2021 188bet sports betting，It will officially end on March 8 in two weeks。

Recurrent domestic epidemic in the winter of 2020，Plus an initiative to “celebrate the New Year on the spot”，Let 2021 experience the “most special” 188bet sports betting Golden Week。According to the data of the 188bet sports betting Transport Work Team of the Joint Prevention and Control Mechanism of the State Council，Seven days of 188bet sports betting holiday (New Year's Eve to the sixth day of the lunar month)，National Railway、Highway、Waterway、Civil aviation sent a total of 9841 passengers.60,000 people，Decreased by 76 compared with the same period in 2019.8%，34% lower than the same period in 2020.8%。

Restricted movement of long-distance personnel，Local 188bet sports betting has successfully occupied the “C position” in the Spring Festival 188bet sports betting market。February 18 to present，30+ provinces and cities across the country have released their 188bet sports betting report cards during the Spring Festival。2021 Spring Festival Golden Week，The recovery situation of 188bet sports betting markets in various regions？What opportunities does the changing trend of local 188bet sports betting consumption demand bring to the market？During Spring Festival，Can the main formats and “new species” in the 188bet sports betting market in various places continue to lead in the Year of the Ox？

26 provinces handed over 188bet sports betting travel report cards

Sichuan, Guangdong and Jiangsu are three dark horses

0:00 on February 18，All high-risk areas across the country have been cleared；Same day，The first wave of rework after the New Year is coming。This also means，In the context of celebrating the New Year on the spot，The “most special” 188bet sports betting Golden Week officially ends。

In the context of a significant reduction in personnel mobility，Who is the dark horse in the “Spring Festival” 188bet sports betting market？What is the recovery status of 188bet sports betting in destinations in various provinces？

According to incomplete statistics，February 18 to present，Except Hebei, which is seriously affected by the winter epidemic、Heilongjiang，and Tibet、Shaanxi、Undisclosed data from Shandong and other places，26 provinces across the country have released their Spring Festival 188bet sports betting “report cards”。Data display，11 provinces received more than 10 million tourists during the Spring Festival，Also，9 provinces’ Spring Festival 188bet sports betting revenue exceeds 10 billion。Although it has not yet returned to pre-epidemic levels，But compared to the “quiet start of the year” in 2020，The 188bet sports betting industry in many places has a good start in the Year of the Ox。

From the data of reception and 188bet sports betting income，Sichuan、Guangdong、Three places in Jiangsu have become the three most popular destinations for “Spring Festival Tour”。

Data display from Sichuan Provincial Department of Culture and 188bet sports betting，The province received a total of 4365 tourists during the Spring Festival holiday.870,000 people，Realize 188bet sports betting revenue 285.5.3 billion yuan，Two statistics are temporarily listed as the “double crown” in the country。The number of tourists and revenue respectively recovered to 52 in the same period in 2019.9% and 49.2%，The 188bet sports betting market has recovered nearly half compared to before the epidemic。

2021 Spring Festival，Sichuan continues to occupy the top spot as a “big tourist province”。On the one hand，Sichuan Ancient Town、ice and snow、Hot springs and other 188bet sports betting resources are diverse and widely distributed，During winter 188bet sports betting and Spring Festival folk 188bet sports betting，Rich supply of 188bet sports betting products。On the other hand，Sichuan’s enthusiasm for cultural 188bet sports betting marketing since the end of 2020 has continued—during the Spring Festival，Ding Zhen’s family letter、The number of views of the short video series such as the intangible cultural heritage shadow puppets celebrating the New Year exceeded 92.61 million，Played an important role in promoting Spring Festival travel。

Other side，Guangdong and Jiangsu rank among the top three in the “report card” of 188bet sports betting travel，The results are equally impressive。

Data display，During Spring Festival，Guangdong Province received a total of 3964 tourists.30,000 people，93% of them receive tourists from within the province (including tourists from the city).3%，Total 188bet sports betting revenue in the province 204.800 million yuan。The total number of tourists received in Jiangsu Province reached 3514.410,000 people，An increase of 3 compared with the same period in 2019.06%；Realize total 188bet sports betting revenue 238.8.5 billion yuan，Restored to 85 in 2019.1%。

Under the initiative of “Celebrate the New Year on the spot”，Multiple tourist activities and local tours、Surrounding Tour、Mostly outings，The local customer base has become the main consumer force in the 188bet sports betting market of each province。Among the top ten cities in terms of consumption power in 2020 compiled by Time Weekly，Guangzhou、Shenzhen、Degree、Suzhou、Nanjing and other cities are on the list，The 188bet sports betting consumption power and leisure travel needs of the local customer groups are evident。Even some long-term tours are restricted，With Sichuan、Guangdong、Urban residents represented by Jiangsu and others，Their leisure consumption demand and willingness to travel are still strong。

In addition，Destination worth paying attention to during the 188bet sports betting，Also includes Hainan, the "188bet sports betting Tour" highland。

According to statistics from the Hainan Provincial Department of Culture and 188bet sports betting，February 11-17，The province’s 188bet sports betting received 458 tourists.840,000 people，Achieve total 188bet sports betting revenue of 58.2.4 billion yuan。Among them，Outlying island duty-free sales increased significantly year-on-year，Data from Hainan Provincial Department of Commerce，Within 7 days from New Year’s Eve to the sixth day of the Lunar New Year，Duty-free sales in Hainan islands exceed 1.5 billion yuan，The average daily total sales exceeded 100 million yuan，4153% year-on-year increase。

Hainan has unique tropical island 188bet sports betting resources in China，Duty-free shopping and Sanya’s leisure and vacation attributes，It continues the previous “Spring Festival fever” even as outbound travel consumption returns。But in fact，This year Hainan’s 188bet sports betting market has only recovered to nearly half of the level before the epidemic。A set of comparable data is，2019 Spring Festival Golden Week，Hainan Province 188bet sports betting Receives 582 Tourists.390,000 people，Realize total 188bet sports betting revenue 143.7.5 billion yuan，Hainan’s 188bet sports betting industry still needs to pick up further。

Local 188bet sports betting "station C"

What is the trend of 188bet sports betting?

Reviewing the “report cards” of Spring Festival tours in each province，Easy to find，Local travel consumption accounts for a larger proportion during this year’s Spring Festival Golden Week，City Tour、Outskirts、Short-distance self-driving tours have become the mainstream choice for tourists。Local 188bet sports betting has expanded rapidly in the past year，In the context of “celebrating the New Year on the spot”，The development trend of the demand side is further refined。

Source from the Information Office of the Ministry of Commerce，Celebrate 188bet sports betting locally and bring fire to local tours、Surrounding Tour、Short-distance self-driving trip，Parks in various places、Scenic Area、Museum、cinema、The passenger flow of ski resorts and other leisure and entertainment venues has increased significantly，City Suburban Resort Hotel、Hot bookings for B&Bs etc.。

This feature is on the front line、Especially obvious in new first-tier cities and the provinces where they are located。2021 188bet sports betting Holiday，The number of citizens visiting Beijing in Beijing is 491.10,000 people，74% of total tourists.05%，Yanqing、Miyun、Accommodation consumption in Huairou and other suburbs increased more than three times year-on-year；Shanghai local tourists account for 81.55%，Chongming、Qingpu、Accommodation consumption in Jiading and other suburbs increased more than 2 times；Guangdong receives 93% of tourists from within the province (including tourists from the city).3%。

Displayed in the "2021 Spring Festival Golden Week 188bet sports betting Trend Report" released by Tuniu，from Nanjing、Shanghai、Beijing、Guangzhou、Hangzhou、Tianjin、Shenzhen、Chengdu、Wuhan、Consumers in Shenyang and other cities have obvious travel needs during the Spring Festival holiday。Judging from the age distribution of booking customers，The proportion of tourists aged 26-45 is as high as 71%，Financial independence、The young and middle-aged people who love to experience new things are the absolute main force in Spring Festival travel。

This also leads to local 188bet sports betting consumption during the Spring Festival，Obvious regional and structural differentiation。Under the demand for local "in-depth travel" among customers in first- and second-tier cities，Diversified cultural and 188bet sports betting consumption、Personalization、The trend of fragmentation is further revealed。

During Spring Festival，Cultural 188bet sports betting Night Tour、Theme Park、Travel performing arts、Cultural, business and 188bet sports betting complexes launch various themed activities to attract tourists。At the same time，Museum、Library、Cultural Center、Cinema and other cultural and museum consumption performed well during the Spring Festival，Maoyan Research Institute statistics display，As of 12:00 on February 18，The total box office for the Spring Festival in 2021 exceeded 7.8 billion yuan，32 year-on-year increase.5%，Set a new box office record for Chinese movies during the Spring Festival。In addition，Immersive drama、VR games、Consumption of real-life experiences such as folk culture tours，Also popular among young customers。

While offline consumption and experience needs are diversified，Online “cloud 188bet sports betting” has also become a keyword during this year’s Spring Festival。

During Spring Festival，Donkey Mama Travel Network launches the cultural 188bet sports betting micro-variety New Year live broadcast program "Little Donkey Accompanies You to Celebrate the Happy New Year"，Leading the audience to “check-in” the New Year’s taste of Shanghai through live broadcast；Mafengwo 188bet sports betting has also launched hundreds of "cloud 188bet sports betting" live broadcasts，The average popularity of each live broadcast exceeds 100,000。Also，Fliggy data display，The number of viewers of travel live broadcast increased by nearly 1000% year-on-year。

OTA whose orders dropped sharply due to the impact of the epidemic in 2020，Seeing 188bet sports betting business opportunities in the booming "live streaming economy"。Ctrip、horsefengwo、Flying Pig、Donkey Mama and others have entered the live broadcast track。Travel Live Broadcast，Become an OTA to help destination marketing、One of the important channels that influence consumer decision-making。

Travel around local area、Peripheral travel and other markets，If the scenic spot destination is engaged in a battle for tourists，Then OTAs are experiencing a battle for the minds of online users。At present，The main role of 188bet sports betting live broadcast is still to “plant grass”，How to improve order conversion rate during live broadcast，Will become the core battlefield of OTA’s “cloud 188bet sports betting” competition。

Hidden trends in 188bet sports betting travel

Which main business formats are leading the way?

current，There are two weeks left before the end of 188bet sports betting，After March 8，The “Celebrate the New Year on the spot” 188bet sports betting will officially come to an end。In the context of normalized epidemic prevention and control，Domestic leisure travel methods have gradually changed，Continue to be "frozen" during outbound travel，People’s travel demand will still shift to the domestic market，And local travel、Short-term travel such as peripheral travel，will continue the popularity during the 188bet sports betting，Unleash greater potential。

With the rapid iteration of mainstream customer groups and consumer demands，The supply of local 188bet sports betting products is also constantly innovating。President of China 188bet sports betting Association Leisure and Vacation Branch、Wei Xiaoan, chief expert of the World 188bet sports betting Cities Federation Expert Committee，Pointed out in the article "Interesting Spring Festival Data"，(A series of changes in consumption and travel data brought about by “Celebrating the New Year in situ”)，The fundamental lies in the deep-seated changes in the consumption pattern。Consumption changes rapidly，High elasticity of supply，Fast versus fast，New consumption phenomena are constantly emerging。

Mentioned in Lv Mama’s “2021 Spring Festival In-Place Travel Inventory Report”，Theme park attractions across the country、New Year Folk Custom Scenic Area、Outing parks in the suburbs have experienced peak passenger flow，And urban micro-188bet sports betting、Cloud Travel、Red 188bet sports betting、Cultural tours are particularly popular，Tourists prefer to explore different sides of the city in a personalized way。

Visible，Some of the main business formats during the Spring Festival tour，It is expected to continue to lead the local 188bet sports betting market in 2021。

Large accommodation area，Create a place for internet celebrities to check in、Provide a wide range of accommodation package options、Integrate surrounding scenic spots and other methods，Make high-end hotels into scenic spots，B&B、The destinationization of inns has become two major highlights。High-end hotels，According to Spring Festival travel consumption data released by Ctrip，Affected by the return of international travel，There is an obvious trend of upgrading the quality of “hotel vacations” this year，High-star hotel during the Spring Festival (4 stars、5 stars) orders account for about 60%，The average price of high-star hotel check-in orders is 2906 yuan。Non-standard accommodation，After the introduction of the “Celebrate the New Year in Place” initiative，Sudden increase in bookings for homestays in many cities，Many B&Bs provide accommodation services，Fully tap surrounding 188bet sports betting resources to form packaged products，Try to create a B&B “micro-vacation” destination。

Cultural consumption field，Take Henan Museum as an example，There is a "hard-to-find" archaeological blind box in front，Later there will be a song "Tang Palace Night Banquet" from the Henan Satellite TV 188bet sports betting Gala，Making its search popularity increase by 500% year-on-year during the 188bet sports betting。"Out of the Circle" of "Tang Palace Night Banquet"，It also quickly ignited the cultural and creative markets in various places。Forbidden City Museum、National Museum、Nanjing Museum、Shaanxi History Museum, etc.，Introducing various activities to welcome the New Year during the 188bet sports betting，Attracted many tourists to “check in”。And next，Revitalizing cultural relics resources、Promote the development and innovation of cultural museum IP，will promote the sustainable development of cultural museum industry。

Another rapidly developing business format，It is an immersive experience business formed through the integration of culture and technology，The escape rooms that are hard to find in some cities during the Spring Festival are one of them.。This type of business is very popular among young customers，Higher requirements for story content, plot and scene creation，But the initial investment is relatively low，Fast payback period，Therefore, it attracted a large number of entrants in the past year。Also，Immersive experience technology is also gradually being used in museums, 188bet sports betting and performing arts and other industries，Form a more diverse and innovative experience form，Help destinations attract traffic and conduct business conversions。