January 20，Hosted by Zhihui，The 2020 Fifth CTCAS Summit and the "Dragon Bird Award" Award Ceremony with the theme of "New Economy, New Business Formats, New Talents" was successfully held in Shanghai。The summit brings together industry authorities、Domestic and foreign cultural tourism experts and scholars、Leading organizations and top travel company executives、Well-known project traders and other guests discussed the topic on the stage，In-depth discussion and judgment on the development trend of cultural tourism in the post-epidemic era from multiple levels and angles，also destination、Cultural and tourism enterprises and others build a fruitful resource link service platform，Provide opportunities for collaboration and mutual promotion，Form a chain、The cooperative community of the ecosystem。Secretary of the Party Committee of Huangshan Tourism Development Co., Ltd.、Chairman Zhang Dehui delivered an online speech with the theme of "Review and Research"。

Zhang Dehui said，One of the theme keywords "Review"，It is actually a review and summary of the tourism industry in 2020。The tourism industry has experienced a "roller coaster" of worries and joys in 2020，Worry is greater than joy。Take Huangshan tourism as an example，Worry comes from the cliff-like decline until the shutdown，Recover 188bet app slowly，Performance is facing a sharp decline。On the other hand，The worry comes from the huge impact of the black swan epidemic on the industry，And the industry is relatively pessimistic about the market prospects。The "happiness" comes from the government's subsidy support policy、The market will pick up quickly in the later period，And the understanding that consumption has not disappeared。

And the "research and judgment" of 2021，Zhang Dehui believes that uncertainty and certainty will be intertwined with the tourism industry in 2021，Still worried and happy，But "joy" outweighs worries。There are three uncertainties: 1. When can the situation of multiple recurrences of the epidemic be brought under control; 2. How many people in tourism companies are going through difficult times，When can we get through this difficult period；3. When will the vaccine be fully universally available? There are two certainties: 1. Experience in epidemic prevention and control brings confidence to control the situation of multiple recurrences of the epidemic；2. The entire tourism industry、Market、Demand、The development logic and fundamentals of consumption have not changed，Especially from the perspective of the recovery period throughout 2020，There will be no retaliatory growth，And restorative growth is a certainty。

Zhang Dehui puts forward suggestions for the entire tourism industry: first，The entire upstream and downstream industry chain of the tourism industry must stay together to stay warm，Strengthen communication and collaboration。Second，The tourism industry must play its role in self-discipline，Avoid more price wars and disorderly competition。Third，Specific to each tourism enterprise，At this time, some effective measures should be taken to resolve the difficulties in a targeted manner，For example, effective cost 188bet app download control、Open source expansion, etc.。At the same time，Travel companies themselves must also enhance their confidence internally，Communicate more with the government and competent authorities，Strive for more support and help，Also obey and serve the overall situation of anti-epidemic。

188bet Online Sports Betting and Casino

(This article is compiled based on the speech transcript，Zhihui is the editor)

 Here today，I want to share two keywords with you，One is review，One is research and judgment。The so-called review，This is a review and summary of our tourism industry in 2020。In my opinion，The entire tourism industry will be like a roller coaster in 2020，Use one word to describe the combination of worry and joy，Worry is greater than joy，From cliff-like decline to suspension，Recover slowly。

Take our company as an example，From the lack of harvest during the Spring Festival to the trial of intra-provincial travel in March，Inter-provincial travel will restart in July，September showed accelerated recovery。The highest recovery level reaches 80% in 2019。The entire recovery rate throughout the year is nearly half。More worries，Worry comes from the substantial decline in overall performance。The second worry is that it will have a huge impact on the entire industry，So many companies cannot survive the difficult period。The third worry comes from the market prospects，Everyone is relatively pessimistic about this black swan event。So it’s more of a mixture of worry and happiness，Worry is greater than "joy"。

Where does "happiness" come from？Take our company as an example，We receive relief and assistance from the government，There are still some subsidy funds，Probably nearly 60 million。We feel the help and warmth from the government。Another "happy"，That’s what’s called optimism，See the 188bet sports betting app download market acceleration in the later period，Further explanation that the tourism market is still growing，Consumption has not disappeared, this is a regular understanding。This is my review of 2020。

Second keyword research。Research and judgment on 2021，2021 is full of uncertainties and certainties in the tourism industry，Decided that the tourism industry in 2021 will be a mixture of worries and joys，“Happiness” outweighs worries。

So-called uncertainty，Now it’s another freezing point，When can the situation of multiple recurrences be controlled。The second uncertainty，How many people in our tourism companies have survived this difficult period，When can we get through this difficult period，This is also one of the uncertainties。The third uncertainty，When will the vaccine become fully universal?。

Determinism manifests itself in two aspects，The first certainty，The first round of prevention and control experience makes us firmly believe，The situation of multiple recurrences should be under control in a short period of time，You should have confidence in this。The second certainty，The entire tourism industry、The entire market、Entire requirement、The development logic and general fundamentals of the entire consumption remain unchanged，Especially the recovery period last year，Have witnessed this，There will be no retaliatory growth，Restorative growth is definitely a certainty。

Because of these uncertainties and certainties，The basic research and judgment on the tourism industry situation in 2021 is determined with a mixture of worries, joys and joys，“Happiness” outweighs worries。

I would like to make some special suggestions and appeals，The first aspect，Hope the government can lend a helping hand。Can we introduce some assistance policies similar to those during the last round of epidemic，Helping tourism 188bet app download companies tide over difficulties。The second aspect，I hope the government and tourism authorities will use more market-oriented methods，Instead of using administrative means to guide the tourism industry through the difficulties in an orderly or smooth manner。

There is a suggestion for the entire tourism industry，First，The entire upstream and downstream industry chain of the tourism industry must stay together to stay warm，The more difficult it is, we must unite，Huddle together for warmth，Strengthen communication and collaboration。Second，The tourism industry must play the role of industry self-discipline，No more price wars，Don’t engage in more disorderly competition。Third，Specific to each tourism enterprise，At this time, more effective measures must be taken to resolve difficulties in a targeted manner，For example, effective cost control，At the same time, find ways to do some open source development。

At the same time，Tourism companies themselves must also enhance their confidence internally，We also need to communicate more with the government and competent authorities，Strive for more support and help。Meanwhile，All tourism industries must obey and serve the overall anti-epidemic situation，Because we are all in the service industry，There is a certain contradiction between the flow of people and the development of the tourism industry，During this special period，We must obey and serve the overall situation of fighting the epidemic。

My brief sharing above，Everyone is welcome to criticize and correct any inappropriate points，Thank you！