Recent，The National Development and Reform Commission, together with multiple departments, formulated and issued the "Work Plan for Expanding Domestic Demand and Promoting 188bet in the Recent Period"，A new round of 188bet-promoting policies is coming。

When it comes to cultural and 188bet-related matters, there are three main ones:

——Promote the development of online museums and drive the sales of cultural and creative products。Encourage qualified cultural and museum units at all levels to develop online museums，Combined with 5G、Virtual reality and other technologies，Add three-dimensional exhibit display。Proceeds from the development of cultural and creative products are allowed to be used for daily expenses of cultural and museum units in accordance with regulations、Collecting collections、Provide public services。(Ministry of Culture and 188bet、The Ministry of Finance and others are responsible according to the division of responsibilities)

——Increase the issuance of annual travel passes and all-in-one cards。Encourage Beijing, Tianjin and Hebei、Yangtze River Delta、Pearl River Delta、A metropolitan area rich in famous scenic spots and resources such as Guangdong, Hong Kong and Macao，Increase the issuance of travel cards and prepaid travel annual passes，Introducing more cheap and scenic tourist routes。(Responsible for the Ministry of Culture and 188bet)

——Increase 188bet publicity and promotion。Strengthen brand leadership，Hold the "Four Seasons in the Soul, Beautiful China" online national 188bet promotion event，Strengthen cooperation with new media，Promote innovation in traditional 188bet communication methods，Stimulate diversified consumption and market revitalization of culture and 188bet。Choose eco-188bet with rich resources、Eco-188bet and rural tourist attractions with relatively standardized development of B&Bs，Concentrate publicity during holidays，Promote more inter-provincial 188bet。Encourage all localities to strengthen cooperation with e-commerce platforms，Open an online store、Consignment point，Expand rural logistics distribution points，Expand sales of specialty products。(Ministry of Culture and 188bet、The Ministry of Commerce and others are responsible according to the division of responsibilities)

We should recognize a premise: the COVID-19 epidemic has had a profound impact on the 188bet industry，The 188bet industry has undergone profound changes。Then，This means that we can no longer follow the conventional thinking before the epidemic、Method、Policy、Strategies to treat the future 188bet industry。

There is a title like "Tianjin: 1 new local confirmed case, the city enters wartime state" appeared in the news media，What is the 188bet promotion strategy of Tianjin Municipal Culture and 188bet Bureau？Is it enough to move publicity and promotion online？Will this be the norm for destinations in the next two to three years？

About content

Recently Ctrip proposed: “Ctrip will focus on content next year、Product、Deeply explore the domestic 188bet market in four directions: supply chain and quality，And based on deep domestic cultivation，Achieving the layout of global strategy...。Ctrip’s main strategic direction，It is an iteration from a trading platform to a collection of "looking for inspiration、A platform that combines discounts and leisure，This is the value of “deep content cultivation”。”

“Content” is not a new concept，Turn out the Ctrip page from 17 years ago，Introduction to “content”，I feel a little dazed。Put this word into the 188bet industry，Can be understood as "destination information"；The so-called “deep cultivation of content”，Can also be understood as "destination information production and dissemination"。It’s called “looking for inspiration” on the tourist side，At the destination end is "Destination Promotion and Marketing"。This year’s Ctrip “BOSS Live” can also be seen as a destination promotion and marketing event，But it still contains "Come to Sanya，You can stay at Atlantis Hotel” product marketing taste，Instead of “going on vacation，Come to Sanya”。

After epidemic prevention becomes normalized，Tourist destination promotion and marketing returns to content，Get past the dazzling “communication methods” and “product channels”，Destination information is a big issue，There are also many problems。We tend to pay too much attention to the “four or six sentences” of destination image and brand，Ignoring the construction of destination information，188bet is the key to the problem。

About product

Previously，Travel agencies are destination product organizers，Team travel is a product organization form。Encourage the issuance of 188bet and travel cards as a policy option，Perhaps thinking of an alternative to the destination product organization form，Probably not。

The essence of a 188bet card is the organizational form of destination products，If you ignore this，No innovation，I’m afraid there will be many “official” 188bet cards。

About Fusion

Allow museums to use "the proceeds from the development of 188bet and creative products for daily expenses of 188bet and museum units in accordance with regulations、Collecting collections、Providing public services”，It’s a small opening，But the “strange circle” behind this is: if the income from 188bet and creative products can be used for “daily expenses、Collecting collections、Providing public services”，Will the financial department reduce the amount of financial allocations？Then the endogenous motivation for museums to develop 188bet and creative products is insufficient。Also，Since it is a "public service"，Income from 188bet and creative product development cannot be used for employee rewards，Will it also affect employees’ enthusiasm for product development？

Previously，Many domestic travel agencies are based on scenes from the American movie "Night at the Museum"，Developed museum study experience products，Let students spend the night at the museum，Developed many cultural and creative products at the same time。Imagine the above scenario，Does the travel agency pay venue rent to the museum？How to determine the rent？How does the museum charge this fee？The travel agency invites museum experts to explain，is an integral part of 188bet products，Can I pay labor fees to experts？etc.。"Cultural undertakings" and "188bet industry"，One is "career"，One is "industry"，Merge together，The difficulties have just begun。

The "Recommendations of the Central Committee of the Communist Party of China on Formulating the 14th Five-Year Plan for National Economic and Social Development and the Long-term Goals for 2035" proposed: "Adhere to innovation-driven development，Comprehensively create new advantages for development。”Innovation also promotes cultural and 188bet consumption，Important principles for promoting the development of culture and 188bet。Content needs innovation，Products need innovation，Integration also requires innovation。In the process of implementing the policy of "Recent Work Plan to Expand Domestic Demand and Promote Consumption"，Take out the old things and stir-fry them，It is bureaucracy and formalism，Not helpful。

*Source of 188bet article: WeChat public "Weituo Yichu" (cn12301)，Author：Yan Xiangjun,Original title: "Essence and Innovation—Fengqi Qingping’s Talk 103》.