The year 2016 that just passed was called “30 Years of Chinese Rock and Roll”，To review the 30 years of Chinese rock music，Ifeng.com Travel Channel (hereinafter referred to as "Phoenix Travel") will conduct a three-day "Revisiting the Road to Rock and Roll in Beijing" video + graphic 188bet sports betting app download through the Phoenix News client from January 11 to 13, 2017。This 188bet sports betting app download invites Sun Lingsheng, the lead singer of the rock band Fruity VC、Guitarist Liu Zitao and Badass FM founder Wang Shuo，Self-driving through Beijing to find rock landmarks，Telling the story of the "Old Paoer" of rock music。This 188bet sports betting app download of more than 400 minutes attracted more than 3 million people to watch，Including 188bet sports betting app download、Documentary、Long-tail communication including graphic and text topics attracted nearly 5 million followers on Weibo。Re-entering the Beijing rock and roll road has become a hot topic for a while，The car used in this self-driving trip also caused heated discussions。

At first glance，Rock belongs to the music industry，No matter how old you are, you will say it belongs to the entertainment industry，What does "188bet sports betting app download Channel" mix in？

Phoenix 188bet sports betting app download Editor-in-Chief Xu Yue said: “All stories must have a carrier，The same goes for rock music。A place where rock musicians often hung out，With the changes in Beijing in the past 30 years，What has it become now。Explore these ‘rock landmarks’，Obviously it has a lot to do with tourism and urban culture。”

As for why we want to do "188bet sports betting app download", it goes without saying.

The year 2016 that just passed was called the first year of live streaming，Live streaming has become extremely popular this year。“It’s a complete mess” is not wrong at all。Early Year 1，First, live broadcasts of various internet celebrity shows、E-sports game live broadcasts and amateur live broadcasts are very popular，It also directly gave birth to the explosion of the 188bet sports betting app download industry。According to media reports，More than 200 188bet sports betting app download platforms launched in 2016，Some say there are 300 companies。

Also，Various “live streaming+” programs are springing up，Live streaming + e-commerce、188bet sports betting app download+VR、188bet sports betting app download + travel...and the 188bet sports betting app download itself has the advantage of always being online、The advantages of social interaction and resource integration，The media has also joined the online 188bet sports betting app download army。The development path of news products from graphics and text to video to 188bet sports betting app download，Let the public see the new situation of news production and dissemination。

2016，Ifeng.com launches a new brand - Feng Live，Ruifeng.com Information Center Director、What Shao Cong, director of the 188bet sports betting app download operation department said，Feng 188bet sports betting app download wants to be a breath of fresh air in the 188bet sports betting app download industry，Feng 188bet sports betting app download will not do Sansu 188bet sports betting app download，Only provide valuable content to users。According to introduction，Feng Live is backed by Phoenix TV and Phoenix Information、Comments、Finance、Technology、Eight major channels including travel，Ifeng.com wants to build a platform，Instead of branded content。Health、Fashion、Food、Travel、Culture...multi-channel original content covers many fields，From fashion shows to sports events，From global travel to food tutorial，PGC’s content capacity is fully guaranteed。From Phoenix News APP、ifeng.com PC and WAP terminal，And a total of 100 million user traffic on Yidian.com APP platforms，For countless content producers，is the most convincing。

As the platform is gradually established，How to derive a profit model from 188bet sports betting app download，Achieve high-quality traffic + content monetization，Became the most interesting topic in the second half of the 188bet sports betting app download。Some insiders believe that，Compared with traditional marketing methods such as pictures, texts or promotional videos，188bet sports betting app download can obviously make consumers feel more immersive，What’s more important is the ability to interact with users in real time。

Especially in the field of tourism based on offline experience。After the 188bet sports betting app download became popular，All major online travel platforms have started to think about it，Launching live travel content，Quite lively。But the problem is，The current content of tourism live broadcasts is a bit monotonous，Most of them are Internet celebrities or celebrities who go to the scenic spots、Tell me，Let’s chat with netizens again。

Travel 188bet sports betting app download has the power of content、Integration and star power are both tests。For the media，Content planning is crucial。2016，The "Global GO" column launched by Phoenix Travel has planned and executed nearly a hundred travel live broadcasts，Attracted more than 400 million views in total。For example, 188bet sports betting app download of Noriko Sakai's concert；Enter Lebanon, the most open country for women in the Middle East；Visit the battlefield brothel "Military Paradise" in Kinmen Island, Taiwan；Go to Tibet to visit an almost isolated ancient village at the end of Basongcuo, the Red Sect’s holy lake；Get up close and personal with the world’s last male white rhino in Africa，Visit the Grand Rwanda Hotel for an exclusive conversation with Holocaust survivors；Along the longest railway on earth，Crossing Siberia...

Phoenix tourism is not just about leaving，188bet sports betting app download does not mean broadcasting just when you say it will be broadcast，After a lot of practice，Xu Yue proposed a concept - premium destination 188bet sports betting app download。

"via star、The combination of senior travel experts and opinion leaders creates PGC content，Focus on humanistic and aesthetic communication，Explore destination value，Different from most travel live broadcasts that use Internet celebrities to attract attention、The form of showing off beautiful scenery in a perfunctory and empty manner，"Xu Yue explained，“Phoenix Travel’s complete 188bet sports betting app download products include: topic marketing on multiple platforms in the early stage of 188bet sports betting app download；Boutique destination 188bet sports betting app download room；High-quality video documentary；Via Destination Story Feature，Present the entire set of content on the ground，Includes documentary video、In-depth experience story、Wonderful photo album、188bet sports betting app download review、Food、Hotel and other information recommendations，He in-depth tour routes and product recommendations。Secondly, we will also extend offline walking activities、Buy while watching，And a destination terminal selection award voted by global travelers。”

Compared to live streaming platforms and OTA，The travel 188bet sports betting app download led by professional media has strong content planning and production capabilities and long-term accumulated user matching。

Xu Yue said: “From pictures and text、Video，Interactive 188bet sports betting app download that everyone can participate in now，A new round of innovation is coming。Predictable，User demand for high-quality destination 188bet sports betting app download content and market demand for a platform with precise users，To create premium destination and lifestyle content，It is the advantage of Phoenix Tourism。We will make use of Phoenix’s own platform advantages and discourse environment，Customized theme planning based on destination，In-depth presentation of the destination including food in the form of high-quality video and graphic 188bet sports betting app download、Live、row、游、Purchase、The ultimate travel experience in entertainment and other aspects，Provide users with high value-added consumption decision-making guidance that focuses on cultural identity and diverse interactions。On the other hand，Phoenix Tourism will also use its own advantages，Achieve seamless connection between customers and Phoenix high-end users，Provide personalized integrated marketing solutions。”

For example, the 188bet sports betting app download of revisiting the rock road in Beijing，It is a “personalized integrated marketing”。If you watched this 188bet sports betting app download，You can’t help but notice the car driven by the 188bet sports betting app download guest。

Yes，This game lasts for more than 400 minutes、A 188bet sports betting app download watched by more than 3 million people is a super big "advertisement"。“This time ‘Revisiting Beijing Rock and Roll’ is a case of combining business and content，By telling the story of 30 years of Chinese rock music，We introduced car audio to users，Travel、Car、Rock，It is a natural cross-border combination。The 188bet sports betting app download guest is on his way to his destination，Will play some classic rock music，Let’s take the opportunity to introduce the car audio。Also，Exactly what we expected，A large number of netizens will ask a question - what kind of car do you drive，Let’s continue to promote this car”，Xu Yue speaks out，“By creating a scene of ‘returning to rock and roll’，Interact with netizens in real time，Resonate with users，I have to say，This is a win-win marketing case”。

Live streaming is a new way of communication，Also a content carrier。Phoenix Tourism’s premium destination 188bet sports betting app download，Inherited Phoenix’s planning and shooting abilities when making documentaries，Presentation of the entire 188bet sports betting app download page at the same time，Also takes care of users’ real-time video broadcast and graphics、Watching habits that take into account short video streaming。The faster the spread，The more planning and content production capabilities are tested。

Premier Li Keqiang praised the five happiness industries at last year’s Davos Forum，Tourism ranks first。Xu Yue said: "On the road of walking，We can embrace life，Embrace all happiness、Beautiful elements。We hope to use "Global GO", a cross-border integrated high-quality destination 188bet sports betting app download program，Deeply connecting people and a better life，Provide users with the ultimate experience in content。”

*This article is reproduced from New 188bet sports betting app download World.