The Spring Festival in the Year of the Rooster will usher in another peak tourist season。In the process of transforming from scenic spot tourism to all-region tourism，Various types of 188bet Online Sports Betting and Casino in China are still important places to attract people to visit，Booking electronic tickets in advance has become a habit for most people。Days ago，The China Tourism Electronic Ticket Research Center, jointly established by Lvmama, the number one domestic electronic ticket brand, and Fudan University, released the "China Tourism Electronic Ticket 2016 Annual Report" (hereinafter referred to as the "Report")；One is the pioneer of travel electronic tickets，One is a domestic institution of higher learning，Overview of the travel electronic ticket industry between the two parties、Product Features、User portrait、User experience、Industry Pain Points、Research results on development trends and other aspects，It has important guidance for the development of the tourism industry、Reference meaning。

Wang Xiaosong, CEO of Lvmama said，"China Tourism Electronic Tickets 2016 Annual Report" is the industry's first in-depth research result on electronic tickets，Hope to learn more about the characteristics of the industry、Pain Point、Highlights、Analysis of opportunity points，Can promote the development of 188bet Online Sports Betting and Casino and the entire tourism industry，Bringing better tourism products to tourists、Better travel experience。

There is huge room for development of tourism electronic tickets，Lv Mama ranks first among OTAs in the number of 5A 188bet Online Sports Betting and Casino available for sale

"Report" display，2016，The total transaction volume of China’s scenic spot ticket bookings reaches 120 billion，The online channel ticket booking transaction volume is approximately 12.8 billion，Up 64 year-on-year.5%；The penetration rate of travel electronic tickets is about 10.7%，The year-on-year increase is approximately 35.4%，Indicates that electronic tickets for 188bet Online Sports Betting and Casino will have strong competitiveness and development space in the future。2016，188bet Online Sports Betting and Casino where electronic tickets can be sold online account for 85% of the country’s ticket-selling 188bet Online Sports Betting and Casino，OTA ticket sales exceed 130 million。As of December 2016，Among 227 5A 188bet Online Sports Betting and Casino (spots) nationwide，The number of 5A 188bet Online Sports Betting and Casino sold by major OTA websites，Lvmama Travel Network is 197，ranks first among OTAs with 87% share。The average consumption frequency of travel users is compared with 1 in 2014 and 2015.2 times/person and 2 times/person，Up to 3 times/person，The era of mass leisure travel has truly arrived。

Currently, 1 in 10 people choose to book scenic spot tickets online。China’s tourism electronic ticket industry has huge room for development，With the development of mobile Internet and the continued popularity of the investment market in tourist attractions，As a rare standard in the tourism industry，There are great business opportunities for electronic tickets in 188bet Online Sports Betting and Casino。

95.2% electronic tickets need to be collected to enter the park，Ticket inspection facilities in 188bet Online Sports Betting and Casino need to be upgraded

"Report" display，As of December 2016，In 188bet Online Sports Betting and Casino where electronic tickets are available for sale on travel websites，The ratio of online payment and scenic spot payment is 94 respectively.8% and 5.2%。There are two main ways to enter the park with electronic tickets: admission with ticket required and admission without ticket，The proportion of ticket admission to the park is 95.2%。In the method of ticket admission，It can be divided into two types: ticket collection by SMS and ticket collection by ID card。Among them，The SMS entry method is the most widely used，Accounting for 93 of the number of tickets required to enter the 188bet Online Sports Betting and Casino available online.3%。In terms of setting up the ticket collection location，At present, there are mainly two types of ticket collection at the scenic area box office and scenic area self-service ticket collection machines，Among the number of 188bet Online Sports Betting and Casino available for sale online，The proportions of the two are 85% and 15% respectively。

Payment method for scenic spot electronic ticket products、Features in terms of entry methods and other aspects，further clarifies the urgency of combining travel electronic tickets with Internet technology，The matching smart ticket verification method is essential to supplement and improve the smart scenic spot system、Improve the convenience for users to purchase tickets、It is of great significance to alleviate the flow of people in 188bet Online Sports Betting and Casino。

Post-80s、The post-90s generation is the largest “player” of 188bet Online Sports Betting and Casino，The number of people traveling on statutory holidays is 8 times that of weekdays

"Report" display，Post-80s、The proportion of orders placed by those born in the 1990s is 75.5%，Have certain spending power at the moment、Young people who are accustomed to using Internet mobile devices to make reservations have become the main force in travel。With the popularization and upgrading of smart and mobile devices，Subscribe and play has become a reality，In 2016, 90% of online users placed orders through mobile terminals。Estimated in 2017，The proportion of users who book 188bet Online Sports Betting and Casino through mobile terminals will reach 93%。

Number of visitors to various domestic 188bet Online Sports Betting and Casino in 2016，East China accounts for the highest proportion，36 of the total number of people.7%，Followed by the southwest region、Central China、Southern China。This phenomenon，Distribution of 188bet Online Sports Betting and Casino in different regions、Related to the popularity of 188bet Online Sports Betting and Casino in electronic ticket sales，Also related to the construction of smart 188bet Online Sports Betting and Casino in the region、Closely related to per capita consumption level。

In terms of travel season selection，The number of tourists in 188bet Online Sports Betting and Casino fluctuates greatly with seasonal changes，There are obvious low and peak seasons。The number of tourists traveling in the first quarter was only 14% of the whole year.4%，With the coming of New Year’s Day and Spring Festival，Some winter 188bet Online Sports Betting and Casino (especially hot springs) have begun to increase in volume；The second quarter is due to Qingming Festival、The arrival of statutory holidays such as the Dragon Boat Festival，A small increase occurred，Reached 22 annual tourist arrivals.8%；Third Quarter，Especially from July to August，Most domestic 188bet Online Sports Betting and Casino enter the peak travel season during the summer，The number of tourists increased by approximately 95% year-on-year in the second quarter.1%，The number of tourists accounted for 44% of the year.5%；It’s the fourth quarter，After the National Day，Most domestic landscape 188bet Online Sports Betting and Casino have begun to enter the off-season，The number of trips at this time accounts for 18 of the total number of trips throughout the year.1%。It is worth mentioning，The number of weekend travel users is about 4 times that of weekdays，When encountering legal holidays，Almost 8 times the usual amount。

In terms of user experience，Currently, complaints from electronic ticket users are mainly concentrated in 188bet Online Sports Betting and Casino、Supplier (non-scenic area)、Visitor、Four aspects of OTA，Among them, problems in 188bet Online Sports Betting and Casino account for the largest proportion，About 40%。The problems caused by user complaints caused by 188bet Online Sports Betting and Casino are mainly concentrated in scenic network/system failures、The scenic spot is closed in advance/temporarily、The scenic spot temporarily adjusts three aspects of business hours/prices。

188bet Online Sports Betting and Casino are the core of global tourism and the innovation of electronic tickets needs to be improved

The "Report" pointed out，Due to the uneven construction level of smart 188bet Online Sports Betting and Casino in various regions，Relevant authorities do not pay attention、Scenic area managers are conservative in their thinking，Restricts the development of tourism electronic tickets to a certain extent。current，There are three major industry pain points in China’s tourism electronic tickets: 1，The popularity of electronic technology in 188bet Online Sports Betting and Casino is low，Except Jiangsu、Beijing、Zhejiang、Guangdong and other countries，Other regions are in the initial stage of smart tourism。Part 2，Some 188bet Online Sports Betting and Casino are too dependent on traditional channels。Part 3，Subject to insufficient talents in 188bet Online Sports Betting and Casino、Marketing methods are still backward and other factors，Weak innovation ability of electronic tickets。

The development of tourism electronic tickets in 2017 showed four major trends: mobile booking has become absolutely mainstream，The proportion of instant bookings in 2016 was 78.1%，Year-on-year increase of 11.1%。The electronic ticket industry pattern is stabilizing，The ratio of direct procurement of scenic spot resources by major online travel websites，About 93% in 2016，6% year-on-year growth；After several years of fighting，Small and medium-sized tourism e-commerce companies are gradually withdrawing from the competition，The barriers to entry in the scenic area electronic ticket industry are getting higher and higher。188bet Online Sports Betting and Casino are the core of global tourism，Global tourism is not tourism without 188bet Online Sports Betting and Casino，On the contrary, it needs high-quality 188bet Online Sports Betting and Casino to support，String the attractions into lines、Connected areas，Form the stars to support the moon、The pattern of the moon shining on the stars。Scenic spot ticket products are becoming increasingly diversified，Today’s competition in travel electronic tickets，It is no longer just price competition (electronic tickets 1.0 era) and the competition of cookie-cutter scenic activities (electronic tickets 2.0 era)，But focus、Professional、Focus on all-round competition in these three aspects。This means that the entire industry is moving toward travel e-tickets 3.The 0 era is moving forward at full speed，To build "ticket + X" differentiated product competition barriers，Focus on increasing the richness of scenic spot ticket products，Introducing fun、Ticket products，Upgrade past tickets as a single diversion entrance to people flow、Comprehensive entrance to consumption flow。