October 27th 20:00-24:00，Alibaba Travel will hold an aurora concert with the theme of "Going Further Than Our Dreams" at Finland's Santa Claus Village in the Arctic Circle。

But，According to Zhihui’s understanding, this is not a simple aurora concert，The so-called major strategic announcement is just a word game with double metaphors。An internal employee of Alibaba Travel exclusively broke the news to Zhihui，Alibaba Travel will officially launch a new brand tonight。

Actually，Some clues can be seen from the leaked internal letter of Ali Travel on the 25th，An 188bet app download ordinary music party or press conference，It is impossible to receive such attention from internal employees。But，The launch of the new brand is a milestone internally。

Screenshot of Alibaba Travel’s internal email

October 2014，Alibaba Group upgraded its aviation and travel business unit to the aviation and travel business group，Split off "Taobao Travel" and upgrade it to a new brand "Alibaba Travel·Go"。Actually，Until now, Ali’s travels have been reported in many media，Incorrect brand names such as "Taobao Travel" and "Alibaba" often appear。Generally speaking，Alibaba’s important business groups have their own exclusive names，For example, Tmall、Rookie and other brands。Last two years，The tourism sector is increasingly valued by Alibaba Group，So it is expected that “Alibaba” and “Taobao” will not appear in the new Ali Travel brand。 

Actually，Brand upgrades are often based on considerations of the company’s future strategic layout。Ali traveled in just two years，has quickly become a pole in the domestic online travel market。Future Hotel 2 released in the hotel 188bet sports betting app download field.0，The "credit stay" service quickly caused a sensation in the hotel market once it was launched；Building a “Fly with confidence” platform in the air ticket field，Redefining online ticket service standards；Destination scenic area field launches future scenic area plan，Accelerating the pace of intelligent construction of scenic spots；The vacation sector releases the “Wanyou Gravity” vacation IP strategy，The launch of “Aurora Special Line” quickly caused a sensation in the market, etc.。Ali’s dazzling tactics during travel，It has already shown that Alibaba Travel is not willing to be second in the online travel market。

With big data、Powerful technical capabilities such as cloud computing，Alibaba Travel is attracting more and more B-side partners，No need to talk about the powerful C-side customer acquisition advantages，However, facing Ctrip、Wanda、Hainan Airlines and other super powerful players，From brand、Service to resource，Ali still has a long way to go when traveling。

Second anniversary，What exactly does Ali want to do when traveling？What kind of strategic 188bet app download layout lies behind emerging from chrysalis and becoming a butterfly？All answers will be revealed tonight。

The territory is undecided, but the future is promising!

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