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188bet online casino games founder Brian Chesky was born in 1981,is a typical "creative generation"。Before starting 188bet online casino games,Chesky knows nothing about technology,But under his leadership,In just a few years,188bet online casino games users have covered more than 190 countries and 65,000 cities、Has more than 4 million properties。
As the originator of short-term rentals,188bet online casino games’s development model has made many commercial capital smell business opportunities,It also drives the development of China’s short-term rental B&B market。Tujia、Zhubaijia、Ant Short-term Rental、Wooden Bird Short-term Rental、Many home sharing platforms such as Xiaozhu Short-term Rental have emerged one after another,Especially in 2017,Representative companies in the industry have received a new round of financing,Promote China’s online short-term rental industry to a new stage of development。
188bet online casino games was once called “e-Bay for Space” (the space version of e-Bay),But now 188bet online casino games does not completely refer to the 188bet online casino games service itself,It’s the same as Uber,Becomes a proper noun for a sharing economy business model,It has become a template for start-up companies to refer to。
Established to date,188bet online casino games has won more than ten rounds、Total financing of nearly US billion,Chesky also became one of the 100 most influential people in the United States,Entered the Forbes list of richest people under 40 years old。However, when 188bet online casino games was just starting out,Chesky also encountered many setbacks,The initial sharing model was not favored by the outside world,Repeatedly rejected by venture capital institutions。Of course,Successful entrepreneurs have certain extraordinary abilities,Chesky too,With the spirit of “fight to the end”,He made all the impossible possible。
March 2017,Chesky announced that 188bet online casino games will launch the Chinese brand name "188bet online casino games",Start to accelerate the development of the Chinese market,Further expand its business territory。From a person with no business background、The young guy who couldn’t even pay the rent when he started his business,Become one of the youngest richest people in the United States,How Chesky did it?Maybe we can get a glimpse of it from his entrepreneurial story。
Artistic boy, three mattresses open up the sharing economy
Brian 188bet online casino games was born in Niskayuna, a small town in upstate New York,His parents are both social workers,There is also a sister who is 5 years younger than him at home。
Different from most Silicon Valley tycoons with computer background,188bet online casino games is an art fanatic,I have been fascinated by the things I pursue since I was a child。He was initially obsessed with hockey,Dream of becoming a professional hockey player。One Christmas,He received a complete set of hockey equipment---protective gear、skates、Clubs and helmets,As a young man, he loved this very much,I have to hold him even when I sleep。Later he fell in love with painting,Love redesigning Nike sneakers,Sometimes he goes into the local museum alone,Copy the paintings inside,A painting can take hours。These interests grew into his love of art。
Brian 188bet online casino games in middle school
1999,Chesky was admitted to the Rhode Island School of Art to study industrial design。His natural leadership skills also gradually emerged during this period。He not only served as the captain of the school hockey team,He was also selected as the student representative to deliver the graduation speech when he graduated。In order to complete this mission,Chesky carefully studied a large number of graduation speeches。To avoid stage fright on the day of the speech,Chesky stood on the podium the night before his speech,Practice alone in front of 6,000 chairs in the audience。This spirit of persistent pursuit also played an important role in leading 188bet online casino games later。
While studying at Rhode Island School of Art,Chesky met one of the most important partners in his life - his good friend and college roommate Joe Gebbia,Also the co-founder of 188bet online casino games in the future。
188bet online casino games co-founder Joe Gebbia
After graduating from college,188bet online casino games went to Los Angeles,Found a job as an industrial designer with an annual salary of ,000。However, he did not cherish this "good" job,2007,With Jebbia’s encouragement,He resigned and came to San Francisco to start a business。
Autumn 2007,188bet online casino games and Gebbia, living in San Francisco, grapple with upcoming rent issues,At that time,They only have ,000 left on hand,The rented house costs ,200。In the face of crisis,The first thing to do is to find a way to get through it,So the two of them thought of a good way,Just let others pay the rent for you。
They discovered that a large design exhibition was being held in the city,Due to the popularity of the exhibition,There is an endless stream of tourists and exhibitors,The hotel is already overcrowded。188bet online casino games sees this as an opportunity,So the two decided to let the tourists stay in their home。They put three air beds in the living room,Then rent out the beds,Provide a place for designers who come to attend the conference,And provide them with in-room wireless network,Desk,Services such as mattress and breakfast,charged per night。
The week the ad was sent,The two successfully hosted three guests from different parts of the world。Through this successful transaction,Not only solves the money crisis,It also made 188bet online casino games see the business opportunities,They decided to turn this sudden idea into a business project。Just do it,So 188bet online casino games asked an engineer friend, Nathan Blecharczyk, a software engineer who graduated from Harvard University, to help them write code and build a website。
The predecessor of 188bet online casino games-Air bed and breakfast website
August 2008,airbnbandbreakfirst.com is officially online!The three partners have their own division of labor-Brian 188bet online casino games is the big leader,Joe Gebbia is mainly responsible for website design,Technical support provided by Nathan Blekasyak。They call this rental service "Air bed and breakfast"。No one thought of it,This website will become a sharing economy platform worth tens of billions in the future。
Three co-founders of 188bet online casino games: Brian Chesky,Nathan Blecharczyk,Joe Gebbia (from left to right)
Selling cereal to earn seed capital, capital favors one after another
188bet online casino games was affected by the financial crisis just after its establishment,Business is quite bleak。In order to keep the company running,Chesky decided to use his design expertise to make extra money。
It was the time of the US election,Three partners designed and printed cartoons of candidates on the outer packaging of cereal rings,Price per box,Sold separately to supporters of candidates。Because the candidate has many supporters,So this cereal is very popular,Even out of stock for a time。After the US election,Three people unexpectedly made a net profit of US,000,This money has alleviated the "financial crisis" within the company to a great extent,Became the “seed capital” of 188bet online casino games in its early days。
Brian 188bet online casino games sorting through piles of cereal in his room
This novel business strategy impressed Paul Graham, co-founder of Y Combinator, a popular startup incubation program in Silicon Valley,Graham once said: "We had doubts about 188bet online casino games's operating model,But I have a good impression of the three founders,They are so competitive、The spirit of never giving up is what start-up entrepreneurs must have。”He decided to provide AirbedandBreakfast with ,000 in start-up capital,Let this startup team join the Y Combinator incubation program。
Joining Y Combinator is seen as one of the best starting points for innovative companies,Except 188bet online casino games,Also like Dropbox、Stars among innovative companies like Reddit,All came out of Y Combinator。This also became the turning point for 188bet online casino games to really take off。
After completing 13 weeks of incubation at Y Combinator,The famous venture capital company Sequoia Capital gave them an investment of US0,000。Until March 2009,The AirbedandBreakfast website has 10,000 users and 2,500 short-term rental B&B listings。 They decided to change the name of the website to be more concise,Call 188bet online casino games,And expand the rental business from the original air mattress rental to the rental of the entire room。November 2010,The company received its first round of VC investment。
Paul Graham, co-founder of Y Combinator Entrepreneurship Camp
In this process,188bet online casino games began to explore the needs of users,He began to realize,People come to stay and want more than just a mattress and breakfast,Everyone likes comfortable and beautiful houses。Thought of this,188bet online casino games, a designer, spent ,000 to rent a camera,Come and take photos of their original room in New York that was ready for rent。These photos with clever composition and lighting have a strong appeal to guests,Reservations for houses where photos have been taken have increased two to three times。
Inspired by this, Aribnb decided to provide landlords with professional photography services of rented rooms for free,This policy remains today。Rooms are 188bet online casino games’s core product,So the product needs to be packaged,This conceptual change has completely pushed 188bet online casino games to transform from a couch-surfing company to an online travel accommodation company。
In addition,The listings on 188bet online casino games are also beginning to be localized、Personalization、The transformation of non-low-cost housing with a humanistic flavor,Their prices are similar to or even slightly higher than local budget hotels,But it focuses on local experiences with a sense of design。Cheap hotels compared to cozy homes on 188bet online casino games,Completely unattractive。
Exquisite listings on 188bet online casino games (Source: 188bet online casino games official website)
188bet online casino games’s profits all come from intermediary fees,It charges tenants a service fee of 6%-12%,Also charge a 3% service fee to the landlord。This means that the price of each house that can be rented directly determines 188bet online casino games’s revenue,For the B&Bs on its platform,In addition to improving service quality,The best way to obtain high premiums is to create beautiful differentiation。
With the help of investors and the continuous efforts of several founders,There are more and more houses on 188bet online casino games。January 2010,188bet online casino games’s total number of booked days is only 100,000,But by the end of the year that number grew to 800,000,It grew 800% in one year。At this time,188bet online casino games has already left New York,Grow into a global network service,Its residents come from 160 countries,And hosts from 89 countries have joined 188bet online casino games。
July 2011,188bet online casino games successfully completed Series B financing,Amount reaches 1.USD 1.2 billion,The company’s overall valuation exceeds US billion。From this,188bet online casino games begins to enter a stage of rapid development。
Turn crisis into opportunity, 188bet online casino games shared accommodation website to travel platform
With 188bet online casino games’s footprint all over the world,His main accommodation business began to encounter many setbacks,Two crises in the early stages of entrepreneurship,Chesky used wisdom to resolve it perfectly。
The first time was in 2011,After a landlord named EJ rented out his house through 188bet online casino games,The house was ransacked。EJ complained to Chesky,But 188bet online casino games initially posted a bland response letter from Chesky,Saying that the company has provided assistance to the landlord as much as possible,Then fell into silence。EJ is not satisfied with this answer,She promoted 188bet online casino games’s irresponsibility in her blog,The result can be imagined,Netizens are very angry,Combat against 188bet online casino games。
How to resolve the crisis is a big challenge for Brian 188bet online casino games
Chesky immediately recognized the seriousness of the problem,Written a sincere letter of apology,Compensate the landlord US,000,And promise to strictly select tenants in the future,Protect the landlord’s economic interests,In case a similar accident occurs again,188bet online casino games pays first,Then go to the police to find the murderer。
This crisis is being handled,188bet online casino games’s approach lags behind,But his decision on compensation won the respect of colleagues within the company,Also received a lot of likes from netizens。
The second opponent is the government。New York State passed a bill in 2010,Requires owners to live in the same building for 30-day short-term rentals,Otherwise it is illegal。This bill is obviously very detrimental to 188bet online casino games, which specializes in short-term apartment rentals。
When more and more states tend to this kind of legislation,Chesky decided to pack his bags and embark on a negotiation trip。He went to see the governor、Politician、Real estate developer,Although everyone understands,But there is no change in policies and regulations。Chesky’s pressure doubled,He believes that this dilemma is mainly due to the outside world's perception that 188bet online casino games is a threat to the hotel industry。So he issued a public statement saying,188bet online casino games will not compete with five-star hotels,Because there are two groups of people staying in five-star hotels and cheap B&Bs。
He then hired hotel industry leader Joie de Vivre,Specialized in public relations。Hilton Hotel is also invited every year、Marriott Hotel and other CEOs come to 188bet online casino games to experience a few days。Chesky once again overcame the difficulties perfectly。
The main takeaway from these two experiences for 188bet online casino games is not to pursue consensus when making decisions。He said: "In many cases,The pursuit of consensus in times of crisis will lead you to the middle path,Usually the worst decision ever。In Crisis,You usually go either left,or right。”
March against 188bet online casino games in New York
Ban and fines did not stop 188bet online casino games from continuing to expand,Opposite,It develops even more rapidly。According to a report released by investment company Cowen and Company,188bet online casino games hosts hosted 9 million guests in 2013,This number is expected to soar to 500 million by 2015。
In the process,Chesky realized that 188bet online casino games should not be limited to the home rental business,According to his idea,188bet online casino games can transform from a single business website into a huge platform,People can sell a variety of services on the platform,For example, tour guide service,Music performance service,Even a ride service。
November 2016,188bet online casino games officially launched two new services at the Host Conference---Experience and Places,These two services are collectively referred to as the 188bet online casino games Trips service,Provide users with travel services beyond accommodation。Experience provides 188bet online casino games users with localized travel experiences and various destination itineraries。Places provides users with rich local travel guides such as destination recommendations and local activities。
188bet online casino games launches 188bet online casino games Trips service
In an interview with the media,Chesky said,His next dream is five years later,When people think of 188bet online casino games,No longer think of it as a place to sleep,But a period that had a huge impact on their lives,Even changed their life journey。Chesky hopes that every user can truly integrate into local life through 188bet online casino games’s Trips service,Not just a passerby。
Launched the Chinese name "188bet online casino games" to accelerate the development of China
March 22, 2017,188bet online casino games held a press conference in Shanghai,Officially announced that its Chinese name is "188bet online casino games",This is the first Chinese name launched by 188bet online casino games in two years since it announced its entry into the Chinese market,This is also the time since 188bet online casino games entered China,The first press conference held in China。
Period,Chesky visited Fudan University,And delivered his first public speech in China。Chesky revealed in his speech,China is one of 188bet online casino games’s most important markets,Also one of the fastest growing countries,Localization is the key to 188bet online casino games’s success in China。
188bet online casino games launches Chinese brand name "Aibiying"
Previously,188bet online casino games hesitates out of caution and strategy,There are not many radical moves in China,There are constant voices from the outside world questioning its slow development speed。This hesitation,It also lost some opportunities to occupy the market。This period,China’s short-term rental market is rising rapidly,Especially in 2017,Tujia、Representative companies in the industry such as Xiaozhu Short-term Rental have received a new round of financing。
How to promote 188bet online casino games’s localization work,Chesky summarized some of his views:
First, visit each city in person,Including officials from relevant departments,Let them know about 188bet online casino games、Know what contribution 188bet online casino games can bring to the local area;
The second is to provide relevant research data and information,Such as releasing an economic impact report、Study traveler behavior、Research landlord characteristics, etc.,Enabling landlords to use data to see the impact on their income;
The third is to provide a communication platform for the community,Let landlords share their experiences so that they can better provide localized services。
It’s worth noting,There are many interesting things about Chesky’s “personal connections” in China,For example,Shen Nanpeng, global managing partner of Sequoia Capital, is their important partner,Another important identity of Shen Nanpeng is that he is one of the founders of Ctrip,Ctrip is one of 188bet online casino games’s important competitors in the Chinese market;Another example,In order to open the Alipay function,188bet online casino games has cooperated with Alibaba,In order to broaden the login channels,188bet online casino games joins hands with Alibaba’s “Chinese rival” Tencent。
Chesky thinks,Localization is the key to 188bet online casino games’s success in China,“It is impossible to directly copy our companies and products in San Francisco to China,So we need to practice true localization。We hire Chinese employees in China,188bet online casino games China is a Chinese company,is part of our global network。”
Chesky Judgment,One day in the future,China will become 188bet online casino games’s largest market,If not the biggest,It is also a market comparable to the United States。
How short-term 188bet online casino games giants succeed
List of 188bet online casino games’s previous financings
Established to date,188bet online casino games has won more than ten rounds、Total financing of nearly US billion,Valuation has reached US billion。According to the US business news website Business Insider,In August 2017, the number of 188bet online casino games listings in 191 countries around the world exceeded the 4 million mark。The sum of the number of guest rooms owned by the world’s five largest hotel chains is not as large as this short-term rental giant。
In addition,Among these 4 million listings,In order to meet the needs of consumers’ online booking behavior under the consumption upgrade,The number of online instantly bookable listings launched by 188bet online casino games has reached 1.9 million,In comparison,Competitors HomeAway owned by Expedia and Booking owned by Priceline.com is 1.4 million and 72 respectively.10,000。
The total number of 188bet online casino games listings has exceeded the five major hotel groups combined
Relying on huge market size,188bet online casino games is gradually achieving large-scale profitability,At the same time, matters related to listing have also begun to be put on the agenda。
Among Silicon Valley’s successful “tech unicorns”,188bet online casino games is one of the few companies that has not yet been listed,Valuation second only to ride-hailing giant Uber at billion (worldwide,Second only to Uber、Ant Financial、Didi Chuxing’s fourth largest unlisted technology company)。Early 2017,188bet online casino games announces its first profit。In other words,188bet online casino games’s conditions for IPO are becoming more and more mature。
There are many reasons for 188bet online casino games’s success,Not just because of the keyword "sharing economy",It has a mechanism to bridge the original information asymmetry between landlords and tenants,Using technical means to remove the heaviest rental property in the hotel industry、Management and promotion of the hotel brand and employment costs of staff,Allowing them to expand around the world effortlessly,And 188bet online casino games pays attention to design、Personalized local experience just fits the trend of personal travel in recent years。
But the realization of all this,The main reason is because 188bet online casino games and his team persisted and never gave up,No matter if you encounter doubts from friends around you、Rejection from investors or difficulties in user growth and financing,188bet online casino games has a spirit of "fighting to the end",Making all the impossible possible。
Brian 188bet online casino games named to Forbes rich list
Brian Chesky owns 13% of 188bet online casino games,Personal net worth reaches .8 billion。2015,Brian Chesky on Forbes list of the world's richest entrepreneurs under 40,Ranked 8th。Same year,Chesky was selected as one of the 100 most influential people in the world by Time magazine,Also listed with him are Apple CEO Tim Cook and LinkedIn founder Reid Hoffman。
Part of the content is synthesized from Curiosity Daily、Play Meigu、Yibang Power Network、Chuangchuangbang、Youth Entrepreneurship Network, etc.。188bet online casino games article is based on public information,Not reviewed by the parties and related parties。
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