，It is far no longer suitable for the needs of market development。For consumers，It is even more necessary to eliminate the intermediate links，Contact the resource directly，For example, tourists traveling to Lijiang，Directly connect with the inn through the platform。

*Author of this article: Jiang Ying (personal WeChat: Ying-0558)，Zhihui Travel Reporter，Welcome to break the news、Welcome to communicate！