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Recently,China Tourism Vehicle and Boat Association and Self-Driving Travel and 188bet game Branch and Tongcheng Travel jointly released the "China 188bet game Online Consumption Research Report 2017" (hereinafter referred to as the "Report"),A systematic analysis of the development status of the domestic 188bet game vacation industry and online consumption。"Report" display,Nearly 70% of 188bet game consumption occurs during holidays,This shows that 188bet game is becoming an important way of leisure vacation for Chinese people。The "post-70s" and "post-80s" are the main groups for online booking of 188bet game,OTA platform is their main online booking channel。
"Post-70s" and "post-80s" are the main force in online booking of 188bet game
User portrait analysis display provided by "Report",The gender structure of 188bet game online booking users is basically evenly divided between men and women,Age structure,43% aged 27 to 36,28% between 37 and 46 years old.6%,Overall, the ratio of "post-70s" and "post-80s" is as high as 71.6%。
Regional distribution,Shanghai、Wuhu、Yangzhou、Changzhou、Huangshan、Foshan、Nanjing and other places are the main source of tourists for online booking of 188bet game,Generally, it is mainly concentrated in East China。
Over 60% of online 188bet game reservations are completed on OTA platforms,Nearly 70% of travel time is a holiday
Analysis of 188bet game online user purchasing behavior released by the "Report",RV campground location、Surrounding environment、Accommodation quality and camp entertainment facilities are key factors that influence users’ online purchasing decisions。In terms of distribution of purchasing channels,OTA is the main online booking channel,Accounting for 65%,Traditional travel agencies account for 15%。
In terms of specific 188bet game booking methods,Mobile bookings account for 78.2%,The proportion of bookings through traditional official websites is only 17.2%。Across all mobile booking methods,The proportion of bookings through 188bet game merchant APPs is as high as 92%。
Travel time,68% of online RV and camping consumers choose to travel during holidays,95% choose to stay one night at the campground,Has obvious leisure and vacation demand characteristics。The average spending of online 188bet game users on camp accommodation is 157.5 yuan/person,Roughly the same as the average price of a budget hotel。The transportation options to reach the RV campground,More than 80% of users choose to drive there,Mainly travel as a family。Family users of 188bet game are very concerned about the parent-child entertainment facilities in the campground,Jungle Adventure、Hot air balloon、Go-karts are their favorite entertainment facilities。Big data analysis of 188bet game online reservations provided by the "Report",Forest Adventure、Live CS、Kart、Off-road bicycle、Balance car、Hardware facilities such as zip lines are the camp hardware facilities that users are most concerned about,Bonfire party、Outdoor development and barbecue are the three most popular camp activities,These are also the “standard features” of most RV campsites。
Jiang Hua, the person in charge of Tongcheng Travel’s peripheral free travel project said,Tongcheng Travel officially launched 188bet game products in September 2015,It is one of the earliest OTA platforms to get involved in 188bet game reservations。After more than a year of operation and accumulation,With good user experience and service reputation,Currently a large number of loyal users have gathered。As a leader in the online peripheral travel market,Tongcheng Travel has been actively exploring new tourism consumption areas,Actively promote the layout of the entire industry chain based on the needs of different segments of the population,Successively launched peripheral parent-child products、Peripheral boutique tours and other products。“In the future, we will continue to expand RV rental according to user needs、RV self-driving tour and other subdivisions,Provide users with the best RV travel experience”,Jiang Hua said。
In recent years,my country’s RV and RV industry is growing rapidly,The number of RVs has exceeded 30,000,The number of 188bet game sites is also growing rapidly,Relevant national incentive policies have also been introduced one after another。November 8, 2016,National Tourism Administration in conjunction with National Development and Reform Commission、Ministry of Industry and Information Technology、Ministry of Public Security、Ministry of Finance、Ministry of Land and Resources、Ministry of Environmental Protection、Ministry of Housing and Urban-Rural Development、Ministry of Transport、State Administration for Industry and Commerce、The State Sports General Administration and other departments jointly issued "Several Opinions on Promoting the Development of Self-driving and Recreational Vehicle Tourism",Proposed detailed long-term development plans and goals from aspects such as industrial chain layout,Requires the construction of 2,000 self-driving and RV campsites of various types by 2020。The "Thirteenth Five-Year Plan for Tourism Development" also clearly lists self-driving and RV tourism as one of the eight key directions for product innovation in the tourism industry during the "Thirteenth Five-Year Plan"。
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