188bet online sports betting was born in 1944，Served as deputy secretary of the Youth League Committee of Changning District, Shanghai、Deputy Secretary of the Party Committee of Zunyi Street。Abandoned politics at the age of 40 and started business as a travel agency，Although I was already quite young when I started my business，But in the following decades, two major things were accomplished: first, it took ten years to make Spring and Autumn International Travel Service the number one private travel agency in the country，It took another ten years for Spring Airlines to realize its dream of going public，Become the first private aviation stock，Make the "Spring and Autumn Dream" into the "Spring and Autumn Event"。

Spring Airlines is not only the “first competitor” of China’s “low-cost airlines”，What’s more important，Spring Airlines is an independent private enterprise，Occurrence in a monopolistic industry，It is of great significance to the development of China’s aviation industry。188bet online sports betting is destined to become one of the most watched people in the history of Chinese aviation。

March 2017，188bet online sports betting officially steps down as chairman of Spring Airlines，Succeeded by eldest son Wang Yu。Summary of decades of entrepreneurship and management history，188bet online sports betting said，The first thing is to understand，Find the correct positioning based on your own advantages；The second is to persevere，Don’t give up easily once you have chosen your goal，Once you understand, you have to keep moving forward。

Seems like a very simple truth，But looking back on his entrepreneurial journey，188bet online sports betting’s not easy to do。

Abandoned politics and started business, working as a 188bet online sports betting agency in a 2-square-meter iron room

188bet online sports betting, born in 1944, is from Shanghai，7 brothers and sisters in the family，He is the boss。In an era of material scarcity，Families with a large population often need to be careful with their budgets，Even though Shanghai is close to the sea, there is no shortage of water，But the Wang family has to wash their faces with rice water，Use facial cleanser to mop the floor。Mother warns her children: “Half of the money is earned，Half is provincial。”My mother’s words also became 188bet online sports betting’s motto in the future。

Elder brother is like father，188bet online sports betting has been helping with housework since he was a child，While studying，While tutoring my younger siblings in their homework。This way he can develop higher emotional intelligence，Know how to take care of others。Entering junior high school，188bet online sports betting relies on diligence、The quality of being helpful，Become a famous student in the school，Became the Vice Chairman of the Student Union in the second year of junior high school。

What a pity，Because of the Cultural Revolution，188bet online sports betting did not go to college。Until 1971，The family spent a lot of effort to find a job for 188bet online sports betting in Zunyi Street, Changning。Afterwards，He has been on the "official career" for 23 years，Served as deputy secretary of the Youth League Committee of Changning District, Shanghai、Deputy Director of the Regional Office of Changning District Government and Deputy Secretary of the Party Committee of Zunyi Street, Shanghai，It can be said that the official career is prosperous。But in 1981，188bet online sports betting unexpectedly gave up the golden rice bowl，Start to eat with the clay rice bowl that I made。

1980，The "Tide of China's Educated Youth Returning to the City" is Coming，The state has issued policies to implement intellectual work，188bet online sports betting is the area with the most educated youth returning home in China，Twenty to three hundred thousand educated youths poured in all at once。

The crowds in 188bet online sports betting in 1980

At this time，36-year-old 188bet online sports betting is already the deputy secretary of the Party Committee in charge of economics in Zunyi Street, Shanghai，The street where he is located has received more than 500 educated youth，3 more than other streets、4 times。They want to work，Want to eat，I want to start a family，There are only a few positions in the government，Can’t arrange a few，So，It falls to 188bet online sports betting to solve their employment problem。188bet online sports betting said, “The party’s call is an order”，Bite the bullet and start passenger transport、Freight、5 companies including car rental and travel agencies。

Relying on policy support and own steadfastness and ability，Most of these companies will be on the right track in three years，Especially the freight company，Can do 70 orders a day。Only Travel Agency，Even with the support of government resources，I can barely pay the office rent of 20 square meters。188bet online sports betting as an official，It is necessary to implement various government tasks，We need to maintain business operations，Constantly switching between two identities，Made him exhausted。

188bet online sports betting in his youth

End of 1983，He finally seriously thought about the question of "be an official or go to the sea"。At this time, the spring breeze of reform and opening up has begun，188bet online sports betting believes that there is great potential in the market，So in 1984，He decided to start a business overseas。

This decision alarmed the leaders，Many people work for him，"You have strong business ability，Keep doing it，The career is bright！”However，188bet online sports betting made the decision，Can’t listen to any advice。I learned that he has decided to leave，The leader also made harsh words in the end，“You can leave if you want，Among the 5 companies, only travel agencies can be taken away。”

Travel agencies are the worst performers，The leader intends to make 188bet online sports betting retreat once he is faced with difficulties。Unexpectedly, 188bet online sports betting said without even thinking: "A travel agency is a travel agency！”

So，He invited experts to hold tourism training courses，Raised 3,000 yuan through registration fees and training fees to apply for a business license，Used more than 2,000 yuan to build a tin house with an area of ​​only about 2 square meters and placed it in Zhongshan Park as a business place，Shanghai 188bet online sports betting and Autumn Travel Agency (the predecessor of Shanghai 188bet online sports betting and Autumn International Travel Agency Co., Ltd.) was born。

Chunqiu 188bet online sports betting Agency started in this 2 square meter iron house

Explore transformation and make 188bet online sports betting International Travel Service No. 1 in 10 years

At that time，Most 188bet online sports betting agencies in the domestic tourism market are state-owned，Under the current socioeconomic level，Few individuals 188bet online sports betting at their own expense，Group tours have become the main source of customers for 188bet online sports betting agencies。Sure enough，Next year，The business of 188bet online sports betting agencies is getting worse and worse，I can barely afford the rent。

188bet online sports betting realized the gap between ideal and reality，Determination to start a business is not enough，Must have sufficient professional knowledge。The dissemination of information at that time was still relatively closed，188bet online sports betting searched bookstores throughout Shanghai、Library，Finally found a mimeographed version of "World Tourism and Its Philosophy" translated by Hangzhou University，By reading voraciously，188bet online sports betting formed his preliminary understanding of tourism，Also found a travel agency operation model that can be used for reference，Many contents in the book have become the current development philosophy of Spring Airlines。

188bet online sports betting learned about it in this book，In the mature tourism market of developed countries，Individual travel is the real market mainstream。At that time, European travel was already dominated by individual travelers，Accounting for about 70% of the share，China’s travel agencies still focus on group tours。This completely subverts 188bet online sports betting’s concept of running Spring International Travel Service，Always，Travel agencies focus all their attention on the group business of various agencies in the district，I have never thought about soliciting FIT business。

188bet online sports betting decided to transform，Specializes in individual travelers！He first scraped together 6,000 yuan to rent a new store，Then another 5,000 yuan was spent on luxurious decoration，The purpose is very clear: to do business for the first batch of people who get rich。

Continue，188bet online sports betting imitates European and American tourism models，Developed a “one-day tour around Shanghai、Three-day tour of Jiangsu and Zhejiang、Hainan Island Seven-Day Tour" and other novel travel routes，As long as there are 10 people, we will set off！The result is on the first day of transformation and opening，More than 50 people have inquired，In 1986, the turnover of Spring International Travel reached 600,000，Breaking 1 million in 1987！

188bet online sports betting leads Spring International Travel Service to become the leader of private enterprises in the tourism industry

With the deepening of reform and opening up，After 1991，Domestic individual 188bet online sports betting is gradually becoming popular。More and more 188bet online sports betting agencies realize that the proportion of domestic individual 188bet online sports betting is beginning to increase，When we start to pay attention to individual customer resources，Chunqiu 188bet online sports betting Agency has been in the individual 188bet online sports betting market for many years。

Getting a relatively temporary lead，188bet online sports betting began to work hard on information management again。1994，Chunqiu International Travel Agency takes the lead in realizing information management in China’s tourism industry，And completed the nationwide layout of business outlets。 The total investment in setting up branches and installing computer networks cost nearly 20 million yuan。This did not bring obvious benefits to the company at the time，188bet online sports betting also suffered a lot of complaints。But after several years of integration and development，Since 1997，The effects of various branches and networks of Spring and Autumn Travel Agency have caused the turnover to increase exponentially。

Also，188bet online sports betting introduced the agent model，Attract small and medium-sized travel agencies to join through generous commissions，And shouted "I only take 10% of the profit，The remaining 90% will be returned to the agent” slogan。As soon as this news came out，Sensation in Shanghai，More than 100 local travel agencies are rushing to join Spring International Travel Service。It is precisely relying on this disruptive operating model，188bet online sports betting brought Spring International Travel Service out of Shanghai in the late 1980s，Going nationwide。

1997，188bet online sports betting International Travel Service has 50 stores in Shanghai，31 branches nationwide、3000 agents、More than 3000 computer network terminals，Become the first brand of private travel agencies in the country。

Aviation Dream: Let every Chinese citizen afford to fly

188bet online sports betting was not dazzled by the victory，He keenly discovered a special phenomenon: people choose nearby tourist attractions when traveling，Few people go to far away places。He did further research，I figured out the reason behind it: traveling to distant places requires flying，People think air tickets are too expensive，Can’t afford it。

For ordinary people, flying is a very luxurious thing

1997，Although the domestic economy is developing rapidly，But for ordinary people，Even in Shanghai，Flying is also a luxury。188bet online sports betting secretly made up his mind，Every Chinese must be able to afford to fly。

Soon，188bet online sports betting found a breakthrough。He has a detailed understanding of the operations of some domestic airlines，Like a 380-seat airplane，More than 200 seats are often available，This is a waste for the airlines，But for 188bet online sports betting, it is an opportunity to reduce shipping costs。

So，188bet online sports betting found the marketing director of an airline to discuss cooperation，Both parties hit it off。The airline sold him 200 empty seats at 1/3 of the market price，And 188bet online sports betting guarantees to sell 5,000 tickets every month。

October 1997，Spring International Travel launches special air tickets，Sold out in 5 minutes，The sales volume in the second month exceeded 1.50,000 pictures。Next，188bet online sports betting directly started the charter business，December 1997，The birth of Spring and Autumn Charter Travel Agency，188bet online sports betting began to officially deal with airplanes。That year，He is 53 years old。

188bet online sports betting has a keen observation of the aviation industry

Although many low-price tickets depart in the early morning，But for consumers at the time，Saving money is the way to go，Therefore, the market for spring and autumn charter flights with 20-40% off air tickets is growing，188bet online sports betting has become synonymous with low-cost airlines。2002，Spring and Autumn’s annual charter flights have reached 3,000，Passenger load factor reaches 99%。188bet online sports betting took advantage of the situation and completed the joint-stock reform of Spring and Autumn Travel Agency，Lay the foundation for the next step forward！

Autumn 2002，188bet online sports betting went to Southwest Airlines, which is world-famous for its "low-cost airline", to inspect。From that time，He has a new goal in mind: to establish his own airline，Building a layout of tourism plus aviation。

The reason why I want to start an airline，Because 188bet online sports betting agencies are the downstream link of the entire 188bet online sports betting industry，It has its own customer base，But you need to charter a flight with the airline，Most of the money is made by the airlines，Therefore，Many people working in 188bet online sports betting companies，Everyone has a dream of aviation，Hope to develop to the upper end of the chain。

188bet online sports betting did not wait too long，Spring 2004，The then Director of the Civil Aviation Administration of China clearly proposed opening up civil aviation at a Chinese and foreign press conference，Encourage private enterprises to join the aviation army。188bet online sports betting, who was well prepared, immediately started the preparatory work for Spring Airlines，Less than 3 months，Spring Airlines was announced，Brand positioning as "Grassroots Aviation"、"Low cost airline"。

July 18, 2005 9:15 am，188bet online sports betting’ first flight took off smoothly，It has only been sailing for 8 months，Profit of 10 million，Profit 30 million in 2006，2007，Profit 80 million。

188bet online sports betting announced its establishment

The birth of China’s 188bet online sports betting low-cost airline stock

From the tourism industry to the aviation industry with many giants，188bet online sports betting decided that Spring Airlines should follow the example of Southwest Airlines，Take the low-cost differentiated route，This also means that Spring Airlines has become China’s first low-cost airline。

In order to achieve low-cost operation，188bet online sports betting has taken a series of measures: all 188bet online sports betting cabins are economy class，Seats increased from 154 to 180，Maximized “Economy”；No physical ticket sales points，Selling tickets online instead，Save more than 40 million in agency commissions every year；Flights traveling with us average 10 hours a day，188bet online sports betting’ aircraft fly an average of 12 hours a day；No free meals are provided on the plane...

188bet online sports betting’s idea at the time was，By reducing operating costs，Benefiting consumers，Make flying as cheap as taking a sleeper train。So，Spring Airlines has successively launched “1 Yuan”、“99 yuan”、“199”、“299” and other low-price tickets，This was once called a disruptor in the domestic civil aviation industry。

The “9” series of tickets launched by 188bet online sports betting

Cost control has made 188bet online sports betting’ fares generally 30% lower than the industry average，It also allowed 188bet online sports betting to break the rule of domestic airlines making almost no profit in the first three or four years after its establishment，In the first year of the company’s establishment，With only three aircraft，Achieved profit。

Data display，2011 to 2014，The company’s net profit is 4.800 million yuan、6.200 million yuan、7.300 million yuan and 8.8.4 billion yuan，showing a year-by-year growth trend，Profitability exceeds other domestic airlines。Even in the case of industry losses in 2008，188bet online sports betting has also become one of the few airlines to achieve profitability，Realized profit exceeding 45 million yuan。And other private airlines that tested the waters with it，Either acquired or converted to state-owned，Strong 188bet online sports betting，Became the only surviving member of China’s first batch of private airlines。

Although the performance is outstanding，But the aviation industry is a capital-intensive industry after all , Funds are always the bottleneck for small airlines to scale up。In order to obtain sufficient development funds，188bet online sports betting has been preparing for listing since 2006，But due to the financial crisis and the suspension of IPO during the period，Until January 21, 2015，Funds are always the bottleneck for small airlines to scale up，Becomes the fifth domestic airline to be listed，Also became the first domestic low-cost airline stock。

9:00 a.m. that day，188bet online sports betting, who has practiced Tai Chi for 40 years, leads 100 employees，Wearing a Chinese-style white blouse，We performed Tai Chi uniformly on the trading floor of the Shanghai Stock Exchange，Debut in the A-share market in a unique way。

188bet online sports betting led Spring Airlines employees to practice Tai Chi at the Shanghai Stock Exchange

The market value of Spring Airlines exceeded 50 billion on the day it was listed，October of the same year，188bet online sports betting’s personal worth exceeds 12 billion yuan，Successfully became a billionaire。This year，He is 71 years old。

The cheap philosophy of a “stingy” old man

Behind the low fare is the support of low cost，And such results are not easy to achieve。In China，The main cost expenditures of airlines include jet fuel、Airport charges、Aircraft introduction, etc. are all fixed costs，There is not much difference between airlines，188bet online sports betting wants to reduce costs，You can only "save money and save it in your bones"。

188bet online sports betting often mentions a sentence taught by his mother，It means "half of the money is earned，Half is saved”。As the top leader of the company，188bet online sports betting himself also took the lead in saving。

188bet online sports betting at the desk

Spring Airlines’ office building was renovated from an old hotel，188bet online sports betting’s office area is only 10 square meters，Also shared with the CEO，The office sofa was bought for 100 yuan，Already used for more than 20 years。188bet online sports betting is covered in domestic products，The watch is also a domestically produced Shanghai brand，The clothes last ten or eight years once worn，Never fly first class on business trips，Accommodation is generally only in hotels below three stars，Even the car is a Geely Emgrand worth 100,000 yuan。

Initial stage of business，188bet online sports betting set a rule for the company: none of the leaders will prepare special cars，Promote shared use。From headquarters to department、Branch，They strictly control the number of vehicles，No large-displacement vehicles。

When 188bet online sports betting led a team to London for inspection in 2008，He brought three large travel bags of food，Includes 60 bags of instant noodles、40 bags of noodles、Potatoes、Hot sauce、boiled eggs, etc.。An IT chief engineer of the company joked: "Follow Mr. Wang on a business trip，Eating is ‘pig and dog food’，Lives in the basement，Vow to carry out low-cost aviation to the end。”

188bet online sports betting leads by example，Making Spring Airlines’ frugality a common practice。Frugality，has been integrated into the corporate culture of Spring Airlines。Adhere to your own "saving money" philosophy，This also makes Spring Airlines’ main business costs 62% lower than the industry average，Management costs are 50% lower than the industry average，Financial costs are 60% lower than the industry average，Marketing costs are 78% lower than the industry average。

188bet online sports betting "Save money and save it in your bones"

The money 188bet online sports betting saved，It is to allow more people to experience it、Enjoy low fares，But I have never thought about saving money when it comes to aviation safety。“We are a low-cost airline，As long as passengers are transported to their destinations at low prices while ensuring safety，Passengers can choose whether to enjoy other services，This is also commonly used by international low-cost airlines。"188bet online sports betting said，In the Spring and Autumn Period，There are two costs that will not be saved，First, safety does not reduce costs，The second is the salary of employees，For example, the pilot salary of Spring Airlines is more than 20% higher than that of other companies，The average employee’s salary is more than ten percent higher than that of similar companies。

Although it is considered a "stingy" company，But 188bet online sports betting will definitely spend where he should spend money，For example, the company takes employees to the World Low-Cost Airline Industry Summit held in the UK every year，Take economy class，It is possible to live in the basement，They hope to use this method to save money so that their employees can gain more knowledge。

Secrets of success for the 188bet online sports betting person in private aviation

188bet online sports betting escaped and became stable at the age of 40，Start a business as a travel agency，Started chartering flights at the age of fifty，Starting an airline company at the age of sixty，worth tens of billions at the age of seventy，He can always use his precise vision、An alternative approach is one step ahead of others。He is an ordinary person，But he used his persistence and efforts to turn a "Spring and Autumn Dream" into a "Spring and Autumn Event"。

When asked about entrepreneurial tips，188bet online sports betting’s answer is: “I am mainly willing to work。”Indeed，Started 5 companies from the beginning，When taking away a travel agency that I know nothing about，He learned step by step。Since the beginning of involvement in the aviation industry，Jokingly called "the one who rolls mines"，Now we have a firm foothold in the airtight aviation field，It’s because of down-to-earth hard work，He has achieved today’s achievements。

188bet online sports betting previously stated in an interview with the media，Before starting to do something，He will think carefully about many problems and figure them out。Wonder if this is a trending industry，How big is the future market，What kind of form，How many competitors are there，Who are the competitors，What is his condition，This is called knowing yourself and the enemy。188bet online sports betting thinks，After understanding the industry，You also need to know your own strengths，All that’s left is to make up your mind and execute it。“Since I have chosen this industry，We must face unprecedented difficulties，Never back down no matter how fierce the competition is。"188bet online sports betting said。

Recent photo of 188bet online sports betting

Now over seventy years old，This business legend with a net worth of over 10 billion never talks about success，188bet online sports betting just hopes that 188bet online sports betting is on the road to success，And will always be "on the road"。

March 2017，Spring Airlines releases announcement，188bet online sports betting officially resigned，Succeeded by his eldest son Wang Yu，The latter became the new head of this listed company。

188bet online sports betting said in an interview two years ago，Does not rule out letting professional managers take over，But in the end, he still chose his son, who has a background of studying abroad and worked in a foreign consulting company, to inherit the business he founded，Although this personnel change has attracted some attention from the outside world，But it didn’t make any waves in the company，Everything is business as usual，The company’s leadership only announced it at the meeting，Then notify it on the company’s intranet，That’s all。

This low-key style has always been the style of 188bet online sports betting and Autumn.

“Don’t rush to get big，Don’t rush to innovate”，These are the two sentences 188bet online sports betting told Wang Yu when he left office。

Part 188bet online sports betting content is synthesized from the chief marketing officer、Chinese business strategy、Yicai.com、Baidu Library、Master’s and Doctoral Circle, etc.。This article is based on public information，Not reviewed by the parties and related parties。