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September 7-10, 2017,By Beijing Olympic City Development Promotion Association、The 2017 International Winter Sports (Beijing) Expo co-sponsored by International Data Group (IDG) was held in Beijing,The Winter Sports Tourism Industry Forum hosted by 188bet login was held at the National Convention Center in Beijing on September 8th,188bet login founder and CEO Liu Zhaohui attended the event and delivered a speech。
At the “Ice and Snow Industry Pan-Entertainment Forum”,Zhihui reporter focused on this forum and Wanlong 188bet login Resort,Interviewed with Shen Lianchun, Vice President of Wanlong 188bet login Resort on related issues。
Hebei Wanlong 188bet login Resort is the first open 188bet login resort in China,covers an area of 30 square kilometers,The highest altitude is 2110.3 meters,Vertical drop 550 meters。249 kilometers from Beijing,60 kilometers away from Zhangjiakou City,Has good customer coverage in Beijing and Tianjin areas。
Zhihui: Because you are participating in the Ice and Snow Industry Pan-Entertainment Forum,So I want to ask you,Has Wanlong 188bet login Resort introduced anything similar to “skiing + variety shows” in its decades of development?、“Skiing + film and television” and other pan-entertainment cross-border content?
Shen Lianchun:In fact, we have found many platforms in the past two years,Currently,We are mainly a venue provider,Not directly involved yet。
188bet login: Then why are we here so far,Only as a venue provider,Without direct participation?
Shen Lianchun:The main reason is that there is specialization in the art,We still want to do a good job in skiing content,There is still a lot that can be done in skiing,Especially the current situation of the industry in the past two years。Currently, we are not considering industry extension,But these contents,We will also consider it,After all, entertainment and sports are inseparable。
Zhihui: The products of the 188bet login industry have an obvious feature,That’s the high customer price。If pan-entertainment content is introduced into the 188bet login industry,For example, "Sports + Variety Show" and so on,Will the price per customer increase,After promotion,What impact will it have on customers’ consumption and purchasing power?
Shen Lianchun:Actually,This depends on its own market operation model,If it works well,It is likely to be a "wool comes from the pig" model,Because of how it works,The unit price of the product will be reduced;Of course it has something to do with its positioning,For example, some 188bet login resorts are top-notch 188bet login resorts,So every project is different。
Zhihui: Because the 188bet login resort is a heavy asset project in the destination,Has Wanlong 188bet login Resort considered the possibility of expanding to other places or exporting its management model??
Shen Lianchun:On off-site expansion,We have been doing it too。This year we opened a new 188bet login resort in Datong, Shanxi,More 188bet login resorts may be opening in the future;In addition to these direct cooperation,We also have some cooperation in management,We are also doing light asset output。
Zhihui: How much investment have we made in 188bet login resorts so far?
Shen Lianchun:It has far exceeded 1 billion yuan.
Zhihui: As far as domestic 188bet login culture is concerned,Whether it is Xinjiang Altai or Northeast Changbai Mountain,The exploration of 188bet login culture is not very comprehensive,What do you think of the development of 188bet login culture in Hebei??
Shen Lianchun:The development of 188bet login culture in Hebei is quite good,Because Hebei is close to Beijing,The main users of Wanlong 188bet login Resort are from Beijing and Tianjin,The proportion of users from Hebei is not very large。Because Wanlong 188bet login Resort is relatively high-end,So Wanlong 188bet login culture is basically in line with international 188bet login culture。
Zhihui: What do you think of Beijing hosting the Winter Olympics in 2022,What is the competitive impact of Hebei and surrounding 188bet login resorts on Wanlong 188bet login Resort?
Shen Lianchun:The domestic 188bet login market is still far from being competitive,Sweden has only 10 million people,How many 188bet login resorts are there?Then,Canada’s population of 20 million,How many 188bet login resorts are there?Beijing has a population of nearly 30 million,How many 188bet login resorts do we have?The current 188bet login market is far from saturated。The Winter Olympics accelerated the growth of 188bet login resorts and 188bet login enthusiasts。
Zhihui: The 188bet login resort is a heavy asset project in the destination,Investment、The construction and operation cycles are relatively long,And the off-peak and peak seasons are obvious。How many 188bet login resorts in China do you think are profitable now?
Shen Lianchun:It is not profitable to rely solely on skiing projects。Currently,A very popular model in China is “188bet login + tourism real estate”,Nowadays, new 188bet login resorts basically follow this model,But Wanlong 188bet login Resort is relatively traditional,We still focus on skiing。The country has provided a lot of policy support for the Winter Olympics in the past two years,We can basically achieve revenue balance。
188bet login: What do you think from now until the opening of the 2022 Beijing Winter Olympics,Wanlong 188bet login ResortWhat is the most important problem that needs to be solved?
Shen Lianchun:Currently,First of all, we should focus on the construction of supporting infrastructure projects,Retain users。Data is displayed,90% of users after skiing for the first time,I stopped playing because I didn’t meet their needs,Very bad experience,This is a question of comprehensive user experience。
*September 20, 2017,By China Tourism Association、Co-sponsored by the China Environmental Protection Federation and other organizations,Hosted by concessionaire《China Polar Tourism Forum》Will be held grandly in the Summer Palace Hall on the 2nd floor of Beijing Tianlun Dynasty Hotel。This forum is themed “Exploration and Responsibility”,Invited heavyweight political, industry, academic and research experts to discuss how to create a positive interaction between the ecological environment and polar tourism and achieve sustainable development;We also invited a number of industry leading representatives from the brand、Supply chain、Channel、User Operation、Consumption upgrade and other dimensions are paving the way for the development of the polar tourism market。Please click to register:I want to register!
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