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Afternoon of February 22, 2021,"China 188bet app Economy Blue Book (No".13)》series results online release and seminar held in Beijing。The launch event is themed “From comprehensive recovery to high-quality development”,Dr. Ma Yiliang, Director of the Statistical Survey Institute of the China 188bet app Academy (Ministry of Culture and 188bet app Data Center), on behalf of the research team, released the research report "188bet app Economic Operation Analysis in 2020 and Development Forecast in 2021"。
Report thinks,The 2020 COVID-19 epidemic has brought unprecedented impacts and challenges to the 188bet app industry,Under the strong leadership of the Party Central Committee with Comrade Xi Jinping as the core,The 188bet app industry has gone through a magnificent history of 188bet app anti-epidemic,Achieve positive results in coordinating epidemic prevention and control and resumption of work and production。The overall 188bet app economy throughout the year showed a deep "U-shaped" trend。Organized 188bet app activities in the first half of the year were completely stagnant,Individual travel bottomed out and rebounded in the third quarter,Resumption of inter-provincial 188bet app business in the fourth quarter comprehensively boosts consumption and investment confidence,Beginning to enter the deep "U-shaped" right ascending channel,Restored and consolidated the trend of month-on-month growth。Safety、Quality、Digital,Short range、Self-driving、Night 188bet app becomes a hot word of the year。Tourist satisfaction increased steadily in 2020,188bet app service quality has grown beyond expectations。In the new stage of mass 188bet app、A new era of well-off 188bet app,In 2021, the 188bet app economy will move from full resumption of work and business to consumption、Investment fully recovered,New demand for mass 188bet app、New smart 188bet app format promotes industry iteration and service improvement,Full-year development expectations are relatively optimistic。We need to increase the supply of high-quality 188bet app,Optimize the 188bet app development environment,Expand domestic 188bet app consumption,Contribute China’s plan to the recovery and development of world 188bet app。
一、2020: Rapid depression—bottom consolidation—orderly resumption of work and production
2020,The worldwide new coronavirus epidemic has triggered a global economic crisis,And may last for years。Based on traveling、The 188bet app economy is particularly sensitive to the epidemic in terms of social interaction and off-site living experience,The impact and challenges faced are unprecedented。Cultural and 188bet app data display,The number of domestic tourists in 2020 is 28.800 million visitors,Decreased by 52% year-on-year.1%;Realize domestic 188bet app revenue 2.2 trillion yuan,61 year-on-year decrease.1%。We expect,The number of inbound tourists in the year is 27.2 million,Decrease of 81 year-on-year.3%。Realized international 188bet app revenue of US billion,Decrease 87 year-on-year.1%。The number of Chinese citizens traveling abroad is 20.23 million,Decrease of 86 year-on-year.9%。2020,The quarterly comprehensive index of 188bet app economic operation is 68.95、75.69、 78.47 and 85.32,Decreased year-on-year but recovered steadily month-on-month。
Tourists take the initiative,Active actions,Remarkable achievements have been made in self-rescue and mutual aid,Won widespread social respect。my country’s 188bet app industry’s fight against the epidemic,Generally divided into stages of complete cessation of organized 188bet app activities,New stage of preventive and controlled resumption of work,Coordinate the stage of epidemic prevention and control and resumption of work and production under the normal situation of epidemic prevention and control、Four stages of comprehensive resumption of work and production。The Ministry of Culture and 188bet app takes decisive measures from the first day of the Spring Festival holiday,Change the focus of work from “ensuring supply,Prosperous market” turns to “stop group formation、Guan Scenic Area、Prevention of epidemic”,The 188bet app supply side also bears the burden of survival、Multiple pressures of transformation and innovation,188bet app companies, especially travel agencies and OTAs that directly cater to tourists, bear the burden of tourists returning midway、Huge financial pressures such as canceling subscriptions before traveling and pressing payments from suppliers。Ctrip、Flying Pig、Online travel agencies such as Mafengwo have launched “lossless unsubscription”,Caesar、Zhongxin、Spring and Autumn、Guangzhou Travel and other travel agencies have done a lot of work to protect the legitimate rights and interests of tourists。BOSS live broadcast、Micro-188bet app、The first ticket in life、Earth Discoverer、New ideas, new lines, and new products such as East of the Forbidden City, Feeling Like Old at First Sight, etc. are constantly emerging。Hotel、B&B and other tourist accommodation industry,Tourist Attraction、Theme Park、Travel Shopping、Transportation and Catering Industry,They are all actively carrying out corporate self-rescue and industry mutual assistance。The 188bet app industry has been on the front line of the fight against the epidemic from the beginning,The travel chain of epidemic spread is blocked in time。As the epidemic prevention and control continues to improve,The 188bet app industry resumes work and production in an orderly manner,30% opening gradually、50% and 75% of the maximum carrying capacity of the scenic spot。In culture and 188bet app system、With the joint efforts of market entities and all sectors of society,There is no spread of the epidemic due to organized 188bet app activities,No large-scale business closures and employee unemployment occurred,There were no major 188bet app safety accidents or negative public opinion。The party and the country have always listened to every industry、Every business、The voice of every employee,And take pragmatic and effective measures to help enterprises alleviate their difficulties。Precise policies and effective work measures,Provides a solid institutional guarantee for the 188bet app front to coordinate epidemic prevention and control and resume work,Strongly inspired confidence in the development of the industry。
Mass 188bet app based on national consumption has never disappeared,Digital-driven smart 188bet app is always innovating。During the epidemic,Individual travelers and leisure consumption are still local、Short range、Self-driving、Study and other forms of study still exist。Individualization and independent travel have effectively expanded mobile communications、Internet、Consumption scenarios of big data and artificial intelligence,Further highlighting high-end manufacturing、High-speed railway、Highway、The supporting role of airports in the 188bet app and travel industry chain。People use the Internet to collect destination information before traveling、Reservation experience space、Booking service items,Scan the code to take the flight during the trip、Take the train、Enter the scenic spot、Accept contactless service、Complete payment and sharing,Experience a drone at your destination、Modern light and shadow technology、Perspective impact and life enjoyment brought by immersive performances。The "cloud 188bet app" spawned by live broadcast has enriched residents' daily travel and leisure activities,Meeting the content needs of 188bet app consumption。"Reservation、Limited、Staggered peak、Orderly” has become the new normal in 188bet app,The level of 188bet app governance is accelerated。Scan the QR code to enter the park、Face-swiping pass、Contactless service and other digital technologies in travel arrangements、Play an active role in diversion of tourists,The level of 188bet app governance has been significantly improved。Terminal consumption driver、The new era of modern industry-oriented smart 188bet app has arrived in front of us。
Family leisure has become a more common core demand,The accelerated evolution of quality 188bet app。In survey of who we plan to travel with after the epidemic,42% of respondents traveling with their families,ranked first,Products suitable for parent-child travel or travel for parents and the elderly will have more market。The second is traveling with friends accounting for 23%,Group outings such as units, classes, clubs, etc. account for 22%。Another 11% of people plan to travel alone or with travel companions。Under investigation on travel motivation,For the first time, the demand for leisure vacations surpassed the first place in sightseeing tours,Accounting for 29%;Health and medical motivation also reaches 3%。Under the influence of the epidemic,Residents travel mainly for relaxation and leisure,Based on self-driving、Self-service leisure and entertainment products for families and relatives and friends are hot spots in market demand。Similarly affected by the epidemic,Quality 188bet app develops rapidly,“Contactless” 188bet app is popular。During National Day holiday,Tourists’ pursuit of individuality and quality has further increased,Resort hotel prices have increased significantly。
The gap between regional 188bet app reception and potential travel power is narrowing,Accelerating the release of the development potential of new business formats。Affected by the epidemic,Tourists are more inclined to “travel to places with fewer people”,Open areas such as the northwest are favored。Especially after outbound travel is restricted,Some middle and high-end consumer groups turn to western ecological and self-driving travel destinations。First three quarters,A total of 19 provinces across the country have experienced tourist reception recovery exceeding the national average,Midwest、Central、10 seats in Northeast and East respectively、4 seats、3 seats and 2 seats,The ranking of tourist reception in open areas has moved significantly higher than before。Traveling,The ratio of the potential travel power of tourist source areas in 2020 between the three major regions of the east, middle and west is about 6.0:2.6:1.4,Compared to the long-term three-level ladder-like distribution pattern of "7:2:1",Continues to show a convergence trend。The proportion of cumulative potential travel power in the eastern region increased from 70% in 2010.0% dropped to 60% in 2020。The proportion of the central and western regions is increasing。Summer travel、Ice and Snow 188bet app、Night travel、Family travel、Food 188bet app、Study and travel、Accelerating release of new consumer demand potential such as self-driving travel。The proportion of self-driving travel options has reached a new high in recent years,Among them, more than 70% of tourists traveling by car during the Qingming Festival。Summer vacation、Ice and snow 188bet app has become more resilient during the epidemic。Old scenes continue to be opened,Traditional scenic spots、Cultural venues have launched night tours,And the higher the rating, the higher the opening rate。
Tourist satisfaction is steadily increasing,188bet app service quality has grown beyond expectations。2020,National 188bet app service quality is improving steadily,The overall tourist satisfaction evaluation index for the whole year is 80.95,YoY growth 0.77%,Visitors’ sense of gain remains stable and improving。Rely on technology、Concept innovation and continuous improvement of service quality,Public cultural services、Scenic spots and destination innovations have achieved remarkable results,Visitors’ happiness、The sense of gain is guaranteed。On the one hand,With outbound travel stagnant, residents’ travel demand focuses on the domestic market,Forcing domestic 188bet app service quality to improve;On the other hand,Travel safety for tourists、Health and other demands accelerate the integration of technology and 188bet app,The innovation and development of domestic 188bet app service quality has achieved remarkable results。The comprehensive satisfaction evaluation index of domestic individual passengers in 2020 is 83.61,YoY growth 3.36%;The comprehensive satisfaction evaluation index of group tourists is 84.25,YoY growth 2.29%,Innovative and high-quality products for domestic tourists continue to emerge,Tourist satisfaction grows steadily。
二、2021: From comprehensive recovery to high-quality development,Full-year expectations are relatively optimistic
There are reasons to be relatively optimistic about the operation of the 188bet app economy in 2021,Confident in promoting high-quality development of 188bet app。With the decisive battle to eradicate poverty and build a moderately prosperous society in all respects、Formal implementation of the 14th Five-Year Plan for National Economic and Social Development,The manifestation of the effects of demand-side management and supply-side reform determined by the Central Economic Work Conference,The 188bet app economy will move from full resumption of work and business to consumption、Investment fully recovered。In the new stage of mass 188bet app、A new era of well-off 188bet app,Smart 188bet app will continue to promote industry iteration and service upgrade,Lay a stable development foundation for building a modern 188bet app system。Estimated,The number of domestic tourists in 2021 is 4.1 billion,Domestic 188bet app revenue 3.3 trillion yuan,An increase of 42% and 48% respectively over the previous year。The popularization of the new crown vaccine is relatively smooth,When the effectiveness of the vaccine is relatively optimistic,The inbound and outbound 188bet app market is expected to start in an orderly manner in the second half of the year,Recovered to about 30% of pre-epidemic levels throughout the year,The number of inbound tourists increased by more than 50% year-on-year;Achieve international 188bet app revenue growth of over 65% year-on-year;The number of Chinese citizens traveling abroad is expected to increase by 70% year-on-year。Coordinate development and security,Accelerate the formation of a domestic circulation as the main body,New development pattern of 188bet app economy in which domestic and international dual circulations promote each other;Promote industrial upgrading with scientific and technological innovation,Promote the integrated development of culture and 188bet app,Build a number of world-class tourist attractions and resorts with profound cultural heritage、National 188bet app and leisure cities and neighborhoods with distinctive cultural characteristics、Develop red 188bet app and rural 188bet app,Improving the 188bet app development environment,Increasing the supply of high-quality products will form the new pattern and main theme of 188bet app work in 2021。
The characteristics of the new stage of mass 188bet app and the new era of well-off 188bet app will become more obvious,National travel rights become more popular,The upgrade of 188bet app consumption is becoming increasingly obvious。Enter a moderately prosperous society in all respects,People pay more attention to culture、Consumption expenditure on spiritual aspects such as 188bet app。In the new year,The characteristics of the new stage of mass 188bet app and the new era of well-off 188bet app will become more obvious,National travel rights become more popular,The upgrade of 188bet app consumption is becoming increasingly obvious。Future,my country’s 188bet app market will show a gradient of tourist source areas from medium and large cities to small and medium-sized towns,More people have the conditions and leisure to join the ranks of 188bet app,The future will be a vertical extension of national rights、Horizontal expansion of mass 188bet app,It is a consumption upgrade、Well-off travel with flamboyant personality,is a digital driver、Smart 188bet app through scene creation,It is modern 188bet app supported by technological innovation。After entering a comprehensive moderately prosperous society,People’s new expectations for a better life have opened up new space for the 188bet app industry,It also puts forward new requirements for the high-quality development of the 188bet app industry。The public’s travel demand has shifted from “is there any” to “is it good”,From "lack but not lack" to "fine but not fine",From "beautiful scenery" to "beautiful life"。Looking from the supply side,Urban and rural 188bet app development planning and project construction,Also from tourist attractions、Star hotel、A tourist destination for airport high-speed rail,Towards a new space for hosts and guests to share a beautiful life from the vegetable market to the theater。Compared to the travel agency-centered 188bet app era,In the era of leisure travel dominated by individual travelers and independent travel, the market foundation is stronger,Broader industrial space,And requires 188bet app development momentum、Industrial organization methods and business model innovations will change accordingly。
Technological innovation will further promote the upgrade of smart 188bet app,Domestic 188bet app cycle promotes the return of 188bet app consumption。Benefit from technological innovation and the development of smart 188bet app,A domestic 188bet app market as the main body、The dual cycles of international and domestic 188bet app markets promote each other,A new era of mutual upgrading of 188bet app demand and 188bet app supply has arrived。Technological innovation will further promote the upgrade of smart 188bet app,Effectively improve the satisfaction and sense of gain of tourists。“Appointment” powered by big data、Limited、Peak shifting” is not only during the epidemic period,It will also be the normal state of travel after the epidemic。Affected by the epidemic,Outbound 188bet app has basically stagnated,The stagnation period will exceed one year,It is expected that large-scale restart will be after the second half of 2021,During this period, domestic 188bet app will inevitably replace outbound 188bet app。In addition,In recent years, the supply quantity and quality of domestic leisure and vacation 188bet app products have improved significantly,More and more tourists realize that it is better to "travel thoroughly" at home than to go abroad to see the sights,The shift from outbound travel to domestic travel has become an important development trend。Small but beautiful、Small but refined,Quality 188bet app has also become an important destination for consumption return。
The end of the global COVID-19 pandemic prompts people to find their “lost travel”。The research and development of new crown vaccine is coming to an end,Some countries will start vaccination in early December。Although the effectiveness of the vaccine remains to be seen,But the benefits of the vaccine are likely to outweigh its risks。After the second half of 2021,International 188bet app is expected to restart in an orderly manner around the world。my country’s economy has been relatively less affected by the epidemic,In particular, residents’ income did not decline significantly during the epidemic,Residents have a strong desire to “recover their lost travel”,In the first to fourth quarter of 2020, residents’ willingness to travel did not decline significantly due to the epidemic。As vaccination coverage continues to expand,Residents’ willingness to travel will remain above 85% in 2021,The 188bet app market is bound to recover faster。Since the epidemic,Accommodation、Air ticket prices dropped significantly,Scenic spot tickets are reduced in price or even free、Preferential policies such as the issuance of travel consumption vouchers may still be continued in some places。2021 will be the high point of 188bet app cost-effectiveness in recent years,188bet app demand will move along the demand curve in the direction of "low price, rising quantity",Injecting strong impetus into the recovery of the 188bet app market after the epidemic。
*Source of this article:WeChat public account "China 188bet app Academy" (ID: CTA20080606),Original title: "From comprehensive recovery to high-quality development—188bet app economic operation analysis in 2020 and development forecast in 2021 (China 188bet app Economy Blue Book No..13)》.
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