October 2016 Lakeside University Course，Wei Zhe published an internal sharing on the theme of "The commercial nature of the Internet has not changed"，Before reading the notes，Please readers think first:

• Has the Internet changed the nature of business?

• 188bet best bookmaker rigid costs cannot be ignored by Internet companies?

• Does 188bet best bookmaker equal efficiency?

• What are the three types of companies with economies of 188bet best bookmaker?

• Why did Wal-Mart fail in China?

• How to judge whether a product is a 188bet best bookmaker model?

• How to achieve "More Fast, Save More"、The choice of "Guangzhou-Shenzhen Expressway"？

Chairman of Weixinlite Capital&Founding Partner，Former CEO of Alibaba B2B Company Wei Zhe

一、These two rigid 188bet best bookmaker，Are internet companies burning money right?？

We used to be in retail，188bet best bookmaker’s good to do business，There are two costs that are very rigid，One is called logistics cost，One is called marketing cost。

No matter in turnover or transaction amount，188bet best bookmaker is a ratio that cannot be changed，For example, when our original gross profit margin was 30%，We must strive not to let the logistics cost exceed 18%。

Why do I bring 188bet best bookmaker up？Because now many Internet companies are entering traditional industries，No expense is paid to logistics costs。The lunch box delivered is 15 yuan per box，The 8 yuan behind is the logistics cost，More than 50% of turnover or transaction costs，188bet best bookmaker does not include people，Bring a service to your door，People are also logistics costs in disguise。

Now Internet companies are making many changes to traditional industries，I think the principle of logistics cost is not important anymore。This is wrong、Impossible。15 yuan lunch box，Deduct 8 yuan，7 yuan left，188bet best bookmaker can imagine what 188bet best bookmaker can eat behind your back。Logistics costs are rigid，With or without the Internet，Is there any O2O，The cost behind this is a rigid proportion in the entire transaction volume and even the gross profit of the transaction，Cannot be changed。

The Internet has changed this，Can I still go on?？The core is whether 188bet best bookmaker can reduce logistics costs。What is the core that came down？That is, is it possible to turn 8 yuan into 1、2 yuan。Color Life will be listed in Hong Kong in 2014 (Note: Shenzhen Color Life Service Group，The property service system has now formed seven major regional layouts across the country，It is a property management service provider、Asset Operation、Technology-based community service、Comprehensive property service operation group)，Reduce rigid logistics costs to only 1.5-2 yuan，What is the reason？ There are two，One is to increase the transaction density of logistics costs，One is the proportion of marketing costs to turnover。

First, logistics has transaction density;

The core of logistics cost is to increase transaction density，For example, food delivery。Why the logistics cost is 8 188bet best bookmaker？Because he can give away at most 3 at noon、4、5、6 copies，If delivered late，Lunch time has passed，So for a limited time，If the delivery range is relatively large，The odd number he sent must be limited。

彩生活 and Zhongao Daojia (Note: Zhongao Daojia became Jicai Life、The third property company listed on the Hong Kong Stock Exchange after China Shipping Property) is in a community of 2,000 households，Delivered by the community property management staff，He can’t leave the community，188bet best bookmaker can get 3 gifts in 1 day、40 orders，Give him 6 a day、70 yuan，He is already very happy，Spread to every order，Logistics cost naturally becomes 1.5-2 yuan。

Property staff、Security is a relatively idle resource，Not dedicated to this job，Ask them to drop off the package while on patrol。1.The logistics cost of 5-2 yuan is relative to the unit price，Logistics will return to a more normal ratio。188bet best bookmaker want to reduce logistics costs，The first thing to ask yourself is: have 188bet best bookmaker increased the density?？

Second, the proportion of marketing 188bet best bookmaker to turnover;

In traditional industries，There is something that is specially designed to deceive girls，Called cosmetics。Cosmetics account for the highest proportion of marketing expenses among all industries，The water a girl puts on her face、paste，1/3 of the cost is spent on advertising，But 188bet best bookmaker is already the industry with the highest marketing costs in human history，Almost all cosmetics companies in the world，There is no company whose marketing costs account for more than 30% of the turnover。

What is the situation of the Internet now？Whether 188bet best bookmaker is customer acquisition cost or marketing cost，Usually can account for 50%-100% of the entire transaction，Even 200%，Get a customer with a customer acquisition cost of 200 yuan，Made a 100 yuan business，This definitely goes against the basic nature of business。

Is it possible to reduce such marketing costs？188bet best bookmaker have to count on this customer to become a repeat customer，He comes again、One more time、Come again...if 188bet best bookmaker come 4 times，The customer acquisition cost changes from 200 yuan/time to 50 yuan/time。How many times will he come？It depends on whether 188bet best bookmaker can really bring him back again。

188bet best bookmaker can use the Internet，188bet best bookmaker don’t need to consider the proportion of single marketing cost，Then 188bet best bookmaker have to consider how much your customers will spend with 188bet best bookmaker throughout their lifetime，And calculate the proportion of marketing，But if the proportion is not within a reasonable range，It’s definitely wrong，Is it possible that the gross profit margin of the products or services 188bet best bookmaker sell is higher than that of cosmetics？

The company that has burned the most money on the Internet recently，A lot of 188bet best bookmaker is burned in logistics costs and marketing costs。After a large number of companies received VC money，Where did the money go？Goed to these two links。Many people started their business on the Internet，Not much attention is paid to this rigid issue。

二、Does 188bet best bookmaker equal efficiency?These three levels of 188bet best bookmaker effects are completely different。

Traditional industries or Internet industries must always ask themselves: 188bet best bookmaker does not equal efficiency？

How to view the scale effect？Look at 188bet best bookmaker from 3 perspectives: User、Businesses and enterprises themselves。

The first perspective is from 188bet best bookmaker users, customers, and buyers;

For example, a consumer in Chaoyang District, Beijing，188bet best bookmaker tell him，In all Beijing or all China，There are 100,000 restaurants on your platform，For him，It’s none of his business，What he cares about is how many restaurants are within 3 square kilometers around him。He wants to eat a bowl of noodles in Chaoyang District at noon，Delivered from a restaurant in Haidian District，The noodles turned into lumps，Lunch has become afternoon tea。How many businesses do 188bet best bookmaker have outside 3 square kilometers，This scale doesn’t make sense to him。

The second perspective is from 188bet best bookmaker business;

What 188bet best bookmaker said to a merchant，Our platform has a daily transaction volume of 1 million orders，Some orders are as high as 6 million，The merchant also used unpleasant words，Your 6 million is none of his business，He can go from 50 orders to 100 orders in a day，Already very happy，Your 6 million order has nothing to do with him，Even if there are 1 million users in Beijing, it has nothing to do with him，What he cares about is how many users there are in the 3 square kilometers where the store is located，This is useful to him。

The third perspective is from the perspective of the enterprise itself;

From a business perspective，188bet best bookmaker are three types of scale effects，Divided into 3 square kilometers scale effect、Same-city scale effect、National scale effect:

The first category, 3 square kilometers 188bet best bookmaker;

If 188bet best bookmaker don’t make money for every 3 square kilometers，Don’t tell me，188bet best bookmaker will make money if 188bet best bookmaker have 100 3 square kilometers，At this time，Even if 188bet best bookmaker have 10,000, 188bet best bookmaker still won’t make money。

Business after walking out of 3 square kilometers，It has nothing to do with this merchant，The merchant will not give 188bet best bookmaker higher rebates or reduce costs；Consumers go out of these 3 square kilometers，It has nothing to do with 188bet best bookmaker anymore。Almost all O2O，It is the scale effect of several square kilometers (not necessarily 3 square kilometers，maybe 5 square kilometers)。

The second category, city 188bet best bookmaker;

For example, looking for a job、Looking for a house、Maintenance、Moving...I rent a house in Chaoyang District，If 188bet best bookmaker have a job in Haidian District，I am still willing to consider it。188bet best bookmaker can rent a house across multiple districts，Across cities？There is no scale effect across cities，This is called the city scale effect，That means consumers、Businessman、The platform is in a city，Scale makes sense。

Same，Don’t tell me，188bet best bookmaker lose money in every city，Your 20 cities combined will make money，Still not making money。

The third category, national and even global 188bet best bookmaker effects;

This type of scale effect is relatively happy。Amazon、JD.com、Tmall，Including traditional retail Walmart、B&Q，They have national and even global scale effects，Why？B&Q has 50 stores nationwide，Every store does not make money，But maybe they can make money together，Because together，The centralized purchasing volume to the upstream has increased，The upstream will give 188bet best bookmaker a profit，This is where its profit margin comes from。

Why did Wal-Mart fail in China?

188bet best bookmaker wins through global scale effect，But suddenly discovered，its global suppliers、Supply chain，188bet best bookmaker is useless for Chinese stores，Although 188bet best bookmaker has purchasing volume of tens of thousands of stores around the world，But the purchased goods are different from those needed locally in China，The global scale effect is useless at this time。188bet best bookmaker is only 1 in China、200 stores，The national scale effect cannot compare with RT-Mart、China Resources。Only very few companies，Its business model has national or global scale effects，Only these companies，The increment of cross-regional expansion is meaningful。

Every industry must ask itself which type of scale effect it belongs to，There may be some intersection in the middle。Someone said，I vote for a CCTV advertisement，If there are many branches nationwide，Then my user audience will be larger？This is a very reluctant nationwide effect。How do 188bet best bookmaker judge your so-called scale effect？Open financial statements，Look at the cost of each row is the cost of 3 kilometers、Same city cost or national cost。

If your national costs are high，For example, marketing accounts for a lot of your national costs，Then on the marketing segment，Your business has certain economies of scale。If your marketing expenses are low，Or there are no outlets nationwide，Only 1、2 or 5、6 cities，Then don’t do national advertising，No meaning。Your scale effect belongs to the same city type，Before the formation of nationwide outlets，It’s a bit interesting to advertise in the same city。Some even city-wide advertisements are meaningless，Because 188bet best bookmaker are a network effect of 3 square kilometers，3 square kilometers of marketing makes sense。

So where is your scale effect?？Back to the first point，The bigger the scale、The denser，The more beneficial it is to reduce logistics costs，Same，The same goes for advertising，Is scale equal to effect？Go back and take a look at what I said before，How do 188bet best bookmaker reduce your two rigid costs？

三、Cannot satisfy user experience at the same time，Products for business 188bet best bookmaker，Not a good model

First，Anything that cannot significantly improve user and customer experience，Not a 188bet best bookmaker pattern；

Consumers are not very discerning， Then，What does it mean to significantly improve user experience？Doubled。Good 1、2 times，Consumers have feelings，5% better，Not feeling it，So the user experience must be doubled，I will talk about the 4 words of user experience later，188bet best bookmaker need energy、Doubled，Best 2、3 times。

Second，188bet best bookmaker just make users happy，The efficiency of your own company or the entire industry has been reduced by 188bet best bookmaker，Your efficiency has decreased，Not a good model either；

What is 188bet best bookmaker？Inside financial indicators and business indicators，Anything with the word "rate" is 188bet best bookmaker。

For the same price online and offline，Gross profit loss of 3 points，Called "Gross Profit Decline"。A new call center is to be established online，Because the original call center was designed to deal with offline people，Or 188bet best bookmaker used to be two pallets，Next order offline、One order of goods online，Recently unified，But inventory turnover has not improved during O2O，Then the inventory turnover rate has not improved，Per capita efficiency has not improved，Gross profit margin decreased。

Where is the decline in 188bet best bookmaker reflected?

The company’s net profit margin declined，Even suffered a loss，This is very harsh，Consumers don’t pay，Indicates poor user experience，No promotion。This is because 188bet best bookmaker have not changed the efficiency of the original industry，Still the same，Not a good pattern。

Many people who work on the Internet say that，Wei Zhe, 188bet best bookmaker always improve the efficiency of the industry、Enterprise efficiency，Always thinking about making money，Bad values。

OK，We don’t consider whether we make money or not，Then let’s improve the user experience first。

A 15 yuan lunch box delivered to my home，What a great experience，I was going to queue on the road；Originally, I had to pay 200 yuan for a massage，188bet best bookmaker are here，I don’t need to go out，Only charge 100 yuan，This experience is good。But what about efficiency？

I found a certain company to come to my door to give me a massage。I asked her，How many customers have 188bet best bookmaker had in the store before？She said，Do 6 on the first day，When good, do 8，If 188bet best bookmaker work harder，188bet best bookmaker can do 10 if 188bet best bookmaker work overtime at night。I told 188bet best bookmaker to make a few now？Make 3 now。Where is the remaining time？Don’t want to run，Don’t want to run on the road。So no matter what，In terms of human efficiency，She is lower than in the store。188bet best bookmaker can say，Isn’t the store rent gone?？Not decentralized、Going to stores？

OK，Settling accounts，Store rent and her lost 188bet best bookmaker，Which one is higher？

I asked her boss how much the store rent was？In fact, store rent is not high。But the loss of her efficiency，A far cry from the store savings，Not to mention the cost of acquiring customers？There are stores，She may get customers on her own。Now the customer acquisition cost has also been increased，mentioned before，The cost is still going up，So the consumer experience is good，Your company is not efficient，188bet best bookmaker is also worthless。

About consumer experience，188bet best bookmaker have not grasped the four words "more speed, more economy" that I will talk about later。With subsidy，It’s also cheap and comes to your door，Of course I want it。It stands to reason，188bet best bookmaker may come to our door，Go to the store with me，They all charge 200 yuan，Or when the efficiency is not high，I went to the store for a massage for 200 yuan，188bet best bookmaker will be charged 250 yuan for coming to my house。The door-to-door service company does not recognize that the door-to-door item is worth 50 yuan，So，188bet best bookmaker can’t tell the difference either，In the end, consumers are provided with door-to-door services，Good experience，Then use 188bet best bookmaker，It’s still because consumers pay cheaper than going to the store，Then use 188bet best bookmaker。Enterprises must also ask themselves，What is the user doing?？What are the real rigid needs of users？

Is there a good model？We invested in the largest wedding photography company in China - "Mrs. Jin" Wedding Photography，This industry，188bet best bookmaker’s very interesting if everyone knows about 188bet best bookmaker，Its gross profit is very high，90%，The net profit is not high，Mrs. Jin barely managed 10% at that time，90%-10%，Where did 80% of them go？

If in Shanghai，The most expensive commercial rent in Shanghai is called Huaihai Road，Huaihai Road has almost become a wedding photography street。Is 188bet best bookmaker any wedding dress store in Wuling Square, Hangzhou？188bet best bookmaker must be。188bet best bookmaker is actually a wedding dress shop in Xidan, Beijing，What kind of rent is that？Rent takes about 40% to 50% of the turnover。

Moreover，The labor efficiency in the wedding dress industry is very low，188bet best bookmaker don’t believe it，188bet best bookmaker walk into the bridal shop，A new couple or quasi-new couple enters，5、6 ladies gathered around，Traditional industry photographers can give 1 per day.2-1.3 couples took photos，Can take 1 pair a day，This is good，The difference is only a few tenths of a day，Or not even one pair can be photographed。The same goes for makeup artists，The makeup artist probably puts on 4 faces a day，2 boys and 2 girls is pretty good。

Then，Low efficiency per capita，A big chunk of salary has been removed again，How do we transform？Beijing Mrs. Jin only has two stores left，A East Side、A West Side，Run to Tongzhou，Took an old warehouse，10,000 square meters，Build a wedding photography base。How to get customers？Online。Because young people now choose wedding dresses，188bet best bookmaker’s not like when we got married，Let’s see which one our friends say is better，I will go to the scene in the end，Walking past bridal shops to compare。

We once asked ourselves，Will the Internet kill this industry?？Do 188bet best bookmaker need to take a physical wedding photo?？We analyzed it from a technical perspective，Take a man’s and a woman’s avatar respectively，About 1、200 yuan PS，The effect will be with 188bet best bookmaker 1、There is no difference between the 20,000 wedding photos taken。We also did a lot of research，Questions like this: Boys born after 1985，If 188bet best bookmaker spend 1、200 yuan to add your profile picture to the wedding photos，Have 188bet best bookmaker considered it？

Many heartless boys even raised their hands (laughter at the scene)，Willing to consider。Ask the women here，No one raised their hand，Just kidding，Life events，PS with me today，Who do 188bet best bookmaker want to PS with tomorrow？I’m a little tired，One or two days of filming is an important experience in her life。Finish this，We don’t think we can kill this offline service，It is not a simple technical problem，It could be culture，Maybe it’s human nature。

Since 188bet best bookmaker cannot be destroyed，Then reform。The cost of acquiring customers is still very expensive，About 10% of the entire photography unit price，5000 yuan package，About 500 yuan to attract traffic，Not cheap either，188bet best bookmaker’s expensive。A car was also sent to take the user from home to Tongzhou，About 100 yuan，3、4% can also be dealt with。plus rent from Tongzhou base，The original 1 cost was replaced by today’s 3 costs，But the original cost of venue rental is 40% to 50%，Now combine all 3 costs，About no more than 20%，20-30% savings than before。

Return half to consumers，Half in pocket，Efficiency improved first。Don’t just look at efficiency，Is the user experience better than before？Usually in an urban photo studio，The number of hanging wedding dresses generally does not exceed 200 sets，Arrived in Tongzhou，4000 sets，There are plenty of places to put it；Usually one store，No more than 20 photography backgrounds，About 400 in Tongzhou，Available for user selection，And a garden；It turns out that there are usually 2 to 3 photographers in a store，There are 70 bases in Tongzhou，Various styles，Whatever 188bet best bookmaker choose；There are more than 40 makeup artists，Also for your choice。

How is the consumer experience?

188bet best bookmaker are in the city，Putting on and taking off the wedding dress，Visible to each other，In Tongzhou，Don’t worry，Plenty of space，A private room for a newlywed couple，Women take longer to put on makeup，It doesn’t matter，There is a game console for men in the private room，No need to eat KFC，There is a restaurant。From the perspective of consumption experience，There are 2 more wedding dress styles to choose from、30 times， More photographers to choose2、30 times。

Originally 188bet best bookmaker went to the city，30 minutes on the road，If 188bet best bookmaker go to Tongzhou, there will be more 3、40 minutes？ These sacrifice a little bit of user experience，In exchange for more user experience，What’s more, because of the decrease in user costs，Return half of the money saved to consumers，Draw down the average unit price，So the consumer experience is doubled，In addition to rent, the company，Human efficiency improved。

There are 70 photographers，The bride is changing clothes，Can be photographed for the next person，Excellent photographer shoots 3 pairs a day，Backward photographers are eliminated。But if it is in a store，Don’t 188bet best bookmaker dare eliminate easily，Because there are only two，Eliminate one，The other person is not working，What to do？Good photographers earn more，Overall average daily service 2.5 to 3 pairs。The makeup artist is better，Bride sitting together，A personalized past，It turns out that about 4 faces appear in one day，Now 188bet best bookmaker can change 20 faces a day，Human efficiency improved。

The most troublesome factors in corporate efficiency are two factors: one is rent，But now the ratio of turnover has dropped by 2、30%；One is human effect，Originally about 20%，Now 188bet best bookmaker’s down to 12%-13%。Increased human efficiency，The proportion of hosts decreased，The user experience of this mode is doubled，Enterprise efficiency increased by more than 10%，Then 188bet best bookmaker proves to be a good model。

Use consumer experience and business efficiency to test companies，The order cannot be wrong，So 188bet best bookmaker must not think about it in the wrong order: 188bet best bookmaker were happy at the time，To be cheaper，Draw new people to Shijiazhuang，But the user experience is unbearable，So we still have to put user experience first。"Consumer experience" is checked，The "Enterprise Efficiency" checkbox must also be checked，If the second check cannot settle the account，Not a good model yet。

四、“More speed, more savings”、"Guangzhou-Shenzhen Expressway"，Do 188bet best bookmaker know how to choose?？

Speaking of user experience，Our traditional industry talks about these 4 words: faster, more economical，Later, when I think about Internet e-commerce, 188bet best bookmaker’s still these 4 words。Some people say that I pursue perfection，These four words are contradictory，188bet best bookmaker is difficult to achieve both。

Let’s take a look at traditional retail，Convenience store，Which word do 188bet best bookmaker think is the main character？Convenience store，Type "quick" as the first word，Right，Because it’s closest to your home。Second word，"OK"，Convenience store products are relatively good。What two words were sacrificed？"province" and "many"。It has a small area，Its variety is the least，So it will be a bit expensive。

Recently, people across the country seem to be enthusiastic about imitating Costco in the United States。

What word does Costco focus on？The first is "province"，Buy a membership card for ，Earn money in one go，The second word is "good"。Which two words were sacrificed？“Much” and “Fast”。Costco originally had 7,000 SKUs at its peak，Now 188bet best bookmaker is said that 188bet best bookmaker will reduce the number of SKUs to 4000。A standard Walmart store，There are 24000 SKUs，In the United States，Usually a Walmart will be opened in relatively densely populated areas，188bet best bookmaker will take about 10 minutes，Going to Costco，45 minutes to 1 hour，So compared to Wal-Mart，Costco is far away，188bet best bookmaker’s just too slow。

Is Costco a fool？Why not add the other two characters as well？If Costco is also faster，Sorry，The store should be opened more、Better location，The cost has gone up，“Province” can’t be done。"many"？Costco said that I also increased the number of products from 4,000 SKUs to 20,000 SKUs，If the turnover remains unchanged，The sales per SKU will decrease，The price given by the supplier cannot be lower，Inventory turnover is slow，So 188bet best bookmaker had to sacrifice two words。

Has 188bet best bookmaker been any change since the advent of the Internet?

What two words were highlighted on Taobao on the first day？"province"、"many"。Is 188bet best bookmaker good？188bet best bookmaker depends on your luck。Hurry or not？188bet best bookmaker depends on your luck。Jingdong will come later，What to do？Jingdong starts by typing two words，"good" and fast"，Direct operation，3-day delivery，JD.com wasn’t that awesome at first，Taobao is a bit uncomfortable，188bet best bookmaker can’t be said that 188bet best bookmaker will definitely not arrive in 3 days，But I don’t know，I’m talking about that year，188bet best bookmaker’s getting better and better now。

Jingdong continues to take the words "good" and "fast" to the extreme，3-day delivery、Next day delivery、Same day delivery，188bet best bookmaker must be done "quickly"，Why after Taobao Mall，Where is Tmall today？We must also gradually do “good” things。Tmall needs to chase 188bet best bookmaker from behind，Same，Make the words "good" and "fast" good。Why do we need rookies？I hope logistics can also be "fast"。

But it is，If Taobao said that，I want to make all 4 characters，188bet best bookmaker have to make a choice first，So the Internet does not change the business essence of the four words "more speed, better economy"，It will be difficult for 188bet best bookmaker to do everything on the first day，188bet best bookmaker have to make choices，So how to choose?？188bet best bookmaker have to target your customers、User、Industry，To know which words are most critical to him/it？

O2O is coming，O2O is still “faster, cheaper”，Which word do 188bet best bookmaker focus on?？Some O2O said I want to play "quickly"，Then 188bet best bookmaker are better than the supermarket、Can the convenience store be obviously faster？188bet best bookmaker cannot quantify how fast 188bet best bookmaker are，No way。

Some O2Os say it’s “good”，For example, home massage，I don’t know how your technique is better than others，And it’s better this time，It may not be better next time，So 188bet best bookmaker can understand any concept，To quantify，Make consumers feel many times better，So 188bet best bookmaker see the comparison between Costco and Wal-Mart，Not cheaper than，Wal-Mart is already shouting “affordable prices every day”，Then Costco goes in and takes a look，I think Wal-Mart is too evil，Too expensive，Costco is really cheap。

Chinese people always think it’s so cheap，It’s just fake。Why do we say there are no Chinese fakes in the United States？The real goods sold by Costco are cheaper than the fake ones from China。Polo、T-shirt，China’s fake ones are about 6、70 yuan，Costco’s is really only more than 40 yuan when converted into RMB，Chinese fakes naturally have no market in the United States，It does it to the extreme。That’s why Lei Jun said “extreme”，I agree，But there are sacrifices behind this extreme，188bet best bookmaker have to do something to the extreme，Are 188bet best bookmaker willing to give up something。KFC will always control the types of dishes，Remove the one that comes up，McDonald’s is the same。

Look further down the corporate growth，Users pursue “more speed, better savings”，Where is the company？I call it "Guangzhou-Shenzhen Expressway"。How widespread are 188bet best bookmaker?？How deep do 188bet best bookmaker go？Your mission is as high as "making it easy to do business in the world"，There is still a speed？Which one is better？It’s definitely good to do all 4，But it’s the same as the previous “More fast, more economical”，188bet best bookmaker are in different business stages，Or according to your mode，Your choice of "Guangzhou-Shenzhen Expressway" is different。

Taobao is a national scale effect (now it is going to be a global scale effect)，Then "Guang" cannot escape，Then I’m sorry，Tell the truth，Taobao gave up on "deep" at the beginning，What is "deep"？Go to inspection for each product，No way。“Wide” and “deep” are contradictory，But if 188bet best bookmaker are 3 square kilometers scale effect， Then your depth is very important，We must build up every 3 square kilometers。

So Alibaba started B2B，I was shocked when I arrived at Alibaba，Already such a big company，At that time, Alibaba could not reach 3 provinces，Zhejiang、Guangdong、A small amount of Shanghai and Jiangsu，The rest of the country is blank，But I will go to Zhejiang to have a look，I’m scared，What Shangyu、Yuyao，Anywhere，Alibaba has made 188bet best bookmaker impossible for competitors to penetrate 188bet best bookmaker、Water cannot be poured in，This density and depth are deep cultivation in Zhejiang。

At that time, Jack Ma said that B2C was Back To China，Take it back from the whole world first，Because there is no effect in the whole world，What do 188bet best bookmaker need this breadth for?？Retracted to China，China is still too big，Collect again，Recovered to Zhejiang，Recovered to Hangzhou，Because B2B is developed from the seller’s end，It is not a national global effect，Zhejiang’s manufacturing industry probably has a complete range of categories，188bet best bookmaker move online，The main needs of buyers around the world are basically met。

For foreign buyers，Made in Guangdong or Made in Zhejiang，No difference to them，So we don’t have to meet the needs of overseas buyers，Building a particularly wide network in China，188bet best bookmaker is better to make a place deeper。

So the trade-offs of these 4 words and the third-level scale effect，188bet best bookmaker have to develop your own model，Set up your different stages，Which stage are 188bet best bookmaker at，These 4 words，Which one do 188bet best bookmaker focus on？

*Source of 188bet best bookmaker article: Noteman Author: Wei Zhe, Chairman of Weixinlite Capital&Founding partner, former CEO of Alibaba B2B company.