Jointly released by China 188bet game Academy and Tuniu Travel Network"2016-2017 China 188bet game Consumption Market Development Report"。This report is based on the relevant research results of the China 188bet game Academy and the big data monitoring and release of Tuniu Travel Network。

The report states thatCurrently, governments at all levels in our country are seizing opportunities，Vigorously develop mass 188bet game，Promote 188bet game consumption。The scale of my country’s 188bet game consumption is steadily expanding，Rapid structural changes，Continuous improvement in quality。

The report analyzes my country’s 188bet game consumption in 2016。Under the guarantee of stable macroeconomic and social environment，National 188bet game demand continues to be released，188bet game consumption continues to heat up，Industrial investment and innovation are more active。

At the same time，The report predicts my country’s 188bet game consumption market in 2017。Report thinks，The hot spots and structure of 188bet game consumption in 2017 will show new trends，Tourist sources and destination markets are rapidly expanding in both directions in the central and western regions，Outbound 188bet game consumption grows steadily、Active preparations for new and old destination markets，The scope of 188bet game consumption continues to expand、The proportion of experiential 188bet game consumption expenditure increases，Normalization of vacation travel、Vacation travel products such as cruises are still hot spots in the market，etc.。

Looking from the three major markets，Estimated to be released in China in 2017、The number of tourists in the three major markets of inbound and outbound 188bet game exceeds 5 billion、188bet game consumption exceeds 6 trillion yuan。The development of the outbound market attracts attention，November 2016，President Xi Jinping pointed out when delivering a keynote speech at the Asia-Pacific Economic Cooperation (APEC) Business Leaders Summit，It is expected that China’s outbound 188bet game will reach 700 million in the next five years。

1. Main characteristics of China’s 188bet game consumption in 2016

(1) Accelerating the integration of 188bet game consumption and daily life，Mass 188bet game rises to national strategy

March 2016，Premier Li Keqiang of the State Council proposed in the government work report that “the paid leave system must be implemented，Strengthen 188bet game transportation、Scenic spots、Construction of facilities such as self-driving campsites，Regulate the order of 188bet game market，Welcoming the emerging era of mass 188bet game。”According to this overall development direction，Country throughout the year、Local governments have successively introduced a series of promotions、Policy measures to upgrade 188bet game consumption。

2016，Join travel to purchase electrical appliances、Clothing、The "Double Eleven" promotion battle with the theme of daily necessities，Become the main object of people’s daily purchases。To prepare for the “Double Eleven” market，Tuniu is in the 10th anniversary three-day sale，Sales increased by 294% year-on-year，The number of event participants exceeded 9.6 million。Tuniu Travel Network’s second quarter financial report for 2016， 80% of online travel product orders are completed through mobile terminals。

These data show，National 188bet game consumption is becoming normalized，Everyday life，Residents’ 188bet game consumption becomes more frequent，Purchase decision time further shortened，The decision-making process is becoming more and more simplified，Gradually converge to purchase daily necessities。

where，Family tour、Family 188bet game represented by parents’ travel has become the main force in the 188bet game consumption market。China 188bet game Academy residents’ travel intention survey shows，Family travel accounts for 60%，The second is a trip organized by friends，Accounting for about 20%。Based on Tuniu Travel Network data monitoring，The most popular family travel routes in 2016 are concentrated in theme parks、Carnival、RV campsites and other 188bet game products。Guilin、Sanya、Lijiang is the most popular travel route for parents。

(2) Independent travel has become the main mode of travel，Self-driving tour、Rural 188bet game continues to heat up，Promote the smooth development of all-region 188bet game demonstration work

According to analysis by China 188bet game Academy，Current domestic、Entry、The proportion of independent tourists in the three major outbound 188bet game markets is 93% respectively、82%、61%。Domestic self-driving tour、Rural 188bet game and other forms of 188bet game have become the norm in travel。

Self-driving has become the main transportation choice for travel。Research on rural 188bet game jointly conducted by China 188bet game Academy and China Telecom，Nearly 70% of tourists choose to travel to rural areas by self-driving。Tuniu Travel Network monitoring data display，January-November 2016，Among the top five domestic self-driving travel routes，4 routes have theme parks as their main destinations。

Rural 188bet game is an important option for long holiday 188bet game consumption。Calculated jointly by China 188bet game Academy and China Telecom，The number of rural tourists nationwide during the National Day in 2016 reached 1.2.9 billion people，at 5.21% of the total 9.3 billion tourist arrivals.7%，Becoming the main consumption choice for long holiday travel。Visiting the countryside during National Day，The proportion of travel across provinces and cities reaches 53.75%，Overnight visitors accounted for 58.19%。46 interviewed.42% of tourists said they travel to rural areas once a month。Chongqing、Beijing、Guangzhou、Chengdu is the main source of tourists for rural 188bet game。

(3) While the 188bet game consumption market continues to expand，188bet game consumption demand is further upgraded，Cruise、Island tour、Vacation 188bet game consumption represented by ice and snow tours has increased significantly

Tourist survey from China 188bet game Academy，The proportion of tourists motivated by vacation and leisure in 2016 has exceeded 70%。Cruise、Island 188bet game，Summer travel，Consumption on holiday 188bet game such as ice and snow 188bet game has increased significantly。where，The cruise 188bet game market has huge consumption potential。The "China Online Cruise Market Special Research Report 2016" released by Tuniu shows，my country’s online cruise market revenue is expected to exceed 1.8 billion yuan in 2016。The total number of Chinese tourists ranks 8th in the world in terms of cruise tourists，But the penetration rate of China’s cruise market is only 0.05%，There is huge development potential in the future。Tuniu、Tongcheng、Ctrip is one of the top three online travel operators in online cruise transactions。Report also shows，With the expansion of domestic cruise motherland，The source areas of cruise tourists are gradually extending to the mainland，Wuhan、Xi’an、Chengdu、Chongqing and other central and western regions will become the cruise passenger source markets with the greatest growth potential in the future。

Secondly，Quality Group、Customized tours have become a new symbol of 188bet game consumption upgrade。Displayed in the "188bet game Sample Survey Statistics" over the years，The per capita domestic 188bet game consumption level of urban and rural residents in my country is increasing year by year，Per capita 188bet game consumption increased to 880 yuan in 2016。With the improvement of consumption power，More and more tourists are pursuing quality tours、Customized tours and other high-quality travel products。Excellent dedicated line service featuring quality tours operated by Tuniu Travel Network，The number of customers in 2016 increased by 77% year-on-year，Its customized travel business has also grown significantly，In July-September and October-November 2016, the number of Tuniu customized tours received increased by 67% year-on-year respectively、 66%。

2. 188bet game consumption forecast in 2017

2017，With the State Council issuing the “Thirteenth Five-Year Plan for 188bet game Development” and implementing it，Require the implementation of the paid leave system for employees to be included in the agenda of local governments，Develop implementation details or implementation plan of the paid leave system，Strengthen supervision and inspection，The implementation of the paid leave system for employees will be accelerated，More employees will have time for leisure travel。All localities and industries combine paid leave with local traditional festivals、Combination of local characteristic activities，Arrange off-peak vacation，It will allow more people to have time to travel。At the same time，In Capital、Technology、Culture and Creativity、Driven by new factors such as talents，188bet game supply-side products will be more abundant，Product structure is more reasonable，Product supply and 188bet game demand are further matched，188bet game consumption gradually changes from demand-driven to supply-driven。

The hot spots and structure of 188bet game consumption in 2017 will show new trends，Tourist sources and destination markets are rapidly expanding in both directions in the central and western regions，Outbound 188bet game consumption grows steadily、Active preparations for new and old destination markets，The scope of 188bet game consumption continues to expand、The proportion of experiential 188bet game consumption expenditure increases，Normalization of vacation travel、Vacation travel products such as cruises are still hot spots in the market，etc.。

Looking from the three major markets，Estimated to be released in China in 2017、The number of tourists in the three major markets of inbound and outbound 188bet game exceeds 5 billion、188bet game consumption exceeds 6 trillion yuan。The development of the outbound market attracts attention，November 2016，President Xi Jinping pointed out when delivering a keynote speech at the Asia-Pacific Economic Cooperation (APEC) Business Leaders Summit，It is expected that China’s outbound 188bet game will reach 700 million in the next five years。

(1) The tourist source and destination market are rapidly expanding in both directions in the central and western regions

According to Tuniu Travel Network big data monitoring，January-November 2016，The top ten tourist source areas are still mainly eastern coastal cities，But the fastest growing tourist source areas are mainly concentrated in the western region，Like Yunnan、Sichuan、Qinghai、Inner Mongolia、Xinjiang, etc.，Indicates that the western region has become a new force in my country’s 188bet game consumption market。

The central and western regions will also be the main battlefield for future 188bet game consumption。Judging from the reception during the National Day holiday，Beijing、Tianjin and other traditional tourist destinations have seen steady growth，Hubei、Hunan and other central provinces have a 15% growth rate in tourist reception，Inner Mongolia、Gansu and other western regions are developing at a growth rate of more than 20%。Tuniu Travel Network big data also shows，2016，Xinjiang、Qinghai、Gansu、Sichuan、Ningxia and other western regions are the tourist destinations with the fastest growth in tourist arrivals year-on-year。Other fast-growing destinations include Liaoning、Guangdong、Hainan, etc.。

(2) Outbound 188bet game consumption grows steadily，Active preparations for new and old destination markets

The outbound 188bet game market will enter a stage of steady growth in 2017，The growth rate remains at around 4%。Outbound 188bet game consumption will be more rational，Exploration of emerging 188bet game markets is an important driving force for the growth of outbound 188bet game。Judging from Tuniu sales data from January to November 2016，Except Thailand、Indonesia、Outside the United States，The fastest growing destination markets are all outside the current top ten most popular destinations。to Laos、Vietnam、The Asian market represented by Cambodia，The African market represented by Egypt，The Middle East market represented by Israel，All will be new highlights in outbound consumption in the future。

Meanwhile，Traditional destination markets such as the United States、Canada, etc.，Also actively preparing for the expansion of the Chinese market in 2017。The United States has strengthened the development of in-depth 188bet game products，Judging from the current customer reception situation of Tuniu Travel Network，The number of tourists traveling to the United States increased significantly in 2017。Also，2017 is the 150th anniversary of the founding of Canada，2018 is the China-Canada 188bet game Year，Under the active marketing promotion of the Canadian 188bet game Board，The Canadian market will see an increase in 188bet game product categories in 2017、Surge in number of applicants。The South American market will also see significant growth next year。According to Tuniu data，In the first three quarters of 2016, the number of passengers received by South American 188bet game products increased by more than 100% year-on-year，This growth will be driven by the establishment of South American routes，Visa simplification，Travel routes are constantly enriched，And further improvement。

(3) The scope of 188bet game consumption continues to expand，The proportion of experiential 188bet game consumption expenditure increases

With global 188bet game、In-depth implementation of the “188bet game+” policy，And cultural creation、New business formats driven by 188bet game IP、Development of new elements，Will further enrich the content of 188bet game products，Boost the consumption of core 188bet game products and derivative products。Data is displayed，The sales of cultural and creative products of the Palace Museum in the first half of 2015 have reached 700 million yuan，Profit nearly 80 million yuan。Culture and Creativity、The penetration of technology and other factors into 188bet game，Will change the current attraction tickets、Shopping、Catering、188bet game consumption structure with transportation as the main expense。Estimated，Experiential consumption，Such as culture and entertainment、Theme Accommodation、Travel products、Spending on destination living experience，Will be further expanded。

(4) Normalization of vacation 188bet game，Vacation travel products such as cruises are still hot spots in the market

In the context of the ever-escalating national 188bet game demand，Leisure vacation has become the main motivation for people to travel。2017，Under the dual effects of demand and industry，Cruise、Island and other vacation 188bet game will continue to be a hot spot for consumption。The shipping capacity of domestic home ports will achieve an increase of more than 50% in 2017。where，The improvement of China South Port’s transportation capacity will help the development of the cruise 188bet game market。The commercial use of cruise ships is also being actively expanded，Charter products have become an important choice for corporate group tours and incentive tours。Also，Cruise’s themed tour products，Like traveling around parents、Parent-child tours and other unique cruise theme activities，Also becoming popular，These new business innovations will become new growth points for cruise 188bet game。