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Under the economic development environment of expanding domestic demand and improving the level of urbanization，Domestic consumers show personalized and diverse changes in consumption concepts，The average consumption amount from Volkswagen cards maintains a high growth，However, the average consumption amount per transaction is declining，Consumption frequency has obviously increased，Shows that the consumption scene is more life-like。

Mobile payment has gradually become a new consumption habit

In recent years，The number of mobile payments has increased significantly，Further narrowing the gap with the number of online payments，With the popularity of smart mobile terminals，And the improvement of mobile payment system，Mobile payment as a new 188bet app way of consumption，It will bring a more convenient consumption experience for payment in life scenes such as food, clothing, housing, transportation and travel。

Mobile terminals have become the preferred channel for online consumption，The supporting service system tends to be improved

Popularization and iteration of mobile smart terminals，And its network and portability create conditions for shopping anytime, anywhere，Attract consumers to adapt to and become accustomed to mobile consumption experience，And promote online shopping App、Consumer Finance、The enrichment and improvement of corresponding supporting service systems such as express delivery/logistics and mobile payment。

Online and offline integration brings consumption experience upgrade，Injecting new vitality into the business ecosystem

“Internet+” has gradually become the development consensus for the upgrading and transformation of commercial entities，Guide to a deeper integration of online and offline connections，All this undoubtedly enhances the understanding and prediction of consumers and their consumption demands，It also makes business decisions more data-based、Scientific，Stimulate flexible innovation in traditional business models、Diversified development。
There is a strong correlation between online and offline consumption behavior
Looking at the relationship between the usage rate of e-commerce 188bet app applications and the frequency of consumption in offline business districts among people in business districts from January to September 2016，The two have strong consistency in trends，Correlation coefficient is 0.82，Highly positively correlated，It shows that the consumer group has a high correlation in consumption between online e-commerce and offline business districts，Consumers are prone to interactive conversions online and offline。

There are significant differences in application type preferences between online and offline consumer groups

Viewed from the distribution of application installation preferences among online and offline consumers，Online e-commerce crowd loves games、Picture、Reading, music and other display media content application preference index is high，Offline business district people’s views on life、Real Estate、Higher application preference index for connected consumption scenarios such as tourism and travel。

Mobile consumption presents “her economy” in China、Features such as popularization and personalization

Mobile consumption has shown strong growth vitality in recent years，It is a fact that the proportion of online shopping transactions on the mobile terminal exceeds that on the PC terminal，Such a change is inseparable from the improvement of women’s consumption power，三、Enhancement of mobile consumption capabilities in fourth-tier 188bet sports betting app download and other cities，Demands for personalized consumption，and 80、Support from young groups such as those born in the 1990s。

The “her economy” is on the rise，Young people such as those born in the 1980s have grown into the main mobile consumers

From the gender distribution of mobile consumer groups，The proportion of women exceeds that of men，The proportion reaches 57.6%；From the age distribution，More than half of the post-80s generation represented by 26-35 years old，Accounting for 53.5%，The second group is those born in the 1990s who are 25 years old and under，Proportion 22.3%，People aged 36-45 account for 18.5%。

Female consumers are mainly distributed in Guangdong、Zhejiang、Henan and other central and eastern regions

Looking at the geographical distribution of female consumers，Guangdong leads the country in the proportion of female consumers，Jiangsu and Zhejiang、The proportion of female consumers in Luyu and Beijing is also relatively high；Looking at the geographical distribution of female consumers by TGI index，Gansu、Jiangxi、Hunan、The proportion of female consumers in 15 provinces including Henan and Guangxi is higher than the standard value of 100。

*This article is reproduced from 199IT.

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