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No one thought of it,The trend of 188bet app download will roar like this。
Ofo, the earliest established company, has completed 5 rounds of financing in less than a year,Also received strategic investment support from Didi。Mobike was born half a year late,An entrepreneurial project led by the former general manager of Uber China Shanghai,It even sparked the craze of 188bet app download。And later,This momentum is showing signs of getting stronger,4 days ago,Ubaibike, which has not yet been launched, received tens of millions of dollars in angel wheels,Yesterday,Xiaoming Bicycle, which also didn’t even release a single bicycle, completed tens of millions of yuan in financing。
Similar entrepreneurial projects appear together,Capital enters the market one after another with the mentality of beating the drum and spreading flowers,In addition to the rampant media public opinion,Yes,188bet app download are popular。
一、The first thing that is certain is,Innovations made by 188bet app download represented by Mobike,And this trend。
Bicycles serve the last mile of people’s travel,Look at it from another angle,We have all become bicycle porters,In the process of moving the bicycle from one place to another,The 188bet app download bicycle project represented by Mobike has got rid of the constraints of parking piles set up by the original municipal project、No need to run around to apply for a card, saving a lot of time、Convenient mobile payment also closely follows the consumption habits that have been formed。
188bet app download the demand level,Traffic congestion in big cities continues to worsen,More and more office workers are choosing the subway as their means of commuting,On the last mile connection between the subway and home/work,Cycling travel plays a good supplementary role。188bet app download the perspective of social development trends,Promoting cycling can reduce carbon emissions,Contribute to protecting the environment。
二、But I’m still not optimistic about 188bet app download、I don’t think Mobai can do this well either。
ofo is the earliest entrepreneurial project in the field of 188bet app download,Started by a group of Peking University students from campus,After receiving Didi’s strategic investment, he has not said he is ready to step out of the ivory tower。
The Baidu Index that promotes 188bet app download has risen directly from 6000 to the highest value of 15804. The starting lineup is a beautiful orange - Mobike,Mainly attacking the social market,Also entered two universities, Tongji University and Peking University。
Compared with the original municipal government project,The 188bet app download bicycle entrepreneurial project has innovated in three aspects: 1、APP supports bicycle networking and indicates the "identity" of each user;2、"Find" in Hardware、"lost"、"Repair" three modules dedicated to improvement;3、Support mobile payment。
Except for the different business scenarios,The difference between Mobike and ofo is reflected in the hardware link。Looking for the car first,Mobike obtains vehicles through mobile phone positioning,Ofo advocates that you can ride a bike anytime and anywhere,Find a car on campus with your eyes。Secondly, in order to reduce the damage rate of vehicles,Mobike designs its own vehicles,Has its own production line,Change the chain to shaft drive to prevent the chain from falling,Solid tires are also used to prevent punctures, etc.。Ofo buys bicycles from manufacturers、A small part is collected from bicycles 188bet app download by classmates,After adding a password lock, paint a layer of yellow to indicate your identity。
1、Honestly,188bet app download has not done much in terms of innovation,There is no guarantee that it will not be the next Didi Bus;
188bet app download is a young team,But he doesn’t act young at all,Can’t leave campus,Not much has changed at the hardware level。voted on Ele.me、Didi’s investor Zhu Xiaohu from Jinshajiang Ventures,Also voted for 188bet app download,Zhu Xiaohu once said,“Not optimistic about Mobike,No merge value",But he also said "a law of the Internet,If you enter six months later than an opponent, you basically have no chance to catch up.”、“The product must be launched as soon as possible,Use user feedback to make changes to your product”,Calculating it this way,188bet app download unless you have never thought about leaving campus,Once you want to start walking out of campus,Already almost 6 months late for Mobai,Extended judgment based on Zhu Xiaohu’s original words,In dealing with society, a market that is far more complex than campus,188bet app download basically has no chance。
Of course we cannot ignore the presence of Didi,Didi strategically invested in ofo,No specific cooperation details have been disclosed,But outside speculation,Didi will open a special 188bet app download bicycle entrance for ofo,Divert traffic to ofo in disguised form。But just a question,Who can guarantee that ofo bike will not become the next Didi Bus?Didi invested heavily in Internet bus earlier,The transformation started in the middle of this year,Renamed Didi Bus,Now you open Didi Chuxing APP and go to the bus page,You will find that the primary function is to provide real-time bus information query,Next at the bottom of the page、Below the advertisement is the entrance to the bus,Basically equivalent to removing “Didi Bus” from the shelves。In fact, it’s not just Didi Bus that isn’t doing well,The bus market was booming back then,It’s not the end of the world yet?The 188bet app download bike market faces no less challenges than the bus market,There is no guarantee that “Didi Bicycle” will not be the next “Didi Bus”。
Didi’s heavy capital set、Big Brand、High traffic gameplay,Not applicable to every travel market,The sharing economy does not apply to every inch of soil,The bus market cannot do it,What’s more, the government can’t do a good job 188bet app download bicycle market,Didi cannot play here。(will be discussed below。)
2. The Mobike model is too heavy and the demand for 188bet app download is false;
In comparison,Mobike’s heavy model behaves more like a hardware company。In order to reduce the damage rate,Design and produce bicycles by yourself,This cost is as high as 6,000 yuan in the initial stage,It is still hovering around 3,000 yuan。There are media available 3 times a day、No more than half an hour calculated each time,The daily income of a Mobike bicycle is 3 yuan,Want to recover the cost of 3,000 yuan,Without changing the charging rules,Also requires at least 33 months。Of course he hasn’t factored in Mobike’s 299 yuan deposit yet,This is a large fund pool,But there is no guarantee that users will have trouble finding a car、Quit at any time if the riding experience is not good,At the same time, this "299 yuan" capital pool must be used together with the money of investment institutions to support market operations - adjusting the balance of supply and demand is the core,Producing more bicycles and putting them into the market is also key,We still need to expand the city,To win the “7” market share in the “721” pattern of 188bet app download。Mobike CEO Wang Xiaofeng also said this in an interview with the media,I still haven’t figured out how to make a profit。
Furthermore, whether 188bet app download can cope with the demand for the last mile of travel,This is still a question mark。Keep claiming to serve the last mile,But people are not allowed to ride their bikes into office buildings and communities,Inaction in the last 100 meters,Inconsistency between words and deeds。Based on demand,It’s a bad image for office workers to cycle to work and sweat profusely,Plus the uneven road、Encountering a flyover、Wind and rain, sun and rain,Greatly reduces the need to use 188bet app download。According to Yiou’s observation,A big reason for 188bet app download’s current popularity can be attributed to its cool appearance and outstanding marketing performance,Those who consistently use 188bet app download,It should be more for fitness needs。
3. They all face common problems that are difficult to solve;
1) Can’t find a way to realize profits;
As the saying goes, the media’s salary controls the hearts of big companies,The media speculated on several profit models for 188bet app download,There are those who use ads to monetize,With access to fitness programs、Social projects to extend,There are also ways to monetize big data like online ride-hailing。The last bet is more,But 188bet app download are mostly used in the subway、Pendulum movement between work and home,Single scene,Although the amount of data collected is more than that of online ride-hailing,But it is not as high quality as online ride-hailing data,No monetization potential like online ride-hailing,But tell the truth,How to monetize big data,Didi, which has been operating for 4 years, is still having a headache with this problem。
2) The 188bet app download has not done anything well;
A big problem at the moment,No matter how much you invest in 188bet app download, you can’t improve the quality of the people,Destroy the QR code、Private lock、Thefts...are endless、The phenomenon of repeated prohibitions has caused people from one side of society to criticize people from the other side,According to Wang Xiaofeng,Mobike’s original lifespan is 4-5 years,The damage rate in Shanghai is already as high as 10%。Someone suggested establishing a credit system,Mobike also has Qianhai Credit Investigation、Cooperation with Sesame Credit,But this treats the symptoms rather than the root cause。
The government has not done a good job in sharing 188bet app download for more than ten years,It’s not that I don’t want to do it,But the national quality has not reached that level yet,Assume that at a point in time in the future,Per capita income is more than 8K,The cost of Mobike can be reduced to less than 800,I guess no one will steal the car?
Another level of failure,Urban transportation facilities planning supporting 188bet app download is also needed,Set up more parking spaces in white line areas、Solution to riding obstacles caused by uneven road surface、Separate bicycle lanes and sidewalks...
Some media asked Wang Xiaofeng before,What kind of support has the government given to 188bet app download,He said,
“There is actually quite a lot of support,For example, electronic invoice、Set more white line parking spaces on the roadside、If large-scale theft occurs,Use public security forces to help search, etc.。Then government departments can also use the data we collect to evaluate whether the current settings of non-motor vehicle roads and parking spaces are reasonable。Some of our data,For example, how many people rode on 188bet app download road in the past week、Average riding speed、And direct comparison with the speed on another road, etc.,These data will be helpful in the planning of 188bet app download city。Although our data is still small,But we will share it with government departments。”
It’s not hard to see,The government is currently in a wait-and-see mode,It encourages Mobike and 188bet app download to venture,To detect the specific needs of urban residents for this market,And find better ways to solve supply-side problems。
Bike sharing is a thing with social value greater than economic value,So it is very likely that it will be the end,Mobai and 188bet app download are a to G project,Being taken over by the government would be the best outcome。
The matter of sharing 188bet app download,It is more reliable to return it to the government。
*188bet app download article is reproduced from Yiou.com and written by Wu Miaoyun.
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