With Xinjiang’s recent announcement that starting from September 2nd，All outdoor tourist attractions (spots) in the autonomous region are open，Restore cross-province (district) at the same time、City) Tourism，Domestic inter-provincial tourism has resumed and entered a new market situation，If there is no major recurrence of the epidemic，The recovery of the domestic tourism market will further improve。

For different cultural tourism formats or projects，will also face different recovery situations，Such as outdoor adventure/sports、There will be more opportunities in mountain tourism fields such as mountain sightseeing/experience。

Behind this is not only tourists who have more demands for safe and secure travel，It is also because mountain tourism is ushering in a better market development situation。According to the "World Mountain Tourism Development Trend Report 2020 (Edition)"，The growth rate of mountain tourism has exceeded the growth rate of the tourism industry。188bet sports betting app download The World Tourism Organization has also mentioned statistics，Mountain tourism accounts for 20% of global tourism，And it is increasing year by year。

specific to China，According to incomplete statistics, there are about 1 in China.300 million outdoor sports enthusiasts，This is a huge basic flow for the development of mountain tourism。One of the important visible manifestations of the reform of the cultural tourism supply system brought about by the epidemic is，Need to be close to nature、Sports、Outdoor Adventure、Full release of health care and other needs，This is the post-epidemic era where mountain tourism is expected to become a breakthrough point for the recovery of the cultural tourism industry，And important factors for future growth。

However，Specifically, well-known scenic spots with high-quality natural landscapes and local cultural resources，In the face of seizing the opportunity，It’s hard to be optimistic yet。

Take the recently announced financial report for the first half of this year as an example，Huangshan Tourism、Emeishan A、Lijiang Tourism (Jade Dragon Snow Mountain)、Jiuhua Tourism (Jiuhua Mountain)、Changbai Mountain、Zhangjiajie’s revenue in the first half of the year showed varying degrees of revenue decline，The average decrease exceeds 70%，Corresponding to a substantial loss in net profit。

Financial report data display，Huangshan Tourism Loss 8842.420,000 yuan，Jiuhua Tourism 188bet online sports betting lost 3145.40,000 yuan，Changbai Mountain lost 5775.850,000 yuan，Lijiang tourism loss 2411.960,000 yuan，Respectively decreased by 152 year-on-year.60%、139.03%、145.93%、124.60%。

Compared，Emeishan A loses the most，Da1.300 million yuan，268 year-on-year decrease.25%；Zhangjiajie has the largest loss，Da6159.550,000 yuan，Decreased by 846 year-on-year.21%。

Behind these “tragic” data，There are naturally direct impact factors of the epidemic，Passenger flow has dropped to zero or even dropped sharply, causing companies to be unable to make ends meet。The deeper reason lies in the scenic spot’s revenue model when fighting against crises such as the epidemic，Not much ability to "fight back"。

Scenic spots rely too much on tickets，Or the size of traffic revenue within the scenic area, etc.，Many listed scenic spots have relatively single revenue models，Under the impact of the fundamentals of tourist volume，Tickets linked behind、Ropeway、Hotels and other incomes have suffered overall losses。Take Emeishan A as an example，Its announcement，Affected by the epidemic、Impact of closure of scenic spots，Company mountain tour ticket、Ropeway、Hotel、Performing Arts、Tea industry and other main businesses have been hit by unprecedented impacts。

Recovering from the epidemic，Many scenic spots need to consider at least two issues: 1、How to revive and restore 188bet Online Sports Betting and Casino blood as soon as possible；2、After the epidemic is over，How to deal with a more complex market environment。

The epidemic situation is generally under control，The situation is improving，With further resumption of inter-provincial travel，And the relaxation of peak passenger flow restrictions in scenic spots, etc.，Well-known scenic spots in attracting tourists, especially sightseeing tourists，Still competitive to a certain extent，Coupled with more release of consumer demand related to mountain tourism，The composition of passenger flow in famous mountain scenic spots will change slightly，We will also face new opportunities，But we must also see the objective background of changes in the overall consumption needs of tourists，The original product supply of the scenic spot will face volume saturation、The problem of insufficient richness，Reduced ticket prices in scenic spots、Under the influence of multiple factors, the number of tourists may increase slightly, not increase or even decrease，Scenic spots seek breakthroughs in transformation，More urgent and urgent。

High-quality natural ecological environment、Possessing differentiated local culture，Is an important foundation for the development of many scenic spots and high mountain tourism，On this base，How to dig deeper into resources、Open up resources，With the help of new technological means，Based on new product research and judgment 188bet app logic，Combined with new market consumer demand，To realize the optimization and upgrade of new product and service supply，It is a big proposition placed in many famous mountain scenic spots。

What is the solution to this problem?

The 2020 “IMTA Mountain Tourism Award” planned to be announced at the 2020 International Mountain Tourism Alliance Annual Meeting this year，Assembled the International Mountain Tourism Alliance、Executive favor、Various industrial resources such as leading corporate institutions and leading projects，I am hoping to find an idea or path to solve the above proposition。

Setup of multiple awards for “IMTA Mountain Tourism Awards”，What is reflected behind the scenes are the essentials of the development of mountain tourism，Including sorting out industrial institutions that can better balance tourism development and resource protection，Extract the essence of global mountain tourism development，Looking for development models that can be used for reference，Find the remodeling product system that is not limited to famous mountain scenic spots、Possibilities of profit paths, etc.，Exploring breakthrough paths for operational management innovation，Under the prerequisite goal of sustainable development，Build a mutually beneficial cooperation platform for the long-term development of mountain tourism。