December 14-15, 2016，The "2016 China 188bet online casino games Big Consumption Annual Summit and Awards Ceremony" hosted by Zhihui was held in Beijing。The summit focuses on the theme of “Stirring·Change—Return of Value”，For the first time, the top ten major 188bet online casino games spenders gathered together，And more than 1,200 people in the 188bet online casino games industry。Wu Zhixiang, founder and CEO of Tongcheng Travel, gave a keynote speech "New 188bet online casino games = Online + Offline + Experience"。

Mr. Wu Zhixiang has more than ten years of working and entrepreneurial experience in the 188bet online casino games e-commerce industry。Founded Suzhou Tongcheng 188bet online casino games Network Technology Co., Ltd. in July 2003；2004，Wu Zhixiang founded Tongcheng.com with four other partners；2007，Mr. Wu won the Suzhou “May 1st Labor Medal”；Elected as the torch bearer for the 2008 Beijing Olympics in Suzhou Station；Won the Suzhou Mayor’s Award for Entrepreneurship and Innovation in 2009。

The following content is compiled by 188bet online casino games based on live speeches and recordings:

I majored in 188bet online casino games at university，Tour guide certificate for senior year exam，At that time, I decided not to be in the 188bet online casino games industry，Because it’s too painful and tiring。But it’s 2013，With industry changes and company development，I am still determined to build an excellent travel agency in China。

After a year of hard work，I find that the travel agency 188bet online casino games is very promising in China。In the travel agency section，Tongcheng’s revenue last year was less than 5 billion，This year has exceeded 12 billion。This is because we operate our online traffic well。I think in the next three years，If a 188bet online casino games company wants to operate well in the online traffic part，You must apply artificial intelligence well，And make consumer customization，We are also exploring。

10,000 new employees were added offline last year，It’s a little scary to think about it now；Added more than 300 offline direct stores，I haven’t finished all the runs myself。I visited nearly 500 188bet online casino games stores in the past year，When I was confused, I ran to the Huanan 188bet online casino games store，Watching people coming and going，Seems to have confidence in the development of Chinese travel agencies；When I feel confident, I will run to Xi’an again、The foyer of a travel agency store in Chengdu is crowded，I feel that consumers are about to leave this 188bet online casino games，I think I need to think calmly。I have been thinking about it between passion and frustration，What kind of development prospects does this 188bet online casino games have?。

I think the future travel agency will be in the middle of the 188bet online casino games，Must have strong online traffic operation capabilities，You also need to have strong offline sales capabilities。As Jack Ma said at the West Lake Forum，There will be no e-commerce 188bet online casino games in China in the future，China’s retail 188bet online casino games in the future will be “online + offline + logistics”，This is a tangible product。

Create consumption scenarios that inspire purchase before traveling

For 188bet online casino games retail，What is the future？What else besides online？Travel does not require logistics，The core of retail is，How do companies get in front of consumers before they make purchasing decisions during the retail process，Create a special scene to inspire consumers to purchase。188bet online casino games is very important，We are trying。

We did an event last year，Over 300 directly operated experience stores became Yunnan style overnight，Consumers can get Yunnan invitations，Drink Yunnan Pu'er tea，Saw staff wearing Yunnan costumes，Singing Yunnan folk songs，Receive a Yunnan souvenir。In such a scene，We are telling consumers，In fact, Tongcheng has a lot of Yunnan routes。Through 188bet online casino games attempt we found，The travel agency store that will be abandoned，It seems to have some new value。Offline stores finally improved from 40 points in the entire Tongcheng system，Upgrade to passing score，Not just a place for travel agencies and tourists to sign contracts。

It is because of this value，Soon our more than 300 offline experience stores were contracted by 188bet online casino games bureaus of major destinations in China and around the world，One week, one country；One destination per week。Next year，We have all arranged it。The program schedule is posted on the door of the experience store，Inform surrounding communities，Experience Yunnan on January 7th，Experience Inner Mongolia on January 10th，Then Weihai, Shandong、Suzhou...we saw，When offline can create a scene that can stimulate 188bet online casino games consumption，Offline capabilities have a certain value，This is Yuqian。

From "100% positive reviews" to "zero negative reviews" in Youzhong

Very important when traveling，We have asked this question repeatedly before，The 188bet online casino games industry has burned a lot of money in the past five years。At present, except Ctrip, it may be profitable，Most companies are not profitable。Ctrip mainly relies on air tickets，The same-trip ticket business also made a profit this year，Net profit exceeds 200 million。

Group tours that have been developed in the travel business for more than 30 years，Although everyone burned a lot of money，But what value is created for the 188bet online casino games and tourists？This year we are determined to fight on this matter，Let consumers participate in the tour，Be able to say "the service is good，Very good”，Everyone knows that this is very difficult，Very difficult。

In the travel agency industry，I used to say "human head" without feeling。Now more and more I realize that this word is particularly bad，How many heads did Japan receive，How many heads have been taken by South Korea。Think about when the concept of “human head” came about，The promotion and demotion of Mongolian soldiers depends on how many "heads" they can take back。Consumers are the parents of food and clothing，Get the consumer’s head，How can there be hope in this industry！If we just keep deceiving consumers to foreign countries，Then get product subsidies from the capitation fee，There is no hope for the 188bet online casino games industry！

So in July and August 188bet online casino games year we announced that we were going to do something very abnormal，“Zero negative reviews”，Actually, my idea is to give 100% positive reviews。The first user to go out with Tongcheng，Be sure to know 100% whether 188bet online casino games user is satisfied or not。188bet online casino games action looks easy，It’s actually difficult。60% of consumers will take the initiative to leave reviews，There are 40% of consumers，Maybe a child，Maybe an old man。There are still 40% who hate it so much，Then we have to ask what exactly we are dissatisfied with。

Later I found out that the goal of “100% positive reviews” was too perverted and impossible to achieve，So it was optimized to "zero negative reviews"。Don’t let consumers scold us，Medium rating is also acceptable。100 people went out at that time，At most, 10 people scolded us。half a 188bet online casino games，I gritted my teeth and did something that everyone thought was impossible。

We also have our own core business logic，Explore "100% repurchase" with everyone。188bet online casino games is based on "100% positive feedback"，Although it is very difficult，But at least you can see a little light。I believe we can usher in the dawn of profitability，Not only retail sales have grown rapidly to 20 to 30 billion，188bet online casino games sector can generate profits of more than 1 billion in 2018。Let’s go and witness together。

*188bet online casino games article was compiled by Zhihui reporter Hong Liping (personal WeChat: hongliping719)，Welcome to follow、Communication！

[188bet online casino games 1215 Summit]"2016 China 188bet online casino games Consumption Annual Summit and Awards Ceremony"Hold in Beijing on December 14-15。This summit focuses on the theme of “Insect·Change—Return of Value”，For the first time, the top ten major 188bet online casino games spenders gathered together，Covering the entire industry chain of 188bet online casino games consumption，Exploring the path of change and innovation in the dormant period of the industry，Breaking the prosperity of the industry、The strange circle of industry confusion，Jointly promote the return of the value of the 188bet online casino games consumption industry。Summit site，Zhihui released a research report on areas of concern "2016 China Online Parent-child Travel Enterprise Rating Report"。Welcome to click on the official website of Zhihuihttp://www.tripvivid.com/, you will see speech articles related to the summit.