Overnight，Ding Zhen, a Tibetan boy from Litang County, Garze Prefecture, Sichuan, is very popular。After becoming a “new top” internet celebrity，Ding Zhen has now become Litang County Tourism Ambassador，Not long ago，He also filmed a promotional video "Ding Zhen's World" for his hometown，Contributed a lot to the development of local tourism。

Is the popularity of travel internet celebrities like “Ding Zhen” sustainable in the future？What kind of assistance have "Ding Zhen" provided to the development of tourism？December 23，The State Council Information Office held a press conference，Shan Gangxin, head of the Resource Development Department of the Ministry of Culture and Tourism, praised the "Ding Zhen phenomenon" at the meeting。He thinks，Internet celebrity through live broadcast、Short videos have a vivid communication effect on local cultural tourism，Improved the attractiveness of local tourism products。

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“Actually，Not only Ding Zhen，He Jiaolong, Deputy County Magistrate of Zhaosu, Yili, Xinjiang，Du Bo, Director of the Culture and Tourism Bureau of Tahe County, Daxinganling Forest District, Heilongjiang，These internet celebrity travel spokespersons are very important to local tourism development、Both poverty alleviation and rural revitalization have played a positive role。”Shan Gangxin proposed at the meeting，New media marketing has indeed effectively expanded the customer source channels of rural tourism，Can help increase the income of poor villages。

On the role of the "Ding Zhen phenomenon" in the recovery of the tourism industry，New analysis of Shangan Steel，Internet celebrity through live broadcast、The short video has a very intuitive and vivid presentation of local cultural tourism resources，Produced some vivid communication effects，Also brought traffic conversion，Improved the attractiveness of local tourism products。

In fact，In recent years, information technology has been used in rural tourism booking、Transaction、Widely used in all aspects of tourism，In particular, new media marketing has become an important channel for rural tourism marketing and promotion。Shan Gang Xin pointed out，Internet celebrities use their own traffic，Making sales of rural tourism products、Distribution channels are smoother，Obtaining the source of tourists is also more accurate。

Also，Shan Gangxin also 188bet app download mentioned，Internet celebrities have improved the effectiveness of new media marketing to a certain extent，Inject traffic into rural revitalization。For example, County Magistrate He Jiaolong He of Xinjiang is riding a horse and whipping his whip in a red cloak in the snow，Promote Zhaosu tourism resources。

Ministry of Culture and Tourism reminds: Tourism Internet celebrities still need to strengthen reasonable guidance

While liking Dingzhen，Shan Gangxin also reminded: “Travel influencers still need to strengthen reasonable guidance，Adhere to the correct orientation。" he pointed out，The Ministry of Culture and Tourism has always attached great importance to the role of new media platforms，And guide Internet celebrities to stick to the right direction，Developing tourism，especially playing an important role in poverty alleviation。

From a realistic perspective，The Ministry of Culture and Tourism is promoting tourism internet celebrities，Guide to the right direction，Multiple policy notifications have been issued。New introduction to single steel，July this year，The General Office of the Ministry of Culture and Tourism issued the "Notice on Coordinating the Normalization of Rural Tourism Epidemic Prevention and Control and Accelerating Market Recovery"，The "Notice" clearly mentioned that we should focus on cultivating a group of local people、This village’s online live broadcast is a capable person、Expand 188bet app live broadcast sales of rural local products。

Also，This year’s travel report under the Ministry of Culture and Tourism、Cultural Media Group，Also through cooperation with new media such as Douyin，Launched “Feel the Beautiful Hometown、Discover the wonderful outdoors”, “Ice and Snow Adventure”, “Exciting Travel” and other theme promotion activities。The Ministry of Culture and Tourism is actively guiding poor areas to use new media to carry out some online marketing，Helping the recovery of the domestic tourism market。

Concerning the next step of promoting the incubation of tourism influencers，New representation of single steel，The Ministry of Culture and Tourism will actively cooperate with relevant departments to implement the Central Office、Opinions on Accelerating the Development of Media Integration issued by the State Council，Further strengthen the connection between the media and the audience，At the same time, adhere to the correct orientation，Produce content and products that are more popular among tourists，Promote tourism publicity and promotion work。

*This article comesSource：Red Star News，Author: Zhao Qian、Yang Yuqi，Original title: "The Ministry of Culture and Tourism praises Internet celebrity Ding Zhen: Producing vivid communication effects，Inject traffic into rural revitalization》.