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Travel Market Author of this article: Bai Fan 2020-08-25 15:59:59
Promote the orderly recovery of the cultural tourism industry and tap into the domestic tourism market.
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With the gradual liberalization of inter-provincial travel in various places,The tourism market has ushered in a wave of resumption of work and business。To seize this rare market opportunity,Inner Mongolia、Beijing、Hebei、Shaanxi、Inner Mongolia、Hainan、Jilin、Many provinces such as Guangdong have resumed inter-provincial group tours and have made several additional policy arrangements,Promote the orderly recovery of the cultural tourism industry,Deeply dig into the domestic tourism market。

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Take Hebei as an example,The province proposes multiple ways to help companies bail out、Promote industrial revitalization。Including helping cultural and tourism enterprises to resume work and production、Get through the difficulties,Introducing policies to increase “hematopoietic” function, etc.。On the other hand,Hebei Provincial Bureau of Culture and Tourism also proposed to promote tourism consumption,How to create “Internet celebrity” products,Live streaming、Night economy and other project activities,Expand market attention,Stimulate and drive consumption。Shaanxi Provincial 188bet app Department of Culture and Tourism and Provincial Department of Finance、The Provincial Department of Commerce jointly issued the "Eight Measures to Promote Tourism Consumption in Shaanxi Province",Accelerate the expansion of the province's tourism enterprises to resume work,Promote tourism consumption and the development of the province’s tourism industry。

In addition,Beijing has proposed a number of policies to promote the resumption of work and production,Introducing different types of travel routes,Meet the various needs of tourists。Also,Recently Beijing launched the “Walking in Beijing” action 188bet online sports betting plan,Launched 10 premium urban leisure and cultural themed tour routes,At the same time, the selection activity of "One Hundred Internet Celebrity Check-in Places in Beijing" was also launched,Launching a new cultural tourism landmark in Beijing。Also,In order to add more consumption scenarios,Beijing has also launched a series of activities such as "Night Beijing"。

To support Inner Mongolia cultural and tourism enterprises to overcome the impact of the epidemic,Accelerate the restoration and development of the cultural tourism industry,The General Office of the People's Government of the Inner Mongolia Autonomous Region issued "Several Measures to Support the Cultural Tourism Industry in Overcoming the Impact of the Epidemic and Accelerating its Recovery and Development",Covering to reduce business operating costs、Increase corporate credit support、Vigorously improve the quality of tourism、Stimulate cultural tourism consumption potential、Strengthen five aspects of tourism promotion,Involving ten specific measures。

On the other hand,Facing the gradually recovering tourism industry,The order of the tourism market has also become the focus of attention in the industry。Guizhou、Yunnan and other places have made arrangements for the order of the tourism market。Among them, the Guizhou Provincial 188bet app Department of Culture and Tourism organized a special rectification operation for the tourist shopping market,Carry out supervision and inspection on the province’s tourism market rectification and epidemic prevention and control work。Next,The Guizhou Provincial Department of Culture and Tourism will also improve the “Red and Black List” of tourism enterprises and employees,Strengthening regional joint governance and monitoring of the entire industry chain。

Provide financial support to help enterprises bail out

After months of market pause,Resumption of work and business is not something that can be accomplished overnight,Tourism companies face many practical difficulties。To help companies get out of trouble as soon as possible,Many provinces and cities have provided direct subsidies to bail out enterprises,At the same time, in order to stimulate the vitality of the tourism market,The issuance of cultural tourism consumption coupons 188bet online sports betting has also become a common method。

Among them, Guangdong Province plans to target the northeast, northwest, and east parts of Guangdong and Zhaoqing、Jiangmen、Huizhou’s key travel agencies severely affected by the epidemic、Tourist attractions (tourist resorts)、Cultural and entertainment venues、Star hotel、B&B will provide subsidies,It is expected that nearly 600 subsidy units will be provided,Subsidy funds exceed 100 million yuan。Liaoning Provincial Department of Finance recently released information saying,Raised 200 million yuan,Support the development of tourism enterprises,Helping tourism companies in the province that have been seriously affected by the new coronavirus epidemic get out of business difficulties。Shaanxi Province has launched a series of incentive policies,Rewards travel agencies that organize domestic tourists to visit Shaanxi from August to December 2020,At the same time, the top twenty travel agencies in the province that have outstanding performance in receiving overnight group tourists from outside the province from August to December 2020,Maximum NT$300,000、Reward with minimum standard of 50,000 yuan。

Inner Mongolia has also launched ten measures to promote the recovery and development of the cultural tourism industry,Including reducing business operating costs。Specifically, rent reduction and exemption for cultural and tourism enterprises、Reduce enterprise electricity costs、Corporate tax exemption。At the same time,Inner Mongolia will also increase credit support for cultural and tourism enterprises,An interest discount of 50% will be provided for new working capital loans newly added by cultural and tourism enterprises during the year。

On the other hand,Local governments are actively promoting tourism consumption by issuing consumer vouchers。Huangshan City, Anhui Province recently opened a group tour、Supermarket retail、Accommodation and catering、The automobile sales industry issues 18 million yuan in consumer coupons,Among them, 3 million yuan in consumer vouchers for group travel,Will be distributed through accommodation subsidies to overnight travel groups,Can benefit 6,000 teams。In addition,August 5,Introduction to Shandong Provincial 188bet app Department of Culture and Tourism,As of now,Cultural and tourism consumption coupons 1.2.9 billion yuan,Directly drive consumption 5.8.1 billion。Hubei Province announced that from August 8 to the end of the year,Nearly 400 A-level scenic spots in the province are open to tourists from all over the country free of charge (excluding secondary consumption in the scenic spots、Transportation costs within the scenic area),Causing widespread attention in the industry。

The market is gradually recovering and enterprises are actively transforming

Driving by the recent continuous promotion of local policies and domestic demand,The tourism industry is gradually starting to pick up,Various regions are releasing tourism industry data。Data released by the Guangdong Provincial 188bet app Department of Culture and Tourism,As of early July this year,Public cultural venues across the province have basically achieved orderly opening;46 national and provincial cultural industry demonstration parks (bases),About 7,100 companies settled in the country、About 180,000 employees,The number of people who have resumed work and production has reached more than 95% of the employees。The opening rate of A-level scenic spots in the province is 88.5%,14 of the 5A-level scenic spots are all open,Star hotel opening rate 96.75%、Internet service establishment opening rate 84.8%、Entertainment venue opening rate 78.2%。Sanya, Hainan is the core destination for domestic vacations,The passenger flow in June has also recovered to 83% of the same period。

Data released by Wuhan City 188bet app Department of Culture and Tourism,August 8th and 9th,23 free and open scenic spots in Wuhan received a total of 35 tourists.20,000 people,The average daily number of tourists received increased by 2 compared with this year’s Dragon Boat Festival.45 times,Nearly 3 times the month-on-month growth,The overall average daily tourist reception of the 23 scenic spots has returned to 76 in the third quarter of 2019.85%;Yellow Crane Tower、The average daily tourist reception in popular scenic spots such as Happy Valley exceeded the average daily tourist reception on weekends last year。

Outbound travel has not resumed yet,Many companies involved in outbound tourism are also 188bet Online Sports Betting and Casino constantly adapting to new changes in the tourism market,Change your thinking,Adjust business。

Zhongxin Travel, which once focused on the outbound travel market,We are also paying more and more attention to the layout of domestic tourism。Currently,Uxin Travel has launched the peripheral travel brand "Travel Notes" in various domestic regional markets、Domestic group product series "Sahuaner China",Among them, the "Travel Notes" series products are in Shaanxi、Gansu、Fujian and other provinces rich in tourism resources,Since April, tours have been launched every weekend,Qingming Festival holiday、Received further good response during the May Day holiday。In addition,Uxin Travel has also cooperated with Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports、China Duty Free Group signed a strategic cooperation agreement,Join Hainan’s tourism revitalization team after the epidemic。Shanxi Securities analysis pointed out,Domestic travel in 2020、Surrounding tourism will become the focus of Zhongxin Tourism。

In addition,Caesar Tourism, which is deeply involved in mid-to-high-end cultural tourism consumption,It has also increased the research and development of new products in the domestic market。Also,Caesar Travel has released a product matrix with the theme of "National Beauty·Oriental",Cultural characteristics of different domestic destinations,Launching a series of high-quality routes with distinctive themes。And cooperate with the "Walking in Beijing" project created by the Beijing Municipal Bureau of Culture and Tourism,Launching the first batch of products including "Royal Road Walk"、"Slow Street Suyuan"、"The legacy of ancient buildings"、“Beijing Taste and Food” and other special routes。Currently,Caesar Travel’s products include tours around the city、Interprovincial group tour、Private small group tour、Self-guided/semi-self-guided tours and other forms,More than 100 quality routes in total。Caesar Tourism also continues to focus on the local life circle,Create an immersive cultural experience,Expand high-quality tourism resources in local and surrounding areas;Try travel + live streaming,188bet sports betting app download Bring new experience to tourists at the same time,Promote industrial optimization and upgrading,Become an exploration of new business formats integrating culture and tourism and new models of cultural consumption。 

*Source of this article:People's Daily Online, forAuthor: Bai Fan, original title: "Introducing multi-dimensional incentive policies, all regions are making every effort to promote the resumption of work and production in the cultural tourism industry》.


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