September 8，By Beijing Olympic City Development Promotion Association、The "2017 International Winter Sports (Beijing) Expo" co-sponsored by International Data Group (IGD) enters the second day。Duan Xuan, CEO of Beijing Banana Project Sports Culture Co., Ltd. (hereinafter referred to as "Banana Sports"), a subsidiary of Wang Sicong, participated in the "Ice and Snow Industry 188bet app Pan-Entertainment Forum" held that day。

Banana Sports is an organization mainly engaged in sports events、Planning and related business companies，June this year，Banana Sports completed RMB 30 million in Series A financing，This round of investment was led by Northern Light Venture Capital，Junde Capital also invested。

Topics surrounding "How to develop sports entertainment variety show IP"，Zhihui conducted an exclusive interview with Duan Xuan at the scene。

February this year，Banana Sports officially enters the ice and snow industry，The independent event “Banana Open” was created and held at Wanda Changbai Mountain Ski Resort，This event is currently the highest level snowboard event in China and even Asia。

Duan Xuan said，“The Banana series of ice and snow events will gradually become the most professional in the country in the future、The most modern ice and snow event。In other sports events，Banana Sports will also continue to work hard，Continue to cultivate the IP of “Banana Open”，Strive to create the best ski and snowboard competition in China，Now it is the highest-level event in China。”

Regarding the current situation of lack of IP for domestic competitions，Duan Xuan believes that there are many events in the field of ice and snow sports、Content，The cultivation of high-quality event IP requires enterprises to pay more patience，Because it is difficult for event IP to achieve profitability in the short term，Especially for some high-end events, it is difficult to make a profit in the early stage，Therefore，Whether it is a 2B or 2C company，First of all, (the enterprise) needs to be willing to pay，Currently Banana Sports is doing something like this。

“Creating event IP requires enduring loneliness，Continuously digging in and out，We are also ready for this，We will take advantage of our youth 188bet Online Sports Betting and Casino (content、Event) Influence Advantage，Create your own path in the ice and snow field。”

Banana Sports is a sports event targeting young people、Content development，Duan Xuan said，“The entire tone of Banana Sports is youthful，All events、The content will be centered around young people，For example, the previously launched snowboarding ‘Banana Open’，At the same time，This is also related to the founder of the company。”

According to Zhihui’s understanding，Banana Sports is a subsidiary of Banana Project Cultural Development Co., Ltd. established by the famous investor Wang Sicong，Is an important part of its “pan-entertainment” layout，In addition, Wang Sicong also plans e-sports、Entertainment、Film and TV、Music and other businesses，It can be seen that all Wang Sicong’s business customers are mainly young people。

Duan Xuan said，In the future, Banana Sports will also launch cross-border cooperation with other brother companies of the Banana Project。

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