Movie "Hello，Li Huanying" is currently being screened，Xiangyang, Hubei Province, where the movie was filmed, quickly “came out of the circle”，Enter the public eye as an Internet celebrity: on Weibo、Tik Tok and other platforms，“Movie filming locations have become Xiangyang’s new check-in spots” and other topics remain hot，Xiangyang tourism product search and booking popularity surges，Many tourists came to check in as a souvenir。

It is not an accident that a movie sets a city on fire。In recent years，It is not uncommon for film and television works to popularize tourist destinations，“Film and television + tourism” is becoming a new trend in the cultural tourism industry。But how do film and television tourist destinations stay popular for a long time，Worth exploring and thinking about scenic spots。

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“I actually saw the place where I grew up in the movie，Hurry up and relive your childhood memories！”At the former factory site of Hubei Weidong Holding Group Co., Ltd.，A tourist said excitedly。

As understood，The company’s predecessor was the state-owned Weidong Machinery Factory，It still retains part of the style of the state-owned factory from the last century。188bet app download “In the past, there were just some scattered people coming to take pictures，Since the movie was released，The two or three kilometers of road near the factory are bustling with people！”Introduction from the person in charge of Hubei Weidong Holding Group Co., Ltd.，Even the protagonist in the movie takes shelter from the rain、Wherever you hold a soda bottle to toast, you now have to queue up to take photos。

“Industrial Heritage + Nostalgia Tour” makes the ancient city of Xiangyang soar in fame，A significant increase in check-in tourists。According to Ctrip data，The number of visits to Xiangyang Scenic Area from February 12 to March 1 increased by 195% compared with January 25 to February 11；Mafengwo Tourism Big Data Display，Within 15 days after the movie is released，Xiangyang tourism search popularity increased by 39% month-on-month，Weidong Machinery Factory has become a popular place for young tourists to check in，Traffic information、The opening of the factory area and other tourism strategies have attracted much attention。

Nearly 30,000 tourists visit Xiangyang movie shooting locations every day，Xiangyang Municipal Bureau of Culture and Tourism has recently launched 8 characteristic tourism route products，Covering Gulongzhong、Xiangyang Ancient City、Tangcheng、Seoul and other traditional scenic spots and Weidong Company、603 Cultural and Creative Park and other tourist attractions。

The popularity of film and television has given rise to traffic attractions

In recent years，It is very common for filming locations to become popular check-in spots due to popular movies and TV series。Summer 2020，"The Hidden Corner" became popular in Zhanjiang, Guangdong。"Chen Qing Ling", which was launched in 188bet app download 2019, drives the "National Day" check-in craze in Guizhou；The hit "The Twelve Hours of Chang'an" in the same year made tourists rush to Xi'an to check in the same "Prosperous Tang Dynasty"，Ctrip local entertainment data display，Search volume for flights to Xi’an、Xi’an guide bookings、The popularity of the half-day tour products of the Hejiacun Treasure Hall of the Shaanxi History Museum has increased significantly。Earlier，The 2014 release of "The End of the World" made Zhejiang Dongji Island a destination for "literary and artistic youths"。

With the blessing of film and television charm，The illuminated tourist destinations are all over the country，Wuxi Three Kingdoms Film and Television City、Hengdian Film and Television City、Mission Hills Huayi Feng Xiaogang Film Commune and other scenic spots feature “film and television tourism”，The cultural tourism industry is beginning to take shape。

The effect of film and television on the popularity of tourist destinations is obvious。Research shows，Popular movies and TV shows can increase the number of tourists in filming locations by 25% to 300%，The average can reach 31%。According to data from China Tourism Academy，24.5% of tourists said，I will be attracted to a destination that I have never paid attention to after watching a certain film and television variety show。

Travel products should be continuously iteratively updated

Go to the filming location to check in、Take the "same style as celebrities" route，Has become the latest trend among young tourists。But some check-in destinations are “not worthy of their name”、Insufficient planning, development and investment in film and television tourism resources、Factors such as insufficient supporting services and facilities，The tourism popularity of some Internet celebrity film and television destinations 188bet online sports betting is just a "flash in the pan"。

"Three Lives, Three Worlds, Ten Miles of Peach Blossom" brings popularity to flower viewing tours，Some tourist destinations are booming，But it is difficult to retain repeat customers。Bailuyuan Folk Culture Village, a scenic spot that became popular due to the TV series "Bailuyuan"，Visitors have dropped sharply in recent years，Tourists complain about “lack of cultural atmosphere”, “lack of special features”, “food is too expensive” etc.，The scenic spot was demolished just four years after it opened。a few days ago，Bailuyuan·Bailucang Scenic Area has become a hot search for a bowl of noodles with only four wide noodles，Official apology said merchants were operating in violation of regulations，This incident also damaged the reputation of the scenic spot。

Feng Rao, head of Mafengwo Tourism Research Center, thinks，Although tourist destinations popularized by movies and TV shows are often hits，But whether the popularity can continue depends on whether the local tourism resources and strength are strong，Scenic spots and destinations should accept and digest the traffic brought by film and television works，Convert it into a new driving force for tourism consumption。

In the opinion of Zhou Mingqi, founder of Jingjian Think Tank，Some domestic film and television tourist attractions are lacking in early top-level design，The tour theme is too single，Later planning, construction and investment did not keep up，Travel products lack continuous iterative updates，Tourists naturally have no interest in playing。Each scenic spot can learn from some of the successful experiences of Hengdian World Studios，Not only the hardware must be complete in all 188bet app aspects，Supporting industrial chain services must also be in place。The filming of the crew is very attractive to tourists，Tourists can also immerse themselves in various film and television content in the scenic area。

Facing the sudden surge in passenger flow，Hot destinations are often caught off guard。Movie "Hello，The popularity of "Li Huanying" attracted a large number of tourists to the filming location，Causing surrounding traffic congestion，Weidong Company once posted a notice refusing to visit。To this，Feng Rao’s suggestion，Scenic spots can release authoritative and accurate tourism information through the official website，Help guide tourists to check in at the filming location in an orderly manner，At the same time, we use the popularity of film and television to promote local cultural tourism resources。

*thisTextSource: Beijing Daily, author: Pan Fuda, original title: "How to avoid “flash in the pan” in film and television tourism》.