*The new book "Ren 188bet best bookmaker Part 2: Thoughts on Travel" by Mr. Ren Guocai, Vice President of Jingyu Lvmama Group, has been exclusively serialized on the official website of Zhihui，This article isArticle 55。As 188bet best bookmaker end of November 2019，Mr. Ren Guocai visited 34 provinces in China during his trip、270 prefectures, cities and states、1000 districts, counties and cities and more than 20 foreign countries and regions，Accumulated hundreds of travel notes，While taking tens of thousands of travel photos，Also wrote nearly a hundred professional articles on tourism。To commemorate the milestone of reaching 1,000 districts, counties and cities in China，Mr. Ren Guocai has compiled a collection of selected articles on his thoughts and research on the tourism industry for more than ten years，So there is "Ren on the Journey Part 2: Thoughts on Travel"。

A total of 69 articles 188bet best bookmaker book，First-line real body feeling、Results of continuous research，Connect multiple points to form a surface，What I have thought and gained can be a reference for practitioners。This is also the meaning of serialization。

Museums are an important part of social undertakings。188bet best bookmaker collection through collection、Show、Communication and other ways，Preserved cultural relics、Spread scientific knowledge、Promote history and culture，Making important contributions to social development，Created significant social benefits。With the development of China’s tourism industry，Many museums have become important tourist attractions，Attracting more and more domestic and foreign tourists，Created good economic and social benefits，Become an important part of the tourism industry。

1. Overview of Chinese 188bet best bookmaker

There are many museums in China all over the country，Wide varieties emerge in endlessly。Based on the cause and origin of the 188bet best bookmaker，Museums in China are mainly divided into three categories:

The first category is museums established based on historical and cultural monuments，Including relying on the imperial palace、Official Office、Private courtyard、Residential community、Various museums established for cultural relics, historic sites, etc.。For example, the “Forbidden City 188bet best bookmaker” in Beijing was established on the basis of the imperial palaces of the Ming and Qing Dynasties、The first government 188bet best bookmaker in China established on the basis of Neixiang County Government - "Henan Neixiang County Government 188bet best bookmaker"、The "Shanxi Qixian Folk 188bet best bookmaker" was established on the basis of the "Qiao Family Courtyard", the private courtyard of Shanxi commercial capitalist Qiao Zhiyong、The "Dingcun Customs 188bet best bookmaker" was established on the basis of the Dingcun residential community in Xiangfen County, Shanxi、The "Qin Terracotta Warriors and Horses 188bet best bookmaker" established on the basis of the Qin Terracotta Warriors and Horses site, etc.。Among them，The largest and most influential one is the "Forbidden City 188bet best bookmaker" established on the basis of the imperial palaces of the Ming and Qing Dynasties，Attracts millions of domestic and foreign tourists every year，Achieved huge economic and social benefits。

The second largest category is museums at all levels supporting social undertakings，Including national level、Provincial level、Prefecture level、County, city and even village level museums。This type of 188bet best bookmaker has a clear hierarchical structure、Collections and exhibits reflect locality and comprehensiveness，Constitutes the main framework of the Chinese 188bet best bookmaker system。Among them，Highest specification、The largest scale、The most comprehensive one is the "National 188bet best bookmaker of China", which was formed by the merger of the "Chinese History 188bet best bookmaker" and the "Chinese Revolution 188bet best bookmaker"，Below the National 188bet best bookmaker are the provinces、Municipality、Provincial museums established accordingly in the autonomous region，For example, the Zhejiang Provincial 188bet best bookmaker focuses on collecting and displaying Zhejiang history and culture and Zhejiang cultural relics，Reflects the strong local character of Zhejiang。Below the provincial museums are the prefecture-level museums established at the prefectural and municipal levels，Below the prefecture-level museums are county-level museums，A few towns and even villages have also established independent museums。

The third largest category is folk museums。Compared with the first two types of museums，The biggest feature of folk museums is that the owner or founder of the 188bet best bookmaker is not the government、But a company or an individual。For example, in Jinxi Town, Kunshan City, Jiangsu Province, the "Hometown of Chinese Folk Museums"，There is a “Chinese Ancient Brick and Tile 188bet best bookmaker” invested and established by companies or individuals、"Chinese Literature 188bet best bookmaker"、"Chinese Strange Stones (188bet best bookmaker)" and many other private museums；Guangdong Guanhe Group has established the largest private 188bet best bookmaker in Dongguan - Guanhe 188bet best bookmaker；Professor Liu Dalin, an expert on Chinese sexual culture, established China’s first sexual culture 188bet best bookmaker；The Jianchuan 188bet best bookmaker under construction in Anren Town, Dayi County, Sichuan covers an area of ​​500 acres，After completion, it will become the largest folk 188bet best bookmaker in the country...because the founder is a company or individual，Therefore，This type of 188bet best bookmaker has distinctive corporate characteristics or personal preferences，Furthermore, due to limited funds and investment，Folk museums are often special museums。Currently，In developed coastal areas, especially big cities，The number and types of folk museums are increasing rapidly，increasingly becoming a new force in Chinese museums。

2. The Dilemma of 188bet best bookmaker

The rapid growth in the number and types of museums is gratifying，The operation of the 188bet best bookmaker is worrying。When the "National 188bet best bookmaker of China"'s predecessor, the "Chinese History 188bet best bookmaker" opened in 1959，A huge crowd of visitors，With the changes of the times，The exhibits in the 188bet best bookmaker remain unchanged for decades，Today，Usually receiving more than a thousand visitors every day。A national 188bet best bookmaker is like this，The vast majority of museums are even more poorly run，Living beyond one’s means，Difficulty。The economic and social benefits of museums form a huge contrast and sharp contrast！In the first and second categories of museums，Except for a few limited collections, the collections are particularly rich、Except for particularly well-known museums，Most museums are “deserted and sparse in front of their doors”，The limited ticket revenue is not enough to pay the staff’s wages，It is difficult to maintain the normal operation of the 188bet best bookmaker，Not to mention supporting the maintenance of the 188bet best bookmaker、Investments in 188bet best bookmaker redevelopment such as acquisition of additional collections。In the central and western regions where local fiscal revenue is tight，Since the funding for museums in the government budget is quite limited，Most museums are already on the verge of "collapse"。Different from government-run museums which have government investment，All investment in folk museums comes from companies or individuals，The normal operation and further development of the 188bet best bookmaker must and can only rely on ticket revenue and other sales revenue。But judging from the operating conditions of folk museums，The economic benefits of the 188bet best bookmaker are unsatisfactory。

The social benefits of museums are certainly important，But museums should and must pursue social benefits。188bet best bookmaker profit is a necessary means，No profit，The 188bet best bookmaker cannot function properly，No profit，The 188bet best bookmaker will no longer be able to develop。The 188bet best bookmaker can only achieve good economic income and economic benefits，It is possible to maintain the normal operation of the 188bet best bookmaker，It is possible to invest in 188bet best bookmaker development，The sustainable development of museums can be guaranteed，Only museums can sustainably create social benefits。

Income comes from the market，Benefits come from operations。With the development of economy and society，Market demand has undergone major changes，One of the major trends is that the needs of modern visitors and tourists are increasingly focused on entertainment、Participatory、Interactivity，Accordingly，In the planning, design, development and construction of tourist attractions, the entertainment aspect of projects is increasingly highlighted、Participation in the event、Interactivity of the game，Achieve good economic income and achieve good economic benefits by meeting the changing needs of tourists。Compared with tourist attractions advancing with the times，The 188bet best bookmaker is lagging behind: exhibits with old faces、Preaching and indoctrinating explanation method、Static single display method、Strict rules about not using hands or taking photos... Most museums still use traditional methods to connect with the market，The disconnect with market demand is getting worse！Require changes in market demand to adapt to its own changes，Instead of adjusting oneself to adapt to changes in market demand，The result of "responding to all changes by remaining unchanged" will inevitably be abandoned by the market。

3. Innovation is the 188bet best bookmaker way out

Where is the way out for the 188bet best bookmaker？Under market economy conditions，Museums must first carry out conceptual innovation；Secondly，We must vigorously carry out product innovation；Secondly，We must actively promote institutional innovation。Concept innovation is the prerequisite，Product innovation is the key，Innovation of institutional mechanisms is the guarantee。As a "188bet best bookmaker product" that directly faces visitors and tourists，Innovation is particularly necessary。In terms of product innovation，The Macau 188bet best bookmaker is one step ahead in many aspects，Worth for reference by many domestic museums。

Macau is a place where Chinese and Western cultures blend，Known as the "188bet best bookmaker of World Religions and Cultures"。Macau’s area is only 23.5 square kilometers，The population is only 450,000，However, Macau has nearly ten museums, large and small，Including Macau 188bet best bookmaker、Maritime 188bet best bookmaker、Wine 188bet best bookmaker、Religious Art 188bet best bookmaker、Grand Prix 188bet best bookmaker、Camèz 188bet best bookmaker、Residence 188bet best bookmaker, etc.，These topics vary、Museums with rich contents have become an important attraction for Macau tourism，Attracting more and more domestic and foreign tourists，Becoming an important part of Macau’s tourism industry。Visitors from all over the world flock to the 188bet best bookmaker，The hot scene in the 188bet best bookmaker is in sharp contrast to the deserted scenes in many domestic museums。The collection of Macao 188bet best bookmaker is more valuable than most museums in China，But the economic and social benefits of Macao museums are much higher than most museums in China。The Macao 188bet best bookmaker has carried out a large number of product innovations to increase tourism attraction，A huge breakthrough。To sum up, the main aspects are as follows:

1、 188bet best bookmaker plane to three-dimensional

Except for physical display，Most domestic museums mainly use graphic pictures and text to express and convey historical information。For example，The author saw an introduction to old Beijing in a 188bet best bookmaker in Beijing，Mainly using photos of a certain scene in Beijing taken by some foreign photographers，Add text description below。Since most of the photos are black and white，Plus the age of the photo，People in the photo、Scene、Blurred text，What is old Beijing really like，After watching it, there is still only a blurry image。This is a problem faced by most museums in China。The Macao 188bet best bookmaker has innovated from two-dimensional display to three-dimensional display，That is to change the traditional way of graphic display，Restore historical figures with sculptures or models、Building、Items, etc.，And strictly follow the historical data for organic integration，Form a three-dimensional and vivid historical picture。For example，Scenes of early maritime trade in Macao exhibited at the Macao 188bet best bookmaker，He used clay sculptures to create Chinese soldiers、Official、Foreign Captain、Sailors and other characters，The costumes of these characters、face、The decorations are completely consistent with the historical data，In addition to the lifelike characters，Also shaped many traded porcelain、jar、Wine and other commodities，Made undulating hillsides with sand table、Green trees and grass，Also uses watercolors to outline ships on the sea、Waves、Clouds and the vast sea，Together they form a three-dimensional intersection、Vivid Macao’s early maritime trade scene。

2、 188bet best bookmaker static to dynamic

Exhibition hall introducing the production and life of Macao fishermen at the Macao Maritime 188bet best bookmaker，The booth is decorated with black and white and color pictures according to the fishermen’s production process，Use text description below the picture，Fishing net hanging on the booth、Various fishing gear on display，There are also models of fishing boats from different eras。Except for these static displays，The Macau Maritime 188bet best bookmaker also has dynamic display formats，In every scene of fishermen’s production and life，A small TV screen is set up，Looping clips of fishermen’s production and life。For example，In the section introducing fishermen’s leisure activities，The TV screen plays a video of fishermen competing in dragon boat racing，The sound of gongs and drums in the video，A great crowd，The various dragon boat teams are chasing each other，The scene is lively。Zairu，Introducing the different fishing boats section，The scientific and educational film of the fishing boat is shown in the video，Voice explanation、Text description、Picture insertion，Integrate various structures of fishing boats、Principle、The functions are displayed to tourists with emotion and emotion。

3、 188bet best bookmaker viewing to participating

Most museums in China mainly display static displays，Visitors can only "see" but not "move"。The Macau 188bet best bookmaker is uncharacteristically，Set up many hands-on projects，Actively encourage tourists to participate。For example，Traditional handicraft section in Macau，The mechanical device for making iron cannons is set up，There is a dedicated button next to it，Visitors only need to press the button，The mechanical device starts to start，The fire begins to burn、The molten iron begins to melt、The hot molten iron flows into the mold，The iron cannon was manufactured。Another example is the introduction to traditional industries in Macao，Place it to collect rags、Sculptures of figures from five different industries including sharpening scissors，There is a corresponding button on the stand in front of the sculpture。If the visitor does not press the button，Characters are all static；Visitors only need to press the button，The characters will move，And the voice of the corresponding person came。If a visitor presses the button in front of the broken sculpture，The rag collector just shakes his head，A Cantonese chant called “Buying and selling junk”。Almost all visitors pressed the buttons one by one，Gain fun and knowledge while participating，Unknowingly extended the stay。

4、 188bet best bookmaker monopotent to multipotent

Exhibits have both display and practical functions，This is another innovation of the Macau 188bet best bookmaker。A mechanical clock as tall as a person is displayed at the handicraft exhibition stand of the Macau 188bet best bookmaker，The surface of the mechanical clock is glass，You can clearly see the rotation of the gears inside through the transparent glass！The rotation of the gear slowly affects the rotation of the minute hand on the surface of the mechanical clock，The hand time of the mechanical clock is exactly the same as the standard time。And，The machine will also automatically tell the time every time it is on time。According to the text next to it，This mechanical clock has a history of hundreds of years，Properly preserved and carefully maintained，This mechanical clock maintains excellent timekeeping function to this day，Become a very attractive and practical exhibit in the 188bet best bookmaker。

5、 188bet best bookmaker monolingual to multilingual

A few words are popular in Hong Kong，i.e. Mandarin、Cantonese、English (Word)、Chinese、English；The popular "four words and three languages" in Macau，i.e. Mandarin、Cantonese、English (Word)、Portuguese、Chinese、English、Portuguese。Because Macau is a place where Chinese and Western cultures blend，Tourists from home and abroad，Therefore，The text in the Macau 188bet best bookmaker is in Chinese、English、Portuguese three languages，Usually there is a Chinese introduction next to an exhibit or a picture，There are also introductions in English and Portuguese。Except there are three types of text，There are also three languages，In front of important exhibits，Everyone has a telephone receiver，Cantonese next to it、English、Three different buttons in Portuguese，Just press the corresponding button，The earpiece will broadcast the audio introduction in the corresponding language。Visitors from all over the world，Basically, you can choose the appropriate language and text，Enjoy and understand the exhibits without any barriers。In recent years，With the increasing number of tourists from mainland China，Museums in Macau are gradually adding text introductions in simplified Chinese characters and audio introductions in Mandarin，To better meet the appreciation needs of mainland tourists。

6、 Extensive application of high technology

At Macau 188bet best bookmaker，voice、Light、Electricity and other modern high-tech means are widely used，Enhanced the display effect of 188bet best bookmaker exhibits。For example，In the movie hall on the second floor of the 188bet best bookmaker，There is a fishing boat floating in a large pool，A wax figure of a fisherman’s family is placed on a fishing boat。After the movie starts，A scene of a fishing boat sailing out to sea appeared on the movie screen，The sound of fishermen singing fishing songs，The fishing boats in the pool are swaying with the waves；Suddenly，Lens conversion，A storm blew at night，The sounds of wind, thunder, and rain mingled with each other in the speakers，The fishermen and their families shouted to each other for help，Big waves rise in the pool，The fishing boat is bumping left and right，The dim fishing lights flicker on and off... The scene of fishermen going out to sea to fish is passed through the sound、Video、Light and other high-tech means，Vividly displayed in front of tourists。

7、 Virtual scene reproduces history

Architectural miniature based on historical buildings，And on this basis, the internal items are arranged according to historical scenes，Thus recreating historical buildings or historical scenes，Has been promoted and applied in many domestic museums。However，The Macao 188bet best bookmaker has taken another big step forward on this basis。The traditional architecture display section of the Macau 188bet best bookmaker，There is a Lingnan arcade building scaled to a scale of 1:2、Western villa architecture, etc.，There is also a 1:2 miniature Macau traditional fishermen’s house，Table in the hall of the house、Chair、Idol、Fishing gear and other fishermen’s production and daily necessities are all available，There are couplets on the wall in the middle of the hall；Through the window of the inner room，You can see four women playing mahjong around the table in the inner room，"Three tubes"、"Four Articles"、The voices of "Hongzhong" came one after another，Occasionally there are words of chatting between each other，However，Everything you hear is the authentic local language - Cantonese。Visitors seem to have returned to Macau decades ago，I happened to be standing in front of a fisherman’s house，See the living conditions of fishermen’s families。The key to recreating history so realistically is the presence of “real people’s activities”，And the "real person's activities" are actually a specially recorded video clip，Looped by a TV screen that is exactly the same size as the window in the inner room，Thus producing a century-old virtual scene。

IV. Summary

The product innovation of the Macao 188bet best bookmaker is worth learning from many domestic museums，The ideological and conceptual innovation of the Macao 188bet best bookmaker is worth learning from many domestic museums。Macao 188bet best bookmaker proactively adapts to changes in market demand，Comprehensive innovation of 188bet best bookmaker products from the perspective of tourists，Become a new type of 188bet best bookmaker that “experts praise and market crowds”，Thus achieving better tourism economic benefits，Meanwhile，It has also achieved popular knowledge education、Strengthen cultural exchanges、Exploring local culture and other social benefits。

Economic and social benefits of museums，Which is more important？The answer is: “have your cake and eat it too”，Need both economic and social benefits。In fact，Economic benefits and social benefits are closely integrated，Only more people enter the 188bet best bookmaker，Only museums can achieve economic benefits，Only more people enter the 188bet best bookmaker，Only can museums carry out functions such as publicity and education，Only museums can be said to have created social benefits。Unimaginable，A 188bet best bookmaker with few people can have lasting funds to protect cultural relics and collections！Unimaginable，A 188bet best bookmaker with almost no visitors claims to have achieved good social benefits！

[Introduction to 188bet best bookmaker]

* "Ren 188bet best bookmaker Part 2: Thoughts on Travel" is a continuation of Mr. Ren Guocai's "Ren 188bet best bookmaker Part 1: Traveling in China"。"Ren 188bet best bookmaker Part 1: Walking in China" is what I saw and heard during my travels，"188bet best bookmaker Part 2: Thoughts on Travel" is about thoughts and feelings about traveling；"Ren 188bet best bookmaker Part 1: Walking in China" is a relaxed and emotional travelogue，"188bet best bookmaker Part 2: Travel Thoughts" is a professional and rational article。"Ren 188bet best bookmaker Part 1: Walking in China" has accumulated rich travel materials，"188bet best bookmaker Part 2: Thoughts on Travel Travel" analyzed, researched and refined the travel materials，Realize the sublimation from practice to theory。

Users who want to pre-order "188bet best bookmaker Part 2: Travel Thoughts"，Click to view"188bet best bookmaker" new book publishing sponsorship plan and reservation plan，You can 188bet best bookmaker add Mr. Ren Guocai’s WeChat account: renguocai。