“It used to be relatively stable，Now I play heartbeat every day。”

Sissi (pseudonym) is a Japanese and Korean purchasing agent。Affected by the epidemic，Coupled with the development of Hainan’s tax-free policy，188bet sports betting product prices fluctuate greatly。Sissi told the author，Price fluctuations not only make it difficult for the purchasing agency industry to stock up on goods，Many existing stocks are being sold at a loss，Difficult to do。

With South Korea、Japan、Hong Kong, China purchasing agents are in different “difficulties”，Hainan purchasing agents seem to be gradually rising in the "industry"。On social platforms，Many netizens have used the word "break bones"、Words such as “rounding means no money” are used to describe Hainan’s 188bet sports betting products。Related data display，May，Hainan 188bet sports betting products achieved sales of 19.7.7 billion yuan，147 year-on-year increase.9%。

This room，The consumption of 188bet sports betting goods is as hot as ice and fire。That guy，The tax-free theme plays a "popular role" in A-shares。

June 29，China International Travel Service officially changed the company's securities abbreviation to "China Duty Free"，Highlight the tax-free business，High limit for two consecutive days，Market value hits new high。Earlier in the same month，Wangfujing stock price surged 200%，It was later confirmed that the company had obtained the qualification to operate 188bet sports betting goods，The so-called tax-free license。Still within the same month，Gree Real Estate was also revealed to be acquiring Zhuhai Duty Free，The group’s stock price has been pulled up to the daily limit for 8 consecutive times......

You can "take off" by building a relationship。Tax-free，How big of a cake is it？How much has our country “eaten”？Under the dual influence of the epidemic and the Chinese government’s promotion of consumption reshoring，How will the world’s 188bet sports betting market be reshaped？

The future of the 188bet sports betting industry is China?

The 188bet sports betting industry was first born in Ireland in 1947。The theoretical basis is，Overseas personnel did not enjoy the corresponding benefits of their country during their stay in the country，Therefore will be VAT、Consumption tax and other consumption-related taxes are refundable。current，188bet sports betting goods are mainly divided into two types，One is approved to be exempt from taxes (tariffs、VAT on import、Consumption tax) imported goods，One is refundable or exempt from consumption tax、Domestic products with VAT。

Picture source: Web page screenshot

With the enrichment and development of business formats，The word “188bet sports betting” has gradually become a global stimulus to consumption、Foreign exchange income generation、Support domestic brands、Promoting tourism development and other missions。

How big is the 188bet sports betting market？Judging from existing data，2011 to 2019，Global 188bet sports betting sales average annual compound growth rate is 7.38%，To reach .8 billion。Before COVID-19，iiMedia Consulting once predicted that this number will reach 977 in 2020.USD 500 million。

And in the global tax-free territory，The Asian market has been at the top of the list for many years。Zhiyan Consulting related report display，Compared to more expensive intercontinental travel，East Asian residents are more likely to travel within East Asia，Both are each other’s important source countries of inbound tourists。Geographic advantages provide good opportunities for the development of the 188bet sports betting industry，Meanwhile，The relatively high frequency of domestic island tours has also further promoted the development of 188bet sports betting offshore islands。

Research report from Shenwan Hongyuan Tourism Team，Island Duty Free Shop、188bet sports betting shops at entry and exit ports and 188bet sports betting shopping malls in the city are the three common types of 188bet sports betting shops。Among them，Outlying island tax exemption is mainly to support local tourism，Currently only in Hainan Island, China、Okinawa, Japan、Established in four areas: Jeju Island, South Korea and Kinmen and Matsu, Taiwan, China，It is a unique business format in East Asia。

2011，188bet sports betting sales in Asia (including the Pacific Rim) account for 34% of global 188bet sports betting consumption.8%。At that time，Asia surpasses Europe in one fell swoop，Becoming the world’s largest 188bet sports betting market。2018，Asia achieves 188bet sports betting sales of US.3 billion，Accounting for 49% of global tax-free consumption，The dominant position is more prominent。

Focus on the Asian market。South Korea overtook the UK in 2009，Becoming the world’s largest 188bet sports betting market。And foreign consumers，Chinese consumers, in particular, are the main driving force behind Korea’s rapid growth in 188bet sports betting in recent years，Accounting for more than 80% of its total sales。

Picture source: Web page screenshot

The world depends on Asia，Asia relies on South Korea，South Korea relies on China。Follow this logic，China seems to be the most important force in the development of the world’s 188bet sports betting industry。For this，Yang Jinsong, director of the International Institute of China Tourism Academy, told the author，The future development trend of the international 188bet sports betting industry must continue to "look eastward"，Or more accurately，It is "Looking to China"。Make a fuss about the needs of Chinese consumers、Adjust layout，will be an important development direction for the 188bet sports betting industry。

In order to win back consumers，Our country has obviously begun to exert its strength in recent years。In Yang Jinsong’s opinion，Whether it is Hainan Islands Duty Free、Promotion of 188bet sports betting shops in the city、The further issuance of tax-free licenses is still a tax-free policy for Chinese people that is hotly discussed in the industry，All of them will help promote the return of tax-free consumption by Chinese consumers。There was an estimate，If my country’s 188bet sports betting penetration rate increases，Consumption return，By 2023，China’s domestic 188bet sports betting market will reach 100 billion yuan。

Return of 188bet sports betting Whose cheese?

Will tax-free consumption return?？The answer is yes，Relevant data on Hainan’s 188bet sports betting sales are evidence of this。Where does the reflow come from？This depends on the consumption opportunities for Chinese consumers to purchase 188bet sports betting goods abroad。

Yang Jinsong told the author，There are many consumption scenarios for tax-free consumption，For example, outbound destination、Important Port、International hub airport、On cruise ships and planes，Regardless of brand or 188bet sports betting shop，Everyone will pay more attention to it。Since the 188bet sports betting industry has entered the oligopoly market，The final consumption may all flow into the pockets of the oligarchy。Based on the latest statistics，Including Swiss Dufry、Korea Rakuten、Korean Silla、The top ten 188bet sports betting groups including DFS and France’s Lagardere occupy more than 50% of the market share。

Left Hand Lotte，The Korean Duty Free of Silla on the right is undoubtedly the winner。But during the epidemic，The shortcomings of its over-reliance on Chinese consumers are also undoubtedly exposed。After all，South Korea’s tax-free sales of nearly 20 trillion won a year are all contributed by the Chinese。Since the epidemic，Many airport 188bet sports betting shops in South Korea are closed，188bet sports betting shops in the city have closed or adjusted their business hours，Sales decreased by 90% year-on-year。

According to Korean media reports，Lotte Duty Free and Shilla Duty Free, which account for half of South Korea’s 188bet sports betting industry, will start selling 188bet sports betting goods in stock online from June 23，50 brands of imported luxury goods with up to 40% off。Mid-April，South Korean 188bet sports betting shops were once exposed to be facing collapse，Or burn billions of products。

Picture source: Web page screenshot

With the tax exemption on Hainan Islands、Wangfujing Duty Free Shop joins the competition，Will all China’s tax-free consumption flow back?？Not really。Those who pay attention to 188bet sports betting products all year round may notice a problem，The categories of 188bet sports betting goods purchased in China and 188bet sports betting goods purchased abroad、There will be differences in price。Latest model、Limited editions often only exist in a few 188bet sports betting shops，And this phenomenon occurs almost in bags、Existing in all categories including fragrance。

According to Yang Jinsong’s introduction，This phenomenon is rooted in the brand’s self-positioning，And the evaluation and selection of specific 188bet sports betting shops。Especially for luxury brands，Need income from the target market、Consumption preferences、Research on store locations, etc.，To ensure recognition and loyalty in core markets。

Except for target countries，The bargaining power of the luxury goods group itself is also an important consideration。Yang Jinsong told the author，The negotiation between the brand and the 188bet sports betting group involves the asking price and negotiation power of both parties。If the brand is in a strong position，The 188bet sports betting shop will be positioned、Decoration style、Request based on geographical location, etc.。If the 188bet sports betting group itself is stronger，You can select the product category、Price and other factors put forward higher requirements。

Compared to other large 188bet sports betting groups，my country’s 188bet sports betting industry is mainly based on the local area，International capabilities and influence are not enough，For this reason，The types and prices of 188bet sports betting products available in my country cannot fully meet consumer needs。

In Yang Jinsong’s opinion，Category、Price，In addition, under the influence of factors such as consumption habits and service quality，Even if there are more opportunities to purchase 188bet sports betting goods in the country，We cannot expect all tax-free consumption to return。“It’s not that you can’t go abroad now，I will definitely buy it in China。”

What is the spatial geometry of tax-free 188bet sports betting growth?

“There is still room for optimization in the policy environment of my country’s 188bet sports betting industry。”Space here，That is, the layout of the tax-free industry and the hotly discussed tax-free policy for Chinese people in the industry。

Currently，There are eight tax-free license holders in our country，Respectively, they are free of charge、日上、sea free、Zhuwu、Deep Free、Creampie service、Zhongqiao and Wangfujing。From a business perspective，Most of them are ports、Airport Duty Free Shop。Airport 188bet sports betting shops are usually the most common form of 188bet sports betting shops in the world，Their sales revenue depends on the airport’s inbound and outbound passenger flow，It is a battleground for military strategists。Data display，The world’s largest Dufry Group，More than 90% of its sales come from airport retail。

In terms of passenger flow，Failed by passenger flow。Under the new crown epidemic，The disadvantages of airport 188bet sports betting shops are undoubtedly exposed。Yang Jinsong told the author，The future layout of China’s 188bet sports betting industry can refer more to Korean models，That is, through the development of city tax exemption，Get in business scale、Scope、Category、Improvement in time and service capabilities。

South Korea took the lead in launching the city’s 188bet sports betting shop policy in 1979。Afterwards，South Korean Customs has repeatedly increased the tax-free quota for nationals leaving the country，To 00。The logic lies in，First attract local residents for tax-free consumption，More tourists from all over the world to go to South Korea for 188bet sports betting consumption，Expand the market。

2000，South Korean 188bet sports betting operator launches online 188bet sports betting shopping service，Effectively unleashing the potential of local tax-free consumption by local people。

2013，The Korean government further liberalizes tax-free licenses，The number of 188bet sports betting shops in the city has rapidly expanded from the previous 10 to 27。Latest data display，South Korea’s domestic 188bet sports betting channels account for more than 80% of South Korea’s 188bet sports betting market。

Picture source: Screenshot of Zhiyan Consulting Report

In addition to the development of tax exemption in the city，In Yang Jinsong’s opinion，The implementation of the 188bet sports betting for Chinese people is another “highly imaginative” space for industry growth。

2002，South Korea passes special law，Allow Jeju Island to implement 188bet sports betting shopping policy for tourists from outlying islands。Residents of South Korea and Jeju Island returning to South Korea from offshore islands，Enjoy tax-free shopping。Take this as a lesson，my country’s Hainan Island has also implemented a tax-free policy for Chinese citizens leaving the island。

Latest news display，From July 1st，The annual 188bet sports betting shopping limit for outlying island tourism in Hainan Island is increased to 100,000 yuan per person，Unlimited times。

Picture source: Screenshot of the Ministry of Finance’s official website

On this basis，Yang Jinsong told the author，my country should further apply Hainan’s policies to inland cities，Promote the actual implementation of the tax-free policy for Chinese people，While promoting the return of 188bet sports betting，Better create high-quality domestic products。But so far，There are still great difficulties in implementing the tax-free policy for Chinese people，Requires effective coordination among multiple ministries，Carefully evaluate the effect......

*Source of this article:China Business Network, author: Li Dan, original title：《The stock price soared 200% and hit the daily limit two days after the name change. How popular is the 188bet sports betting business？》.