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Author of this article: Jiang Jiaoyi 2018-03-29 16:00:04

Wang Ting, Managing Director of Zuoyu said，As Millennials become the new business traveler group，Consumption habits and needs are changing，Technology changes traditional industries and opportunities emerge，Travel agency、Wholesalers can use big data algorithms to make personalized product recommendations，More new travel content such as unique live events、Famous tourist attractions、Niche gameplay will extend the stay of Millennials，Better meet the needs of new business travelers。

A new research finding from Travelport，Millennials (born 1984-2000) prefer leisure and business travel，This has led to a steady rise in electronic interactions in the tourism industry。

This study looked at people who made at least one round trip in the past year，11 from 19 countries,00 travelers surveyed and found，Too much electronic travel management may turn British Millennials away from travel。

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· 44% of UK business travelers think，Not having ready access to booking information on your electronic device is the biggest inconvenience of traveling。Only 32% of UK Gen X travelers (born 1966-1976) and 12% of Baby Boomers (born 1946-1964) feel the same。

· 38% of travelers are dissatisfied because they did not receive personalized service while traveling，Those travel recommendations did not refer to their past preferences at all。To this，Only 18% of baby boomers feel similarly。

· 42% of UK business travelers also said，A common pain point in travel is during the booking process，Travelers cannot get advice from real advisors，This means many people are hoping for a solution，Can include some electronic interactions，Can also include communication with real people。

1. Leisure and business travel

Millennial travelers in the UK and US are increasingly combining business travel with leisure travel。

· 62% of them now regularly extend their business trips by a few days，Use the few days set aside to visit local attractions，In comparison，Only 27% of baby boomers do this。

Therefore，Most travelers want to make their own travel guide，To ensure that your schedule is fully arranged，Waterproof。It’s their digital habits that are changing the technologies used for business travel bookings。

· Today，88% of travelers rely on travel review sites to optimize their trip，84% of travelers also visit general travel information websites。

· 82% of travelers before making a final decision，I also look at friends’ travel videos and photos on social media。

· 56% of travelers use voice search technology when making travel plans。Before，Only 38% of Gen X business travelers and 18% of Baby Boomers do this。

· 51% of travelers need to book their own trip，Can use 188bet Online Sports Betting and Casino a desktop or laptop computer to complete travel arrangements，42% of travelers choose to use agency booking tools。

· However，27% of Millennial business travelers now book business travel online via smartphone，23% of travelers use tablet devices。This is more than double the number of Gen X business travelers who book using smartphones (only 11%) or tablets (only 12%)。Millennials use mobile phones more than baby boomers (6%)，6% use tablets to make reservations)，Three times more likely to book travel using smart devices。

British business travelers are also more reliant on apps when traveling，Everything will become more mobile。On average，UK Millennial business travelers use 18 apps across different categories，That’s almost double the number of apps used by baby boomers (the average number of apps used by baby boomers is 10)。

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Among British Millennial Travelers:

· 87% of travelers use social media apps.

· 86% of travelers use weather，Banking and messaging apps。

· 81% of travelers use various ground transportation apps，For example，Uber。

· 81% of travelers use destination navigation apps.

· 78% of travelers use travel evaluation and translation apps。

Simon Ferguson, Vice President and Managing Director Northern Europe at Travelport, commented: “Millennial travelers are interested in always-on connections，Rising demand for omnichannel engagement and personalized recommendations。 Travel management companies and other businesses that support companies in booking and managing travel，All 188bet Online Sports Betting and Casino need to develop rapidly，To ensure the needs of Millennials are met，otherwise，You can only lose the market before your eyes。Travelport stands ready to support businesses in responding to rapid shifts in customer behavior。 Travelport for mobile devices，Investments in areas such as data analytics and artificial intelligence have been underway for many years，We believe we are uniquely positioned，Enough to help customers stay ahead of the curve。”

2. Make business and leisure travel popular

I recommend that travel brands around the world pay close attention to and cultivate the "bleisure travel" trend。 A study conducted by Expedia last year found that，During business and leisure travel，Advertise to participantsTourist opportunities, special projectsandVarious activitiesTravelers can be encouraged to extend their stay.

With MICE industries and institutions，That is, those who mainly conduct meetings、Incentive travel、Large corporate meeting、Company and tourist bureau for events, exhibitions and festivals，Draw attention to these travel packages in the business calendar，Helps encourage more attendees and exhibitors to stay and sightsee after business matters are over。

Entrepreneurs running companies can also benefit from bleisure travel，Although this move slightly increased the company’s travel budget，But it can provide great value to employees。When companies want to work hard to attract high-end talents from the Millennial generation，Allow employees to take flexible leave、Encourage employees to use accumulated vacation days，This will add a lot of points to the company’s image。

But travel technology needs to keep up with travelers’ thinking，Not only support business casual themesTravel search, simplifying the booking process for business and leisure travel, customers should also be encouraged to use mobile wallet payments and othersConvenient payment method, adding convenience to their business and leisure travel.

*Source of this article: 36氪, author: Jiang Jiaoyi, original title：《Recommended reading for investors，How travel technology will change？》.

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