Recently，Due to targeted reports by some media，At one time, overseas non-standard 188bet app download company Zhubaijia suffered layoffs、Besieged by rumors such as cash flow shortage，At the same time, Zhubaijia officials also clarified and responded to these misunderstandings。

Why does Zhubaijia, which has been making rapid progress, receive so much "attention" one after another？Has competition in the shared 188bet app download market entered the sprint phase？Various negative news that emerged during this stage，Really worth pondering。

No matter what the truth is，Compared to Airbnb’s C2C pure platform 188bet app download，Zhubaijia’s business 188bet app download that focuses on operations、Is there anything special about the profit 188bet app download？

C2C or C2B2C，Zhubaijia’s choice of business 188bet app download

There is no shortage of players in the short-term rental industry，Shared 188bet app download started the sprint race ahead of schedule。All short-term rental companies are still participating in the competition，The referee has changed from VC to Chinese user。

Whether it is C2C or C2B2C，The business 188bet app download itself is not right or wrong，It’s just a matter of fit。From language、Cultural awareness to social trust，The "referees" in China are very different from those in other regions in the past。When booking a house abroad，Confirming the room status with foreign landlords in English is probably a difficulty for most Chinese users，Besides, each suite requires an average of 5-7 communications to complete the reservation。Not to mention the various problems encountered locally。

So whether the mainstream C2C ​​platform 188bet app download in Europe and the United States is suitable for China？The answer must be that it is only suitable for some Chinese users，Like young、Adventurous spirit、User group who loves socializing and has certain foreign language skills。

But most Chinese users may not be able to fully accept this DIY style of travel。Safety is their hard target for outbound travel，Saving time and worry is also what they want。At this time, the advantages of the C2B2C 188bet app download become apparent。

This 188bet app download is actually a localized innovation of the European and American C2C 188bet app download，More suitable for Chinese users。In 36Kr’s report，Zhubaijia CEO Zhang Hengde explains the core competitiveness of this 188bet app download:

The first C2B2C 188bet app download better guarantees supply-side quality，Improve matching efficiency。C2C’s light operation platform 188bet app download cannot guarantee the authenticity of online listings。And Zhubaijia gives full play to the role of B-side，Establish more than 70 strict quality control requirements，Combined with 3D real-view house viewing technology，Will provide guarantee for user experience；Also，User convenience through this mode，No need to contact the landlord，Maximum 48 hours，Reservations can be made as soon as possible。This will help both users and landlords save time and effort。

Second based on the first-mover advantage of supply-side resources，Established a service supporting system。In addition to providing 24X7 all-day support customer service，Local overseas，There are also thousands of people providing 188bet app download-focused local Chinese butler support services in the form of crowdsourcing，On the one hand, it provides a comprehensive Chinese environment from booking room selection to check-in experience，Helping Chinese users eliminate language barriers and cultural barriers；On the other hand，Because other platforms only provide 188bet app download，There is a lack of 188bet app download support and travel services needed by the Chinese people。Currently Zhubaijia has launched airport pick-up and drop-off、Car rental、Butler、Tour guide、Overseas bodyguard and other services。

To sum it up，The biggest advantage of C2B2C is quality control and service。These two advantages seem to be just what the 188bet app download "referees" want。

Whether to make quick profits or continue investing? Thoughts on the future development of 188bet app download

Business 188bet app download and profit 188bet app download have always been complementary to each other.

Since its establishment, Zhubaijia has positioned itself as an “Airbnb + Caesar Travel” 188bet app download，Instead of the “Chinese version of Airbnb” platform 188bet app download。Focus on non-standard accommodation travel for Chinese people traveling abroad for more than four years，To meet the growing needs of Chinese users。

Business 188bet app download of C2C platform，Only provides information docking and transaction facilitation functions，Pair of listings、Landlord、The tenants will not conduct quality control，Nor does it provide services to users。But considering the special characteristics of Chinese tourists who are not familiar with overseas situations，The platform cannot directly meet other user needs，Users have to go to other places to purchase items one by one。At this time，The value of B-side intervention in providing services can be fully realized。

Zhubaijia’s financial report for the first half of 2016 shows: “The company’s future business positioning is based on overseas short-term rental bookings,Meeting user needs,Providing high-quality outbound travel and life customization services。”The revenue from peripheral services accounts for about 44%，Nearly half，Gradually catching up with the proportion of main business income obtained from price difference subletting。Visible here，Zhubaijia’s overseas non-standard accommodation services are only the core element of its one-stop solution，Peripheral services other than accommodation are a more important part。 The "Airbnb + Caesar Travel" 188bet app download of Zhubaijia is a one-stop service platform that has long been engaged in non-standard accommodation travel for Chinese outbound travel based on the sharing economy。

Under the premise of clear profit 188bet app download，Zhubaijia has invested heavily in early user experience and branding。Big data platform、Landlord、3D real-time viewing、Accelerate the expansion of housing resources、Acquisition of travel agencies, etc. is a considerable amount of money no matter how you look at it。To this，Its financial report stated that "it is still in the investment period，Business development still needs to develop consumer behavior habits and acceptance。”

Judging from these initial investments，The purpose of the education market has been initially achieved。Before living in Baijia，Users either don’t know what overseas short-term rentals are，Otherwise you would think that B&Bs are all low-end farmhouses。Zhubaijia through brand investment and market education，Created and endorsed the category of non-standard 188bet app download for Chinese people traveling abroad，It has changed Chinese people’s attitude toward short-term rentals to a certain extent、Understanding of shared 188bet app download，Let users accept the unique experience of switching from traditional hotel 188bet app download to shared 188bet app download，This is why many famous people，Including entrepreneurs、The reason why economists and entertainment stars choose to live in Baijia。

But judging from recent relevant reports，188bet app download is changing to pursue profitability。According to an earlier clarification response to the media，The company’s layoffs are to release non-profit positions，Add sales and customer service department。At the same time, it announced the acquisition of Inner Mongolia Travel Agency in August、Open up the market in second and third tier cities、Strengthen product distribution channels、Launching various new products and other initiatives，Meaning that 188bet app download is not only saving money during its transformation，More open source，To increase revenue。

According to the semi-annual report released in August 2016，188bet app download’s revenue in the first half of this year increased by 870% year-on-year，Gross profit margin increased from 5 in the same period.64% up to 6.94%；Net loss narrowed significantly，Users are growing rapidly。Online user consumption conversion rate increased nearly 3 times。

It can be seen from the data，188bet app download is shrinking losses，Entered the development stage of small steps and fast running with the goal of profit。Zhang Hengde once told reporters that he would "strive to achieve breakeven in 2017"，But he also said that targeting profit does not mean that it will lower the standard of high-quality user experience，Company continues to adopt technology、Product、Service innovation continues to invest in user experience，Continue to educate the market by developing categories with brands。

On the other hand，The originator of short-term rental，Airbnb, with a valuation of US billion, has not yet escaped the fate of consecutive years of heavy losses，The same goes for other companies in this industry。Looks like this，Short-term rental has never been an industry that can make quick profits。Calculation through 188bet app download’s financial report data，The input-output ratio is close to 1:1，The efficiency of fund use has improved significantly compared with last year，Higher than the level of the same industry。

From the perspective of differentiated business models and promising profit models，Zhubaijia, which specializes in non-standard 188bet app download for outbound travel, does not seem to be as "stretched" as rumored by the outside world。But China’s shared 188bet app download industry has not yet experienced a blowout，The sprint turned into a marathon。How to survive the current trough period，And also need to accumulate enough momentum for the upcoming explosive period，is the most critical at this stage。

[Extra number]《 hosted by 188bet app download2016 China 188bet app download Consumption Annual Summit and Awards Ceremony》will be held in Beijing on December 14-15。Annual event of tourism industry，188bet app download sincerely invites your participation、Witness。For details and registration, please click the link:I want to register！