During the epidemic，188bet app download company goes bankrupt、The list of layoffs is getting longer and frustratingly continues。

August 5，Virgin Atlantic files for bankruptcy protection；August 7，British Airways announces tens of thousands of job cuts......

Incomplete statistics，According to public information，From April to early August，Global 188bet app download companies involved in bankruptcy、The number of layoffs exceeds 20 companies，About 15 airlines among them，is the "hardest hit area"，Passengers、Revenue plummets，The funding crisis intensifies or breaks out。

IATA’s recent forecast says，Global air passenger demand 188bet app download not return to pre-pandemic levels until 2024。Some airlines have the same estimate。

This not only means that airlines still have several years of suffering and a difficult crisis to overcome，It also shows that the recovery period for outbound 188bet app download is also long。specific to China，It will take 6 months to resume outbound 188bet app download、9 months，Still 12 months？Or maybe we have to wait until 2022？

The true comprehensive recovery of the cultural 188bet app download industry，There is still a long way to go。Who will be left behind？

The aviation industry is the “hardest hit area”

Incomplete statistics，According to public reports，Starting from April this year (Note: The following times are mostly reporting times，Time for non-enterprises to propose layoffs)，Many international airlines have been in trouble。Among the 188bet app download companies that have laid off employees or gone bankrupt in the past 4 months，Airlines account for the highest proportion in statistics。

April 21，Virgin Australia announces launch of voluntary administration process，means the company is facing bankruptcy crisis，188bet app download is Australia’s second largest airline。But he saved himself，Revealed on August 5th that one-third of future layoffs，Involving the elimination of 3,000 jobs，Retain about 6,000 employees。

The situation became even more depressed in May.

May 10，Latin America’s second largest airline Avianca submits bankruptcy plan to court，But at the same time, we reserve the right to reorganize。188bet app download plans to solve its debt problem through bankruptcy reorganization；

May 15，Air Canada said 188bet app download decided to lay off 50% to 60% of its staff，Effective from June 7th。Approximately 3 according to Air Canada’s current availability.80,000 employees，The layoffs involve about 20,000 employees；

May 18，Emirates plans to lay off 30,000 people，Accounting for 10% as 188bet app download end of March.About 30% 188bet app download total number of 50,000 employees，Coping with the impact 188bet app download new coronavirus epidemic；

There are many 188bet app download that have laid off tens of thousands of people.

Reportedly，May 28，Aircraft manufacturing giant Boeing said it 188bet app download lay off more than 1 people.20,000 US jobs，In an effort to cut costs；June 11，Recognized by Lufthansa，The company 2.60,000 more employees than needed，This represents a comparison to the more than 10,000 layoffs announced a few weeks ago，The company 188bet app download lay off more employees。

July 1，Airbus announced，1 layoffs expected by summer 2021.50,000 people，Including France (5100 people)、Germany (5000 people)、UK (1700 people)、Spain (900 people) and other locations worldwide (1300 people)。

British Airways announced layoffs in early August, cutting a total of approximately 10,700 jobs。

Some airlines have proposed bankruptcy protection or bankruptcy reorganization.

May 26，According to foreign media reports，LATAM, Latin America’s largest airline, files for bankruptcy protection in New York；July 1，Air Mexico, one 188bet app download largest airlines in Latin America, said，Bankruptcy reorganization has begun；July 10，LATAM Airlines Brazilian subsidiary files for bankruptcy reorganization。From this，Except airlines of Argentina and Paraguay，Every branch of LATAM Aviation Group has filed for bankruptcy protection or reorganization。

August 5，Virgin Atlantic, a subsidiary of Virgin Atlantic, files for bankruptcy protection 188bet app download U.S. court，Its cash will run out in September。

The other thing is to sell assets.

June 6，Reportedly，AirAsia, the largest low-cost airline in Southeast Asia，Plan to lay off 30% of employees，The founder 188bet app download company is considering selling 10% of his shares to raise funds。

The major shareholder of Ruili Airlines in China plans to transfer its controlling stake 188bet app download near future，The buyer is Wuxi State-owned Enterprise Wuxi Transportation Group。As the first local private airline in Yunnan，Ruili Airlines will change ownership。

Behind the similar experiences of these aviation companies，The impact 188bet app download epidemic is a common reason，Including but not limited to the plummeting number of passengers, especially the plummeting number of international tourists (or plummeting business orders)、Significant decline in revenue and profits，Cash flow is in crisis, etc.。

Air Mexico’s passenger numbers plummeted by more than 90%、Air Canada suspends 95% of scheduled flights；Airbus lost more than 1.9 billion euros in the first half 188bet app download year，196 civil aircraft delivered，Reduced by half year-on-year；Lufthansa lost 1.5 billion euros in the second quarter，Revenue plummeted 80%，Down from 9.6 billion euros in the same period last year to 1.9 billion euros。

Lufthansa stated，Air 188bet app download demand is not expected to return to pre-pandemic levels until 2024。Virgin Airways CEO said，In the next 3 years，Virgin Airways may not be able to resume international flights。

The International Air Transport Association also recently predicted that，Global air passenger demand will not return to pre-pandemic levels until 2024。If so，Domestic 188bet app download、Short-distance 188bet app download will become the main theme in the long term。

This also heralds the overall recovery of inbound and outbound 188bet app download，There is still a long process。

For many airlines，Domestic 188bet app download、Short-distance 188bet app download may be more frequent than outbound 188bet app download，But on the one hand, the overall base of 188bet app download passenger flow under the influence of the epidemic is difficult to be optimistic，Affected business recovery，On the other hand, the price per passenger is not as good as that of outbound 188bet app download，Influence on revenue。

The choice 188bet app download world’s largest OTA Booking group can also explain some problems，He recently mentioned that due to the impact 188bet app download epidemic，Up to 25% of staff will be laid off globally。

Booking Group Financial Report Display，Gross bookings for the second quarter of 188bet app download year were .3 billion，Down 91% year-on-year；Total income is 6.USD 300 million，Down 84% year-on-year。

A detail，a few months ago，Booking Group received a round of bailout funds from the Dutch government，Trying to avoid layoffs。But ultimately chose not to continue applying for government assistance，Choose layoffs instead。

His layoffs include cutting expenses、Considerations on stop loss，for it，The current and future epidemic trends in its key business distribution areas are still unclear。Accept external assistance，Continue to maintain the size 188bet app download company’s employees，Do not control “burning money”，Once the trend 188bet app download epidemic or the recovery 188bet app download industry is not as optimistic as expected，It may bring greater financial pressure or crisis。

In the face 188bet app download uncertainty 188bet app download epidemic，Open source is important，Throttling is also key。Booking chose a relatively conservative approach，Some aspects also indicate that it is relatively cautious about the recovery direction 188bet app download industry。

The suffering and changes before outbound 188bet app download resumes

Compared，China’s aviation industry is leading the way in recovery，This is closely related to the relatively good domestic 188bet app download situation in China。

Recent，Air Canada resumes Canada-China passenger route operations、Emirates resumes Guangzhou-Dubai route on August 8，earlier，Saudi Arabian Airlines plans to resume flights between Riyadh and Guangzhou，Finnair plans to resume Shanghai route。

This is mainly for business travelers between the two countries、Provide services for overseas students and overseas Chinese returning to China，It will bring some business recovery and revenue increase to relevant airlines，However, due to the impact of the epidemic, many companies have reduced their business 188bet app download expenses、Large-scale applications of video conferencing, etc.，All will reduce the frequency and volume of business travelers，The real impact it can bring to airline companies is limited。

However, these trends cannot be used as an effective reference indicator for the recovery of China’s outbound 188bet app download。

Refer to ITB China’s latest ITB China Travel Trend Report，its investigation shows，Most respondents expect China’s outbound 188bet app download market to recover within 9-12 months。Including 43% of respondents who expect outbound travel to recover in the next 9 to 12 months，And 33% think it may take 6 to 9 months。

Based on the overall trend of the current epidemic abroad and the uncertainty of the epidemic，Before an effective vaccine is released，6-12 months recovery period，Maybe still optimistic，Especially the overall recovery。This means that domestic outbound 188bet app download must survive at least this year，It will be better to survive the third quarter of next year，Best to survive the whole next year。

A 188bet app download agency owner who once took the initiative to 188bet app download overseas expressed his opinion on the benefits，It has set the time for full resumption of outbound 188bet app download to the end of next year，Even 2022。

This is a long-term “suffering” for many companies that specialize in overseas travel。Although a large part of outbound travel demand may be internalized into domestic travel，And these companies have a certain number of customers that need to be converted，But established in foreign 188bet app download resources、Product capabilities，To be transformed into resource integration for domestic 188bet app download、Product creation capability，Match the needs of these customer sources，Or develop new customer sources，It takes a long time to plan and develop the layout，Not a temporary achievement。

Some travel companies choose to “farewell” to the market，Including bankruptcy liquidation，There is a helpless exit behind the scenes where the business has been at zero for a long time，There is also a lack of confidence in the recovery of the industry，Choose timely stop loss。mentioned in a report by China Business Network in late July，Subject to industrial and commercial registration，Based on data from Tianyancha Professional Edition，As of July 23rd，This year, more than 3,500 domestic businesses have been included in the business scope、Inbound 188bet app download companies have canceled operations (not necessarily all due to the epidemic，But it should be one of the main reasons)，More than 400 of these companies have been established for less than one year。At the same time，There are only 60 new companies related to outbound 188bet app download business this year。

The outbound 188bet app download companies that are still here，Or reduce costs and "hibernate"，Or “break up the troops” and find other alternative businesses，Such as micro-business or purchasing agency, etc.，Continue to convert original customer traffic into cash，Either seek a breakthrough in the domestic 188bet app download business...each has its own way。

The actions of outbound 188bet app download giant Caesar 188bet app download are more representative.

In addition to seizing the dividends of the tax-free market，Incomplete statistics，Caesar Travel is currently working with the destination government、Travel companies and others have made significant moves in the domestic 188bet app download sector，We choose two cooperation information for rough analysis，First, Caesars 188bet app download signed a cooperation agreement with the Sanya Municipal Government，Promote the creation of high-end domestic boutique 188bet app download、Island wellness and vacation tour；The second is its recent strategic cooperation with Sante Ropeway。

Sanya itself is a tourist highland，Benefit from natural environmental conditions，Sanya is attracting tourists to promote the recovery of cultural 188bet app download after the epidemic，Have comparative advantages，At the same time, internalize the demand for outbound travel and undertake domestic travel consumption，Also has good basic conditions。What Sanya needs is to use existing resources、Product optimization，Make larger increments，Complementary space with Caesars Travel。

The cooperation between Sante Cableway and Caesar 188bet app download，Focus on integrating the resources of both parties’ scenic spots、Channel resources、Publicity Resources，Carry out in-depth line research and development、Traffic import、Online sales and other business cooperation，In order to form a long-term common development relationship, etc.。According to agreement，This time both parties will carry out product and business upgrades、Visitor traffic introduction and secondary consumption conversion、Personalized high-quality customized service research and development、In-depth cooperation in member private domain traffic operation and other aspects。

Similarly from the perspective of complementarity between the two parties，Sante Ropeway, which is mostly a scenic spot resource，In the process of changing consumer demand structure after the epidemic，It is also necessary to improve the passenger flow、New supply of 188bet app download products，Find more possibilities，To cope with the possibly more intense competition for traffic in the future、Conversion and other competition。The outbound tourist group owned by Caesars 188bet app download，Can carry out certain traffic conversion，Part of the outbound travel demand is internalized into domestic tourist groups；And its outbound 188bet app download resource integration、The ability to create products can also be applied to the domestic 188bet app download field，Pass new traffic、New products, etc. and the resources controlled by Sante Cableway、Products, etc. are looking for possibilities。

By extension，During the relatively long and uncertain outbound travel recovery period，Domestic destination、On the one hand, travel companies are facing a reduction in low-frequency long-term passenger flow、The practical challenges of increasing the stickiness of local high-frequency passenger flow and the difficulty of growing a long consumption chain，On the other hand, there are also opportunities and possibilities to optimize, improve or even reshape the cultural 188bet app download product and service supply system，So，Outbound 188bet app download companies and destination governments、Between domestic travel companies，How to find effective business fit，In ability、Innovate and transform the domestic 188bet app download industry chain within the scope allowed by resources，It is the imagination space brought about by the epidemic crisis。