The beginning of 2020，Broken everyone’s expectations for the new era。We were caught off guard by the new coronavirus pneumonia epidemic，Every industry has been affected to a greater or lesser extent，The tourism industry was the first to be forced to press the "pause button"。As of now，As the epidemic continues to improve and epidemic prevention work becomes normalized，Most areas in the country have reached a state of zero new cases for a long time，At the same time，With the improvement and active implementation of epidemic prevention policies in various places，People’s enthusiasm for “poetry and distance” is being rekindled。

In recent years，The speed of my country’s economic development is obvious to all the world，Improving international status，People’s quality of life has undergone earth-shaking changes。Different from the past，Private cars are no longer a symbol of wealth and status，No longer just occupying a small share of the market，But it has derived from cars as the core、With independence、Flexibility-based “self-driving” travel form。Self-driving travel not only demonstrates the strong development trend of our country’s economic strength，It also reflects people’s yearning and pursuit of the ultimate lifestyle。

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For many foreign countries，The concept of self-driving travel may have already been deeply rooted in people’s hearts、Easy to use，No matter men, women, old or young，As long as you have free time and plenty of energy，All are willing to drive by themselves，Traveling with family。Europe, America and Australia are the most popular self-driving travel destinations。American road culture has a long history，The RV self-driving industry is developed，There are also many world-class self-driving travel routes such as "Route 1"。Australia is a vast country with sparse population but relatively developed economy，The number of self-driving tourists is as high as 70%，The Great Ocean Road is Australia’s most popular self-driving route，320 kilometers is neither 188bet app download long nor short，There are charming coastlines along the way、Tropical rainforests and the world's natural wonders "Twelve Apostles"...Looking at the broader European continent and North American markets，The self-driving travel industry is also booming。

Domestic self-driving travel continues to heat up

This epidemic crisis has a profound impact on human emotions and society，Months of isolation、Social distance、Various new models such as surveillance and digital consumption，will change the core of tourism。City crowded tourism、Group tour、A-level scenic spot gathering tour、Public transportation and travel will be greatly reduced，People will be more interested in outdoor activities and natural environments with “small gatherings and large spaces”。Therefore，Free and unrestricted self-driving tour，Is gradually becoming a popular way of traveling。More personalized and flexible self-driving tour，has become the vanguard and vane of the recovery of the tourism industry。

May 1 to 5, 2020，115 million tourists nationwide，Select aviation、28 million passengers traveled by high-speed rail and other public transportation，Accounting for 25% of the total number of travelers，The remaining 75% choose self-driving travel；28 million people who choose public transportation at the same time，After landing, most people still choose to rent a car to reach scenic spots or destinations。According to incomplete statistics，This year’s May Day holiday, more than 90% of the total number of travelers chose self-driving travel。Three-day Dragon Boat Festival holiday，The proportion of tourists who choose trains and planes to travel is only 5.6%，The average travel radius of tourists is about 111.5 kilometers，The average radius of destination recreation is 13.5 kilometers，The vast majority of tourists turn domestic medium and long-term travel into intra-provincial travel or short-distance travel。Visible，The self-driving travel method is changing the way people travel at a "flying" speed。

Although China’s self-driving tourism development scale is still far behind that of developed countries，But as the backbone of promoting the rapid development of tourism，Self-driving tour is indispensable。Integrating culture and tourism、In the context of global tourism，National self-driving car、Vehicle and camping tourism field，Existing quantity、Speed、The development and continuation of structure and other aspects，Also presents new features and highlights。Self-driving travel is an emerging consumption method relying on automobile 188bet online sports betting technology and mobile Internet technology，In line with the personalization of the automobile era and the Internet era、Customized、Intimate consumption characteristics，Is a new consumption growth point for domestic tourism，Is to improve the quality and efficiency of the tourism industry、Important direction of industrial upgrading，In the current economic development，For promoting healthy industry、Stable、Continuous development，Optimizing the industrial structure and consumption structure is of great significance。

Changes in travel methods are essentially changes in tourism content

Any place far away，Everyone has a temptation，Seduced by beauty、Seduced by legend、Tempted by distant scenery。But with the development of economy、Changes in people’s lifestyles and advancement in consumption upgrades，Everyone has higher and higher demands for "The Temptation of Distant Places"，Traditional group-style scenic spot check-in、Taking photos is no longer enough to meet everyone’s expectations for “distant places”，Diversification、Personalization、Quality、Experiential products and services，It can better meet the ever-increasing travel needs of tourists。Just as Liu Hanqi, Secretary General of the Self-driving Tour and Camping RV Branch of the China Tourist Vehicle and Boat Association, said: "Compared with traditional group tours, self-driving tours have different modes of travel."，Not just a difference in transportation，The essence is the change of tourism content。”

Liu Hanqi told reporters: "Chinese tourists are paying more and more attention to travel experience，Leisure vacation、In-depth participation in experiential travel has gradually replaced sightseeing travel，Become the mainstream of the market。People are starting to slow down，Enjoy the scenery during the journey，Interpreting culture in landscape，Experience life ‘far away’。The way of traveling by car，It just satisfies people to take things as they come、stop and go、Demand to slow down and experience deeply。”

Exploration and development of self-driving travel market

Airplane、The improvement of infrastructure such as high-speed rail has driven the development of tourism in the whole region，Self-driving travel breaks the boundaries of traditional tourism，The impact of the diverse consumption scenarios involved on the ecological environment、Infrastructure、Public Services、Commercial construction、Automobile production and service industry、Information systems, etc. have put forward higher requirements，Xiang 188bet app Chi、Live、row、游、Purchase、Comprehensive development of entertainment and other comprehensive systems。

2019，The Ministry of Culture and Tourism has released two industry standards: "Classification of Self-driving Tour Destination" and "Classification of Quality Classification of Self-driving and RV Campgrounds"，To promote the development of self-driving travel。As understood，Two industry standards classify self-driving travel destinations as national-level self-driving travel destinations、2 levels of provincial self-driving travel destinations；Divide the self-driving caravan park into 5C、3 quality levels including 4C and 3C。Standards also apply to self-driving travel planning、Policy Support、Infrastructure、Public Services、Safe boot、Proposed requirements in terms of emergency management and data statistics。

With the establishment of standards and hierarchy，Self-driving travel destination、Self-driving tour routes and campsites enter the grading stage，This also means that self-driving travel and camping have entered a high-quality stage、The development stage of branding，And showing the characteristics of segmentation。The Ministry of Culture and Tourism leads the local cultural and tourism departments、Self-driving Travel Association and other organizations，By grasping the implementation and implementation of standards，Actively promoting the new development of self-driving travel，Strive to introduce more high-quality self-driving travel product supplies，Making self-driving travel more convenient、Safer，Let self-driving tourists feel more happy and gainful。Provinces、The municipal cultural and tourism department is also under the leadership of the Ministry of Culture and Tourism，Vigorously promote and develop the self-driving travel industry，For example, Jilin Province is actively creating a number of self-driving tours with the qualities of “Internet celebrities” and “hot hits”、Ecotourism、Healthy Tour Route，Newly launched self-driving tour series activities such as "Salute to the National Gate" and "The Most Beautiful Highway"；Henan Province Dabie Mountain Camping Park is actively being upgraded，Strive to build the country’s “first youth camping academy”；Major scenic spots in Shandong have launched night tour routes in midsummer，The “white + black” tourism model is favored by self-driving enthusiasts；The Guangdong Provincial Self-Driving Tour Association and the local tourism bureaus of various cities jointly launched a series of activities for Guangdong people to 188bet app download travel by self-driving "Guangdong Stations"，Promote the resumption of work and production；Chongqing launches the “Chongqing Self-driving Tourism Consumption Poverty Alleviation and Live Broadcasting Special Action”，Promote tourism consumption，Targeted Poverty Alleviation；Hefei’s first self-driving cultural tourism festival around Chaohu Lake launched；Wuying car camp in Yichun City、Tangwanghe car camp, etc.，Meet the needs of self-driving travel groups for experiential tourism...

The development trend of the self-driving travel industry in the future

The self-driving travel market is booming，However, my country’s self-driving tourism related industry entities are still relatively scattered，Lack of larger scale、Wide range of influence、Leading company with high product market share。

From a government perspective，Continuously improve industry standards and specifications，Is the inevitable way to improve the management level of self-driving tourism industry。Under the national “Belt and Road”, “Yangtze River Economic Belt” and “Beijing-Tianjin-Hebei Coordinated Development” and other regional development strategies，We must encourage and support the self-driving travel industry to become a key area for China Unicom、The vanguard of major cities and villages，Move to more old, young, border and poor areas，This pair opens up the regional tourism microcirculation，It is of great benefit to realize the integrated development of urban and rural areas。At the same time，Support the countryside、Renovation of public facilities and parking lots in ancient town tourist destinations、Urban Country Park、City Park、Museum、The development of leisure and tourism systems such as tourist woodland。Vigorously promote regional cooperation，Infrastructure and public service construction also need to be further strengthened，On line、Gas Station、Accommodation、Emergency Rescue、Maintenance and other aspects to ensure the safety of self-driving travel。

From an industry perspective，Tourism products have always been a combination of multi-industry products and services，Need complementary cooperation。Accelerate the layout of self-driving camps and parks；Continuously enrich tourism products，If you optimize the route，And append special elements，Form a diversified brand，For example, "Prairie Road" and "Tea Road"；Exploring leisure for different user needs、Health care、Ecology、Integrated development of tourism products such as culture，Adapt measures to local conditions，Made 188bet Online Sports Betting and Casino with content、Connotative、A project that integrates this here and now，Such as folk activities、Food Festival、Flower and Fruit Festival and other novel projects，With additional features、Cultural IP and other content，Develop more diverse、Quality、Experiential products and services，At the same time, we will continue to improve related supporting facilities，Improve service and business environment experience，Accelerate the pace of digital construction of scenic spots...Only by constantly adapting to the rich travel needs of self-driving users，In order to promote the rapid development of the entire self-driving travel industry。

final，The concept of civilized tourism still needs to be internalized in the heart，Externalization in action。Overall，It has only been a short time since my country entered the era of self-driving travel，Self-driving travel culture is taking shape，The civilized concept of self-driving travel needs to be further practiced。Consumption on self-driving tour，We should call on tourists to abandon the pursuit of novelty、Seeking big、Seeking luxury consumption，Abandon barbarism、Illegal driving，Promote civilized travel、Civilized driving，Looking at the long-term development of the self-driving travel field in the future。

*This article comesSource: China Net, authors: Gao Ting, Zhang Xin, original title: "China’s self-driving travel culture is taking shape and domestic self-driving travel continues to heat up》.