December 14-15, 2016，The "2016 China 188bet best bookmaker Big Consumption Annual Summit and Awards Ceremony" hosted by Zhihui was held in Beijing。The summit focuses on the theme of "Stirring·Change-Return of Value"，For the first time, the top ten major 188bet best bookmaker spenders gathered together，And more than 1,200 people in the 188bet best bookmaker industry。General Manager of Zhejiang 188bet best bookmaker Investment、Zhang Jian, Chairman of Zhejiang Xiangyue Investment, delivered a keynote speech "Fund Operations in the 188bet best bookmaker Industry"。

Mr. Zhang Jian is a master of accounting from Shanghai University of Finance and Economics，Bachelor of Law, East China University of Science and Technology，Accountant。Successively served as system cadres of Zhejiang Provincial Materials Bureau、Financial Directors of many large private enterprises、Financial Director of Zhejiang Hi-Speed ​​Information Engineering Technology Co., Ltd.、Secretary of the Board of Directors of Zhejiang Communications Investment Group Industrial Development Co., Ltd.、Deputy General Manager of Investment and Development Department of Zhejiang 188bet best bookmaker Group，Deputy General Manager of Zhejiang Zhelv Investment Co., Ltd.、General Manager。Participated in the Zhejiang Province Ancient Villages (Traditional Villages) Protection and Utilization Fund、The establishment and operation management of Zhejiang 188bet best bookmaker Industry Investment Fund、Investment and operation of listed companies such as Wasu Media, etc.。

The following content was compiled by Zhihui based on live speeches and recordings:

The development of 188bet best bookmaker in Zhejiang in recent years

Our Zhejiang 188bet best bookmaker resource endowment ranks second in the country，Another tourist consumption highland in the Yangtze River Delta，I think some data from Zhejiang can give you some reference for studying the 188bet best bookmaker market。Zhejiang’s total 188bet best bookmaker output reached 740.9 billion yuan in 2015，The proportion of 188bet best bookmaker in GDP has been rising，In 2015, investment in 188bet best bookmaker projects reached 110.7 billion，Accounting for 4% of the fixed asset investment in the whole society.2%，The total number of tourists received increased from 3 in 2011.5.1 billion reached 5 in 2015.3.5 billion，Increased by 52.42%。

Between 2011 and 2015，From the perspective of per capita spending and composition of domestic tourists in Zhejiang Province，Per capita consumption in Zhejiang Province has been growing，Per capita spending increased from 1,103 yuan in 2011 to 1,279 yuan in 2015。But accommodation、Catering has declined，The biggest growth comes from shopping，23 from 2011.5 yuan increased to 33 in 2015.6 yuan，Increased by 42.98%。So after analysis and research, we feel that everyone should pay more attention to travel and shopping consumption in the future，Develop more good consumer products，This is also the development direction of our industry in the future。

Zhejiang has put a lot of effort into the 188bet best bookmaker market in recent years，Especially governments at all levels attach great importance to it，The provincial government has included 188bet best bookmaker as one of the seven trillion-dollar industries。26 counties and cities in Zhejiang Province have introduced supporting policies for the 188bet best bookmaker industry，Many cities and counties have established 188bet best bookmaker committees，High specifications。188bet best bookmaker consumption grows steadily，The province received 5 tourists in 2015.3.5 billion people，Shopping、Accommodation accounts for two-thirds，188bet best bookmaker investment increases rapidly。We in Zhejiang have always had a tradition of daring to be the first in the world，This is the same as the tide of Qiantang River，We must be brave to lead the trend。Zhejiang has done some unique projects in recent years，One is a characteristic town that is now vigorously advocated by the National Development and Reform Commission，We are now building characteristic towns and adhering to industry、Culture、Travel、Community four-in-one，Zhejiang Province’s goal is to spend five years，Build 100 provincial towns，Any application for fixed asset investment in characteristic towns must reach 5 billion yuan，Special towns are 188bet best bookmaker-based，Meet 5A level standard，Non-188bet best bookmaker，We must also meet the 3A standards。

Zhejiang has also seen many new 188bet best bookmaker formats in the past five years，Farmhouse operator 1 in 2015.70,000，Established some new 188bet best bookmaker formats，Such as provincial cultural 188bet best bookmaker demonstration zone、Leisure Agriculture Demonstration Area、TCM Health Demonstration Area, etc.。Zhejiang Province is also the province with the fastest high-speed rail distribution in the country，The province has reached a 2-hour traffic circle，Many “high-speed rail + 188bet best bookmaker” projects have been promoted。At the same time, Hangzhou is gradually transforming from a tourist city to a conference city after the G20，These have added some new vitality to Zhejiang’s 188bet best bookmaker industry。

The scenic area，By the end of 2015, there were 492 scenic spots in Zhejiang Province，An increase of 51 companies compared with the previous year，Performance is also growing rapidly，Visitors 8.3.4 billion people，Increase 39.1%，Ticket revenue is also growing。But there is a problem，The proportion of tickets for high-end scenic spots is actually on a downward trend，Indicating that homogenization competition is very fierce，In the end, it depends on the quality of the entire product and service，Does not meet market demand？Cannot be recognized by tourists？It’s not about your star level。

Transformation from traditional 188bet best bookmaker to a combination of 188bet best bookmaker, leisure and vacation，Tickets are now showing a downward trend，10 percentage points lower than last year，Accounted for only 40% of operating income by 2015。Tourist attractions should also think about where their main consumption power will be in the next step，How to make money，This is also worthy of research and exploration by 188bet best bookmaker investors。

This is the investment situation of Zhejiang Province in 2015，The scale has reached rapid growth，1335 projects under construction，Increased by 18.6%，Total investment reaches 963 billion yuan。About the composition of investment，There are many large projects in Zhejiang Province，There were more than 200 projects worth over 1 billion in 2015，There are 13 projects worth over 10 billion。Where did all the money go？One is that investment in tourist attractions continues to heat up，Reached 57.1%，Infrastructure investment is also increasing，Travel shopping investment and 188bet best bookmaker training investment、Conference investments are growing，Investment in tourist hotels is declining，The industry is becoming saturated。Zhejiang is still in the stage of endogenous development，But local governments are paying more attention to 188bet best bookmaker infrastructure investment。

About investment layout，The biggest one is still on vacation、188bet best bookmaker、Ecotourism、Country Tour、These aspects of cultural 188bet best bookmaker，all showing a relatively good trend。

From a category perspective，Large-scale comprehensive projects are still the first choice for investment projects，Infrastructure investment is also a focus of investment in Zhejiang now，Around some villages and towns、Theme Park、The 188bet best bookmaker landscape is also developing relatively quickly，Large-scale comprehensive facilities still have the largest investment in the entire investment。

Large-scale comprehensive projects and theme parks are favored by various capitals，Hotel projects are a place that enterprises and foreign investors pay more attention to。

About Zhejiang’s preferences for state-owned and private 188bet best bookmaker，861 corporate investments actually completed in 2015.600 million yuan，78%.7%，Foreign 188bet best bookmaker 1.9 billion yuan，Accounting for 1.8%，Enterprise 188bet best bookmaker plays a very important role，State-owned enterprise 188bet best bookmaker in 2015 207.700 million yuan，accounts for 24% of corporate 188bet best bookmaker1%；Private 188bet best bookmaker accounts for 58 billion，Accounting for 67% of corporate 188bet best bookmaker3%，Is the main force among the main forces。

About industry trends，Let me simply share my personal views with you，One is to pay attention to “Travel+”，The second one is “Internet+”，The third is investment sentiment，I will talk about funds later when I talk about it，Making 188bet best bookmaker products now is not just about the idea of ​​return on investment，More considerations should be made as to whether there is cultural sentiment in it，Have you embedded culture into 188bet best bookmaker products，In order to retain customers for a long time，Generate secondary demand。The fourth is the concept of grand 188bet best bookmaker，As long as it can be extended to 188bet best bookmaker, it can cover our 188bet best bookmaker investment direction，This has broken away from the traditional concept of 188bet best bookmaker。The last one is internationalization，We can’t just stay in the local area when traveling、local，It still needs to be combined with international trends，This makes the product more innovative、Standardization、More in line with social needs。

The significance and value of funds for 188bet best bookmaker development

We conducted a lot of research in the process of establishing the Zhejiang Province 188bet best bookmaker Industry Investment Fund and the Zhejiang Province Ancient Villages (Traditional Villages) Protection and Utilization Fund，All over the country，At the provincial level，By Provincial 188bet best bookmaker Bureau、188bet best bookmaker Committee、The number of funds established by provincial 188bet best bookmaker groups or investment platforms is almost reaching 30，So this is the direction that everyone agrees on，These are also very good ways for us to learn from。

We are considering starting a 188bet best bookmaker industry fund，The meaning mainly lies in four aspects，One is to integrate high-quality 188bet best bookmaker resources at home and abroad through 188bet best bookmaker industry funds，Support the investment and upgrading of some major 188bet best bookmaker resources，Because the fund’s strong advantage is capital。The second is to actively play the important role of 188bet best bookmaker in enriching people and the ecology，Many local governments and people welcome 188bet best bookmaker，This industry is not as likely to cause environmental pollution as other industries。Third，We guide the reasonable allocation of funds and resources through the market-oriented operation of funds。Fourth，We hope to build a large platform for 188bet best bookmaker development through the fund。

The role of an industrial fund，I personally have four understandings，What kind of impact can our fund investment ultimately have?？Because we are also a state-owned 188bet best bookmaker investment company，We can invest directly in some projects，Why invest through funds？This is my own understanding，The first one is capital，A leverage can be achieved through funds，Attract sufficient social capital；The second one is resources，Gather some resources that we do not have ourselves through various sponsoring units of our fund，Complementary advantages；The third one is talent，Because it is a state-owned enterprise、Private enterprises as well，Everyone has their own shortcomings，It is also difficult for professional investment talents in the society to come in，It is also difficult to retain，Partnership system through the fund、Management ownership、Carry mode，Attract high-end investment and operation talents、Transported to our field；The fourth is the mechanism，Because now both state-owned and private enterprises，Everyone has problems in the mechanism that are difficult to break through，Just some leaders、The boss’s intervention in investment。There is a very mature method for this abroad，It uses the voting mechanism of the investment committee，No need for board of directors to make decisions，The board of directors only selects people。Members of the investment committee are all professionals。Select this in the project、There is great independence in investment decision-making，Make project decisions more reasonable and efficient。

In terms of fund operation model，We introduce government leadership funds on the capital side，Co-initiate the establishment of industrial funds with large enterprises and financial institutions，Invest in 188bet best bookmaker project investment and operating enterprises，At the same time, let bank development loans participate in project development。The investment model of our fund is mainly two types: parent-child fund investment and direct investment。We are a broad investment concept，We will also invest in some funds that are good at various segments，Jointly establish a sub-fund with them for investment。Second，Our promising projects can also be directly invested。Third，We will also participate in some fixed income investments，There are also 188bet best bookmaker PPP project investments, etc.。

One more question，Why are there so many funds now，Not many work very well，This is also something that everyone needs to think about？ I think，One is the initiator、Policy support、The ability of the team is very important；The second one is from planning to 188bet best bookmaker、To the operator，Think it through from the beginning；The last one is the exit mode of the fund，Who initiated it、Who is willing to repurchase，Who has experience in operation，Is there a good exit channel。Because all funds have to be withdrawn，The best way is naturally to exit through the capital market。

Let me introduce the two funds we are operating。Our Zhejiang Provincial 188bet best bookmaker Group is directly affiliated to the Zhejiang Provincial People’s Government、A large state-owned enterprise under the supervision and management of the Provincial State-owned Assets Supervision and Administration Commission，Our group’s main business is 188bet best bookmaker and health。Business scope covers travel agencies、Hotel、188bet best bookmaker Transportation、Medical Health、188bet best bookmaker real estate、Seven major areas including 188bet best bookmaker investment and financial investment。Currently our group is operating two funds。One is that we unite with the Zhejiang Provincial Department of Finance、Washu Group、Bank of Hangzhou、Hangzhou United Bank、A total of ten units including Sai Shi Garden initiated the establishment of a 2 billion Zhejiang Province Ancient Village Protection and Utilization Fund，A project and operating entity specializing in investing in rural 188bet best bookmaker in Zhejiang Province，This fund is the first of its kind in the country。Zhejiang Province is very rich in rural 188bet best bookmaker resources，With the process of urbanization，There is a lot of destruction and damage to the ancient village，It’s a pity that we saw，Previously through appropriation，There is no good mechanism，Talents cannot be retained，Protection of cultural relics in ancient villages through funds、Promote cultural inheritance，Going to the countryside through capital、Enriching people through 188bet best bookmaker，Make it a mutually beneficial and win-win effect。

Our main investment model，One is to select some people with rich experience in operating ancient villages，Interested in cooperating with companies that share our cultural heritage，Invest in some good operating entities and rural business formats，Jointly develop rural 188bet best bookmaker products。The seclusion we are talking about now、Huajiantang、Lianzhong、Mud run etc.，The operation model of an ancient village fund is formed through the implantation of these brands。There are theme hotels in terms of business types，High-end B&B，Country Pub、Open-air movie、Sports events、Marathon、Green agriculture, etc.，There are many things，Through the implantation of these things, our tourists can travel to the countryside，There is a rich ecosystem for you to play，Instead of the simple one now，Find an ancient village，Stay for one or two days，Nothing was spent after staying in the accommodation，Unable to interact well with the local area。Anyway，What we want to do is to form a brand cluster and demonstration model for rural 188bet best bookmaker，We named him Xiangyue，Similar to the Wanda Plaza that will be turned into a rural area。We plan to spend 5 years，Investment covers 100 ancient villages，Guide social capital to invest more than 10 billion in rural 188bet best bookmaker，Build the first listed rural 188bet best bookmaker company in the country。

The second fund，It is the Zhejiang 188bet best bookmaker Industry Investment Fund we are currently working on，This fund is sponsored by Zhejiang Provincial 188bet best bookmaker Bureau、Zhejiang 188bet best bookmaker Group、CDB Financial Corporation、New Hope Group、A 10 billion fund jointly established by Zhejiang Loong Airlines，What we do is the concept of grand 188bet best bookmaker。We plan to invest 60% in Zhejiang Province，Outside the province investment 40%。Through this fund，We hope to leverage social capital to invest more than 100 billion yuan in the 188bet best bookmaker industry。Bring some major improvements to the 188bet best bookmaker industry，Cultivation of a number of high-quality 188bet best bookmaker operation enterprises。In the direction, a group of national-level companies with significant traction are mainly selected、Scenic spot upgrades in provincial tourist resorts、Renovation、Improvement project，Acquisition, integration, packaging and listing；Relying on Zhejiang’s unique natural and cultural resources，Building a 188bet best bookmaker brand and a diverse ocean、High-quality mountain 188bet best bookmaker routes；Focus on the “100 characteristic towns in the province、The "Style Town" project is closely integrated with 188bet best bookmaker，Distinctive features，Projects with excellent 188bet best bookmaker resource endowments；Layout of the Yangtze River Delta self-driving RV campsite、Cruise Yacht、Travel performing arts、Sports and leisure and other leisure and vacation product development projects；Integrated elderly care、Medical rehabilitation and other health 188bet best bookmaker product development projects；Internet + 188bet best bookmaker project，And implement horizontal cross-regional mergers and acquisitions、188bet best bookmaker companies with potential to go public in the future。

About 188bet best bookmaker Industry Fund，We are also in the research and exploration stage，I also hope you can come to Zhejiang for exchanges and inspections，Work together，Thank you！

[Zhihui 1215 Summit]"2016 China 188bet best bookmaker Consumption Annual Summit and Awards Ceremony"Held in Beijing on December 14-15。This summit focuses on the theme of “Insect·Change—Return of Value”，For the first time, the top ten major 188bet best bookmaker spenders gathered together，Covering the entire industry chain of 188bet best bookmaker consumption，Exploring the path of change and innovation in the dormant period of the industry，Breaking the prosperity of the industry、The cycle of confusion in the industry，Jointly promote the return of the value of the 188bet best bookmaker consumption industry。Summit site，Zhihui released a research report on areas of concern "2016 China Online Parent-child Travel Enterprise Rating Report"。Welcome to click on the official website of Zhihuihttp://www.tripvivid.com/, you will see speech articles related to the summit.