Travel 188bet online live casino and entertainment 188bet online live casino have something in common，There are also subtle differences。After all, the application scenarios of these two types of 188bet online live casino are different。The application scenarios of tourism 188bet online live casino are often cross-industry、Cross business format、Cross-generational、Across ages、Cross-cultural characteristics；Entertainment 188bet online live casino is often not as inclusive and inclusive as tourism 188bet online live casino，Entertainment IPs are often more accurate、More subdivisions，The life cycle is shorter than that of tourism 188bet online live casino。

1. What aura should a good tourism 188bet online live casino possess?

1. A good tourism 188bet online live casino should have a leadership aura

Only with leadership can you have fans，So a good 188bet online live casino needs to have leadership qualities。Leadership has three meanings: one is emotional leadership；Second, spiritual leader；The third is value leader。Emotional leaders are shallow，But it plays a great role in promoting tourist consumption；Spiritual leadership is profound，Important to enhance tourism brand loyalty；Value leadership is the ultimate level，Cross-generational understanding of tourism brands、Cross-group、Across ages、Cross-cultural communication plays a decisive role。

2、A good 188bet online live casino should have a unique value system and cultural aura

A good 188bet online live casino is an "anthropomorphic existence" with a perfect personality and complete values。Although every 188bet online live casino needs a good story to support it，But the essential expression behind the story is the value system of 188bet online live casino。It is the power of the value system that gives tourism 188bet online live casino vitality。Of course，The value system of tourism 188bet online live casino should be tailored according to the cultural aura and commercial positioning needs of the tourism project。

3. A good 188bet online live casino should have an aura that surrounds and penetrates

Tourism projects are scene media，Scene media brings people a holographic enveloping experience，Therefore，A good tourism 188bet online live casino should have a sense of encirclement。Creating a sense of envelopment through different forms of holographic layout，To entertain and educate tourists。Tourism projects should accompany a person in different life stages，Also accompany people of different generations。Therefore，A good tourism 188bet online live casino also needs to be consistent。This kind of continuity is the embodiment of the vitality of tourism 188bet online live casino，This is also the biggest difference between tourism 188bet online live casino and entertainment 188bet online live casino。

A good tourism 188bet online live casino not only has leadership qualities、Value system、Sense of envelopment and penetration，You also need to have a good image and story。In fact, image and story are also the general consensus of everyone on good 188bet online live casino。Just，You must know that image and story are just the cloak of a good 188bet online live casino。188bet online live casino as an “anthropomorphic existence”，Leadership、Value system、The sense of envelopment and penetration are the essential characteristics。

2. Trust transformation mechanism of tourism 188bet online live casino

The trust transformation mechanism of the tourism industry determines that 188bet online live casino is the core of tourism products。It’s easy to understand by comparison，Industrial cement for sale，No 188bet online live casino required，As long as the cement quality is good enough，As long as the cement manufacturer is a formal operator，This sale will be easily concluded。But，When cement is piled into a theme park，Cement has changed from an industrial product to a tourism product。At this time，The trust mechanism has changed。Original simple、The trust mechanism based on hardware quality is no longer applicable。But it needs to be formed with 188bet online live casino interaction for a longer period、Less substitutable、Tackier、Richer cultural connotation、More diverse business models、Trust mechanism with longer monetization chain。

Between products that purely focus on hardware quality and products that purely focus on “188bet online live casino” soft power，There is another type of product that can be called pseudo-188bet online live casino product，This product does not form a trust mechanism with 188bet online live casino as the core。The production process lacks 188bet online live casino participation，Just added 188bet online live casino elements in the marketing process，And these 188bet online live casino elements will change frequently (such as asking this celebrity to endorse today，Ask that celebrity to speak for you tomorrow)。The trust mechanism established by pseudo-188bet online live casino products is also relatively fragile and unstable，Because the 188bet online live casino of the pseudo-188bet online live casino product does not participate in the production process，It has not established a deep and strong relationship with the product，It is a temporary weak relationship (such as，A certain celebrity can endorse many products at the same time)。Of course pseudo-188bet online live casino products also have irreplaceable value，Because for most daily necessities，No 188bet online live casino required to participate in the production process，Most of them are standardized production (to reduce costs)。

And for tourism products，188bet online live casino can participate in the process，188bet online live casino can become the core experience point of tourism products。Therefore，The IPization of tourism products has become inevitable。So，Building a tourism trust mechanism based on 188bet online live casino has become an issue that every tourism company must consider。

(The above is the second article in the series of "Tourism 188bet online live casino Content Productivity"，The first article is"How to create tourism 188bet online live casino content productivity，Realizing innovation in tourism planning？》。This series of articles was inspired by Hong Qinghua, Chairman of Jingyu Group，Here，Pay tribute to Mr. Hong Qinghua, the pioneer of tourism 188bet online live casino。）

*The author of this article: Yue Xingkong, an expert author of benefits.

[Extra number]《 hosted by Zhihui2016 China Tourism Consumption Annual Summit and Awards Ceremony》will be held in Beijing on December 14-15。Annual event of tourism industry，Zhihui sincerely invites your participation、Witness。For details and registration, please click the link:I want to register！