The capital winter that suddenly came in the second half of 2015，It’s still bone-chilling even in 2016。Major investment institutions are more cautious in their actions，Making it more difficult for startups to raise funds。In this capital winter stage，Hangzhou Tianmai Network Co., Ltd. (hereinafter referred to as "Tianmai") ​​recently received tens of millions of yuan in strategic investment from "New Zhejiang Business Investment"。

Investor "New Zhejiang Business Investment" is composed of five leading companies of "New Zhejiang Technology Business" listed company Yinjiang Shares (300020)、Golden Shield Shares 188bet online sports betting (300411)、Kail New Materials (300234)、Concentrator Technology (300203)、Jointly funded by Science, Engineering and Environmental Science (002322)。

As understood，Tianmai Network was established in 2009，is a national high-tech enterprise focusing on the smart tourism industry，Can be based on different stages of travel destination、Different levels of smart tourism project needs，Develop corresponding project plans that meet the actual situation of the customer。Tianmai has a mature smart tourism product system and a professional operation team，Efficiently integrate various tourism resources，Full grasp of new trends in tourism market development，Promote the smart tourism industry from a stand-alone version to a platform version，Upgrade from integrator to operator。

188bet online sports betting

With the advancement of informatization in scenic spots，The development of scenic spots in my country is undergoing a development process from informatization to digitalization to intelligence。Currently，Smart tourism is still a new thing in the development of the industry，It is based on communication and information technology，With mobile applications as the core，Characterized by interactive information services such as sensory interaction，The core is tourist information services，Can interact with tourists in real time。The construction and development of smart tourism is ultimately reflected in tourism management operations、Three levels of tourism services and tourism marketing。

In recent 188bet app years，Tianmai sets up its own system matrix，In-depth industry layout，Open up the entire industry chain in an all-round way。Currently，Tianmai takes the lead in breaking through the original model in the field of smart tourism，Building the top-level design of Tianmai smart tourism: “Building a center、Build four platforms、Construct four systems、Serve three objects”。

Present，Tianmai Network has completed more than 100 provinces、City、County-level tourist destinations、A-level scenic spot、Construction and operation of smart tourism projects such as museums，For example, the construction and operation of Hangzhou tourism all-media platform；Smart tourism destination planning of Xinchang Grand Buddha Temple Cultural Tourism Zone、Construction；Construction of smart scenic spots for tourist trails in Xishan National Forest Park, etc.。Now Tianmai has cooperated with China Telecom、China Unicom、Zhejiang Daily Media、Yinjiang Shares、Boya Strategy and other companies have reached long-term cooperative relationships。

Towards a global tourism service provider

Entering 2016，Tianmai Network Company’s strategic upgrade to a global tourism service provider，With the purpose of "let more tourists spend more money happily"，More comprehensive、Go deeper、The concept of providing wisdom to the tourism industry that is more in line with the actual needs of customers、Smart tools and smart operations。

Tiimai Network Global Tourism Strategy

Ms. 188bet online sports betting Zhou Lihong, general manager of Xinrui Zheshang Investment, said: "Xinrui Zheshang has always adhered to the concept of value investment，Focus on intelligent manufacturing、Biomedicine、A leading enterprise in the fields of consumption upgrading and new energy and new materials，Implement the concept of research-driven investment，Use industry research as the core driving force behind value investing。We have been paying attention to the tourism industry for a long time，Tianmai is a team with strong technical strength and comprehensive operational capabilities，Leading the intelligent transformation of the industry，I believe that Tianmai can make smart tourism truly bring a new round of great development to the tourism industry。”

Lu Jianbiao, chairman of Tianmai Network, said: "After years of development，Tianmai already has a mature product system for smart tourism，But Tianmai’s goal is not just to become a smart tourism product provider or project undertaker，Tianmaihe Scenic Area、The tourist destination should not just be a relationship between Party A and Party B。Our core is through Tianmai’s product system、Operational capabilities、Media Resources，Really help tourist destinations and scenic spots increase the number of tourists、Travel quality、Comprehensive qualitative improvement in tourism revenue。”

According to Zhihui’s understanding，This round of financing of Tianmai Network is not just a simple capital act，This is another far-reaching cooperation for Tianmai’s strategic layout in the field of smart tourism。Shareholders of several major listed companies will invest in technology、Resource、Capital and other aspects provide strong support for Tianmai Network，In the construction of 188bet app smart tourism、Fully promote the three aspects of global tourism operation and industrial capital，Complete the strategic layout of "all-region tourism service provider"。