Shanghai Disneyland opens，Universal Studios、Lego and other internationally renowned theme park brands have entered our country，In the next three to five years，China’s theme park industry will undergo a major consolidation，Survival of the fittest。Therefore，Each theme park should focus on branding、Competition through market development and business innovation。The future development direction of China’s theme parks should be to build cultural connotations、A theme park with Chinese characteristics，Create a high level of technology、Participatory、Interactive theme park，Promote the comprehensive business growth profit model、Property value-added profit model、Brand extension profit model and customer source sharing profit model。The rational development of China’s theme parks should ensure that theme parks + real estate are 188bet sports betting app download not the only model，No real estate，The theme park is still alive and well。

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China’s theme park industry started late，its birthplace is Zhongshan City, Guangdong。Experienced from traditional temple fair、Market-style amusement park to mechanical amusement park，Then，A transition process to a theme park。In the early twentieth century，Shanghai is the first city in the Far East，Developed many amusement facilities。

(1) Period division of Chinese theme parks

The first stage: mainly amusement parks (1982-1988)。The amusement park stage represented by the "Yangtze River Paradise" in Zhongshan City in 1982 and the "Oriental Paradise" in Guangzhou City in 1986。

The second stage: mainly miniature scenic spots (1989-1997)。In the past ten years after 1989，Entered a miniature scenic spot、The development stage of theme parks with Chinese characteristics。This period is characterized by theme parks dominated by static microscopic landscapes，The emergence of Splendid China、Chinese Folk Culture Village、Window of the World and a series of theme park projects，Satisfies Hong Kong and Macao tourists、Foreign tourists entering China、Desire to understand China。

The third stage: the primary stage of the theme amusement park (1998 to present)。Happy Valley was established in 1996，The first phase of Shenzhen Happy Valley officially opened on October 1, 1998，Marks the beginning of China’s theme amusement park stage。The Happy Valley model opens an era of development towards theme amusement parks，And it 188bet app has certain demonstrative significance。Understanding and learning the management of American theme parks、After Technology and Planning，Happy Valley in Beijing、Shanghai、Chengdu、Wuhan and other places have carried out relatively low-cost expansion。

(2) Generational shift in China’s theme parks

The first generation theme park is a theme park based on natural resources。

The second generation theme park is a simulation of sorts、Miniature theme park。

The third generation theme park is a theme park characterized by urban entertainment。

The fourth generation theme park covers a large area、High technology content、Realistic images、Many attractions、 Rich content。

(3) The development status of China’s theme parks

With the rapid development of China’s market economy and the continuous improvement of people’s living standards，Travel has become an essential part of people’s lives。Theme parks are blooming all over China with their unique modern tourism products。

According to incomplete statistics，A total of 21 theme parks opened in China this year，Another 20 theme parks are under construction，Including Shanghai Disneyland, which has already opened，There are also 8 large-scale world-class theme parks including Lotte World in South Korea。In addition to these theme parks under construction，More world-class theme parks are gearing up，Searching for opportunities to enter China。

(4) Reflection on the development of China’s theme parks

Universal Studios hopes to reach 10 million visitors，70-80% of them are foreign tourists。188bet app Imagine it， 7、 8 million people stay one more night in Beijing，How much traffic flow and traffic congestion problems will it bring to Beijing，This is contrary to Beijing’s idea of ​​reducing traffic burden。

2. The development direction of China’s theme parks

(1) Regional development level affects theme parks

The theme park industry is an environmentally sensitive industry，Significantly affected by the tourism industry and other socio-economic factors。Due to the characteristics of the theme park，Theme parks are closely related to the area in which they are located。The culture of a region、Economic status、Population and other factors have many impacts on regional theme parks。Among them，The urban population must reach more than 5-6 million，The journey takes 1-2 hours。

(2) Excellent cultural and technological improvement projects

With the opening of Shanghai Disneyland，and Universal Studios、Lego and other internationally renowned theme park brands have entered our country，In the next three to five years，China’s theme park industry will undergo a major consolidation。Each theme park must have a place in this integration，It must be built around branding、Competition through market development and business innovation。

Construction with Chinese characteristics、A theme park with cultural connotations，Use theme parks, a popular form of leisure, as a carrier to inherit our country’s traditional culture and modern culture，Through this carrier to reflect the connotation of society and the progress of civilization。Utilize modern high-tech，Improve the participation and interactivity of amusement projects，In order to enhance spiritual satisfaction，Involve visitors into 188bet online sports betting the story of the theme park，To find joy，Looking for excitement。

(3) Change in business profit model

Operation growth profit model，The core is to seek growth in theme park profits from the business growth of service products。

Property value-added profit model，The property value-added profit model of my country’s theme parks，Mainly refers to the value-added of the location。

Brand extension profit model，This is the best model for long-term profitability of theme parks，The development and extension of theme park brands can be divided into three stages: brand building stage、Brand expansion stage、Brand maintenance stage。

Customer source sharing profit model，Refers to the theme park through cooperation with other restaurants、Hotel、Shops and other attractions and entertainment venues，Will eat、Live、row、游、Purchase、The development of six major elements of entertainment forms a complete system，Discount via ticket，Realize customer source sharing。

Conclusion: Chinese theme parks face global competition

After China joined the World Trade Organization in 2001，The country is open，All aspects of development are facing global competition。China’s tourism industry is one of the earliest open industries，The development of theme parks also faces the same problem。Theme park + real estate is 188bet sports betting app download not the only model，No real estate，The theme park is still alive and well，Maybe theme parks will continue to rely on real estate as a crutch in the future？These issues are worthy of consideration by theme park investors and the market...

*Author of this article: Lin Huanjie，Executive Director of 188bet Online Sports Betting and Casino Hong Kong Hongjia Co., Ltd.，Dean of China Theme Park Research Institute。