September 8，September 8，UnionPay International and China Tourism Academy jointly released the "2016 China Outbound Tourism Development Annual Report"。Report Display，The number of Chinese outbound tourists in 2015 reached 1.1.7 billion people，9 year-on-year increase.8%，Indicates that China’s outbound tourism market is entering a period of rational growth，The fundamentals of stable growth in the next 5-10 years remain unchanged。

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Report Display，The number of Chinese outbound tourists in 2015 reached 1.1.7 billion people，9 year-on-year increase.8%。Although compared with the rapid growth of about 20% in previous years，The increase has slowed down significantly，Report still expected，China’s outbound tourism market maintains growth momentum，The number of outbound tourists will increase by 11% year-on-year in 2016.5%、Da1.3.3 billion people。

In terms of outbound travel destinations，Last year, outbound travel was still mainly short-distance，Hong Kong, Macao and Taiwan account for more than 70%。In overseas travel 188bet Online Sports Betting and Casino destinations，Thailand、South Korea、Japan、Vietnam、United States、Singapore、Russia、Australia、Indonesia and Malaysia ranked among the top ten。Among them，The number of people going to Thailand and Japan increased by 88% year-on-year last year。Future，Eastern Europe、Regions such as South America and Central Asia will also become emerging destinations favored by Chinese tourists。

The proportion of overseas tourists who participate in travel agencies is as high as 77.2%，Up from 76 in 2014.6%，It shows that most tourists still prefer to arrange travel activities through travel agencies for overseas travel that they are not familiar with。

From "buy, buy, buy" to "slowly"

Report Display，China’s outbound tourism consumption reached US$104.5 billion in 2015，16 year-on-year increase.6%，Per capita consumption is 893 US dollars (approximately 6,000 yuan)，Growth has slowed down。The outbound tourism market has changed from the early days of "walking around" (mainly sightseeing)，Go to "Buy Buy Buy" (mainly for shopping)，Develop to "slowly" (experience local life on leisure vacation)。

According to the survey results of the report，The post-80s generation has become the mainstay of outbound travel。Outbound travel expenses mainly include shopping、Participate in the group、Dining and attraction tickets，85.9% of outbound tourists regard shopping 188bet Online Sports Betting and Casino as the main consumption item when traveling。

What deserves attention，The Internet is used more frequently in outbound travel。Among the tourists interviewed who did not participate in the group，65% book and purchase tickets online，56.5% book hotels online，57.7% used the Internet to search for travel itineraries。

Travel agencies are the preferred way to travel

Report states，Investigation Discovery，The post-80s generation has the largest number of outbound tourists aged 25-34，Accounting for 37 of the total samples.0%。Followed by outbound tourists aged 35-44 accounting for 27%。Overall，Most of the respondents are aged 25-44 years old，There are more young and middle-aged people，Compared to 2014，Slightly less concentrated。

Survey results show，The monthly income of the respondents who moved with them is mainly concentrated in 3001-8000 yuan，Proportion is 58.4%。Tourists with an income of 3001-5000 yuan accounted for 28.8%，30 tourists who spend 5001-8000 yuan.0%。

Most tourists are traveling abroad for the first time，46.3%；Sightseeing and leisure vacation are the main purposes of outbound travel，Accounting for 56 respectively.2% and 37.3%；Survey results on travel frequency and decision-making importance，59.8% of respondents regard outbound travel as a major decision。

Payment is more convenient

Report states，China’s visa environment 188bet sports betting app download continues to improve、Factors such as more convenient overseas consumption and payment have optimized tourists’ outbound travel experience。UnionPay cards have become the most commonly used payment tool for Chinese people to spend abroad，Tourists can use UnionPay cards at 35 million merchants and more than 2 million ATMs in 160 countries and regions。Almost all ATMs and nearly 90% of merchants in Thailand can use UnionPay cards to withdraw money or make purchases；More than half of Japan’s ATMs accept UnionPay cards for cash withdrawals，Nearly 500,000 merchants accept UnionPay card payment；Almost all ATMs and more than 80% of merchants in the United States accept UnionPay cards；All ATMs and over 80% of merchants in Singapore can conveniently use UnionPay cards，Basically covers consumption places frequently visited by tourists。

simultaneously，Overseas tourist destinations continue to improve their reception environment for Chinese tourists，Including Chinese logo provided、Chinese tour guide、Chinese food and UnionPay card acceptance, etc.。