Today’s Jingyu Group has been selected as one of the “Top 20 Chinese Tourism Groups” for five consecutive years，And more than ten years ago，188bet login, chairman of Jingyu Group, is still a college student who has just graduated from school，Many years later，188bet login, who came from a grassroots background, has successfully started his own business from scratch many times in a row，Lvmama, a subsidiary of Jingyu, has completed a total of more than 3 billion yuan in financing。188bet login’s entrepreneurial journey started in Beijing，In the end, it fell into Shanghai and grew into a towering tree，How he succeeded in starting a business step by step？In 188bet login’s vision，will build Jingyu Group into a world-class tourism group in the next few years，How will he realize this dream？

A noble son is born from a poor family

1970s，Our country is still in the period of planned economy，At this time，188bet login was born in an ordinary rural family in Susong County, Anqing City, Anhui Province，Parents make a living by farming，The family is not considered wealthy。188bet login in his youth was ignorant of world affairs，Like to have fun、Naughty and mischievous，Go down the river to catch fish、Slingshot，He is a child king，But in the eyes of his parents, he is a child who doesn’t know how to study well，Parents know the importance of reading，Work hard to earn money for 188bet login to go to school，But he doesn’t understand his parents’ good intentions。

Until one day，After parents come back from working in the fields，Seeing 188bet login playing again，No interest in studying，My father is helpless and sad，So he took off his shoes and sat in front of 188bet login，Said to 188bet login with sincere words，“Our family conditions are not good，If you want to grow up and live a good life，Only study hard，I will have to go to university in the future。"188bet login looked at his father，Inadvertently noticed my father’s toes exposed from the torn socks，He was suddenly awakened by this poignant scene，He realized that he needed to study hard，Only so that the family can live a good life，The conversation that day is still unforgettable to 188bet login。From then on, 188bet login secretly made up his mind，Start reading carefully。

China 188bet login early 1990s，After more than 10 years of exploration，Reform and opening up have just started，Still 188bet login transition stage from planned economy to market economy，For children from rural families，Going to college is the most promising way to change your life and destiny。

1993，188bet login successfully admitted to East China Normal University，The day I got the admission notice，He and his family are extremely excited。

Enrollment time，188bet login took a 24-hour long-distance bus ride from Susong County to Shanghai，It was already one o'clock in the morning when we entered Shanghai，188bet login was shocked by the prosperity he had never seen before: the whole Shanghai was brightly lit and neon flashed，A metropolitan scene。

At that time, 188bet login secretly made up his mind: I must stay here，Marry a family and start a business。Then his new dream was born！He feels that in order to establish a foothold in Shanghai, we must first find ways to become financially independent、No longer ask parents for money。

Campus part-188bet login business is booming

"If you are poor, think about change，Change rules。”188bet login’s businessman-like savvy began to show up during his part-time job during college。

After college life begins，188bet login’s first part-time job was as a tutor，Later he found that it was too slow to make money just by being a tutor，So he found another way and started working as a tutoring agency。

188bet login recalled，“The management of East China Normal University was not strict at that time，I can still play the edge and get into the wind、Cao Yang and other communities set up stalls and held the banner of "China Normal University Teachers Center" to serve as tutoring agencies，This is a big innovation，Attracted many parents，Make more money。”

He was not idle during the summer either，188bet login hired a daily necessities company to be their campus sales general agent，Recruiting senior brothers and sisters to distribute and sell goods，He earned 8,000 yuan in one month during the summer of 1995，Use the money earned，188bet login went on a trip。

188bet login, who has tasted the benefits, becomes more motivated the more he does it，Started to run the school dance hall as the general manager in his junior year、Video Hall、Computer room，Establishment of etiquette team of East China Normal University, etc.。

Slowly he won the title of "University Manager"、The titles of "Boss 188bet login"。

2000，When graduating from graduate school，188bet login accumulated 80,000 yuan through small business while in college，These funds also became the starting capital for his future social entrepreneurship。

Going north to start a business and getting connected with the 188bet login industry

Graduation，At that time, 188bet login had a senior brother with whom he had a good relationship，is studying for a PhD in tourism economics at Tsinghua University，One day，This senior brother wrote him a 3,000-word letter，He told 188bet login that the tourism industry is really promising，And he has always felt that 188bet login has a good business acumen，The person in charge，I hope everyone can start a tourism company together。

“I thought about it all night，I think the tourism industry has great prospects，On the next day，I decided to start a business，"188bet login said。

The year 2000，China’s per capita GDP exceeds 1,000 US dollars，Based on international experience，When per capita GDP reaches 800-1000 US dollars，188bet login consumption will become popular、Generalization trend，Start to become one of the elements of life，The domestic 188bet login market at that time was in the nascent stage of mass 188bet login，Full of life。From central to local areas，Governments at all levels have shown great interest in the development of 188bet login，Not only determine it as a growth point of the national economy，And many places have upgraded their industrial status to pillar industries or leading industries for the first time，And make plans to develop into a strong 188bet login province、Timetable for the ambitious goal of strengthening the city，The country has set off one craze after another to accelerate the development of 188bet login。

And tourist destinations must win the healthy development of the 188bet login industry，Scientific and reasonable planning is essential。A few years around 2000，At that time, there was an upsurge in the Chinese 188bet login industry to prepare 188bet login development plans，Up to municipalities、Provinces and autonomous regions，Down to small and medium-sized cities and counties、The district is preparing plans，The huge market demand drives the supply of 188bet login planning，In addition to government and institutional urban planning and design units，Various private research、Consulting company，Even temporary teams set up by some individuals or a few people have sprung up。

Under the general development trend of this industry，188bet login and his senior brothers sensed an opportunity，Started his entrepreneurial journey in the tourism industry。Beijing Davos Summit Tourism Landscape Design Center was born，This is the predecessor of Beijing Dingfeng Zhiye Tourism Culture and Creativity Co., Ltd.。

But starting a business is not an easy task.

“I lived in a basement of 13 square meters，Office and accommodation together，The bathroom must be shared with others，There is not even a place to take a shower。The most difficult time，I almost gave up，Thinking that I am a graduate student after all，Isn’t it easy to find a stable job?？”Recalling the first days of starting a business，188bet login said，“If it weren’t for love，Can’t hold on at all。”

After nearly 3 years of exploration，Beijing Davos Peak 188bet login Landscape Design Center has grown from the first two employees to a medium-sized enterprise with hundreds of employees，And has gained a certain degree of recognition in the 188bet login circle。

However, just when Beijing’s career is rapidly rising and developing，188bet login encountered a choice between love and career，At that time, my girlfriend graduated from Fudan University as a graduate student，She hopes to stay in Shanghai and develop，This made 188bet login hesitate for a long time。

At that time，The depressed 188bet login arranged a trip to Europe，Facing the majestic scenery of the Alps，188bet login is also thinking about how to choose，He knows clearly that he can’t let go of his current career，But he couldn’t bear to part with his girlfriend whom he loved deeply at the time。

After traveling in Europe，188bet login immediately made a decision in his heart。“I want to go back to Shanghai and start over again！"188bet login picked up the phone and told his girlfriend the news。He gave up his already modestly successful company in Beijing，“I have nothing anyway，Career can be restarted，But love cannot be missed。”

2003，SARS is raging around the world，Seriously affecting people’s travel，The domestic 188bet login industry was the first to bear the brunt，Significant drop in tourist arrivals。But as the clouds of SARS gradually dissipate，People’s production、Life is returning to normal。

Early 2004，Ended the first business venture，188bet login came to Shanghai from Beijing，It turned out that not many of the resources accumulated in Beijing were used，Coming to Shanghai means that he almost has to start all over again，This time 188bet login continued to choose the entrepreneurial track of tourism planning and design。

Origin of Jingyu 188bet login

January of the current year，188bet login and middle school classmate Meng Chou、He Yujie co-founded Qichuang Tourism Landscape Design Co., Ltd.，Mainly engaged in investment planning and design planning of tourist attractions。Meng Chou is now one of the core figures of Jingyu Group，He participated in all the processes of 188bet login’s entrepreneurship in Shanghai。

The most difficult part of starting a business is to realize the process from 0 to 1，That is, from scratch，Many companies will fail in this process。As the first company of the current Jingyu 188bet login，Shanghai Qichuang also experienced a similar major turning point。

188bet login recalled，The event that established the future development of Qichuang was that Qichuang won the Sanya City Tourism Development Master Planning Project，At that time, the cooperation plan between Shanghai Qichuang Tourism Planning and Design Agency and British Atkins Shenzhen Company was selected from 5 shortlisted units，Won the title with an absolute advantage of 17 to 4 votes，This project has boosted team morale，Really opened the market，It also made Qichuang’s subsequent business development smoother。

More than 3 years later，Many successful cases of internationally renowned scenic spot planning have made Qichuang famous in the industry，Increased orders，188bet login’s second entrepreneurial success，This laid the foundation for the birth of Jingyu Group in the future。It also once again proved 188bet login’s extraordinary business talent and keen sense of smell。

However，This is only part of the reason for 188bet login’s success，What is even more valuable is that he can put his ideas into action，Although it is difficult、There is great uncertainty，But still able to persevere，This may also be the essential difference between winners in entrepreneurial life and ordinary people。

There are many smart people 188bet login world，But being able to see opportunities and "simply believe"，There are very few people who persist”。

After 2000，Outside the tourism industry，Another booming entrepreneurial wave is in full swing，This is the emerging Internet e-commerce。In 2007，Internet companies in mainland China set off the third wave of listings，July 27 of that year，Perfect Time Landed on Nasdaq；October 9，Software company Kingsoft is listed on the 188bet login Kong Stock Exchange；November 1，Giant Network is listed on the New York Stock Exchange；November 2，NetDragon is listed in 188bet login Kong；November 6，Alibaba is listed on the 188bet login Kong Stock Exchange。The total market value of Chinese Internet companies’ share prices has swelled to nearly US billion。

The rapid rise of e-commerce based on Internet technology，E-commerce development has entered the stage of “application is king”，The exploration and application of the Internet in various industries has become a development trend，At that time, people predicted that "the development of the Internet 188bet login next ten years will belong to e-commerce"，Now it seems that it has all come true。

188bet login loves traveling、Non-conformist，Long-term observation of the tourism industry allowed him to see the pain points of the tourism industry，Why can’t scenic spots sell tickets through the Internet、What about marketing？This way tourists don’t have to spend time queuing up to buy tickets，will greatly improve the experience。

2008，188bet login and his graduate classmate Li Dan in the "classmate association" founded Lvmama Travel Network，At the same time, Jingyu International Tourism Operation Group was established。Unknowingly，188bet login has grasped the e-commerce trend，Let your career succeed on the Internet Express。

But the initial business expansion of Lv Mama was not smooth，Because for the vast number of scenic spots that were mainly group tourists at that time，Internet ticket purchasing is unheard of，Beyond their imagination，Passengers had no concept of purchasing tickets online at that time，For 188bet login team，This is a “hard nut to crack”。

The early days of Lvmama.com，Very difficult，Education in scenic spots is a process of constant struggle。A market employee arrived at the scenic spot at that 188bet login，The leader of the scenic spot turned him back with just one sentence，“What a donkey mother，We are doing group tours，No need for individual travelers”。

Facing difficult dilemmas，188bet login is determined to never give up，Adopted an intensive offensive。Within one year，All team members travel across the country，Persuading and educating again and again，The scenic spot is tempted，One year down，Signed contracts with nearly a thousand scenic spots。This laid an important foundation for Mama Donkey’s subsequent success，Also prepared for the outbreak of free travel。

*188bet login at the Jingyu Annual Meeting in 2008

By the time of the outbreak of free travel in 2011，Lv Mama’s ticket service business increased by 700%，300% growth in 2012。A large number of free travel users have enjoyed preferential tickets。After，188bet login completed Lv Mama’s “scenic spots + hotel” layout，Continuously improve the comprehensive consumer services behind tickets。

2009，188bet login’s team founded Jingyu Tourism Development Co., Ltd. and Jingyu Tourism Marketing Service Co., Ltd.，As a result, Jingyu has gradually formed the ecological capabilities of the entire industry chain，Created Jingyu’s unique service features in the industry。

In the memories of 188bet login，The most difficult thing I have ever encountered except founding Donkey Mama，The other one is from 2011，He and his middle school classmate Yang Junsong planned to build a cross-border hotel，Now Shanghai Tent Travel Development Co., Ltd.。He said，This was questioned by many people at the time，Not favored。

*Anji Tent Guest Hotel

As envisioned at the time，They wanted to build a tent-style hotel that was still blank in the Chinese market at that time，However，Since there is almost no precedent for tent hotels in China，Therefore the original design was completely inconsistent with the vision，After several rounds of design and rejection，188bet login and his team drew their own drawings，I experienced many struggles and problems during this period，After 3 years of research and attempts，The first tent hotel finally opened in Anji。

The tent hotel was launched amid doubts，The tent hotel built 188bet login scenic spot is full of creativity，Welcome by people，“It’s hard to find a room”。

*188bet login gave a speech at the "2016 China's First Cultural Tourism Consumption Entrepreneurship and Innovation Summit" held by Zhihui

2015，188bet login once again pioneered IP in the tourism industry，Be the first to propose "the one who wins the IP wins the world" in the domestic tourism industry，And in practice throughout the entire development strategy of Jingyu Group。2016，Jingyu launches "Ge Pu" in one go、"Geyao"、"Gosheng" three major IP hotel brands。

Based on 188bet login’s grasp of the industry，Tourism IP is a scenic spot based on the domestic tourism development status，A decision made in accordance with the trend，Let the scenic spots follow the trend of my country’s tourism development。

188bet login’s “World-Class Tourism Group Dream”

After 2010，The mobile Internet trend is coming，The domestic online travel market enters the stage of competition among the heroes，Gradually becoming the darling of capital，Catalyzed by hot money，The “ticket war” and “money-burning war” in the 188bet login industry are taking turns，To user、The competition for traffic is heating up。Mother Donkey is naturally unable to live alone，But at the same time, Lv Mama also won the support of capital，Completed multiple rounds of huge financing，As of November this year，Lvmama’s cumulative financing exceeds RMB 3 billion。

Today，Jingyu Group has become an O2O one-stop service ecosystem enterprise in the domestic 188bet login industry，Covering 188bet login planning and design、Scenic Area Operation Management、Travel e-commerce、Diversified sales channels、Festival planning and execution、188bet login brand marketing、Hotel investment and operation fields。

At the company’s annual meeting in early 2017，188bet login proposed to make Jingyu the most respected world-class tourism group within five years，

For this，188bet login in Talent、Organizational Structure、Capital and other aspects have made a series of arrangements，July this year，Jingyu Group adjusts its organizational structure，Establishment of three secondary groups: Destination Operation Group、Lvmama Group and Tourism Smart Economy Group。September，Zhongbang Industrial Holdings also became its new partner，Jingyu will pay more attention to the effect of capital ties in its future development。

In an internal financing letter not long ago，188bet login once again emphasized that more capital actions will be carried out，“This 1 billion yuan financing of Lv Mama is just a small episode in the journey to a farther and larger capital market，A great company，We must rely on endogenous growth to form core competitiveness，It is more necessary to rely on the power of capital to form market expansion force。”

Although the road ahead is unknown，But compared with 188bet login’s previous successful experience，Any dream requires "simple belief，Silly persistence”。