188bet mobile’s global journey，With new fallback support。16th，188bet mobile announced the successful completion of the latest round of tens of millions of yuan in financing。The investor is Civil Aviation Investment Fund、HNA Caesars Tourism Group and Cheung Kong Graduate School of Business Innovation Fund。

Founder of 188bet mobile、CEO Song Jianchun said in an exclusive interview with Zhihui，188bet mobile will use the funds obtained this time to strengthen the company’s management、Business Development and Operations Team、Expand global network and continue to broaden the company’s product line，And thereby build 188bet mobile into the world's leading inter-industry trading platform for travel products，Provide simpler and smarter solutions for the industry。

188bet mobile’s products cover air tickets，Hotels and Destinations，Has integrated more than 600 airlines around the world、Real-time data from over 400,000 hotels and over 20 destination management companies，Covering more than 100 countries，Serving tens of thousands of buyers。

Behind the rise and success of 188bet mobile，It is the long-standing pain point behind the tourism B2B industry。Buyers don’t know what products the seller has，It is also difficult for sellers to know whether their products have market demand，Or how big the market demand is，Add language、Culture、Many barriers such as time zones and currency exchange rates，The information asymmetry between buyers and sellers is obvious。

By smoothing or removing these barriers，188bet mobile is realizing what Song Jianchun once said: "Without me，You may not be able to find the goods that meet your requirements；Without me，Your trading efficiency is not that high。”

188bet mobile’s next logic is,With product、The three elements of funds and customers，As a core operating model for building a larger trading 188bet mobile，Come to spread to the outside world，Form more trading circles。

1. Establish a complete trading 188bet mobile in three to five years

Song Jianchun hopes to establish an online complete trading market for major transportation 188bet mobile，This market is “what you can find”，Everything you can imagine，Both”。Target arrival time，He set it to "three to five years"。

The prototype of this market will be initially determined in 2014。At that time，Song Jianchun discovered this when he participated in ITB (Berlin International Travel Trade Fair)，There are many types and quantities of 188bet mobile products in the world，But because there is language between buyers and sellers、Culture、Multiple barriers such as time zones and currency exchange rates，Resulting in severe information asymmetry，As a result, many high-quality overseas 188bet mobile products are disconnected from the domestic market in supply and demand。

On the other hand, the outbound 188bet mobile market is constantly expanding.

Public data display，Chinese nationals’ outbound 188bet mobile breakthrough in 2017 1.300 million visitors，Spent more than 110 billion US dollars，Still maintaining its status as the world’s largest source of outbound tourists。And by 2025，The number of Chinese outbound tourists is expected to reach 2.200 million visitors。

Song Jianchun talked about an industry phenomenon in an exclusive interview，That is, for some small and medium-sized hotels，Their global supply chain system，And familiarity with overseas 188bet mobile products，Both are far inferior to Ctrip and other OTAs，Making it difficult to provide products that meet market demand。For example, a travel agency wants to provide customers with products different from Ctrip，But I found that I have very few products，And not enough understanding of overseas markets，What products are there、Where to buy the product、Which place has good service standards，I don’t know anything about it。

These situations are not limited to China，The 188bet mobile market in many other countries also faces similar problems。

After seeing clearly the overall direction and trend，188bet mobile (Bike) hopes to upgrade consumption in the context，Provide assistance to buyers such as travel agencies。Song Jianchun calls it “empowerment”。

188bet mobile chooses to start with international air tickets。

Data is displayed，The transaction size of the foreign air ticket 188bet mobile is approximately US billion。However, the completion of international air ticket booking involves time differences between at least 3 or more countries、Language、Currency exchange rate and other issues，“A ticket is issued but there is no ticket” often appears、“The price is too high”、Problems and pain points such as “complex cancellation and change rules”。Through business development and technological innovation，188bet mobile is an air ticket supplier in many countries and regions around the world，such as OTA、Local wholesalers and airline direct sales, etc.，And downstream B-end buyers，such as OTA、Travel agencies, etc.，Get together and go online，In the same online ecosystem，Search for travel products、Query，Then quote、Deal。Search air ticket prices for various routes around the world in this system，Only 6-15 seconds，You can check the results，Significantly improve the transaction efficiency between buyers and sellers。

Song Jianchun said，188bet mobile’s repurchase rate is about 87%，Indicates that customer satisfaction with the product is not bad，Thus continuous procurement。For guaranteed service，188bet mobile establishes an auxiliary team that speaks nine languages，Two operation centers in China and the United States，Online operation 24/7，Provide one-stop intelligent overall solution for tens of thousands of buyers。

He revealed，188bet mobile (Bike) is a long tail，That is, each country may have some needs，We string them together to form a large trading market，“Our products are all complete。We have sent guests to 90% of the countries，Sold tickets to 70% of the world’s airports。The remaining 30% of airports are indeed too remote，No one is going。”

To enhance the richness of products，188bet mobile will review the product elements provided by suppliers，Re-do the secondary packaging algorithm，Provide different ways to move a route。By aggregating and analyzing big data on inquiries and bookings across multiple regions and markets，188bet mobile can judge the comprehensive needs and trends of the market and passengers，Helps optimize pricing、Product Portfolio and Global Distribution，Even provides guidance for airline route capacity allocation。

188bet mobile has achieved business expansion。2017，188bet mobile has launched hotel and accommodation and group seat redistribution products，At the same time, the first airline customer NDC direct connection for air ticket products was achieved in the industry，Obtained IATA NDC (New Distribution Capability) Level 3 certification，Created the first B2B business。

Four years since the company was founded,188bet mobile has integrated more than 600 airlines around the world、Real-time data from over 400,000 hotels and over 20 destination management companies，Business network covers more than 100 countries and regions around the world。

2. Scenario chain finance promotes 188bet mobile B2B development

Song Jianchun said，Compared with 188bet mobile (Bike) to achieve the goal of global customers，It means we have to prepare many means of globalization，or plan，In order to be able to hold the entire global trading ecosystem。Looking at the macro level，188bet mobile is engaged in service trade，That is, helping buyers and sellers collect all information，Help them go online to complete transactions，And help them deal with all the pain points in the transaction，Complete delivery of all things or goods。

188bet mobile is effectively creating connections between buyers and sellers，While matching the transactions between both parties，Also smooths multiple service thresholds for buyers and sellers，such as language、Culture、Time zone、Currency exchange rate，And multiple barriers such as technical/business differences，And the funds that are increasingly needed now and in the future。

Currently，The transactions on the 188bet mobile platform involve nearly 30 currencies。On exchange，Enable transactions through cooperation with financial institutions in the global financial market，188bet mobile provides credit guarantee，And help handle the fund delivery or liquidation of both parties to the transaction。About 30% of them are foreign currencies such as the currencies of some South American countries，Exceptionally volatile，And the global deposit and exchange transactions are not very good，More processing required。188bet mobile independently developed hedging tools，Lock the foreign exchange currency value at the moment of transaction，And adjust the changes in hedging exchange rate in real time，Ensuring the financial health of the entire business model。

At the same time，Via Citi、Cooperation with HSBC and other banks，188bet mobile opens offshore accounts in different regions around the world，for local collection。No withdrawal will be made after payment is received，Instead, the foreign exchange needs of business in different countries are digested internally，Hedging foreign exchange risk through capital pool。

Song Jianchun revealed，Currently 188bet mobile has about 2 billion quotes a month，The growth of system data may be around several terabytes per hour。Part of these data can be used for secondary processing and processing，Provide suppliers with better revenue management，For example, using data algorithms to distinguish 188bet mobile with different purchasing power for airlines，Carry out different price positioning，Maximize profits。

Another purpose is to form applicable scenarios in providing credit funds to 188bet mobile。

188bet mobile co-founder and senior vice president Sui Xin revealed，According to incomplete statistics，Among the total sales of China Airlines air tickets and hotels in 2017，The sales share of OTA and online platforms has reached more than 40%。In this context，China’s small and 188bet mobile are facing increasingly severe customer acquisition and single distribution channels、A series of operational and development difficulties such as tighter settlement rules for OTAs and online platforms and increased cash flow pressure。Operating funds have become an extremely important factor that limits or promotes the development of small and medium-sized 188bet mobile enterprises，And because the 188bet mobile industry focuses on services、The particularity of light assets，It is difficult for small and medium-sized travel agents to obtain bank credit。

Such a situation prompted 188bet mobile to officially reach cooperation with Zhongguancun Bank on the 16th。Sui Xin revealed，Both will be developed together，“Credit Mai”, a tourism financial product designed to help small and medium-sized travel agents better sell air tickets and hotels on China’s OTA platform。

188bet mobile acts as an intermediary guarantor for cooperation between banks and small and medium-sized tourism enterprises，Easy lending process through technology solutions，Quickly obtain credit qualifications for small and medium-sized agents，Agents can also control their own lending rules，Control the cost of borrowing，Improve capital utilization efficiency，Expand the scale of operations。

This is an online scene chain financial product，That is, the bank and the scene party jointly build the scene、Build an ecology together、Users on the common service platform。188bet mobile provides understanding of online travel scenarios and scenario technology capabilities，Zhongguancun Bank provides financial licenses and innovative artificial intelligence risk control capabilities。

According to Sui Xin，Under this cooperation，188bet mobile provides small and medium-sized tourism enterprises with rich product resources and distribution channel support， “Credit Mai” will be based on the big data of 188bet mobile platform，Use machine algorithms to intelligently analyze platform big data,Realize automatic screening of online small and medium-sized agents、Credit、Audit and Loan，Help it realize healthy operation of funds，Promote the health of the tourism B2B ecosystem、Continuous、Stable development。

According to another disclosure by Song Jianchun，This time Zhongguancun Bank will grant 188bet mobile a credit of 100 million。

3. Two-way customer expansion

In the business chain of 188bet mobile,188bet mobile, funds and customers are mutually reinforcing factors.

Song Jianchun said，These three elements are concentrated pressure，All pressed on the same point，Not very spread out。When a customer buys a flight ticket, he 188bet mobile definitely want to buy a hotel，When booking an overseas hotel, you must have transportation requirements，These two demands are strongly related。Any company 188bet mobile have demands for funds。So these three pieces are interlocked with each other in the entire trading network，Form a very careful and complete pattern。

With the effective solution of financial problems，Further expansion of 188bet mobile has also become an important move。

Currently，188bet mobile has partnered with Amadeus、Sabre、Cooperation with major global GDS distribution systems such as Travelport。According to 188bet mobile’s plan，It will expand its product categories laterally，Achieve more diversified products，Improve transportation coverage，At the same time, deepen the supply chain vertically，Continue to expand the number of global buyers and suppliers，Add network node。

188bet mobile and customers are mutually responsible.After having more products，In order to increase the sales volume for sellers，Saving costs for buyers，188bet mobile has the elements to impress customers。

Song Jianchun once mentioned，In different cultural and geographical backgrounds，Need to quickly grasp local market information、Competitive Landscape，And you need to be able to find someone with decision-making power to negotiate，Quite difficult and cumbersome。188bet mobile’s business staff，The highest average is one flight overseas every two days。When discussing cooperation with Japan’s two largest tourism groups，After half a year of negotiations，In the end, the other party was moved by 188bet mobile’s products and sincerity，Achieve cooperation。

Song Jianchun revealed，The latest round of financing 188bet mobile mainly used for business development，Especially the expansion of overseas buyers and sellers，And investment in research and development of algorithms and other technologies。

In the current entire transaction structure of 188bet mobile，Overseas customers and Chinese domestic customers account for about half each，Hope that overseas customers will occupy a larger proportion in the future，Because the overseas market is much larger than the Chinese market，And the degree of information asymmetry in overseas markets，And the need for effective solutions，All are higher than in China。

Develop more overseas customers，188bet mobile currently has two methods，One way is to get big customers，It has target customer lists in each focus area。These big customers actually have products they are lacking。For example, an OTA in Australia，Very good at selling or supplying Qantas products，But there is a lack of air tickets for airlines in Europe or mainland China。

After 188bet mobile has a relatively complete product library，Situations that the above OTA may encounter，Basically it can be solved。Cooperation between the two parties is a natural process。

In the logic of 188bet mobile,Customer expansion is two-way，In other words, develop 188bet mobile and sellers，are one body。When communicating with the seller，188bet mobile’s business staff will ask the other party what advantageous products they have that can be sold overseas，And asked if there is anything missing that needs to be purchased，188bet mobile (Bike) can match the requirements，One for sale and one for purchase，All can be satisfied on 188bet mobile。

Song Jianchun revealed，188bet mobile’s GMV last year was 3 billion yuan，This year’s goal is to reach 8 billion to 9 billion yuan.