The popularity of shared bicycles has led many urbanites to develop the habit of riding again。And these new 188bet sports betting population may also bring about other projects in the bicycle field。The bicycle company I recently contacted is online，I am optimistic about the direction of bicycle tourism。

Bicycle Online, founded in Hangzhou in 2008, was mainly a vertical media + community in the field of 188bet sports betting，It was not until 2015 that it began to establish a company and officially operate it。On website content，It will be more like Meiqi.com，But it has more local attributes in Zhejiang。Now the monthly views of its official website have reached 2 million，More than 250,000 unique monthly visitors。In the entire Internet bicycle field，This size can only be considered medium。

But it is worth noting，In addition to focusing on 188bet sports betting like other 188bet sports betting sports vertical websites，Bicycle Online will pay more attention to dead flying，Downhill，Climbing，Climbing and other 188bet sports betting sports subculture。Wang Ruojing, CEO of Bicycle Online, said: “We will pay more attention to the pan-bicycle culture，Hope that bicycles can affect more people。”

However, the current situation is，Among all kinds of 188bet sports betting players，The largest number of cyclists who mainly engage in mid- to long-distance 188bet sports betting are。According to bicycle online statistics，Among the current 20 million 188bet sports betting players，About 10 million are 188bet sports betting players。And 188bet sports betting is also the most mature 188bet sports betting industry。Around this group with high threshold but high consumption，Internet companies can provide them with media，Equipment sales and activities and other services，Get profit。Walker like I reported before，Almost all of its 5 million users are 188bet sports betting players，The traveler also relied on this group of users to obtain 50 million in financing。It seems that focusing on 188bet sports betting is the best way。

But Wang Ruojing doesn’t think so。She explained: "The data from our website shows，188bet sports betting players are growing at a rate of 10%~15% in the past two years。Among them，Non-188bet sports betting users are growing faster than 188bet sports betting users。”With the development of shared bicycles，There will definitely be more people developing the 188bet sports betting habit，Become a 188bet sports betting player。"We tend to think，188bet sports betting will become a national sport similar to running in the future。There are threshold restrictions for medium and long-distance 188bet sports betting，So it is unlikely that it will always be mainstream。"Wang Ruojing said。

For such a large and complex group，Of course their biggest need is equipment。But Wang Ruojing said，They will never touch the equipment。This may be due to its late onset，It is no longer possible to gain an advantage in this regard。In addition to equipment，Like the running population needs marathon，188bet sports betting players also need to organize activities。This has become the main monetization direction for Bicycle Online。

Specifically，Bicycle Online now mainly operates an IP called "188bet sports betting Carnival"。Back in July 2014，They once organized a short-distance 188bet sports betting event in Fujian，200~300 people participated。The “188bet sports betting Carnival” held in Zhejiang in May 2015 was also a short-distance ride，More than 2,000 people participated；And，This event also has a tent camp and concert at the end，For participants to play。Wang Ruojing expressed，The "188bet sports betting Carnival" is characterized by the "entertainment + competition" mode，They hope to add more entertainment modes in the future，Turn it into a well-known tourism IP in the field of 188bet sports betting。

There are already a lot of IPs in the field of 188bet sports betting。Big as 188bet sports betting around Qinghai Lake，188bet sports betting around Taihu Lake，Small horse riding is as small as the one I have experienced before。These are large-scale sports activities that often span more than 100 kilometers。In my opinion，Compare with them，The features of the 188bet sports betting Carnival are:

1、Short distance，mostly only a dozen kilometers，The destination is also not far from the outskirts of the city，Low competitive requirements；

2、There are more entertainment elements，Will attract more non-188bet sports betting players。

So，In my opinion，The IP of 188bet sports betting Carnival is between "competitive sports" and "188bet sports betting travel"，But emphasize lowering the threshold for participation，More like a mass tourism product。Wang Ruojing agrees with this。She said: "We hope to use the Internet，From the perspective of culture，A service platform for the bicycle industry。”And their activities have also received support from local governments in Zhejiang，Because this mass event is like a marathon，Can create traffic to the local area。

This point of view from the perspective of culture puts forward higher requirements for the content of Bicycle Online。After completing this round of financing，188bet sports betting Online has successively signed more than 50 KOLs in various fields of 188bet sports betting。And their WeChat official account has tens of thousands of followers。Wang Ruojing also revealed，They are about to launch the live broadcast function。

188bet sports betting has previously received an investment of tens of millions of yuan from Wanchao Group。CEO Wang Ruojing is a serial entrepreneur，Have previously founded the e-commerce brand Ruodia。

*This article is reproduced for 36 krypton.