Recognize the B&B

1. Where do B&188bet app come from? What is it?

B&Bs in China actually have a history of only about 20 years now，The original form was that farmers freed up idle room resources to entertain tourist consumers。With the guidance of policy trends and consumer demand this year，Domestic B&Bs are entering a stage of rapid 188bet app from the slow 188bet app for so many years，And this wind is blowing stronger and stronger。Based on 2015 statistics，China now has more than 40,000 B&Bs in a broad sense，More than 800,000 employees in the industry，The overall market size is 11.2 billion yuan。And currently mature countries，Example UK、Taiwan、Japan compared，Domestic B&Bs are still in their initial 188bet app stage，There is still broad room for 188bet app。

And there is always a problem that bothers practitioners，Although domestic B&188bet app are at their peak，But now from an authoritative perspective，What is a B&B？There has never been an accurate statement，If you are referring from abroad，B&B should actually be the free accommodation resource of farmers or aboriginals Li Rong，Combining unique culture and practical experience，is a general term for the industry that provides catering and accommodation。

And in China，Most of these narrowly defined B&188bet app refer to relatively low-end farmhouses and farmhouses，On the contrary, it does not quite meet the definition of Chinese-style B&B。From a broad perspective，B&B refers to all non-standardized and personalized accommodation places，And show it with local cultural experience and the host’s expertise as the core of differentiation，B&B in a broad sense does not emphasize the ownership of the room，The word "B&B" we mentioned in recent years mostly refers to B&B in a broad sense。

2. The difference between B&188bet app, inns and boutique hotels

Many laymen or even practitioners，I still haven’t figured out what a B&B is yet、The difference between an inn and a boutique hotel，Actually, I was confused at first，But if we start 188bet app the perspective of customer experience，You can distinguish these three。

The biggest characteristics of a B&B are its regional characteristics, cultural atmosphere and the owner’s feelings，First，There is no host feeling in a boutique hotel，Also does not pay attention to the local regional culture and the integration with the surrounding environment，Refers more to personalized visual performance；The inn is relatively small、A non-standard accommodation system with lower unit price，But the inn is currently limited to one style and feeling，And the consumer group is more inclined to couples，The overall age group is about 5-10 years younger than that of boutique hotels/B&188bet app。

Who is staying at the B&B?

Summary and analysis based on data，In mid-2014，The market size of online inn and homestay booking is about 1.About 300 million yuan，More than 50% month-on-month increase，An increase of three times year-on-year，Estimated arrival in 2020，China’s homestay industry booked through online and offline channels，The total scale is about 36 billion yuan，my country’s B&188bet app are in a period of explosive growth in recent years，Not only meets consumer needs，Also in compliance with the national economic reform situation。

To know exactly who is staying at the B&B？Why stay in a B&B？Our regional distribution of B&188bet app in China、Explain the customer source structure and selection preferences of B&B。

1. Distribution of B&188bet app/Inns in China

Analysis from the regional distribution of B&188bet app，Domestic B&188bet app are mainly concentrated in individual large cities and tourist cities，For example, Beijing、Lijiang、Xiamen and Dali, etc.，Explain that the main groups of people served by the B&B are those traveling around the city and those traveling to tourist destinations，This kind of group has relatively strong consumption power，Higher pursuit of non-standard accommodation。

2. Customer source structure of B&B

From the analysis of the customer source characteristics of B&188bet app (excluding inns) in a narrower sense，Most of the people staying in B&188bet app are married middle-class people in their 30s and 40s，These people have strong spending power，High level of knowledge，Has a strong pursuit of personalized/customized accommodation services，And this group of people continues to grow in terms of population base，Both in terms of quantity and quality of people’s needs，It has been on an upward trend in the past two years。

3. Why do tourists choose B&188bet app?

When travelers choose 188bet app when traveling，There are five consumption needs and consumption motivations，Respectively, they pursue a unique experience、Humanistic environment、Service reputation、Natural environment and cost-effectiveness。

We can learn 188bet app this，Tourists should not only appreciate the natural environment when choosing to stay in a B&B，On the contrary, the public’s reputation for the service of this B&B、Are there any special projects、We attach great importance to factors such as insufficient humanistic care and so on，On the contrary, the sensitivity to absolute price is not high。

So B&B owners really need to work hard on the above five points of consumer demand，How to meet such consumer demand？

The 188bet app effect of B&Bs

Last two years，B&B has evolved from its infancy，Most B&Bs have gradually found their way，Towards mid-to-high-end and high-quality products、Personalized direction to develop and change，And it has gradually become a shining point in rural 188bet app。

Many of them also see the major trends in the future，Choose to hug together for warmth，Build a regional B&B IP，Form 188bet app effect to radiate to a wider range，This is also an important way for the development of B&Bs in China in the future。

1. What is B&B 188bet app and 188bet app effect?

B&B 188bet app refers to a certain area，A community formed by the competitive/cooperative relationship between B&Bs and the upstream and downstream service industry links of B&Bs，This kind of community often has wide influence and strong resource integration power，Can attract more natural customers。

Through reasonable allocation and unified planning in the B&B 188bet app，Building complementary businesses to each other、Collaborative management、Integrated Marketing、Characteristics shared by consumer groups。This 188bet app effect can form external barriers through consistent coordination，Combat external impacts and reduce internal friction，And form regional economic effects，Drive more related industries。

2. What is a B&188bet app area?

B&188bet app area is a new type of micro-vacation tourist destination，Developed in the “+” model of characteristic B&B，Make the B&B itself unique enough，Form a brand，And become a core tourist attraction。When developing B&188bet app areas, it should also be equipped with other leisure activities to meet the needs of tourists。Typical B&188bet app areas include Mogan Mountain in Deqing and Bukchon Hanok Village in South Korea。

The formation and 188bet app of B&B clusters

As more and more talents and funds pour into the homestay industry，As a special industry format, homestays are gradually recognized by the market。This article is based on Moganshan B&B、Bukchon Hanok Village in South Korea as an example，Explain the formation and 188bet app of B&B clusters。

1. Moganshan B&B--taking "Foreign Family Music" as its essence

Currently，B&Bs are slowly getting rid of the container and supplementary attributes in the origin stage，Gradually moving towards high-end、Change in the direction of quality，It has become one of the core tourist attractions with magnetic pole effect。The popularity of the homestay market has made the development of homestays more competitive，The B&B cluster can greatly enhance the competitiveness of local 188bet app，Create your own 188bet app IP。

2. Bukchon Hanok 188bet app, South Korea--based on traditional culture

The B&B development in Bukchon Hanok Village in South Korea is different from the “Foreign Family” in Moganshan，Bukchon Hanok Village pays more attention to local culture in the development process of B&B cluster，By highlighting the cultural connotation and taste of the B&B itself，Form the core attraction of 188bet app。

As a residential community with high historical and cultural value，Bukchon Hanok Village in South Korea regards the inheritance of history and culture as the core orientation of its development。Under development，First, a small number of Korean houses were acquired by the government，The traditional culture of Korea，For example, Korean food culture、Integrating craftsmanship and culture into management，Building integrated 188bet app、Cultural experience、A leisure B&B complex integrating leisure and accommodation。The government’s demonstration B&B complex has achieved good results，Luring local residents to follow suit，Bukchon Hanok Village project is gradually becoming high-end、The development of taste。Now Bukchon Hanok Village has become a demonstration project for experiencing Korean traditional culture。

How to create a B&188bet app area?

Moganshan B&B、Bukchon Hanok Village is a typical case of B&B cluster development，They are a brand advantage in themselves。Based on the analysis of these two cases，Select the location of the B&B cluster below、Consumption level、Supporting products、Exploring how to create a successful B&188bet app area from four aspects including B&B sentiment。

1. Location, location, location

Development of B&188bet app areas，The key lies in whether the project site can have a good location advantage。The location selection of B&B clusters should fully consider the accessibility of transportation，It is best to be adjacent to a relatively developed area，Within a three-hour drive from a major city，It is better to be within the radiation range of AAAA level or above scenic spots。

Otherwise，A good location choice should also consider whether the local 188bet app atmosphere and people's sentiments are strong、Is the regional landscape unique、The regional basic supporting conditions and other factors。

Take Moganshan B&B as an example。Moganshan is located in Shanghai、Ning、The center of Hangzhou Golden Triangle，Provincial Highway 09 runs through the entire territory and is adjacent to National Highway 104、Xuanhang Railway、Hangning Expressway。Such a superior geographical location and transportation conditions，Provides a broad market for the 188bet app of Moganshan B&B。

2. Relatively mature leisure and vacation 188bet app

The development of B&188bet app areas is closely related to the consumption level of the project location，The level of consumption in the project location directly determines the "life" of the project to a certain extent。

Specifically，To successfully build a B&188bet app area，The consumption level requirement for the project location is generally a per capita GDP of more than US,000，That is, the place must have a relatively mature leisure and vacation tourism market。

Most domestic B&188bet app areas are concentrated in first-tier cities or tourist cities，Like Lijiang in Yunnan、Hangzhou, Zhejiang、Beijing、Xiamen, etc.，Rely on the relatively mature leisure and vacation tourism market in tourist cities or first-tier cities to form your own consumer customer base。

3. Enrich supporting products

Ancillary products are divided into sideline products and 188bet app products。Side product refers to the provision of catering other than B&B accommodation、Shopping、Leisure and other supporting products。188bet app products refer to the combination of surrounding resources and scenic spots，Carry out various themed 188bet app activities。

The following table lists some specific contents of supporting products and their comparison with basic products、Comparison of 188bet app ideas and product content of featured products。

4. B&B feelings are not omnipotent

Feelings，A lot of B&B hosts，One of the major reasons why cross-border B&B hosts choose to invest 188bet app B&B industry。Feelings are the soul of B&B，But just having feelings is not enough。

In the process of building a B&188bet app area，First of all, we must start from the feelings of the B&B host，Based on local characteristic culture，Use rural folklore resources and environmental resources to provide tourists with a humane tourism experience；At the same time, we must also look at the feelings of B&Bs rationally，Start from your own actual factors，We must have a far-sighted strategic vision，Create a rational and appropriate emotional experience。

Innovative B&B 188bet app development model

Compared to a single B&B，B&B clusters bring greater benefits，Broader market prospects，Therefore, in recent years, more and more funds have begun to pour into the development projects of B&B clusters，When various places are developing B&188bet app areas，I also gradually discovered some unique ones、Innovative development model，This article selects Wuyuan Huangling B&B Cluster、Moganshan Naked Valley B&B Cluster to study its development model。

1. Innovative development model of Wuyuan Huangling B&B 188bet app

The innovation of Huangling model lies in “centralized management、Docking market、Overall transformation”。Wuyuan County Rural Culture 188bet app Co., Ltd. conducts comprehensive property rights acquisition of Huangling Village，Collective relocation and resettlement of villagers，Overall transformation of Huangling，Create your own independent vacation brand。

Through the docking market，Repair and rectify the original residence，Comprehensive packaging，Taking into account 188bet app aspects、Country and quality，While retaining the Huizhou architecture and the traditional residential style of Huangling，Introducing the brand concept of "Amman" international boutique resort hotel，Create a unique ancient village 188bet app B&B style。

2. Innovative development model of Naked Valley B&B 188bet app in Moganshan

The concept of Naked Valley B&B 188bet app is called "Naked Concept": Return to Nature、Nurture your body and mind，Finding yourself。The development and operation of the entire naked Valley project are implemented by naked hotel management company，Long-term launch of various activities in operation management，Attract tourists。

On 188bet app mode，Naked Valley is a residence transformed from a rural farmhouse，Provide an ecological and natural living experience，It is a high-end luxury resort that emphasizes sustainable concepts。Naked Valley has many supporting experiences and entertainment projects，The supporting experience mainly provides catering for tourists、Health care、Business Meeting、Party and other venues，Ruclub、Naked Center, etc.；Entertainment projects provide tourists with diversified entertainment experiences，For example: riding a horse、Yoga、Hill climbing and mountain biking, etc.。

B&B 188bet app development models in various places have their own characteristics，is an indispensable factor in its success，But due to differences in environment and conditions in different places，The B&B 188bet app development model can only be used as a reference，but cannot be copied。So in the process of innovating the B&B 188bet app development model，Based on your own characteristics，Fully consider feasibility factors，Form your own uniqueness according to local conditions。

Conclusion

B&B as the “new favorite” in the 188bet app market，It has brought huge economic and social benefits to the local area，Especially in the development of tourist attractions driven by B&B clusters，B&Bs have gradually become the core attraction of scenic spots，Ru Moganshan B&B、Furukawa Town, Japan、Bukchon Hanok Village, South Korea, etc.，B&Bs have become a powerful weapon for the government and developers to develop tourist areas，The era of small B&Bs leveraging big 188bet app has arrived。

*This article is reproduced 188bet app Jiaxiang Academy