Internet gaming and other industries surged during the epidemic，Let everyone witness the power of the Internet，However，This type is not suitable for what this article is about。

This article is going to talk about the advantages and profit methods of the cultural tourism industry’s upgrading and transformation with the help of “Internet +”。The last few paragraphs will also talk about the next upgrade and transformation point of the cultural tourism industry。

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Recently，The China Economic and Cultural Industry WeChat official account published an article "After the epidemic，How cultural and tourism enterprises can make a beautiful “turnaround”？》

Mentioned in the article，The situation of tourism performing arts projects in the tourism industry。Data is displayed，About 80% of tourism and performing arts projects across the country are at a loss，The average number of live actors is more than 300，A theater performance requires about 200 people，The cost of a single performance is often more than 50,000 yuan。

Advice and advice

If tourism and performing arts embraced “Internet+” in advance，Conduct VR collection and production during the performance，Form a panoramic video that can be watched online，Then，During the epidemic，Not only will it not fall into crisis due to the suspension of scenic spots，On the contrary, it can generate a lot of views 188bet app download online，Add product placement to the show、Even pay-to-view mode，Can still generate considerable income。

The cost of VR collection and production is one-time，One time investment，Produce long-term income，Good operation，The cost can even be paid by the company that implants the advertisement。For comparison，The cost of physical performances has to be paid every time。

Someone is worried，Visitors watched the show online，There is no motivation to travel to scenic spots，On the contrary, you will lose more profits。This worry is actually the opposite，Watch online，On the contrary, it stimulates tourists to go to the site for travel experience，It is beneficial to the growth of tourist numbers。It can be said that it is a state of blooming and bearing fruits online and offline at the same time.

Secret

Of course, here’s an important tip:Online performance content，Not necessarily complete，But it must be very beautiful，To lay the groundwork just like the trailer for the next episode of a TV series，Arouse the curiosity of tourists to go to the site to find out。This detail is done，Only in this way can we really bear fruit online and offline at the same time。

Scenic spots + Internet, new smart tourism market

There is an article published on the WeChat official account of China Economic Culture Industry "“Sing what song on which mountain?” A new market for smart tourism under the epidemic", which introduced the situation of the "new smart tourism market".

During the epidemic，Many scenic spots or companies seized the opportunity，One after another launched “cloud tourism” projects，Like a virtual scenic spot on the Internet、Travel+Live Broadcast、Smart maps and more。Many professional companies have already integrated VR、Panorama images and other technological means are used in cultural and tourism scenic spots，Through digital technology、Technologies such as 5G and VR，Providing "contactless" 188bet Online Sports Betting and Casino travel products and services。Reportedly，As of now，At least 20 cities in China、More than 1,000 scenic spots have launched online tour services。

Advice and advice

In the opinion of industry insiders，The need for epidemic prevention and control has forced traditional scenic spots that have lost ticket revenue to accelerate their breakthroughs in their original business methods，Use online technology to explore more new consumption growth points，Quickly step into the ranks of "smart scenic spots"。

Some scenic spots and companies can quickly launch "cloud tourism" projects at this time，It can be seen that it has already embraced "Internet +" for transformation and upgrading，It’s just that the epidemic came suddenly，Forced to bring the immature “cloud tourism” online early。On the one hand，The user experience is not optimal，On the other hand，The profit model may not be mature enough，The income is difficult to reach the ideal value，But it is better than companies that have not embraced "Internet +"。

Exhibition + Internet "Online Internet Celebrity Exhibition" is just around the corner

An article from the WeChat official account of China Economic and Cultural Industry "Is the next “Internet Celebrity Exhibition” “online”?》，Introducing the phenomenon that online exhibitions have suddenly become a “rigorous necessity”，And how to create an online celebrity exhibition。

Introduced in the text,Offline exhibitions can be turned into “Internet celebrity exhibitions” with the help of superior “immersive experience” and “meeting the social needs of tourists to take pictures and post them on friends circle”。

Advice and advice

Offline exhibition with physical scenes，There is absolutely a chance to go online with the help of "Internet+"，And，Can be built into an “online internet celebrity exhibition”。

1、With VR、AR、AI、Digital painting 188bet Online Sports Betting and Casino and other types of science and technology，Create an immersive online exhibition with a very good user experience。

2、Screens provided in online exhibition、Short video recording function，Guide netizens to take screenshots at locations worth taking pictures、Take a video and share it，It even provides the function of merging netizens’ personal photos into virtual exhibition scenes，Let netizens create pictures and videos of “I am in the exhibition”，Greatly meets the social needs of tourists to take photos and send them to friends。

3、Online exhibition is a virtual image，It is completely possible through technology，Let netizens view the exhibits、Hold the cultural relics in your hands and play with them、Taking photos、Record short video。Just use your imagination、Creativity，Online exhibitions can make things transcend reality、Interactive creativity that makes netizens excited。

4、After the technology develops to a certain stage，Online exhibitions can imitate MMORPG (massively multiplayer online role-playing game)，Every netizen who visits has his or her own virtual image in the exhibition，In Virtual Museum、Virtual Exhibition Hall、In the virtualized Forbidden City，Visit the exhibition with avatars of other friends，Play games together，For example: treasure hunt in the virtual Forbidden City、Looking for Easter eggs、Hide and seek, etc.。

If the exhibition organization has already made excellent online exhibition products with the help of "Internet +"，And figured out a suitable charging model，Then，What this epidemic brings is not a "crisis" but an "opportunity"。

Performance industry + Internet, experience once and look forward to the future

An article on the WeChat public account of China Economic and Cultural Industry, "Cold Front Passes Through"，How can the performance industry, which has suffered a direct loss of more than 2 billion, fight 188bet online sports betting the epidemic and recover？》Introducing the offline performance industry including stage plays、Concert、Music Festival、Concert，Travel performance，Traditional Opera，The situation in many fields such as dance。

February 7，The China Performance Industry Association released the "Initiative Letter to Performing Arts Colleagues Nationwide"，Speak directly"According to incomplete statistics，January-March 2020，Nearly 20,000 performances have been canceled or postponed nationwide，Direct box office losses have exceeded 2 billion yuan” 。

Advice and advice

In recent years,The performance industry relies on “Internet+”，Doing a great job in ticket sales，But it has always neglected to integrate deeply with “Internet+”。On the one hand，The performance itself has a complete system，Serves specific places and the audiences present，So，It is difficult to deeply integrate the performance system with the Internet。On the other hand，To virtual collection、How to apply production technology in the performance industry，Not enough technical experience yet。The last thing is after the performance recording，The profit model of online broadcasting is not clear yet。

During the epidemic，The performance industry gathers forces on self-media platforms to promote publicity，Video display of works，became the magic weapon for his rebirth。Beijing Folk Art Troupe、China Ping An Theater and several other theaters have joined the online creation team，Utilizing their respective strengths, they have launched nearly a hundred online short video works，Provide viewers with a viewing experience without leaving home。

Although it is passive，But the performance industry has an experience of everyone going online together。In the future，With the advancement of technology，The performance industry may have more attempts to go online，Technology 188bet sports betting app download and Profit Model，You can refer to the tips mentioned in "Travel and Performing Arts + Internet" above。

The next transformation and upgrading point is "artificial intelligence"     

Some people say that standard cultural tourism services are easier to use artificial intelligence.

Ali’s “FlyZoo Hotel” future hotel has been explored by no one。Guests only need to scan the QR code with Alipay or swipe their face to check in at the front desk，Swipe your face to open the door。Indoor Tmall Elf can control the equipment in the room and issue requests，Dine in the restaurant or indoors，But without exception, robots deliver food。Although some people complain that this somewhat loses the human touch of tourism services，But during the epidemic，"No one" contact may be more reassuring。

Many explorations have been done abroad on unmanned hotels，Such as Japan’s “strange hotel” (henna hotel) known as “the world’s first robot hotel”，Service staff are basically robots，The front desk uses a combination of beautiful women and dinosaurs，Luggage is also transported by robots，Here，It is difficult for passengers to see a real waiter。

The application of artificial intelligence in the service industry can only be said to have just begun。Japan’s “strange hotel” also encounters difficulties: a robot has a service life of only 4 years、Electronic facility systems are at risk of being invaded by hackers、Unable to read guest’s question、Considering the guest’s snoring as a problem and repeatedly asking questions to wake the guest up, etc.。The hotel decided to fire half of its 243 robots。

On the road of intelligent service，The most important thing in the future is the division of labor between manpower and machines。In cultural travel industry，Machines will not monopolize services，But they will definitely be there in the future。

*Source of this article: WeChat public account "Cultural Tourism Industry Review”(ID: cewenhua), Author:Chinese cultural property author group, original title: "The epidemic has accelerated the phase-out. Is the "Internet +" transformation and upgrading of the cultural tourism industry slow?？》.