Under the trend of integration of cultural and tourism industries，A number of new business formats are beginning to emerge，Social resources and capital are eager to try。How can the cultural tourism industry achieve efficient operations with the help of capital?How capital maximizes profits through the cultural tourism industry？Government、Relevant people in the cultural, tourism and financial circles are actively exploring。

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Under the trend of cultural and tourism integration，Regions with profound cultural heritage may usher in huge development opportunities。Xiangru Old City in Peng'an County, Sichuan Province，It is the location of the former residence of Sima Xiangru, a famous poet in history，Has well-preserved ancient buildings and rich Han culture。The project is currently in the investment promotion stage。Deputy Director of Peng'an County Culture, Radio, Television and Tourism Bureau Chen Rangping said，Funding problem is currently the biggest bottleneck of the project，Preliminary investment of 700 million yuan，Still need to raise 1.5 billion yuan。

The reporter discovered during the investigation，Financing is difficult，Is one of the main reasons hindering the advancement of cultural tourism projects。People in the financial industry pointed out，The profit model is not clear、Unclear positioning，The operating model is difficult to determine，Income cannot be guaranteed，Making it difficult for many cultural tourism projects to gain favor from investors。

Executive Director of the Board of Directors of Leyard 188bet app Group、Executive President Dai Xucheng，About the positioning of cultural tourism projects，Including planners and product content，They are all difficulties in operation and investment。Investment and financing of cultural tourism projects also face the problem of breaking through the matching of business planning and land use。Amongst this，Need more support from professional operations，In this way, we can ensure that the investment assumptions and indicators are completed。

In addition，Property rights and management rights issues are also obstacles to the realization of cultural tourism projects and the connection with capital。Zhang Zhibing, general manager of Southern Finance Omni Media Group pointed out，Unclear property rights will lead to unclear property rights definition and distribution of cultural tourism resources；Also，The value assessment of cultural tourism projects is also difficult，Making it difficult for financial capital to intervene，Some cultural tourism projects seem to be very large，But only a small piece has evidence，Others with landscapes but no property rights，These all increase the difficulty of value assessment。

Cultural tourism projects usually require large amounts of capital investment，But the recycling cycle is often very long，This is related to the fact that most financial capital prefers short-term investment、Quick return rate is contradictory。Take a domestic cultural tourism real estate project as an example，The investment amount of this project is at least about 5 billion yuan，The return cycle of funds takes 30-50 years，Amongst this，The operating cost of the project is also a test of the capital chain。

current，The main consumer groups in the cultural tourism industry have become the new generation of "post-80s" and "post-90s"。This means that on the basis of rich cultural accumulation，Project carrier of cultural tourism resources，That is, cultural experience methods and consumption formats，becomes particularly important。This requires innovation and upgrading of supply-side products 188bet online sports betting and models。Facing several major problems in the current cultural tourism industry: such as the lack of talents、Lack of innovation in business model、Difficulties in cooperation between cultural tourism destinations and innovative content, etc.，The entry of capital may bring about changes。

Take equity investment as an example，Zuoyu Capital、Hu Weidong, Chairman of Zuoyu Cultural Tourism pointed out，Equity investment institutions not only have natural advantages in screening and selecting resources，And it can bring business model innovation with Internet thinking to the industry，And advanced technology，For example, Internet applications，Can effectively improve the internal effects of cultural tourism projects。With the rise of cultural tourism industry，The scarcity of cross-border talents has become a pain point in the industry，Hu Weidong thinks，Equity investment institutions can integrate outstanding talents，Empowering the cultural tourism industry。

Recommendation: Cultural tourism towns beware of overheating investment，Avoid homogeneous competition

Whether it is a good policy，Still market driven，It has become a fact that cultural tourism projects have become widely sought after”，However, under the blind pursuit of capital，There are also hidden dangers，For example, cultural tourism towns have the problem of overinvestment。In Guangdong，A number of cultural tourism town projects are being launched recently，Sunac Cultural Tourism City with a total investment of 50 billion yuan、Aoyuan Yingde Chocolate Kingdom invested 15 billion yuan、Enping Quanlin Golden Town, etc.，The investors are all real estate developers。Transformation of real estate into a cultural tourism town，It has already set off a craze in Guangdong and even the whole country。

Meanwhile，Under the guidance of national policies and the demonstration of Zhejiang characteristic towns，Some industries have weak foundations、Provinces (autonomous regions) that do not have outstanding industrial 188bet online sports betting characteristics、Municipality) has also set off an upsurge in the application, creation and imitation of characteristic towns。"Research Report on Small Towns with Chinese Characteristics (2019)" pointed out，Some provinces have proposed to cultivate about 30 national-level characteristic towns in about 3 years，Build about 100 provincial-level characteristic towns，Build about 200 municipal-level characteristic towns；Some provinces have proposed to build 100 characteristic towns、100 cultural towns and 100 tourist towns，These different types of towns often overlap、Duplicate declaration and homogenization。

But actually，Over the past few years，There are many failed cases of investment in cultural tourism towns，For example, Yangdian Zhuoer Town、Changde German Town、Changzhou Yangqiao Town、Xianyang Donghuang Town, etc.，Both are facing the problem of poor management。

In Wuzhen Scenic Area、Chief Planner of Gubei Water Town Scenic Area、Chief Designer、President Chen Xianghong’s opinion，Resulting in overheated investment in cultural tourism towns、Reasons for serious homogeneous competition in cultural tourism towns，Mainly due to two points: one is dogmatization based on concepts，The second is the mapping of the will of a few people。To avoid homogeneous competition，We must pay attention to the implementation of the differentiation strategy of scenic spots，Form differentiated competitive advantages through personalized shaping。

At the same time，Chen Xianghong also reminds investors in cultural tourism towns that they need to be aware of risks，“Cultural tourism towns are the product of marketization，The cultural tourism industry is an industry with full market competition，Everything we do needs to comply with the value laws of the market。”

Duan Dongdong, chairman and president of Cedar Culture and Tourism Group, believes，The reason why many cultural tourism projects fail，Duan Dongdong, chairman and president of Cedar Culture and Tourism Group, believes，Cultural tourism projects should be fully researched from 188bet Online Sports Betting and Casino the perspective of consumers。How to invest in cultural tourism in the future，Need to be based on understanding consumers，Mobilize relevant resources，Thus forming unique products and experiences。

Reporter’s research found，People in the financial sector consider cultural tourism projects more concretely。Said Chen Ying, General Manager of Dongguan Trust，Financial practitioners define the attractiveness of cultural tourism projects，Consider the following six factors:

The first is the natural endowment that the project can obtain；The second is the distance from the main population factors；The third is the population radiated from a certain distance；The fourth is the degree of development of the external economy，Consumer demand for cultural tourism market；The fifth is the core content and competitiveness of cultural tourism projects；Sixth is the creativity of the project itself。

Wang Yuzhou, a cultural tourism expert from Shengfang Consulting Group, put forward several major factors that should be paid attention to in reducing investment risks in cultural tourism projects。First of all, location is the core element of project investment，Other attractions need to be sufficient，At least half should be localized attractions，Focus on uniqueness；Land cost、Low investment costs also help reduce risks；The essence of culture is equally important，On this basis, you need to pass acting、Technology、Novel forms of expression such as games increase the attractiveness of the project；Sustainable operating model、Marketing methods and management capabilities will help reduce risks。

Last，Wang Yuzhou emphasized “entrusted professionalism”，Investors should find an experienced planning unit to implement the project，The professionalism of talents is very important。

*This articleSource: WeChat public account "China Economic Culture Industry”(ID: cewenhua)，Author: Authoritative and professional with attitude，Original title: "It is said that financing cultural tourism projects is difficult, 188bet app but what exactly is the difficulty?》.