*The new book "Ren 188bet app download Part 2: Thoughts on Travel" by Mr. Ren Guocai, Vice President of Jingyu Lvmama Group, has been exclusively serialized on the official website of Zhihui，This article isArticle 63。As of the end of November 2019，Mr. Ren Guocai visited 34 provinces in China during his trip、270 prefectures, cities and states、1000 districts, counties and cities and more than 20 foreign countries and regions，Accumulated hundreds of travel notes，While taking tens of thousands of travel photos，Also wrote nearly a hundred 188bet app download professional articles。To commemorate the milestone of reaching 1,000 districts, counties and cities in China，Mr. Ren Guocai has compiled a collection of selected articles on his thoughts and research on the 188bet app download industry for more than ten years，So there is "Ren on the Journey Part 2: Thoughts on Travel"。

A total of 69 articles in the book，First-line real body feeling、Results of continuous research，Connect multiple points to form a surface，What I have thought and gained can be a reference for practitioners。This is also the meaning of serialization。

There is a 188bet app download in the United States，It is the dream of all self-driving enthusiasts，it，It’s California 188bet app download 1。

It is called the most beautiful road in the world、The most popular self-driving route in North America、It was even named one of the 50 places that people must visit in their lifetime by National Geographic Magazine。1055 kilometers of U.S. Route 1，From San Francisco all the way south to South Los Angeles，Through the entire western coastline of California，It is the preferred self-driving route for people all over the world to 188bet app download to the United States。

The Shaanxi Yellow Highway has many similarities with U.S. Highway 1: the west side of U.S. Highway 1 is the boundless blue Pacific Ocean，On the east side are the tall and majestic Rocky Mountains，Beautiful scenery on both sides of the road，Stretching for thousands of kilometers，There are many people with distinctive personalities passing by、Scenic spots with different charms、Town、Countryside... On the east side of Shaanxi along the Yellow Highway is the majestic mother river of China - 188bet app download，The west side is the birthplace of Chinese civilization - the Loess Plateau，Along the Yellow Highway through mountains and ravines，Meandering parallel to 188bet app download for more than 800 kilometers，There is the majestic Xiyue Huashan along the route、Qiachuan Wetland in Guanjujujiu、The majestic Hukou Waterfall，There is also Fengtu Yicang、Sima Qian Temple、Baiyun Mountain、More than 50 cultural and natural landscapes including Nanniwan，It is a road of Chinese history, culture and beautiful landscape。

1. Opportunities and advantages of the tourist belt along 188bet app download Highway

The “Thirteenth Five-Year Plan for 188bet app download Development of Shaanxi Province” clearly stated，“Integrating the Yellow River 188bet app download Belt and the Silk Road Customs Experience 188bet app download Corridor、Build the Daqinling Cultural and Ecological 188bet app download Resort Circle into the ‘Three Major 188bet app download Highlands’，Constructing the overall pattern of 188bet app download development in the province。Taking the opportunity of the full completion of the Yellow River Highway，Shaanxi Province will make every effort to promote the development of 188bet app download in the Yellow River region - relying on the Yellow River culture and natural landscape，Integrate 188bet app download resources along the route，Cultivation of advantageous 188bet app download products，Create a distinctive 188bet app download brand，Build the tourist belt along the Yellow River Highway into a world-class composite tourist destination。”

August 2017，Shaanxi Yellow Highway officially completed and opened to traffic。The Highway along 188bet app download is laying the foundation for the new normal、Projects that will benefit people’s livelihood in the long run，Accelerating the construction of ecological civilization in Shaanxi Province、It is of great significance to achieve catch-up and surpass development。Along the Yellow Highway，Not just the north-south corridor in eastern Shaanxi，A powerful giant’s arm，Promote hope for industrial development along 188bet app download，Promote the dream of people along the line to get rid of poverty and become rich。

Shaanxi Yellow Highway，Starting from Qiangtou Township in Fugu County in the north，South to the foot of Huashan Mountain in Weinan，Total length 826 kilometers，Passing through Yulin、Yan'an、Hancheng、4 cities and 12 counties in Weinan。The Yulin section is 415 kilometers long，Total involving Fugu、Sacred tree、Jia County、Wubao、Suide、Six counties of Qingjian，It is the longest highway along 188bet app download in Shaanxi Province、Most investment、The most difficult section to construct。The majestic cliff canyons along 188bet app download、Many rapids，Created the unique natural features and cultural landscapes along 188bet app download。There are many cultural relics and historic sites here: Danxia Landform Lotus Bridge、The first bay where 188bet app download enters Shaanxi、Tiantai Mountain and two moraine of 188bet app download, flanked by two rivers、Taiji Bay and other natural landscapes are stunning，Fuzhou Ancient City、Jiazhou Mountain City、Wubao Stone City and Shimao Ruins、Baiyun Temple、Yuanjiagou、Mutouyu Village and other cultural landscapes have profound heritage。Connection along the Yellow Highway，Breaking through the transportation bottleneck in the interconnection of counties and cities along 188bet app download，Brings unprecedented new development opportunities to the construction of 188bet app download tourist belt。

2. Problems and shortcomings of the tourist belt along 188bet app download Highway

1、Attractions lack characteristics，Backward management，Low marketization

Most scenic spots along the Yellow River Highway are underdeveloped、Monotonous way of sightseeing、Insufficient investment in development，Can no longer meet the diversified market needs of tourists。The management system of scenic spots is backward，Rigid operating mechanism，Lack of market competitiveness and vitality。Due to the serious lag in 188bet app download development，Serious lack of publicity and promotion，Plus 188bet app download resource survey、Basic work such as cultural connotation mining is weak，Many tourist attractions can only stay in the closed stage known to local people。

2. Rural 188bet app download is generally homogenized and primary

The regional characteristics of rural 188bet app download along the Yellow River are not obvious，Inadequate exploration of environmental resources and folk cultural characteristics，Resulting in unclear differentiation。Due to the geology and geography of the high loess slopes in northern Shaanxi，So in terms of crop characteristics，There is also the phenomenon of homogenization of agricultural products。The rural 188bet app download products launched in various places are basically similar，Mainly including farmhouses、Orchard picking、Technology Demonstration、Rural Sightseeing、Folk custom experience, etc.。In addition to local specialties and folk art formed by historical accumulation，Most travel products can be easily copied or surpassed。

3. Institutional and institutional obstacles to land use for 188bet app download construction and development

Within the framework of the current rural construction land management system，Rural 188bet app download construction land is not regarded as an independent rural construction land type，Construction land for rural 188bet app download reception houses and supporting venues with farmers as the main body，Still allocated free of charge within the policy framework of farmers’ homesteads。The allocation of rural homesteads in my country only considers the residential function of farmers，Failed to consider rural 188bet app download development function，If implemented strictly in accordance with the rural homestead management policy，The houses used by farmers for 188bet app download reception are very limited，There is almost no room for further development of the rural 188bet app download industry。Under the current rural collective construction land management system，Lack of legal status for rural 188bet app download construction land，The government lacks policy and regulatory basis for allocating land，Farmers or other small and medium investors are not legal either、Channels to obtain paid rural collective construction land。

4. There is blindness in project construction and lack of scientific and reasonable argumentation

There is no sufficient demonstration of the 188bet app download resources along the Yellow River、Planning and Planning Case，Many developments are launched in a hurry，There is great blindness，Only consider the current，Disregarding the long term，Many construction styles tend to be modern，Artificial traces are too obvious，There are also some ignorant damages and inappropriate repairs，Seriously affecting the overall original characteristics of rural 188bet app download，Lacks the overall simple style of the countryside，Destroys the natural presentation of historical texture。

3. Thoughts and suggestions on the development of tourist belts along 188bet app download Highway

1. Strengthen overall planning

Strengthening the top-level design of 188bet app download development along the Yellow River Highway，The government coordinates the census of 188bet app download resources in the Yellow River region、Management Protection、Master Plan，According to resource endowment、Organized development with convenient transportation，Avoid fighting on your own，Disordered low-level development。It is recommended to start and compile the "Shaanxi Yellow River 188bet app download Belt Strategic Planning and Master Plan" as soon as possible。

2. Make enough featured articles

In addition to the background of the Yellow River, the mother river of China，Travel along the Yellow River must produce enough featured articles，Deeply dig into the characteristic landscape and traditional culture，Collect and organize historical allusions，Plan and creatively launch unique core attraction elements，To achieve what others don’t have and what I have，People have my essence，Avoid homogeneity，Increase attractiveness。Pay attention to travel experience，Develop interesting tourist participation projects and custom experience projects，Guide tourists to integrate into local culture，Taste the leisure life。Qingjian Section: There are Gaojiawa Plain Taiji Bay and Yuermao，Can be a romantic place for poets and painters；Wubao Section: Henggou Hot Spring on the bank of the Yellow River and a large-scale international Yellow River rafting event，Can create sports experience segment；Jiaxian Section: There are thousand-year-old jujube trees in the mud ditch, the hometown of Dongfanghong and the Taoist holy land of Baiyunguan、Mutouyu, Xiucai Village、Northern Shaanxi Folk Custom Chiniuwa Comprehensive Resources，Jiajia County is located in the middle of the Yanhuang section of Yulin，Can build a 188bet app download distribution center for the Yulin section of 188bet app download along the Yellow River；Suide Duan: an art holy place that can be turned into a treasure of folk art in northern Shaanxi；Fugu Section: It can rely on the unique Danxia landform and the special geography at the junction of the three provinces，Building a world-class ropeway in three provinces，Combined with the geographical characteristics of the first bay of the Yellow River entering Shaanxi，The 188bet app download brand that launched the first bay where the Yellow River enters Shaanxi；Shenmu Section: It can create a concentrated village for Yulin’s 188bet app download B&B and rural experience along the Yellow River，Focus on the loess cave dwellings’ characteristic accommodation。

3. Implement quality projects

Based on the selection and star rating activities of "Special Villages of 188bet app download and Leisure Market Towns along the Yulin Section of the Yellow River" in Yulin City，Promoting characteristic towns along the Yellow River Highway at the Shaanxi Province level、Leisure Village、High-quality scenic spot development，Promote the improvement of existing game products。Learning from US Route 1、Route 66、Successful development experience of road 188bet app download products such as China’s 318 National Highway，Based on one’s own resource endowments、Location conditions、Transportation facilities and other advantages，Hire a professional team with international vision for careful planning and design、Fine operation management、Create high-quality 188bet app download products。

4. Build IP brand

China’s 188bet app download has passed the resource era、Product Era，Enter the brand era and IP era。Create a unique 188bet app download brand、Cultivate your own 188bet app download IP，will be a competitive weapon for regional 188bet app download and the only way for tourist destinations。Shaanxi Yellow Highway，We should seize the opportunity of the times，Proactively seize the brand commanding heights of "China's Highway 1"，Create “China’s No. 1 Highway” 188bet app download IP。

It is recommended that Shaanxi Provincial 188bet app download Bureau take the lead，Apply to the industrial and commercial department to register the "China No. 1 Highway" trademark，Plan and design the “China No. 1 Highway” IP system (including image slogans、LOGO、VI system、KV poster、IP mascot, etc.)，Held the "China No. 1 Highway" 188bet app download Summit Forum，Create a "China No. 1 Highway" brand festival event，Participate in the selection of the most beautiful self-driving routes in China。

On the basis of the overall IP along 188bet app download Highway becoming "China's No. 1 Highway"，Counties and cities along the line take the initiative to cultivate and highlight their own IP，Whether it is scenic spots or cultural and creative products，We must highlight our own characteristics。

5. Innovative development model

In accordance with "government-led、Market mechanism、Enterprise entity、New thinking of “national participation”，First of all, we must give full play to the leading role of Shaanxi Province and local governments along the route，On the basis of building the highway along the Yellow River，Strengthen gas stations、Parking Lot、Self-driving RV campground、Tourist signage and navigation system、188bet app download Landscape Platform、Construction of 188bet app download public service systems such as 188bet app download information centers。Secondly，We must fully mobilize the power of the market，Encourage and support enterprises、In particular, professional 188bet app download companies participate in the development of 188bet app download projects along the Yellow River、188bet app download brand marketing promotion、Travel product line sales，Open up information channels and sales channels to connect tourist destinations along the Yellow River with market demands of tourist sources，Let domestic and foreign tourists quickly know the 188bet app download information along the Yellow River、Conveniently book travel products along the Yellow River、Conveniently carry out 188bet app download along the Yellow River。Third，We must give full play to the enthusiasm of farmers，Encourage and support farmers along the Yellow River Highway to participate in 188bet app download reception and 188bet app download services，Vigorously develop star-rated farmhouses、Country B&B、Agricultural products shopping、Folk custom 188bet app download activities, etc.，Enriching the 188bet app download reception service system along the Yellow River Highway，Added tourist experience products，At the same time, let farmers share the dividends of 188bet app download development along the Yellow River Highway，Achieving increased farmers’ income and targeted poverty alleviation。

6. Strengthen regional cooperation

It is recommended that Shaanxi Provincial 188bet app download Bureau take the lead，Convene 4 cities, 12 county governments and key 188bet app download enterprises along the Yellow Highway，And invite key counties and cities along the Yellow River in Shanxi Province，Initiated the establishment of the "China No. 1 Highway" 188bet app download Alliance，On the one hand, establish a communication and division of labor cooperation mechanism among 4 cities and 12 counties along the Yellow River in Shaanxi Province，On the other hand, enhance cooperation, sharing and regional coordination with Shanxi Province。

[Introduction to the new book]

* "Ren 188bet app download Part 2: Thoughts on Travel" is a continuation of Mr. Ren Guocai's "Ren 188bet app download Part 1: Traveling in China"。"Ren 188bet app download Part 1: Walking in China" is what I saw and heard during my travels，"188bet app download Part 2: Thoughts on Travel" is about thoughts and feelings about traveling；"Ren Zai Journey Part 1: Walking in China" is a relaxed and emotional travelogue，"188bet app download Part 2: Travel Thoughts" is a professional and rational article。"Ren 188bet app download Part 1: Walking in China" has accumulated rich travel materials，"188bet app download Part 2: Travel Thoughts" analyzes, researches and refines the travel materials，Realize the sublimation from practice to theory。

Users who want to pre-order "188bet app download Part 2: Travel Thoughts"，Click to view"188bet app download" new book publishing sponsorship plan and reservation plan，You can also add Mr. Ren Guocai’s WeChat account: renguocai。