October 27th 20:00-24:00，Alibaba 188bet will hold an aurora concert with the theme of "Go Further Than Dreams" at Finland's Santa Claus Village in the Arctic Circle。

But，According to Zhihui’s understanding, this is not a simple aurora concert，The so-called major strategic announcement is just a word game with double metaphors。An internal employee of Alibaba 188bet exclusively broke the news to Zhihui，Alibaba 188bet will officially launch a new brand tonight。

Actually，Some clues can be seen from the leaked internal letter of Ali 188bet on the 25th，An ordinary music party or press conference，It is impossible to receive such attention from internal employees。But，The launch of the new brand is a milestone internally。

Screenshot of Alibaba 188bet’s internal email

October 2014，Alibaba Group upgraded its aviation and 188bet business unit to the aviation and 188bet business group，Split off "Taobao 188bet" and upgrade it to a new brand "Alibaba 188bet·Go"。actually，Until now, Ali’s travels have been reported in many media，Incorrect brand names such as "Taobao 188bet" and "Alibaba" often appear。Generally speaking，Alibaba’s important business groups have their own exclusive names，For example, Tmall、Rookie and other brands。Last two years，The tourism sector is increasingly valued by Alibaba Group，So it is expected that “Alibaba” and “Taobao” will not appear in the new Ali 188bet brand。

Actually，Brand upgrades are often based on considerations of the company’s future strategic layout。Ali traveled in just two years，has quickly become a pole in the domestic online 188bet market。Future Hotel 2 released in the hotel field.0，The "credit stay" service quickly caused a sensation in the hotel market once it was launched；Building a "Fly with confidence" platform in the air ticket field，Redefining online ticket service standards；Destination scenic area field launches future scenic area plan，Accelerating the pace of intelligent construction of scenic spots；The vacation sector releases the “Wanyou Gravity” vacation IP strategy，The launch of "Aurora Special Line" quickly caused a sensation in the market, etc.。Ali’s dazzling tactics during 188bet，It has shown that Alibaba 188bet is not willing to be the second largest player in the online 188bet market。

With big data、Powerful technical capabilities such as cloud computing，Alibaba 188bet is attracting more and more B-side partners，No need to talk about the powerful C-side customer acquisition advantages，But facing Ctrip、Wanda、Hainan Airlines and other super players，From brand、Service to resource，Ali still has a long way to go when traveling。

Second anniversary，What exactly does Ali want to do when traveling？What kind of strategic layout lies behind emerging from chrysalis and becoming a butterfly？All answers 188bet revealed tonight。

The territory is not yet determined, but the future is promising!

*Author of this 188bet: Wang Feng (personal WeChat: aaron88551487)，Zhi Hui Reporter，Welcome to follow and communicate！

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