This time the public opinion is that Huangshan Scenic Area is the top "treatment".

The general process of the incident is: Huangshan Free Ticket，Many tourists，Crowd，Public opinion is worried。"People's Daily"、CCTV、Guangming Daily and others commented，Visible the huge impact。The industry also made reflections and comments，Many of them are from a calm and professional standpoint，Don’t follow what others say。

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Almost no media talked about a piece of news a month and a half ago，Maybe it is the origin of the incident。

February 21，Huangshan Scenic Area reopens，Only one visitor that day。

There is something called "destination expectation" in the tourism industry。There was only one tourist on the first day of Huangshan’s opening，The message conveyed to the public is “There is no one in Huangshan”，Even the management of Huangshan Mountain believes that there will not be too many tourists。This was caused one and a half months later，Incentives for the increase in tourists in Huangshan。

In the process of domestic tourism development，Especially during the operation of the Golden Week of Tourism，Traffic fluctuations have occurred many times due to tourist destination expectations，Some destinations consciously take advantage of tourists’ destination expectations，Regulate Golden Week traffic。For example，Long time ago，Shandong tried to "deliberately" promote 188bet Online Sports Betting and Casino the "fullness" of certain scenic spots through the media during the Golden Week and "halve" its reception volume the next day。

What needs to be explained is，This kind of intentional or unintentional destination promotion operation，Expectations of short-distance and peripheral travel tourists can play a role in the "short term" or even within a day or two，As for the expectations of long-term tourists，Can play a role in the "long term" or even the Golden Week every other year。

Current technical means，Destination or scenic spot managers can “sense” tourists’ destination expectations in advance。The real problem is，Some technical methods are just official articles，For example, live broadcast in scenic spots；Some technical means are just slogans，For example, big data。

Only sensing and anticipating in advance，In order to effectively utilize and even control destination expectations。

Post-epidemic era，Tourists’ destinations are expected to become more complex and varied，Scenic area and destination managers should pay more attention，Be prepared for a rainy day，Be Prepared for Any Problems。

Scenic area carrying capacity

In order to guide and regulate the orderly resumption of operation and opening of scenic spots，Many provinces and cities have issued guidance manuals，Propose index requirements for the carrying capacity of scenic spots after they are reopened，For example, "should not exceed 50% of the original rated carrying capacity"，Most scenic spots, including Huangshan, also follow this principle。However，Everyone in the industry knows it，Let 10,000 tourists into the scenic spot within one hour or eight hours，These are two completely different situations，This is the concept of instantaneous carrying capacity of scenic spots，Many provinces and cities also have index requirements for the instantaneous carrying capacity of scenic spots that are reopened。

Not more than one-half or one-third of the instantaneous 188bet Online Sports Betting and Casino carrying capacity，Is everything going to be fine now？Not yet。As the saying goes: "There is only one road in Huashan since ancient times"，During peak tourist season，Tourists often get jammed on the "road" in Huashan Scenic Area。Not just Huashan，In fact, most scenic spots are in the process of operation and management，There is a "one road" phenomenon，Even if you design, plan and build two or more tour routes for tourists。Even if the time-sharing entry into the scenic spot does not exceed the instantaneous carrying capacity，At the entrance and exit of the scenic spot、Iconic Attractions、Congestion is easy to occur in places such as narrow passages，In the past, some scenic spots in Shandong experienced congestion with more than 200 tourists during the Golden Week，Stuck on a mountain road that only allows one person to pass，The photos posted by the media are also of Wuyang Wuyang，But at this time, it is still far from the scenic spot’s instantaneous carrying capacity of tens of thousands of people。

The scenic spot will be reopened after reopening，Pay more attention to areas prone to congestion，We cannot believe that tourists will "obey" some paper-based "diversion" plans: First time visiting Mount Tai，"Divert" you to the back mountain Taishan in advance，Cannot see the "Eighteen Disks"，No one is happy。

We should develop some technologies that are both attractive and useful。For example，Now the scale of information construction in some scenic spots is like a "rocket launch command center"，But there is no tourist distribution data、Distribution heat map、Diversion data, etc.。The informatization of scenic spots is not the accumulation of large screens；Not every tree in the scenic spot can be seen clearly (appearance)，But I don’t know the forest (data)；Not the scenic spot manager knows the information，And the tourists are unaware；It is not the information inside the scenic spot that is known，Unclear from the outside。

One of 188bet sports betting app download the keys to these technologies is that scenic area managers, including tourists themselves, can understand the behavior data of tourists in the scenic area at any time。

Ticket reservation

In response to this public opinion，The important thing that the industry also needs to pay attention to is: free admission to scenic spots，Ticket reservations must also be implemented。Maybe the management will consider it，Since it’s free，If ticket reservation is implemented，Isn’t it unnecessary?，Causing trouble to tourists？

mentioned many times before，Ticket reservation is the most important means and method for scenic spots to control the flow of tourists in advance，It is also the main means to sense tourists’ expectations in advance，Free or not。On the premise of free admission to scenic spots，Ticket reservation should be implemented。This is the truth，Everyone in the industry should understand clearly。Ticket reservation，It will be "normalized" from now on。

This time public opinion happened，There are two other parties that should be inspired: one is the Huangshan Culture and Tourism Management Agency，If local travel agencies are mobilized to participate in the implementation of the free ticket marketing policy and reservation channels for many destination scenic spots，It can be said that "one fish eats many"，Everyone gets what he deserves，Realize tourism promotion、Market Revitalization、Multiple purposes such as epidemic prevention and control；Second, Ctrip, Meituan and others are aggressively entering the field of scenic spot ticket reservations and surrounding tourism，Mr. Liang Jianzhang even went shirtless to host a live broadcast and shouted to sell goods。You can organize a free live ticket reservation live broadcast with joint destination management organizations such as OTA, travel agencies, or scenic spot groups，Then the platform channels import traffic must be well known。

Travel agency、OTA、Tourism Marketing 188bet app Agency、Scenic spots and other attractions must keep abreast of the publicity and marketing policies and strategies of destination government agencies，And focus on how to effectively use these policies and strategies。

On the one hand，“The biggest risk in epidemic prevention is population movement”，Slogans like this can be seen everywhere；On the one hand，The tourism industry must revitalize the market based on "population mobility"，Resumption of work and production。

Compared to other industries, it is more difficult for the tourism industry to resume work and production.

if，Do you really think that the Forbidden City’s “cloud tourism” can replace “population mobility”，How about，You should watch "Story of Yanxi Palace" again。

The impact of the new crown epidemic on the tourism industry will be lasting、Long term、Profound，The tourist crowding phenomenon will never be limited to one place and one time in Huangshan。

Now, carefully understand this important instruction:

“I went to Xixi Wetland today，There is an appointment。Reservation for travel，Now it is always required to be 30% of the quota，I think these are still needed，This is also a manifestation of a country’s governance level。If you need to take control, you can take care of it quickly，When we should let go, we can let it go in an orderly manner，Retractable and retractable，Easy to advance and retreat，This is an ability。”

For a long time to come，The important goals achieved by tourism industry-related institutions and enterprises such as party committees and governments at all levels in the destination, as well as cultural and tourism management agencies, are: freedom of movement，Easy to advance and retreat。

This is a kind of ability that must be possessed and last for a long time.

*Source of this article: WeChat public account “WeiTuo Yichu" (ID:cn12301），Author: Yan Xiangjun，Dean of Shandong Tourism Vocational College，Expert 188bet online sports betting Author，Original title: "This is a kind of ability——Fengqi Qingping’s Talk No. 93》.