[Travel Heroes Season 3] Juneyao Airlines 188bet Live Casino: Earned 1 million at the age of 20,From "Baotian" to "Feitian",The rise and breakthrough of grassroots

Entrepreneurship Author of 188bet Live Casino article: Tang Fei 2018-02-27 09:04:24
"Audacious",See how 188bet Live Casino’s grassroots prospered and became famous as “Shanghai Beach”。

Zhihui’s opening words:What is a travel tycoon?Never give up despite setbacks,Although Mount Tai collapses in front of us, we will not change our colors。Rise in response to the general trend,Although he died nine times, he went alone。As a merchant, he is better than a merchant,Shrewd and capable, one can recognize people,Conscientious and hard-working,Be generous and careful to wake up alone。Such as this,He is a tycoon 188bet Live Casino tourism industry。

188bet Live Casino was born in Cangnan, Wenzhou in 1969,Started to “break into the world” with his eldest brother Wang Junyao at the age of 18,Earned the first million in life at the age of 20,Rising from the grassroots,Going through obstacles all the way,Now he is the chairman of Junyao Group、Chairman of Juneyao Airlines。

As the parent company of Juneyao Airlines,Juneyao Group has always been famous for being the first to “eat crabs”。1991,Wang Junyao、The three brothers 188bet Live Casino and Wang Junhao are "daring",With amazing courage, he contracted and opened the charter flight route from Changsha to Wenzhou,Become the pioneer of private charter flights in China,And founded China’s first private charter company—Wenzhou Tianlong Charter Co., Ltd.。Later Juneyao Group became a shareholder of Eastern Wuhan Airlines Co., Ltd.,Become the first domestic private enterprise to invest in state-owned civil aviation。

November 2004,Wang Junyao died of illness,188bet Live Casino walked away from doubts,The beginning of the post-Junyao era。

In 188bet Live Casino process,188bet Live Casino established Shanghai Juneyao Airlines Co., Ltd.,And achieved its first flight in September 2006。It will take another ten years,Push Juneyao Airlines to A-share listing,Becomes the "first stock" in the listing of private mid- to high-end business aviation,Market value exceeds 26 billion yuan。

Today’s Junyao banner,Owns three A-share listed companies - 188bet Live Casino、Great Eastern、Aijian Group,In aviation、Finance and high-tech new materials and other fields play an important role,And determined to be a century-old store explorer in China。

In 188bet Live Casino’s opinion,The core of a century-old enterprise lies in social recognition。188bet Live Casino must be sustainable、Stable,Don’t rush,Not too much,It is more important to grow longer than to grow bigger。

1. Started from scratch, got the first pot of gold 188bet Live Casino Asian Games

188bet Live Casino was born in Yu'ao Village, Dayu Town, Cangnan County, Wenzhou, which is famous for its poverty,There are three brothers in the family,Boss Wang Junyao,Lao San Wang Junhao,188bet Live Casino ranks second。Because it is backed by mountains and close to the sea,Most of the villagers in Yu'ao Village make a living by fishing。When I was young,Whenever my father returns from fishing,188bet Live Casino, who was less than 6 years old, was carrying an abacus to help his father settle accounts at the entrance of the village。

But in the 1980s,There are more fishermen,Business is getting harder and harder,Lao 188bet Live Casino’s white-flour steamed buns also turned into corn paste。So,Eldest brother 188bet Live Casino Junyao simply dropped out of school,Going to relatives who sell hardware in Changsha,Seven years later,A world has been created in Changsha。 

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188bet Live Casino was born in Yu'ao Village, Cangnan County, Wenzhou, which is famous for its poverty。Picture source: "Wealth Life" video screenshot

At that time,188bet Live Casino has done some small businesses in his hometown of Wenzhou,such as printed matter、Document processing, etc.,Not big in scale,Just make some small money,But these experiences laid a good foundation for his future entrepreneurship。At the age of eighteen or nineteen,He realized that he should try to make a living outside。So,188bet Live Casino is led by his elder brother Wang Junyao,With his younger brother Wang Junhao,Embarked on the road to leave home and go to Hunan。While on the road,The train is crowded with workers carrying large and small bags。The brothers sometimes don’t have seats on the train,Can only be squeezed in the crowd、Standing for a long time,Even sleep under the train seats。

“Be the boss during the day,Sleep on the floor at night”,This sentence is a true portrayal 188bet Live Casino hard work of Wenzhou people。Wenzhou people can endure hardship、Dare to take risks、The fighting spirit of seizing opportunities is well reflected in the 188bet Live Casino brothers。

After 188bet Live Casino arrived in Hunan,Just in time for the business opportunities of the Beijing Asian Games。That was since my country’s reform and opening up,The first large-scale sports event hosted。

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Scene 188bet Live Casino 11th Beijing Asian Games in 1990。Photo source: Beijing Evening News

“We Asia,The mountain is a high head;We Asia,The river flows like hot blood..."Someone learned to sing,Someone is obsessed with singing stars,But the 188bet Live Casino brothers saw business opportunities,“Must get a share of the Asian Games,Realize your dream of being a boss。”

What can I do?Selling lunch boxes,Can’t beat the local uncle in Beijing,Putting tickets,There are more people wearing red sleeve hoops than tourists 188bet Live Casino Asian Games Village!They thought of selling Asian Games medals,Can be sold nationwide。So the brothers rushed back to Wenzhou overnight,Produced 100,000 commemorative medals in half a month,All sold out in 10 days。

It seems that the commemorative medals are selling well,188bet Live Casino encouraged his brother to reproduce the flag、Stickers and other gadgets。Not enough manpower,188bet Live Casino recruited 15 young people from the village,If you have money, let’s make it together。

The next six months,He led the 15 young people,Leaved Guangdong、Guangxi、Liaoning、12 provinces and cities including Hebei。By the end of 1989,Brother 188bet Live Casino earned his first million in life,Accumulated the first pot of gold。

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The 188bet Live Casino brothers made their first pot of gold by selling commemorative badges of the Asian Games。Picture source: China Antiques Network

Wenzhou people’s business philosophy is “never work part time,Be the boss no matter how big or small”,The desire to be the boss supports them to work hard 188bet Live Casino world without hesitation。188bet Live Casino eyes of Wenzhou people,Money is everywhere,The key is how to discover and make money。

2. “Audacious”, two-wheel drive of 188bet Live Casino + dairy industry

The eve of the Spring Festival in 1989,188bet Live Casino and his eldest brother planned to return home in glory,I couldn’t buy a train ticket before leaving,One question,Not just two brothers,More than 20 fellow villagers in Wenzhou didn’t buy it,In the end, more than 20 fellow villagers chartered a luxury bus together,Driving back to Cangnan from Changsha。

1200 kilometers,No matter how fast the car is driven, it will take more than 10 hours,Especially when passing through Jiangxi, 188bet Live Casino full of high mountains,A car full of people is exhausted。A fellow countryman joked,“It’s better to charter a plane back,Bring the fellow villagers back together。”

The speaker has no intention,The listener is interested。188bet Live Casino fellow villager’s words ignited their “daring” dream—to contract aircraft!

However,It’s easier said than done to be the first to “eat crabs”?There are two major problems facing the 188bet Live Casino brothers。One,Chartering an airplane requires approval from the Civil Aviation Administration;Part 2,Open route,Subject to permission from the Air Navigation Office。

Although it is difficult,But after negotiating with the civil 188bet Live Casino department,They learned,If you want to charter a flight for a long time,It can be discussed。So,With a glimmer of hope,The brothers continue to strengthen contact with the civil 188bet Live Casino department,Understanding step by step what to do if you want to charter a flight,What procedures need to be passed、How to manage possible risks and other issues。

Hard work pays off,After more than half a year of communication,More than 100 seals from various departments,The approval document is dozens of centimeters thick when stacked,Finally obtained the approval documents from the 188bet Live Casino and the Air Force,Contracted the route from Changsha to Wenzhou。

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Photo taken to commemorate the successful first flight 188bet Live Casino Changsha to Wenzhou route。Photo source: World Wenzhou People U Creation Association

July 28, 1991,An "An-24" Silver Eagle flying from the bank 188bet Live Casino Xiangjiang River,Smooth landing at Wenzhou Yongqiang Airport。"Farmer Brothers,The news of "audacious" swept China overnight,The two brothers were even featured 188bet Live Casino New York Times。

A chartered regional plane can seat 36 people at a time,Ticket price 400 yuan,Net profit is 3,000 yuan,Just one year after that,The 188bet Live Casino brothers alone earned more than 200,000。

Wenzhou businessmen know one thing well: adapt to the needs 188bet Live Casino market,The market will come to you,Wealth will naturally fall into your pocket。

188bet Live Casino tasting the sweetness,188bet Live Casino and his brother established the country’s first private charter company - Wenzhou Tianlong Charter Co., Ltd. (the predecessor of Junyao Group),Inclusive of 50 popular routes across the country。For a time, the 188bet Live Casino brothers became hot business stars.

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The 188bet Live Casino brothers’ charter flight once caused a sensation。Picture source: "Wealth Life" video screenshot

One day after chartering the flight,They occasionally read a piece of news 188bet Live Casino newspaper: China is currently the only country 188bet Live Casino world whose annual consumption of liquor exceeds that of milk,Per capita milk consumption is less than 7 kg。The brothers are inspired again:As China becomes richer, more and more people will know the benefits of milk,Milk contains huge 188bet Live Casino opportunities!

1994,188bet Live Casino Group Dairy Co., Ltd. was born in Wenzhou。A steady stream of pure milk、Peanut milk、Banana milk is sent to Wenzhou via Tianlong charter flight。

How to sell milk?Advertising,Enter the supermarket,Let’s build a specialty store?

Undecided,1998,Wenzhou Municipal Government auctions 300 taxi operating rights to the public。This allowed the 188bet Live Casino brothers to see an opportunity,They bought 80 license plates at an average price of 680,000 yuan。After obtaining the taxi operating rights,188bet Live Casino changed the car paint to a uniform green,A letter with four words "Juneyao Milk"。One time,The streets and alleys of Wenzhou are full of live advertisements for Junyao Milk。

At this time,What 188bet Live Casino has to do is to manage the two major sectors of ordering and sales,The goods are ready in 5 hours,Delivered to customers within 1 hour。Just 3 months,Everyone in Wenzhou knows about Junyao Group,Drinking Junyao milk,At the end of 1998,Juneyao milk accounts for 60% of the market share。

Wenzhou can be managed with 80 taxis,But if you want to go nationwide,It’s not that simple。So advertising on CCTV became the only choice。January 1997,They invited the famous singer Jacky Cheung to be the spokesperson of 188bet Live Casino Milk。“Because there is love,Healthy always,188bet Live Casino milk...",That 15-second advertisement made people all over the country know about Junyao Milk。

CCTV Advertisement Dozen,188bet Live Casino milk begins to be in short supply,Then the two brothers were in Wuxi、Yichang、Dangyang、Fengrun has established four major dairy processing bases。Start by controlling the production base of high-quality milk,“188bet Live Casino” launched a series of campaigns to “stimulate the demand for national dairy products”,And extend the shelf life to half a year through high technology。In 2000, 188bet Live Casino milk suddenly entered the top five in the country.

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Jacky Cheung endorses 188bet Live Casino milk

After making some achievements in the dairy industry,188bet Live Casino brothers began to expand the aviation industry。2002,188bet Live Casino Group invests 1.0.8 billion invested in shareholder airline Wuhan company。This is the first time that a private enterprise has invested in a state-owned wholly-owned holding business,Once considered one of the landmark events in the marketization of the civil aviation industry。

From the beginning of negotiations to formal investment,Juneyao Group spent three years,188bet Live Casino, who was in charge of the entire matter at the time, thought,The reason why I finally joined the shareholder airline,Related to the group’s persistence in entering the main aviation business。In operation after becoming a shareholder,The differences in styles between state-owned China Eastern and privately owned Juneyao are gradually revealed。During this period,Another big thing happened,Also changed 188bet Live Casino’s life trajectory and the development direction of Junyao Group。

3. Accepting orders in times of crisis, opening the prelude to the "Post-June Yao Era"

2004,Juneyao Group encountered the biggest change in its history - founder 188bet Live Casino Junyao passed away suddenly。Previously,188bet Live Casino Junyao, the eldest brother among the three brothers, is the group’s external brand。Where would the Junyao Group go without 188bet Live Casino Junyao,There are many voices from the outside world。

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Old photos of the three 188bet Live Casino brothers. Picture source: Wenzhou Love

Under crisis,188bet Live Casino showed his maturity with actions: he immediately issued a "Message to All Employees",It is both an internal notice to calm the people and an external declaration;Convened a press conference with new board members,Faced with more than 30 major media reporters,Frankly introduced the current situation of the company and the work to be done next;Visited local party and government agencies and important business units,It is both a report and a thank you。

188bet Live Casino’s openness and frankness,quickly gained unanimous recognition from society。End of 2004,Juneyao Group acquired Wuxi Commercial Building Group as planned,Later, another 600 million yuan was invested to build Yichang Junyao International Plaza,These two major projects constitute the main body of Juneyao Group’s commercial retail sector。

From behind the scenes to the stage,188bet Live Casino also opened the prelude to the post-Junyao era。

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188bet Live Casino opens the prelude to the post-Junyao era。Image source: Baidu Encyclopedia

November 2005,Juneyao Group has introduced Huang Hui, former global executive vice president and CEO of Greater China of BearingPoint Management Consulting Company, as CEO of Juneyao Group。In order to give Huang Hui full power,188bet Live Casino not only quits the management team himself,My younger brother Wang Junhao is no exception,Furthermore, the heads of each department in Juneyao have been replaced by professional managers。

After Huang Hui took office,Began a major organizational structure adjustment for Junyao 188bet Live Casino,Liquidation of assets accumulated over the years,It is clear that the 188bet Live Casino takes "modern service industry" as its core,Transported by air、Brand marketing is the two main businesses。

This one,188bet Live Casino’s involvement in the cultural industry is particularly eye-catching。2005,188bet Live Casino Group is authorized by the Beijing Olympic Organizing Committee,Become a Beijing 2008 Olympic Games franchisee and retailer,Producing Fuwa dolls for the Olympic Games。March and September 2006,188bet Live Casino Culture won the third National Sports Conference respectively、Officially authorized by the World Athletics Golden League and the Beijing 2008 Paralympic Games,Become an authorized manufacturer of products for these major events。End of 2006,188bet Live Casino Culture has obtained the rights to be the exclusive supplier and exclusive sales agent of F1 officially authorized products in Greater China。

188bet Live Casino Group produces Fuwa dolls for the Beijing Olympics

188bet Live Casino is a master at controlling cash flow,Of course there are considerations when choosing cultural industries。He once said,The reason for choosing cultural industry,The key point is that the investment in this industry is not large,But the profit is considerable,And the company doesn’t have to carry any baggage,The deeper the development,The higher the value of the product。

After the main business is clarified,188bet Live Casino’s traditional business—dairy industry,No longer process it by myself,But output management、Master brand marketing,OEM。And in the hotel、Hotel Industry,Only keep some high-quality assets,For example, Junyao Plaza。The purpose of this is to ensure sufficient cash flow to support the heavy investment in the aviation industry。

In aviation,When the original Wuhan Airlines, which was affiliated with the Wuhan State-owned Assets Supervision and Administration Commission, planned to sell 40% of the equity of China Eastern Airlines Wuhan Branch,Juneyao and China Eastern Airlines both want to take over this share。But after the fierce game,Ended with Junyao Group’s withdrawal。Although the whole process was not smooth,But 188bet Live Casino was summarizing this experience,Mentioned that it was because the financial director was assigned,Making the company responsible for the entire operation、Financial data、The control of cost and other indicators is very clear,This has accumulated experience for the future establishment of Juneyao Airlines。

4. Establish 188bet Live Casino and break into the capital market

The air transportation industry is a major business direction determined by Juneyao Group。The 188bet Live Casino brothers started in the charter business,Have a soft spot for the aviation industry。After the Civil Aviation Administration of China revealed in 2003 that private enterprises were expected to enter the aviation field,They decided to open their own airline。

2005,The State Council promulgated the “36 Non-public Economy Articles”,Further liberalizing restrictions on private capital entering the aviation field。188bet Live Casino sees the opportunity,With 1.500 million to establish Juneyao Airlines in Shanghai。July of the same year,188bet Live Casino and European Airbus signed a contract for five passenger aircraft A320 in one go。September 2006,188bet Live Casino’ maiden flight to Changsha, Hunan was successful,Become the first batch of private airlines to fly into the sky,This marks a new starting point for Juneyao Group’s aviation business。

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188bet Live Casino’ first flight。Picture source: "Wealth Life" video screenshot

Facing competition with powerful state-owned airlines,188bet Live Casino knows clearly,To gain a place 188bet Live Casino competition,You must create your own brand and characteristics to achieve success。

In the former private aviation sector,188bet Live Casino and Spring Airlines are both based in Shanghai,However,The playing styles of the two are different。Although from the very beginning,Private airlines have been labeled as low-cost airlines by many people,But it is very different from Spring Airlines, which launched the "cheap shock wave" to bundle tourist sources,188bet Live Casino’s target group has always been business people、Mainly business and business leisure travelers。

188bet Live Casino once said,The courage to make such a positioning choice is closely related to the fact that Juneyao Airlines’ headquarters is in Shanghai: on the one hand, there are a large number of white-collar workers who have a certain tolerance for prices,On the other hand, there are many tourists traveling to various cities across the country and even fourth-tier cities。“We are not a low-cost airline,We are not Singapore Airlines either,What we have been trying to do is to create an auspicious model。”Value-added products、High-quality airlines are the goal of Junexiang。

Because it is backed by Junyao Group,188bet Live Casino is purchasing、I gained many advantages in contract details during the lease negotiation。As a single fleet,Jixiang’s cost control advantages are also reflected in aviation materials and spare parts,For example, by joining a cooperative organization,Instead of paying directly to purchase core aviation materials such as engines,Maximize asset usage efficiency。

Customer groups are a more intuitive embodiment of the "auspicious model"。The management team once joked,Traveling with Juneyao Airlines,You will never meet a guest carrying a snakeskin bag。Of course,This in turn also requires,Jixiang cannot just save money and ignore hardware configuration。In fact,Since all the aircraft introduced are brand new Airbus aircraft,Juneyao Airlines’ cabin seat pitch is the widest among single-aisle aircraft,Headrest、The seat covers are also made of first-class fabric,Pursue exquisite features in service and meals。All cabin details,188bet Live Casino personally checks everything。Careful,Do things meticulously、Do good things,This is 188bet Live Casino’s style of doing things。It’s 2011,188bet Live Casino already has 20 aircraft in his hands,Just 5 years,Juneyao Airlines’ sales reached 4 billion。

February 2014,Jiuyuan Airlines Co., Ltd., a public air transport enterprise established by 188bet Live Casino Holdings, was approved by the Civil Aviation Administration of China to be established,First flight in December 2014。

188bet Live Casino and Jiuyuan Airlines are respectively named Shanghai、Guangzhou’s two international aviation hubs are bases,Clear strategies for each,Dislocated development。188bet Live Casino operates on the principle of maximizing benefits from the construction of Pudong International Hub Port in Shanghai、Serving Disney;Jiuyuan Airlines is based in the Pearl River Delta,Radiating Southeast Asia,To promote tourism development,The goal is to promote the construction of transportation networks in China and Southeast Asia。

May 2015,188bet Live Casino is listed on the Shanghai Stock Exchange,Brush into the capital market,Market value up to 26 billion。Juneyao Airlines’ listing,Opened a new chapter for 188bet Live Casino’s aviation dream。As of December 2017,Juneyao Airlines has introduced a total of 81 new Airbus (Boeing) aircraft,Opened services to and from Shanghai and major cities in China、More than 100 routes including Hong Kong, Macao, Taiwan, Japan, Korea, Thailand and Southeast Asian countries。

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188bet Live Casino is listed on the A-share market。Picture source: Juneyao Group official website

For the development direction of 188bet Live Casino,188bet Live Casino insists that "strong" is better than "big",As for the company’s business temperament,His description is classic but also the state that other airlines dream of - "competitive、Low debt ratio”。

5. If we are willing to give up, we are committed to building a "century-old store"

188bet Live Casino has always emphasized after taking charge of Junyao:A company,Only create more value for society,The existence of enterprises and entrepreneurs is valuable。He put forward this slogan in the 188bet Live Casino: "Junyao is ours,It is more social。”

188bet Live Casino thinks,Doing a good job in business itself is a kind of contribution。The development of enterprises first provides tax revenue to the society、Jobs。Moreover,The company is developing well,To give back to society,Only the whole society has developed,Enterprises can develop better。

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188bet Live Casino believes that enterprises must have a grateful heart。Picture source: Oriental Entrepreneur

Juneyao Group has invested over 100 million yuan in various public welfare activities and charities。188bet Live Casino is most proud of the "Juneyao Fund for University Student Volunteer Service in the West" established with a donation of 10 million yuan in 2003。He once said,“We used this 10 million yuan fund to reward more than 30,000 college students from developed eastern regions to support the western region,This kind of "spiritual poverty alleviation" is more meaningful than simply donating money。”

In addition,188bet Live Casino Group makes a series of investments in the Three Gorges Reservoir Area,Solve some local immigrant employment problems,It has also become a successful case of China’s Guangcai career。

188bet Live Casino thinks,It is necessary for enterprises to assume social responsibility,First of all, you must have a grateful heart。

Previously he set the development strategy for Junyao Group,Proposed the goal of building an international modern service industry century-old store。In his opinion,A century-old store cannot be built on a whim,A journey of a thousand miles begins with a single step。The difficulties of establishing a century-old store,188bet Live Casino is very sober。

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188bet Live Casino Group is committed to building a century-old store。Picture source: "Wealth Life" video screenshot

In 188bet Live Casino’s understanding,“A century-old store” contains rich connotations: a century-old concept,means to use the way of thinking of a century-old enterprise、The behavior of a century-old enterprise、Restrain yourself with the value system of a century-old enterprise。In decision making,Be willing to give up the temporary gain,Not making “quick money”,Not seeking huge profits,Avoid short-term behavior,Think long term in everything。Under daily management,To search ourselves around a century,Get used to simulating risks and thinking about plans,Continuously reform the governance structure and model。The enterprise is developing,We must fully consider customers、Employee、Interests of shareholders and society。

In this mass entrepreneurship、The era of innovation,Countless young people with dreams are joining the wave of entrepreneurship。Reviewing my entrepreneurial journey,188bet Live Casino once told young entrepreneurs:“Be ambitious and persistent,No such lofty ambition and passion,Will shrink when encountering difficulties,With passion,With perseverance and a spirit of innovation,You can move forward。”

Can Junyao’s century-old store be built,No one can guarantee it,But 188bet Live Casino is always on the road。

Part 188bet Live Casino content is synthesized from Tencent Finance、Chinese Entrepreneur、Chinese business strategy、Master’s and Doctoral Circle、Oriental Entrepreneur、Investment Resource Network、Shanghai Youth Daily、Wenzhou Daily, etc.。This article is based on public information,Not reviewed by the parties and related parties。

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