Jointly released by China Tourism Academy and Tuniu Travel Network188bet app 。This report is based on the relevant research results of the China Tourism Academy and the big data monitoring and release of Tuniu Travel Network。

The report states,Currently, governments at all levels in our country are seizing opportunities，Vigorously develop mass tourism，Promote tourism consumption。The scale of my country’s tourism consumption is steadily expanding，Rapid structural changes，Continuous improvement in quality。

The report analyzes my country’s tourism consumption in 2016。Under the guarantee of stable macroeconomic and social environment，National tourism demand continues to be released，Tourism consumption continues to heat up，Industrial investment and innovation are more active。

At the same time，The report predicts my country’s tourism consumption market in 2017。Report thinks，The hot spots and structure of tourism consumption in 2017 will show new trends，Tourist sources and destination markets are rapidly extending to the central and western regions，Outbound tourism consumption grows steadily、Active preparations for new and old destination markets，The scope of tourism consumption continues to expand、The proportion of experiential tourism consumption expenditure increases，Normalization of vacation travel、Vacation travel products such as cruises are still hot spots in the market，Wait。

Looking from the three major markets，Estimated to be released in China in 2017、The number of tourists in the three major markets of inbound and outbound tourism exceeds 5 billion、Tourism consumption exceeds 6 trillion yuan。The development of the outbound market attracts attention，November 2016，President Xi Jinping pointed out when delivering a keynote speech at the Asia-Pacific Economic Cooperation (APEC) Business Leaders Summit，It is expected that China’s outbound tourism will reach 700 million in the next five years。

1. Main characteristics of China’s tourism consumption in 2016

(1) Accelerating the integration of tourism consumption and daily life，Mass tourism rises to national strategy

March 2016，Premier Li Keqiang of the State Council proposed in the government work report that “the paid leave system must be implemented，188bet sports betting app download Strengthen tourism transportation、Scenic spots、Construction of facilities such as self-driving campsites，Regulate the order of tourism market，Welcoming the emerging era of mass tourism。”According to this overall development direction，Country throughout the year、Local governments have successively introduced a series of promotions、Policy measures to upgrade tourism consumption。

2016，Join travel to purchase electrical appliances、Clothing、The "Double Eleven" promotion battle with the theme of daily necessities，Become the main object of people’s daily purchases。To prepare for the “Double Eleven” market，Tuniu is in the 10th anniversary three-day sale，Sales increased by 294% year-on-year，The number of event participants exceeded 9.6 million。Tuniu Travel Network’s second quarter financial report for 2016， 80% of online travel product orders are completed through mobile terminals。

These data show，National tourism consumption is becoming normalized，Everyday life，Residents’ tourism consumption becomes more frequent，Purchase decision time further shortened，The decision-making process is becoming more and more simplified，Gradually converge to purchase daily necessities。

Among them，Family tour、Family travel represented by mom and dad travel has become the main force in the tourism consumption market。China Tourism Academy residents’ travel intention survey shows，Family travel accounts for 60%，The second is a trip organized by friends，Accounting for about 20%。According to Tuniu Travel Network data monitoring，The most popular family travel routes in 2016 are concentrated in theme parks、Carnival、RV campsites and other tourism products。Guilin、Sanya、Lijiang is the most popular travel route for parents。

(2) Independent travel has become the main mode of travel，Self-driving tour、Rural tourism continues to heat up，Promote the smooth development of all-region tourism demonstration work

According to analysis by China Tourism Academy，Current domestic、Entry、The proportion of independent tourists in the three major outbound tourism markets is 93% respectively、82%、61%。Domestic self-driving tour、Rural tourism and other forms of tourism have become the norm in travel。

Self-driving has become the main transportation choice for travel。Research on rural tourism jointly conducted by China Tourism Academy and China Telecom，Nearly 70% of tourists choose to travel to rural areas by self-driving。Tuniu Travel Network monitoring data display，January-November 2016，Among the top five domestic self-driving travel routes，4 routes have theme parks as their main destinations。 

Rural tourism is an important option for long holiday tourism consumption。Calculated 188bet app jointly by China Tourism Academy and China Telecom，The number of rural tourists nationwide during the National Day in 2016 reached 1.2.9 billion people，at 5.21% of the total 9.3 billion tourist receptions.7%，Becoming the main consumption choice for long holiday travel。Visiting the countryside during National Day，The proportion of travel across provinces and cities reaches 53.75%，Overnight visitors accounted for 58.19%。46 interviewed.42% of tourists said they travel to rural areas once a month。Chongqing、Beijing、Guangzhou、Chengdu is the main source of tourists for rural tourism。

(3) While the tourism consumption market continues to expand，Tourism consumption demand is further upgraded，Cruise、Island tour、Vacation tourism consumption represented by ice and snow tourism has increased significantly

Tourist survey from China Tourism Academy，The proportion of tourists motivated by vacation and leisure in 2016 has exceeded 70%。Cruise、Island Tourism，Summer travel，Consumption on holiday tourism such as ice and snow tourism has increased significantly。Among them，The cruise tourism market has huge consumption potential。The "China Online Cruise Market Special Research Report 2016" released by Tuniu shows，my country’s online cruise market revenue is expected to exceed 1.8 billion yuan in 2016。The total number of Chinese tourists ranks 8th in the world in terms of cruise tourists，But the penetration rate of China’s cruise market is only 0.05%，There is huge development potential in the future。Tuniu、Tongcheng、Ctrip is one of the top three online travel operators in online cruise transactions。Report also shows，With the expansion of domestic cruise motherland，The source areas of cruise tourists are gradually extending to the mainland，Wuhan、Xi’an、Chengdu、Chongqing and other central and western regions will become the cruise passenger source markets with the greatest growth potential in the future。

Secondly，Quality Group、Customized tours have become a new symbol of tourism consumption upgrade。Displayed by "Tourism Sample Survey Statistics" over the years，The per capita domestic tourism consumption level of urban and rural residents in my country is increasing year by year，Per capita tourism consumption increased to 880 yuan in 2016。With the improvement of consumption power，More and more tourists are pursuing quality tours、Customized tours and other high-quality travel products。Excellent dedicated line service featuring quality tours operated by Tuniu Travel Network，The number of customers in 2016 increased by 77% year-on-year，Its customized travel business has also grown significantly，In July-September and October-November 2016, the number of Tuniu customized tours received increased 188bet sports betting app download by 67% year-on-year respectively、 66%。

2. Tourism consumption forecast in 2017

2017，With the State Council issuing the “Thirteenth Five-Year Plan for Tourism Development” and implementing it，Require the implementation of the paid leave system for employees to be included in the agenda of local governments，Develop implementation details or implementation plan for the paid leave system，Strengthen supervision and inspection，The implementation of the paid leave system for employees will be accelerated，More employees will have time for leisure travel。All localities and industries combine paid leave with local traditional festivals、Combination of local characteristic activities，Arrange off-peak vacation，It will allow more people to have time to travel。At the same time，In Capital、Technology、Culture and Creativity、Driven by new factors such as talents，Tourism supply-side products will be more abundant，Product structure is more reasonable，Product supply and tourism demand are further matched，Tourism consumption gradually changes from demand-driven to supply-driven。

The hot spots and structure of tourism consumption in 2017 will show new trends，Tourist sources and destination markets are rapidly extending to the central and western regions，Outbound tourism consumption grows steadily、Active preparations for new and old destination markets，The scope of tourism consumption continues to expand、The proportion of experiential tourism consumption expenditure increases，Normalization of vacation travel、Vacation travel products such as cruises are still hot spots in the market，Wait。

Looking from the three major markets，Estimated to be released in China in 2017、The number of tourists in the three major markets of inbound and outbound tourism exceeds 5 billion、Tourism consumption exceeds 6 trillion yuan。The development of the outbound market attracts attention，November 2016，President Xi Jinping pointed out when delivering a keynote speech at the Asia-Pacific Economic Cooperation (APEC) Business Leaders Summit，It is expected that China’s outbound tourism will reach 700 million in the next five years。 

(1) The tourist source and destination market are rapidly expanding in both directions in the central and western regions

According to Tuniu Travel Network big data monitoring，January-November 2016，The top ten tourist source areas are still mainly eastern coastal cities，But the fastest growing tourist source areas are mainly concentrated in the western region，such as Yunnan、Sichuan、Qinghai、Inner Mongolia、Xinjiang, etc.，Indicates that the western region has become a new force in my country’s tourism consumption market。

The central and western regions will also be the main battlefield for future tourism consumption。Judging from the reception during the National Day holiday，Beijing、Tianjin and other traditional tourist destinations have seen steady growth，Hubei、Hunan and other central provinces have a 15% growth rate in tourist reception，Inner Mongolia、Gansu and other western regions are developing at a growth rate of more than 20%。Tuniu Travel Network big data also shows，2016，Xinjiang、Qinghai、Gansu、Sichuan、Ningxia and other western regions are the tourist destinations with the fastest growth in tourist arrivals year-on-year。Other fast-growing destinations include Liaoning、Guangdong、Hainan, etc.。

(2) Outbound tourism consumption grows steadily，Active preparations for new and old destination markets

The outbound tourism market will enter a stage of steady growth in 2017，The growth rate remains at around 4%。Outbound tourism consumption will 188bet app be more rational，Exploration of emerging tourism markets is an important driving force for the growth of outbound tourism。Judging from Tuniu sales data from January to November 2016，Except Thailand、Indonesia、Outside the United States，The fastest growing destination markets are all outside the current top ten most popular destinations。to Laos、Vietnam、The Asian market represented by Cambodia，The African market represented by Egypt，The Middle East market represented by Israel，All will be new highlights in outbound consumption in the future。

Meanwhile，Traditional destination markets such as the United States、Canada, etc.，Also actively preparing for the expansion of the Chinese market in 2017。The United States has strengthened the development of in-depth tourism products，Judging from the current customer reception situation of Tuniu Travel Network，The number of tourists traveling to the United States increased significantly in 2017。In addition，2017 is the 150th anniversary of the founding of Canada，2018 is China-Canada Tourism Year，Under the active marketing promotion of the Canadian Tourism Board，The Canadian market will see an increase in tourism product categories in 2017、Surge in number of applicants。The South American market will also see greater growth next year。According to Tuniu data，In the first three quarters of 2016, the number of passengers received by South American tourism products increased by more than 100% year-on-year，This growth will be driven by the establishment of South American routes，Visa Simplification，Travel routes are constantly enriched，And further improvement。

(3) The scope of tourism consumption continues to expand，The proportion of experiential tourism consumption expenditure increases

With global travel、In-depth implementation of the “tourism+” policy，and cultural creation、New business formats driven by tourism IP、Development of new elements，Will further enrich the content of tourism products，Boost the consumption of core tourism products and derivative products。Data is displayed，The sales of cultural and creative products of the Palace Museum in the first half of 2015 have reached 700 million yuan，Profit nearly 80 million yuan。Culture and Creativity、The penetration of technology and other factors into tourism，Will change the current attraction tickets、Shopping、Catering、Tourism consumption structure with transportation as the main expense。Estimated，Experiential consumption，such as culture and entertainment、Themed Accommodation、Travel products、Spending on destination living experience，Will be further expanded。

(4) Normalization of vacation tourism，Vacation travel products such as cruises are still hot spots in the market

In the context of the ever-escalating 188bet sports betting app download national tourism demand，Leisure vacation has become the main motivation for national travel。2017，Under the dual effects of demand and industry，Cruise、Island and other vacation tourism will continue to be a hot spot for consumption。Domestic home port port capacity will achieve an increase of more than 50% in 2017。Among them，The improvement of China South Port’s transportation capacity will help the development of the cruise tourism market。The commercial use of cruise ships is also being actively expanded，Charter products have become an important choice for corporate group tours and incentive tours。Also，Themed tour products for cruise ships，Like traveling around parents、Family-child tours and other cruise special theme activities，Also becoming popular，These new business innovations will become new growth points for cruise tourism。