In the past two days, it has once again been exposed that the 188bet sports betting app download B2B platform’s funding problems have “run away”，In fact, the discussion on 188bet sports betting app download B2B has been around for a long time，I have always disagreed with the so-called B2B platform’s fund management model and have concerns about fund security。The recent series of "accidents"、"Escape" incident，This once again illustrates that this model of relying solely on subsidies-increasing volume-occupying funds-2VC financing-re-subsidy is not feasible。

There are many B2B 188bet sports betting app download companies in the market，Some are "platform type"，Bringing together transactions between suppliers and retailers (Little B)。There is also distribution B2B，Provide your own product library to Xiao B to share。No matter what type of B2B，Everyone must think carefully，What value can it provide to Little B？

The current market difficulties faced by 188bet sports betting app download B2B retailers

I have been a channel myself in the past few years，Also built a B2B platform，Had a lot of communication with 188bet sports betting app download B，Always communicating to understand their needs。Let’s see how to make them dependent on channels or platforms in the current competitive market environment。

To find the needs of 188bet sports betting app download B，Especially rigid needs，You need to know the market difficulties that 188bet sports betting app download B’s are currently facing:

一、Intensified competition caused by product homogeneity，188bet sports betting app download will inevitably make the profit rate low。

Most of the products currently available to small B’s in various places are products originating from the local area，And they mainly 188bet sports betting app download in group tours。Most of the suppliers are local suppliers，Little B is familiar with the supplier，Everyone gets basically the same product，The cost price is basically the same，Only price can be determined during sales。

二、 Single product category，188bet sports betting app download is difficult to meet consumer demand in the context of consumption upgrade。

More and more tourists choose to 188bet sports betting app download independently，Choose to purchase destination 188bet sports betting app download products，Select personalized products，And air tickets、Hotel、Visa、Insurance and other single items，Traditional 188bet sports betting app download agencies will be unable to provide such services to their familiar customers because they cannot obtain such resources，As a result, the customers served are mainly middle-aged and elderly customers，Lost the opportunity to serve customers with personalized needs。

三、Backward technical means，Need mobile Internet tools to improve their efficiency in individual customer sales。

They need mobile sales tools，Easy to find products，Share to customers，Convenient for customers to order and pay online。188bet sports betting app download is often what most B2Bs on the market currently provide for small Bs，After all, technology is not too difficult now。

four、188bet sports betting app download becomes more difficult to acquire customers。In the era of the Internet and individual travelers, Little B’s customer acquisition is not as good as before。

How to use the brand marketing capabilities or platforms of channels to obtain C-end traffic，Increase 188bet sports betting app download B’s customer sales，This is also their rigid demand。

五、 Increased operating costs lead to decreased profits。Add expenses such as rent and staff wages，188bet sports betting app download B’s management is undoubtedly worsening。

On the one hand, they need differentiated products with more advantages and higher gross profit margin，On the other hand, they also hope to have technical means to save their operating costs。For some small B’s with small annual transaction volume，Maybe it can hardly support the rent and staff wages，If there is an online mobile business model with lower transaction costs，Maybe it can meet the needs of these people，Allows them to continue to engage in 188bet sports betting app download sales。

Through communication with 188bet sports betting app download B, theyReflecting the above requirements，The largest rigid demands are concentrated in the first and second items，That is, Little B’s product differentiation、The need for competitiveness is their biggest need，Only when the product is solved can 188bet sports betting app download help Xiao B expand the scope of services，Retain and develop new customers，In order to ensure the basic profit rate，In order to continue to develop。

But，To meet this demand，188bet sports betting app download is difficult for general B2B platforms and channel providers to do this。BecauseCurrently, most of the suppliers of B2B platforms and channels are introduced through investment promotion，And they are mainly traditional 188bet sports betting app download agencies，These suppliers are not much different from the suppliers that Xiao B can usually find，Product differentiation is naturally impossible to achieve。

Looking at the current OTA product library，Especially Ctrip, which covers other than agency and group 188bet sports betting app download products，Self-operated and group tour、Free 188bet sports betting app download，Customized 188bet sports betting app download、Destination 188bet sports betting app download、Air tickets、Hotel and other products，These are more likely to be what little Bs need now。At present, the product libraries of 188bet sports betting app download Know-how and Ctrip have been opened，Offline stores can already share their differentiated products。But can OTA open up its own advantageous product library，In other words, it is hard to say in what form it will be open to all the little B’s of traditional 188bet sports betting app download agencies to share。But，If they wish，That product is probably the core advantage of OTA taking the B2B road。

Meanwhile，The mobile tool we mentioned earlier，For example, Weidian，To improve 188bet sports betting app download B’s sales efficiency，Reduce transaction costs，This function is currently provided by most B2B platforms and some channel providers on the market for small B，After all, there are no big difficulties in technology now。After everyone’s technical level converges，This part of the value provided will lose its advantage。

In short，The 188bet sports betting app download B2B market still exists，It will not disappear because of the failure of one or two companies，But the development of this field must shift from luring small B with benefits to truly providing value to small B。The product that Little B really needs，If there is more traffic imported，188bet sports betting app download is more valuable to little B。Who can really provide these values，Whoever is likely to stand out in the B2B market。Vice versa，If you cannot truly provide value to Little B on the product side，The value of B2B platforms and channels will be greatly reduced，Unsustainable development。

Cao Mang Jiang Hu of 188bet sports betting app download B2B

Last two years，With the help of information support from the Internet，188bet sports betting app download B2B to disintermediate、Convenient transactions and other means to expand territory，It once showed an extremely prosperous scene。In fact，The B2B field that has not found a successful development path，Continuously stimulate transactions with high rebates，and become the norm，Especially the B2B platform that has just started。The tourism industry is inherently a weak profit industry，High subsidies can naturally attract many suppliers to settle in，To present a rich product illusion。Increase platform activity，Especially important for some platforms that are in urgent need of financing。After all，A beautiful transaction data is very critical。

Unfortunately, things went counterproductive,High rebates become the basis for crazy orders，Trading for rebates，Trading for the undeserved profit，The platform also chooses to let 188bet sports betting app download go in order to keep the operational data beautiful，As long as funds can still support 188bet sports betting app download，The promotions will not stop。

Just a few years，188bet sports betting app download B2B has experienced the glory of the ebb and the helplessness of the ebb，There are frequent incidents of running away after closing the door:

September 15, 2015，A lawyer’s letter issued by Beijing Qianlixue Technology Co., Ltd., the company to which e is affiliated, at about 2 o’clock on the afternoon of the 15th，The lawyer wrote: Qianlixue Company’s “e-road 188bet sports betting app download” business encountered some users、Contract fraud by criminals，Causing Qianlixue Company to suffer significant economic losses；At the same time，Qianlixue Company has suspended the "e-road 188bet sports betting app download" business since September 15, 2015，Account settlement matters regarding the "e-road 188bet sports betting app download" business，Needs to be verified by the public security organs。

September 18, 2016，188bet sports betting app download B2B platform tourist 188bet sports betting app download，Due to fund problems，Amount owed to suppliers (Shanxi、Shaanxi and Gansu) totaling about 17 million yuan，Legal person Zhao Bo、Li Jianfei and all business staff of the Xi’an Office have lost contact，Now suppliers from all over the country have reported the case。

October 2016，According to incomplete statistics，Tiantian 188bet sports betting app download Fair currently owes more than 1.300 million yuan，Involving more than 3,000 suppliers，Among them, Anhui collective owes more than 37 million yuan。CEO Yue Shi is currently out of contact，Many suppliers gathered in front of the Tiantian 188bet sports betting app download Fair to wait for explanation。

……

We don’t know who the next one 188bet sports betting app download，Of course，We don’t want another B2B platform to go bankrupt。

*Author of this article: Zhang Li，188bet sports betting app download Know-How CEO，Expert Author。