With the upgrading of national consumption，Big 188bet consumption has undoubtedly become a major development trend in the 188bet industry，This view has been fully demonstrated in reports and various data released by major media and industry organizations。So in this article，The author will avoid talking about “big data on national 188bet consumption growth”，Also avoid talking about "integration"、"Cross-border"、“Upgrade” these internet celebrity words，But actually under the new situation，Summary and analysis of tourists’ new needs for 188bet。

“Contradictions” brought about by 188bet upgrade

In the author’s opinion，188bet consumption is in the process of upgrading from one stage to another every time，All are accompanied by the "contradiction" between tourists' needs and actual products，The collection of these "contradictions" largely constitutes the tourist demand after consumption upgrade。For example: during sightseeing tour，The inner conflict of tourists is between "the world is so big and I want to see it" and the lack of 188bet products，So "touring with a group" at that time、“Machine + wine” products are the mainstream；During leisure travel，The inner conflict of tourists is the conflict between "I don't have the freedom to travel in a group" and "I want to arrange my own itinerary"，The mainstream products have become “scenery + wine” etc.；So in the context of large 188bet consumption，Where are the contradictions among tourists？

Five major contradictions in tourist demand in 2017

1. The contradiction between responsibility and "playfulness"

This is a spiritual contradiction，Here，The author simply summarizes that 188bet companies should better solve the problem of "adult play"。Today，70、The post-80s generation has become the backbone of society，And most of them have started a family，They are overwhelmed between the high-pressure work pace and family responsibilities。At work, you must hold your superiors and subordinates accountable，I want to play with my children at home，Don’t you need to “play” to stump them?？Especially for those born in the 1980s，Those born in the 1980s generally have not been parents for a long time，"Playing" is more important。So look at the entire market，The problem of adults “playing” has not been well solved。First of all, in terms of social ideology，Adults who want to "play" will be considered as not doing their job。Secondly if an adult wants to "play"，There are generally no more than 10 ways to play: shopping、Electronic Games、KTV、cinema、Clubbing、Board games, etc.。Then everyone has forgotten that there is another major category called 188bet！The difference is，Traveling is a change of place、Change your mood，The mental healing effect on adults is more significant，This demand will also become larger and larger。

2. The contradiction between “dream” and “reality”

Being able to “travel around the world” in your lifetime is a lot 80、The dream of the post-90s generation，However, due to time、This dream seems so far away due to money and other reasons。Fortunately, most of them are 80、In the hearts of those born in the 1990s，Although this dream is far away，But they never gave up。Under the upgrade of 188bet consumption，This dream will be further magnified infinitely。This is the opportunity for 188bet companies in the next stage，In the scene involved in this contradiction，VR、The author is very optimistic about the application of new technologies such as AR。

3. The contradiction between “personal needs” and “standard products”

Yes，What I want to talk about here is "non-standard products"。Sounds like a cliché，But the author thinks，The time was not ripe to talk about "non-standard" in the past。On OTA、When travel agencies and others are still fighting price wars，Few people really pay attention to tourists’ needs。After experiencing a price war、M&A、After listing and baptism，The overall pattern of the entire 188bet industry has basically been determined，Now is the time to talk about "non-standard"。Companies no longer pay too much attention to "market share"，The next opportunity lies in solving the increasing personalization of tourists、Segmented needs，Both OTAs and travel agencies must make money from “non-standard products” in the next stage。It can be expected that 2017 will be the year when a large number of non-standard products will emerge，We will usher in an era of comprehensive non-standard "food, accommodation, travel, shopping and entertainment"。The purpose of "cross-border" and "fusion" is essentially to meet individual needs，For example: Some tourists go to Europe just to watch football games (188bet + sports)、Some tourists go to South Korea for micro plastic surgery (188bet + medical treatment), etc.。

4.Contradiction between “content demander” and “content provider”

Tourists’ requirements for products are becoming more and more personalized，The same requirements for content。Take the self-guided travel guide as an example: In the past, travel websites used a set of standardized guides，Or there are various UGC strategies on Mafengwo，But these strategies are not what self-guided tourists want most。What guide do tourists want most？Based on his personal preference、Tailor-made strategies for budgets and more。From this point of view，The author believes that some 188bet companies have launched “travel experts、Local people help you with strategies” is a very meaningful attempt。Tourists are very realistic，From a content perspective, which company can make the content the most personalized，Whoever he follows。In terms of content in the next stage, everyone will compare with this。

5.Contradiction between "service demander" and "service provider"

What kind of services do tourists need？This is a question worth thinking about。In the past few years, many companies have launched “high-end customized” products，It turned out to be just a passing cloud。The reason is simply that many high-end lines do not provide the “services tourists need”，Just staying overnight、Significant upgrades in catering and other hardware。In fact，Different types of tourists have widely varying standards for “good service”，For example, "senior groups" need more services like children、Young people need more opinion leaders when going out to play。Also，How to standardize services will still be a difficult problem that will test various 188bet companies in the next stage。

Written at the end: 188bet should return to the essence of service under the big consumption

Big 188bet consumption is a period when tourists’ personalized needs further explode。In this context，As a service industry, 188bet should return to its essence。Here，The author has two suggestions: first，One-to-one service is something that no company can give up easily，Whether online or offline。Any attempt to rely on "technology" alone to replace one-to-one service，The author believes that they will all be abandoned by the times。Second，In one-to-one service，Servers will also have emotional changes。Therefore, in the next step, 188bet companies should also pay more attention to service providers，In this way, we can better serve tourists。

*Author of this article: Bao Liwei，Zhihui travel expert author，Senior travel industry commentator。Always insist on looking at various phenomena in the 188bet industry from a unique perspective，I think that everything in travel cannot escape its eyes，People in the industry often jokingly call him "Master Bao"。A pair of discerning eyes to determine the right and wrong of the industry，Better at examining industry development from the perspective of the 188bet industry chain。WeChat: baoliwei3281。

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