December 21，Tongcheng Travel at the "Looking for Love·Starting - 2017 Tongcheng Travel Strategy Conference and Launching Ceremony of 100 Travel Club Series"，Announced the strategic upgrade of “from operating products to operating users” in 2017，On the occasion of Tongcheng Travel’s “100 Travel Club” New Year series of activities and product releases，Conveys a more precise focus on market segments and users、A signal to provide quality tourism products and services。

September 19, 2016，The national middle-aged and elderly travel service brand and VIP club "Bailuhui" announced the establishment，As of now，“Hundred Travel Club” branches have been established in 160 cities across the country，Member growth reaches 300% month-on-month，User’s activity satisfaction is as high as 99.88%。

“After the dividends of mobile Internet disappear，Online travel companies need to find opportunities in user needs。"Founder of Tongcheng Travel、CEO Wu Zhixiang said，The establishment and product upgrade of Bailuhui marks the strategic transformation of Tongcheng Travel from operating products to operating users，In the future, Tongcheng Travel will use quality tourism as the traffic entrance，Maintain continuous optimization and iteration of products and services，Create first-class user 188bet Online Sports Betting and Casino experience and reputation。

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December 21，Tongcheng Travel’s “100 Travel Club” announces product upgrade，Launching the Golden Care Edition、Platinum Romantic Edition and Platinum Romantic Edition，In addition to Bailuhui’s ordinary physical examination、Insurance、In addition to regular membership rights such as activities，This new product features “sending parents a honeymoon journey” as its biggest product feature，Highlights 100 Travel Club’s concept of “creating quality tourism and happy life community for China’s middle-aged and elderly people”。

Since the establishment of "100 Travel Club" on September 19th，Won the favor of consumers，Currently, 100 Travel Club has held nearly 10,000 events across the country；Existing recreational activities、Reading Club、Smartphone training、Small-scale experience activities such as flower arrangement and calligraphy，We also co-organized the first China Middle-aged and Elderly Tourism Spring Festival Gala Selection Competition with Tourism Satellite TV、The "Hot in China" large-scale interactive experience event organized by the destination government。

As of December 21st，100 Travel Club has provided more than 300 exclusive service tours across the country，100% positive satisfaction rate in 78 cities，The first to achieve zero negative reviews in peripheral tourism services。Data display，The activity satisfaction of "Bailuhui" users is as high as 99.88%。

Founder of Tongcheng Travel、Wu Jian, President of Tongcheng International Travel Agency (Group)

Founder of Tongcheng Travel、Wu Jian, President of Tongcheng International Travel Agency (Group) introduced，100 Travel Club aims to take advantage of online big data for 188bet Online Sports Betting and Casino Tongcheng Travel，Combined with more than 300 directly operated experience stores nationwide，Provide targeted services for middle-aged and elderly people、Diversification、Attraction、Scenario-based activities and services，Meet middle-aged and elderly users when traveling、Casual、Social needs，Creating a community of quality tourism and happy life for middle-aged and elderly Chinese。

“Take quality tourism as the entrance，Providing in-depth services and operations around users is the general direction of Tongcheng Tourism’s development。" Wu Jian said，Bailu will provide you with "advantageous price guarantee"、Robust quality assurance、Surprising travel experience” as the goal，Meet the social and travel needs of middle-aged and elderly users。

Strategic Transformation Services为本

Since Tongcheng Travel announced its “big data + people” strategy at the end of 2015，South China has been established throughout the country、North China、East China、West China、Central China、Six major regional centers in Northeast China，The "Suzhou Headquarters + 6 Regional Centers" model has begun to appear。

However，When the cost of acquiring customers increases for companies、When the mobile Internet traffic dividend gradually disappears，The past “price war” competition method in the online travel industry is not conducive to the long-term development of enterprises，Because of this，Tongcheng Travel announced its entry into market segments，Carry out the strategic transformation of “from operating products to operating users”，The “100 Travel Club”, which focuses on the middle-aged and elderly travel market, is the product of this transformation。

December 21，Tongcheng Travel announced 188bet app download a comprehensive product upgrade of “100 Travel Club”，Launching new series of products，Also announced the establishment of the "Bailu Health" project，Aimed at improving the physical examination of Bailuhui users、Health、Consultation and other service experience。

“How to make the elderly’s lives more meaningful is an issue of concern and importance to the whole society，For this，Tongcheng Travel specially invites tens of thousands of elderly people to Tongcheng’s 300 directly-operated experience stores on New Year’s Eve，Make dumplings with us、Write Spring Festival couplets，Celebrate New Year’s Eve together。" Wu Jian said。

In addition，Tongcheng Travel also announced the launch of the call for submissions for the second volume of "Times and Travel"，This series of books is edited by Tongcheng Bailvhui，China's first series of travel and life stories for middle-aged and elderly people edited and published by China Tourism Publishing House。It is reported，"Years and Travels" (Volume 1) has been released simultaneously in more than 300 Tongcheng travel experience stores across the country on November 21st and book tastings will be held， The "Years and Travels" series of books in 2017 is expected to have a circulation of 1 million copies。

Also at the press conference，Tongcheng Travel announced that it will join forces with Tourism TV to create a movie of the same name called "Time and Travel"，The movie is expected to be officially released in 2018，This is my country’s first movie with the theme of middle-aged and elderly tourism，It is also the first major movie in China’s tourism industry to create user IP。

Tongcheng Travel's "Years and Travels" movie project of the same name officially launched

Currently，188bet Online Sports Betting and Casino Tongcheng Travel is practicing the development model of integrating online and offline，Tongcheng Travel Group will serve 300 million passengers in 2016，GMV reaches 60 billion，140% year-on-year increase。Among them，Tongcheng Network, whose main business is standard products, reached a net profit of 200 million yuan in 2016，Tongcheng International Travel Agency (Group), whose main business is non-standard products, will reach 12 billion yuan in revenue。

“The essence of tourism is service，The essence of service is people。In the future, Tongcheng Travel will take advantage of its big data，It’s no longer about finding the right users for your product，But user-centered、Market-oriented、Carrying out social and refined operations using emotions as a bond。"Wu Zhixiang said，Use quality tourism as the entrance to conduct in-depth development and management around users，Realize the transformation from operating products to operating users，will be Tongcheng Travel’s strategic move in 2017。