October 20，Tujia, the largest apartment and homestay booking platform in China, announced its partnership with Ctrip、Qunar.com reaches strategic agreement，Merger and acquisition of Ctrip、Apartment and B&B business under Qunar.com。Ctrip and Qunar apartment homestay channel entrance、The team and overall business will be merged into Tujia，Become part of Tujia。This is another strategic move after Tujia acquired Ant Short-term 188bet game in June this year。

After acquiring Ctrip and Qunar’s apartment and B&B business，Tujia will have four major online platforms: Tujia、Ant short-term 188bet game、Entrance to Ctrip and Qunar Apartment B&B。To a certain extent，The integration of Tujia’s domestic short-term 188bet game trading platform is basically completed。

“The motivation for this merger is relatively simple，Just for scale，Get more users、More orders，And the need for in-depth operations and management。188bet game will focus on the integration of online brands in the future，Unified inventory management，Improve the whole industry chain services and promote industry standardization and compliance。" Luo Jun said in an interview with the media。

To this point，The field of online short-term 188bet game，In terms of scale，A dominating pattern has emerged，So what impact will this merger and acquisition have on the online short-term 188bet game industry？What do you think of other online short-term 188bet game companies？Zhihui quickly interviewed Chen Chi, founder and CEO of Xiaozhu Short-term 188bet game, regarding this incident，Huang Yue, founder and CEO of MuNiao Short-term 188bet game，Xbed founder and CEO Li Chuntian。

Xbed founder and CEO Li Chuntian immediately said: "I think this is a good thing for the industry，This is a normal phenomenon。From the perspective of the large Ctrip system，Vertical integration is an inevitable trend，Tujia is not just vertical in the apartment sector。Other Ctrip affiliated Qunar、Elong will also gradually clarify the division of labor，Each has its own vertical field。Tujia’s business integration is very important to the market，It is actually beneficial，For other non-standard accommodation industries，Instead of communicating with many OTAs，It is better to cooperate with a knowledgeable and professional platform，Communication will be more convenient and smooth。From Tujia’s perspective，This is also a good direction，Use Qiantujia as both an entity and a platform，This dual operating model ultimately requires a choice of direction for excellence，This merger actually shows that Tujia’s choice has become clearer，A platform model similar to OTA may be more suitable for Tujia。I think it is a good thing for Tujia to have a very clear direction，So congratulations to Tujia。As far as Xbed is concerned，It doesn’t have much impact，As part of the entire larger market，Xbed is developing rapidly，We will cooperate with more OTA platforms in the future，Achieving a win-win effect。Xbed adheres to the concept of building its own platform and owning its own traffic，So accept OTA、The integration and mergers and acquisitions of online 188bet game rentals have little impact，Market cooperation，We also hope to be more professional、Smoother platform cooperation，So we are happy to see the situation today，And look forward to the rapid development of the market。”

Huang Yue, founder and CEO of MuNiao Short-term 188bet game, told Zhihui: “Tujia’s acquisition will not have much impact on the market share of the existing market，Because of the construction of the vacation 188bet game sharing economy，Ctrip didn’t do much，I used to open a short-term 188bet game channel for Tujia。The future is in the incremental market，Ctrip and Qunar do not necessarily promote the sharing economy，Tujia just got an entrance。So I think it is more important to focus on product experience，Serve users with products，Naturally, it will also be recognized by capital and the market。The current European and American vacation 188bet game market share has reached 37%，Up to 85 billion US dollars，China has less than 1% awareness，The future is a trillion-level market，But this is also a protracted battle，The spring of short-term 188bet game industry has just begun，In the future, MuNiao Short-term 188bet game will continue to focus on and increase its presence in tourist destinations。”

Xiaozhu founder and CEO Chen Chi said: "Ctrip has made a lot of investments and mergers and acquisitions in the online travel field in recent years，The performance of these businesses is mixed，There are also cases of bloat and duplication。Coupled with the changes in the direction of the capital market，Digesting previous acquisitions and investments becomes more important。188bet game year Ctrip will begin to make various internal integrations and adjustments。We understand 188bet game integration of Ctrip’s non-standard accommodation segment to be an internal adjustment within Ctrip’s department，However, we cannot speculate on the real reason for the adjustment。What is the impact of internal adjustments on the industry，Need to observe，Not easy to evaluate at the moment。The competitive landscape of the housing sharing economy platform model has become very clear，The field of house sharing needs intensive cultivation，Relying on continuous innovation and in-depth operations，Good accommodation experience and brand are fundamental。We also said 188bet game a few months ago，Mergers and acquisitions and adding concepts in pursuit of capital cannot help entrepreneurial companies ultimately solve the problem of shaping the core value of their business。The venture capital field gradually returned to rationality in 2016，It also confirms our judgment。We still adhere to 188bet game view and judgment。”

According to Zhihui’s understanding，The short-term 188bet game market is also turbulent in 2016，Under the capital winter，Muniao Short-term 188bet game received tens of millions in Series B investment in February 2016，Start a new strategic layout；On September 13, Xiaozhu announced a cooperation with Meituan-Dianping, China’s largest lifestyle service e-commerce platform，Both parties will take advantage of their strong advantages in their respective fields，Expand and dig into the homestay market，Work together to explore the new business format of “local services + accommodation sharing”；Xbed continues to expand its layout，Enter the Central Plains region。But it is worth noting，Product aspects of the domestic short-term 188bet game market，Tujia products include vacation apartments、Mostly rented as a whole，After Tujia merged with Ant Short-term 188bet game，The size of his personal listing has increased，The largest volume through mergers and acquisitions。Xbed is mainly an Internet hotel model，Woodiao short-term 188bet game is mainly for whole 188bet game，Little Pig、Personal vacant property on Airbnb platform、Room-based，Most shared housing products。Airbnb, the international short-term 188bet game giant, is also strengthening its business expansion in China，Last month Airbnb’s official website showed that it was stepping up its efforts to expand its China team。Visible，Competition in the short-term 188bet game market will continue，The pattern has not yet been determined。

*Author of 188bet game article: Sixi (personal WeChat: sixi7890),Welcome to follow and communicate。

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