End of July this year，Pencil Road once reported on 188bet game (for details, see "He raised 30 million to build an unmanned hotel in a busy shopping street. Users can book and cancel his bed online, and 2,000 rooms are scattered in 10 cities")。Li Chuntian started from a self-operated unmanned hotel in Guangzhou CBD，Verify the unmanned hotel model operated purely on the Internet。

At that time，188bet game has 2,000 rooms nationwide，The renovation cost of a single room is within 40,000 yuan，Investment return period 18 months。

Now，188bet game has 5,000 rooms in 18 cities across the country，The investment cost of a single room is within 30,000 yuan，The investment return period is shortened to 12 months。Behind the numbers，What attempts and changes did Li Chuntian make？

Note: 188bet game promises that the data in the article is correct，Responsible for its authenticity，Pencil Road has backed up recording shorthand，Endorse the objectivity of the content。

Gobi and Qifu jointly led the 188bet game

When meeting Jiang Tao (Managing Partner of Gobi Venture Capital)，188bet game is still hungry。He arrived at the Guangzhou Sheraton Hotel in the afternoon as scheduled，Due to Chiang’s flight being delayed，188bet game waited until dusk。

Previously in some public places，Li Chuntian and Jiang Tao have met several times，In his impression，Chiang is a very scholarly person。After sitting down and chatting in detail this time，He felt the sharpness of the latter's words。Whether it is the concept of Internet hotel，This is still 188bet game’s shared manpower operation method，Jiang Du quickly picked up the conversation，And throw a new question。

8 o'clock at night，Farewell is approaching，Li Chuntian originally regarded this meeting as Gobi Ventures’ preliminary understanding of 188bet game。But Jiang Tao finally said: "This round，We decided to vote。

In fact，When meeting Jiang Tao，Three investment institutions have begun to conduct due diligence on 188bet game。Li Chuntian launched Pre-A round of financing not long ago。“After chatting with you (Pencil Road reporter)，We are under a lot of pressure，More and more franchisees across the country want to join，Some funds also want to invest in it。”

Qifu Capital, the investor 188bet game previous round, took notice，Follow up quickly。

final，188bet game decided to be led by Gobi Ventures and Qifu Capital，Accounting investment、Shi Nengtong Equity Investment Follow-up Investment，Pre-A round financing of 50 million yuan has been confirmed，There will be bank investment injection in the future。“Cooperation with banks，一来Endorsement，Second Lai hopes to provide loan support for franchise owners to upgrade their houses 188bet game future。”

“Before, we focused on building the 188bet game system and polishing the product，The next step is to prepare for large-scale expansion。”Talk about the purpose of launching this financing，Li Chuntian said。

Intermediary 188bet game chain franchise

In the teahouse downstairs of 188bet game company，Every Monday、It was full of people on Tuesday。They came by plane from all over the country，For the same purpose: to find out how this unmanned hotel operates。

“Some of them bring their own hotel resources，Some bring housing resources，Some are empty-handed，Want to become an agent for various cities。”Sometimes，188bet game will sit with them and drink tea，Let’s talk about franchise cooperation。

One day in September，A large real estate developer in Nanchang joins hands with a female boss in the traditional hotel industry，I came to Guangzhou and wanted to understand the operation mode of 188bet game。Leaving the next day，Both parties signed a cooperation agreement。The other party even set up 188bet game’s local development agency in the tallest building in Nanchang。

Joining from all parties，Having 188bet game’s listings grow from 2,000 at the end of July to 5,000 now。Li Chuntian said that 188bet game’s properties have gone through a development stage from a small number of self-operated pilots to franchises。

“The original intention of self-operated houses is to polish products，Verification Mode。Next，Owner franchise is our key development target，Even the future，The self-operated houses 188bet game also be allocated to franchisees for management。”According to introduction，The franchised properties are mainly from private owners、Real estate agency、Real estate companies and even hotel chains。

Currently，188bet game is cooperating with real estate agencies on a large scale。"Get a house quickly，The cost is acceptable。”In addition，This also allows 188bet game to filter out high-quality listings，For example, guest rooms located near the business district。

Excluding existing properties，188bet game will also cooperate with real estate companies and other incremental properties。

Meanwhile，Li Chuntian also sets his sights on the fast hotel chain on the market。They are basically around the break-even point，188bet game can integrate advantages (such as labor sharing and customer experience)， Increase hotel profits。

And impress more and more franchisees，It is behind the 188bet game operating model，Continuously optimized cost structure。

12 months cost recovery

“Aren’t we better at saving money，Not better at bargaining。"188bet game said frankly，The core competitiveness of the industry does not depend on the ability to obtain housing，It lies in the cost optimization behind the operating model。

In 188bet game’s system，No front desk、Reception and Security，Customers can choose the whole process online、Order、Pay、ON、Retreat、One-click cleaning、One-click ordering and all accommodation-related functions。

At the same time，The owner manages the room through the "Blue Master" App、View earnings，Complete cleaning rounds through the "Lijiahui" App、Maintenance and other services。Relying on the owner assistant system，Realize guest room status management。The whole process，Compared to mid-range hotels，Reduce labor costs by 70%，Operation costs reduced by 50%。

Decoration，188bet game omits the lobby、Stairs、Piping costs，Decoration cost accounts for 15% of the total cost。“Start with business and property franchise，To review the house，Go to design style home decoration options，And hard installation supervision、Loan、Property insurance, etc.，We integrate service providers，Realized the closed loop of the entire product line。”

In addition to optimizing the cost structure from business processes，188bet game also considered reducing costs from the perspective of layout。

“Many non-standard accommodation companies focus on first-tier cities，But first-tier cities have relatively rich operational levels and methods，Fierce competition，The second landlord has little profit margin。”Under business development，188bet game discovered that the potential of second- and third-tier cities needs to be tapped。

Ixi’an、Chengdu and other second-tier 188bet game as an example，There is more space for long-term and short-term rentals in these 188bet game，Short-term rental in core areas such as business districts has a daily rent of more than 400 yuan，But you can get a long-term rental with a monthly rent of less than 2,000 yuan。"Large supply，Customers’ consumption needs are also very obvious，Mobile Internet has been popular in these places for a long time。”

Through business cost optimization and expansion to second- and third-tier cities，At present, the average renovation cost of each house in 188bet game is less than 30,000，The investment return period is shortened from the initial 18 months to 12 months。

“But our quality standards have never dropped，Hotel linen is standard in five-star hotels，The TV is 188bet game LeTV，The mattress is made of mousse..."

Shaping the 188bet game brand

December 6th，188bet game will hold a strategic conference in Guangzhou。In addition to investors (such as Fu Zhekuan, chairman of Qifu Capital、Liu Xiaosong, Chairman of Qingsong Fund、Chen Li, founder of Zhenghe Island Fund, etc.)，Kevin Kelly, founding editor-in-chief of the American "Wired" magazine, will also participate in discussing the topic of sharing models。

Li Chuntian regards this conference as the first stop to launch the 188bet game brand。“We will explain 188bet game’s model to the market from an official perspective for the first time。”After this press conference，Li Chuntian will focus on brand building and business expansion，Business will focus on 20-25 cities in the next year。In his opinion，188bet game is now ready to go，A total of more than 5,000 suites have been signed in 18 cities (nearly 1,000 of which have been put into operation)，The average occupancy rate exceeds 80%，The average rent per room is more than 300 yuan per night。

Operations，Its “Lijiahui” platform has nearly 3,000 waiters，Someone 188bet game rush to clean the room within one minute after the customer checks out。At the same time，Add appointment order function，While the customer checks into the room，You can make an appointment for cleaning。

Product experience will also continue to improve。The team is trying to put the third generation smart door lock into use，It can open the door by scanning your face。"Even if the Internet is disconnected，Can also unlock via Bluetooth。”Currently，188bet game has invested 500 sets of door locks for testing。

Final interview，Li Chuntian mentioned，The current non-standard accommodation field is a battle between different parties，formed Yitujia、Airbnb and 188bet game represent three different models。“188bet game focuses on hotel-style experience，More inclusive operations，Can absorb apartments、B&B、Hotel room，Will occupy a larger market capacity in the future。”

*188bet game reproduced from Pencil Road, click on the link to view the original text: "Exclusive》

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