The national "Two Sessions" will open today and tomorrow，The proposals and suggestions of some representatives/members (including media interviews) have revealed their true identity，There are also many contents involving the cultural 188bet mobile login industry。Zhihui discovered through preliminary sorting，The focus of 9 important proposals，Worth attention，Including but not limited to rural 188bet mobile login (rural revitalization)、188bet mobile login Finance、Travel agency、Digital Cultural 188bet mobile login、Intangible Cultural Heritage 188bet mobile login、Cruise ships, etc.，They are all important carriers or landing points for the current and future development of the cultural 188bet mobile login industry。

below，We excerpt the key contents of relevant proposals，Perform analysis，To attract others，Analysis of the current situation of cultural 188bet mobile login，Study and judge the trend of cultural 188bet mobile login。

Breakthroughs in the five core elements of rural 188bet mobile login development

National People’s Congress representative、Huang Xihua, General Manager of Guangdong 188bet mobile login Holding Group Co., Ltd.:

1、A number of 188bet mobile login characteristic villages can be created across the country，Develop rural 188bet mobile login products combined with modern agriculture and new rural construction，Promote the construction of beautiful countryside。Vigorously develop agricultural sightseeing parks、Leisure Farm、Country B&B、Country resort, etc.，Accelerate the creation of a number of tourist characteristic villages、Parent-child education and natural education base、Self-driving tourist car camp、Rural 188bet mobile login Maker Base、High-quality rural 188bet mobile login routes，Demonstration drives the construction of rural 188bet mobile login nationwide。Start the construction of rural revitalization culture and 188bet mobile login experimental zones in areas with good cultural and 188bet mobile login resources，Effectively realize the development of cultural and 188bet mobile login industries in key areas in finance and taxation、Finance、Optimization of land and other policies。

2、Increase the use of rural 188bet mobile login roads、Parking lot、Travel Information Center、Strength of support for the construction of public service facilities such as toilets，Renovate kitchens for rural 188bet mobile login operators、Renovate the toilet、Change the courtyard、Financial subsidy support for improving the surrounding environment；Support qualified areas to build a number of attractive special museums，Strengthen and improve the cultural center、Library Construction。

3、Establish a rural revitalization college，Cultivation of rural 188bet mobile login talent team。Encourage and support the establishment of rural revitalization colleges and cultural and 188bet mobile login vocational colleges in areas with favorable conditions，Encourage well-known domestic 188bet mobile login higher vocational schools to cultivate cultural and 188bet mobile login talents for rural areas through paired assistance。Increase the training of various rural talents，Focus on systematic training for village cadres and leaders in cultural and 188bet mobile login wealth creation，Cultural and 188bet mobile login operators at the same time、Provide training for inheritors of skilled craftsmen and practitioners in the cultural and 188bet mobile login industries。Future，You can also consider taking temporary posts as party and government cadres，Focus on promoting cultural and 188bet mobile login enterprise cadres to work in rural areas，To further help connect market resources。

Favorite view: in these suggestions，Has covered several core elements of rural revitalization，Finance and Taxation、Finance、Land、Talent、Infrastructure construction，These can naturally be called several "vital gates" for the development of rural 188bet mobile login，It is difficult to distinguish the importance of solving these factors，They are all closely related to each other，Mutual constraints，Mutual gain，If you must put a certain element in front，Land should “do its part”，As one of the basic means of production for the implementation of rural 188bet mobile login projects，Rural land constraints have become a “chronic disease”，Continuous operation of the project、Get financial support、Return on investment, etc. all have an impact，Affect project expansion、Business becomes bigger、Attraction to high-quality talents。

And speaking of talents，Recently, the country has also issued relevant policy documents proposing to increase support for the revitalization of rural talents，This is very important for rural 188bet mobile login where talents are in short supply，is a positive sign，Industrial development + policy support brings two-way driving force。

Also see，The establishment of the Rural Revitalization Institute、Stock optimization and incremental upgrade of rural 188bet mobile login talent training in the existing education and training system，This will help lay a certain foundation for the supply of rural 188bet mobile login talents，At the same time, more cross-border integration talents are needed to enter the field of rural 188bet mobile login，Including more "new" talents from cities to rural areas，This is a long-term systematic project，How to achieve cyclical breakthroughs in industrial revitalization and talent revitalization is a key。

Next，Rural 188bet mobile login in finance and taxation、Finance、Land、Talent、How to make individual breakthroughs in infrastructure construction and other aspects，An effective system is formed again，There is still a long way to go，But what is optimistic is that more policies will be introduced、More industry voices call for attention，And the implementation of the rural revitalization strategy、The trend of rural 188bet mobile login development has brought more "forced" promotion effects。

188bet mobile login companies are facing difficulties, how can they find financing solutions?

Member 188bet mobile login National Committee 188bet mobile login Chinese People’s Political Consultative Conference、Mission Hills Group Chairman and CEO Zhu Dingjian:

1. It is recommended that the government provide more policy dividends，Helping more outstanding 188bet mobile login companies sprint for A-share IPO；Also，Suggest the government to introduce policies，Encourage financial institutions to use more agency share transfer systems (New Third Board)、Local property rights exchanges and cultural exchanges and other platforms，Cultivate applicable financial services for 188bet mobile login enterprises，Increase the proportion of 188bet mobile login companies listed on the market；

2. It is recommended that the National Banking and Insurance Regulatory Commission and other financial regulatory agencies jointly issue policies，Encourage banks and other financial institutions to develop loan evaluation systems specifically for the 188bet mobile login industry，Let 188bet mobile login enterprises not rely on the credit of the main body and the credit of corporate legal persons，Instead, financing is mainly supported by specific assets，To promote asset securitization in the 188bet mobile login industry；

3. It is recommended that financial institutions appropriately extend the working capital loan cycle for 188bet mobile login enterprises，Development loans for fixed asset projects will be issued according to the preparatory planning arrangements for 188bet mobile login projects；

4. It is recommended that the current preferential loan policy for small and micro enterprises in the real economy be extended to small, medium and micro 188bet mobile login enterprises，Also provide financial services and support that should be extended as long as possible。Support and encourage financial institutions to increase pure credit loan quotas for small and medium-sized 188bet mobile login enterprises，And carry out targeted innovation；Also encourage insurance companies、Guarantee companies and others provide credit enhancement guarantees for small and medium-sized 188bet mobile login enterprises that do not have physical assets，Solve the financing difficulties of small and medium-sized 188bet mobile login enterprises due to insufficient guarantee collateral。

Zhi Hui’s point of view: It is not an exaggeration to regard 2020 as the year of “transition” for travel companies。Both revenue and profit dropped sharply、Cash flow under pressure、Selling assets "survival with broken arms"，It seems to have become the face of all 188bet mobile login companies during the epidemic，Seeking financial support is urgent。

The above suggestions can be regarded as poking at the "pain points" of financing for China Travel Enterprises, especially small and medium-sized 188bet mobile login enterprises。

Compared to most industries，Financing is inherently difficult for travel companies。188bet mobile login companies, especially tourist companies in scenic spots，Heavy reliance on natural resources，The characteristic of “depending on the sky”，Limits the growth of profit scale and risk resistance。NEEQ has basically lost its appeal，But after being delisted from the New Third Board，Sprinting for an IPO is even more difficult，Relatively single business model and hidden growth bottlenecks，It is unable to expand its imagination in the capital market，There are only a handful of A-share listed travel companies。New delisting regulations on the Shanghai and Shenzhen stock exchanges introduced at the end of 2020，Putting greater pressure on listed travel companies，Western Region 188bet mobile login、Dalian Sunya is facing the risk of delisting，It is not ruled out that more 188bet mobile login companies will be shot in the future。

At the same time，Limited by large investment volume、Long return period、Factors such as high operational requirements，The financing channels for travel companies are relatively single。And current financial services、Financial tools can no longer meet the investment and development needs of 188bet mobile login companies。Limited by reasons related to asset confirmation and continued revenue guarantee in the 188bet mobile login industry，The credit ratings of many travel companies are difficult to meet the bond issuance standards，Making asset securitization difficult to implement in the 188bet mobile login industry。

In this context，With policy bonus、Financial institution support, etc.，Breaking the financing barriers for 188bet mobile login companies，Promote high-quality 188bet mobile login companies to sprint for A-shares、Local exchanges and other platforms，Enhancing corporate asset liquidity。Explore industrial funds on this basis、Asset securitization、Innovation in financial models such as supply chain finance，It will also further improve the financing capabilities and flexibility of 188bet mobile login companies，Effectively solve the current "urgent needs"。But，Easier said than done，To make iron, you need to be strong yourself，Model innovation in 188bet mobile login enterprise financing、Path breakthrough，There is still a long way to go。

Digital cultural 188bet mobile login is “coveted” by more giants

Ding Lei, member 188bet mobile login National Committee 188bet mobile login Chinese People’s Political Consultative Conference and CEO of NetEase:

1. Building a digital cultural 188bet mobile login cooperation service platform，Expand the entire smart cultural 188bet mobile login industry chain，Deepening technological enterprises and cultural heritage units、Integrated online and offline development of tourist attractions and other areas；

2. Break data silos，Promote data sharing and openness among government and enterprise institutions，Create a batch of “immersive 188bet mobile login” model projects，Promote the transformation and upgrading of the cultural 188bet mobile login industry；

3. The government provides special subsidies and other measures to stimulate consumption，Build digital cultural 188bet mobile login into a new growth point in the post-epidemic internal cycle。

Zhi Hui’s point of view: At first glance, the head of NetEase proposed smart cultural 188bet mobile login、Digital Cultural 188bet mobile login Proposal，A bit curious。Actually, from two aspects，You may think these suggestions are normal。

First, with the rapid development of science and technology，Cloud computing、Big data、The arrival of the digital age based on artificial intelligence。Integrating Internet technology and 188bet mobile login，Activate traditional culture and offline 188bet mobile login resources，It has gradually become a new trend in the cultural 188bet mobile login industry。The huge number of users owned by Internet companies、More complete user portrait data and other digital resources，And digital technology capabilities，Corresponding to the passenger flow conversion needed by the 188bet mobile login industry、Smart operation management services, etc.，All direct assistance。Scenic Area、The intelligence sought by destination cities、Digital，It’s hard to resist the tide。At the same time，Internet companies also need more scenarios、Integration and integration of industrial data，Including the need for unblocked access to government data；

The second is in addition to the intelligence of ability，Product supply also needs to be refreshed，The target customer group is changing、Demands are changing，New scene、New product、The creation of new experiences is imminent，And Internet companies such as NetEase，What's there？Game IP、Cultural content and the ability to continuously create new content，These require more monetization conversions，Form a longer industrial chain，And cultural 188bet mobile login needs、Blessings of new technologies, etc.，They have formed a good space for cooperation，For example, game IP is implemented in theme parks as new projects、Built into a new offline 188bet mobile login experience project, etc.，Not uncommon，And it will be more obvious。

Rural cultural 188bet mobile login opportunities through urban-rural interaction

Zheng Xiaoxing, deputy to the National People’s Congress and chairman 188bet mobile login Sichuan Federation of Literary and Art Circles:

Improving the multi-directional layout of cultural 188bet mobile login resources to empower production and life，Building a "new business format for the transformation and utilization of cultural 188bet mobile login resources、New channel、New consumption、New space”，Turn a large rural cultural 188bet mobile login space into a small scene in a big city、Convert large lines to small channels、Convert large products to small stores、Convert big data into small online store，Incubate e-commerce consumption、Niche consumption、Focused consumption、Customized consumption、New forms such as enclave consumption。

Zhi Hui’s point of view: The key point in summarizing these suggestions is to connect rural cultural 188bet mobile login products with urban residents’ consumption。One，Tour around the city、Micro vacation needs，And urban and rural transportation improvements, etc.，Promote the spillover of urban residents’ consumption to rural areas，Rural areas have become an important area for urban consumption；Part 2，Urban residents have common features in consumption，Also more personalized、Differentiation，Rural scene、Cultural 188bet mobile login resources and other resources form a common supply for rural leisure vacation，At the same time, it provides differentiation based on diversified products、Niche experience。

Rural cultural 188bet mobile login consumption of future urban residents，Based on a comprehensive destination model，There will be tiered consumption，Differentiation of target audience、Personalization，It means that the supply of rural cultural 188bet mobile login products is a comprehensive long chain，It is also necessary to explore more (niche) resources and create products，Formation of hierarchy、Diversified supply system。

How can travel agencies wait until "tomorrow"?

National People’s Congress representative、Huang Xihua, General Manager of Guangdong 188bet mobile login Holding Group Co., Ltd.:

1. Extension of social security fee reduction and exemption policy，It is recommended to postpone the reduction and exemption of various social insurance premiums in the travel agency industry，Execution until the time point when the travel agency business is fully restored；

2. Give enterprises a certain proportion of tax subsidies，Recommendations for travel agencies 2021、Exemption from VAT in 2022，Reduce the operational burden of enterprises；

3. Introducing a policy to stabilize employment，It is recommended to introduce relevant employment stabilization policies for travel agencies that organize employees to resume work and production in an orderly manner，Ensuring travel agencies to weather the storm smoothly；

4. It is recommended that commercial banks appropriately relax loan conditions for travel agencies，Implement preferential interest rate，Increase credit loans in the 188bet mobile login industry，Launching anti-epidemic loans for travel agencies、Salary loan、Rent loan and other small loan products，Solving corporate capital turnover and inter-corporate debt problems；The fifth is to implement dynamic management of travel agency quality guarantee funds、Insurance management and tax management。

Customer perspective: Most travel agencies that still exist are still in danger。Under the impact of the epidemic，The hardest hit area for domestic 188bet mobile login is cross-border 188bet mobile login，The second is long-term travel、Inter-provincial travel。Judging from the recovery situation，The inter-provincial team tour, which had been suspended for half a year, was announced to be restarted in July last year，Outbound travel is still in a "frozen" state。Used to travel across borders、A traditional travel agency that plays an important role in long-term group tours，Caught in a "life and death situation"。

Ministry of Culture and 188bet mobile login data display，National Travel Agency Domestic 188bet mobile login Organization 6266 in the fourth quarter of 2020.380,000/person-day，Decrease of 56 year-on-year.26%。Under the epidemic，Local travel、Surrounding 188bet mobile login has become the focus of urban destinations and major cultural 188bet mobile login projects，Travel agencies generally face "0 business、The dilemma of “0 group leaders”，A large number of travel agencies closed down。

“Surviving” travel agencies face a long recovery period，It is difficult to resume work and reach production，Most of them are operating at a loss。At the same time，It is difficult to maintain the original team size，Serious brain drain，The number of travel agency employees in January 2021 decreased by approximately 33% compared with the end of 2019，The loss of full-time tour guides exceeds 80%。

Measures involved in the proposal，如Extension of social security fee reduction and exemption policy、Give tax subsidy，And launch a policy to stabilize employment、Financing policies, etc.，The primary purpose is still to ensure that most travel agencies "survive" before the 188bet mobile login industry is fully restored。Some people think，“De-travel agencyization” may become one of the trends，The main idea is not to avoid travel agencies，But transformation，Get rid of the original industrial chain model，On the one hand, it changes the original service supply model that assembles essential resources or products such as food, accommodation, travel, shopping and entertainment，Optimize product design and development，Enhance service quality and experience；On the other hand, it changes the established role of travel agencies in the cultural 188bet mobile login industry chain，Use your own customer base、Channel、Accumulated advantages in resources and other resources，Explore more business models and growth space。

Intangible cultural heritage 188bet mobile login under rural revitalization

Tian Jing, member 188bet mobile login National Committee 188bet mobile login Chinese People’s Political Consultative Conference:

Establishing intangible 188bet mobile login heritage skills majors in the vocational and technical education system for ethnic minorities，And ensure the construction of teaching staff，Cultivate more talents，Let them become the new driving force for rural revitalization in minority areas。

Building a National Intangible 188bet mobile login Heritage Digital Museum，Promote the excellent intangible 188bet mobile login heritage of the Chinese nation。At the same time，Use this as a carrier，Promote non-governmental foreign exchanges。

Zhi Hui’s point of view: These suggestions contain at least two core information points: the cultivation of intangible 188bet mobile login heritage talents、Productization (digitization) of intangible 188bet mobile login resources。Ethnic minorities have better intangible 188bet mobile login resources、Intangible 188bet mobile login heritage skills，But at the same time, we are facing an insufficient supply of talent，Even some intangible 188bet mobile login heritage artists have a talent gap，This reality is supported by policy、Under the influence of the introduction of market elements，Getting some improvements，But there has not yet been an overall substantial improvement。In the context of rural revitalization strategy，I believe it will bring more positive factors to this current situation，But the same talents involved、Promotion of industries, etc.，Another long chain、Systematic Engineering。

Also，Differentiation of intangible cultural resources、Uniqueness and even scarcity，Some aspects make it a resource with considerable market potential，In cultural protection、Integration of culture and 188bet mobile login、Technological iterative development、Under the background of new consumption in cultural 188bet mobile login，The combination or integration of culture and technology has become one of the trends，Digitization of cultural resources is one of them，Whether it is the protection of intangible cultural resources、New experience product supply, etc.，Both will help to some extent。

The Yangtze River cruise industry is about to “change”

National People’s Congress representative、Zhang Rui, Chairman of China Yangtze Shipping Group:

Yangtze River cruise 188bet mobile login is an important part of China’s 188bet mobile login industry，It is the integration of communication and 188bet mobile login、A model of integrated development of culture and 188bet mobile login。To promote the healthy development of the Yangtze River cruise industry，Promote the prosperity and stability of the Yangtze River Economic Belt and Yangtze River 188bet mobile login，Recommended to increase policy support for Yangtze River cruise companies，At the same time, we will effectively increase the management and control of Yangtze River cruise capacity。

Perspective of favoritism: from the perspective of consumption deferral and industrial development deferral，The development of my country’s cruise 188bet mobile login and cruise industry，It has reached a more important period，Among several domestic cruise industry development (potential) highlands，Hainan (especially Sanya)、The Yangtze River Delta and others have their own advantages and disadvantages。

Taking the Yangtze River Delta as an example，Relatively large consumer group and relatively high spending power、Reaching a wider regional market，Make it a highland for leisure and vacation，Consumption demand for cruise 188bet mobile login is rising，At the same time，The epidemic becomes normal、The return of outbound 188bet mobile login has boosted the potential demand for domestic cruise 188bet mobile login。Cruise 188bet mobile login is also one of the new supplies of promotion fees within the Yangtze River Delta。In addition, the islands in the Yangtze River Delta are rich in resources，A better province has been formed、Intercity transportation circle，Convenient location。It is indeed time to promote the development of Yangtze River Cruises。

But the relevant policy support is insufficient、The basic supporting facilities 188bet mobile login island destination need to be improved、Coordinated management innovation of relevant departments, etc.，All make the development 188bet mobile login cruise industry require more funds、Policy、Mechanism innovation and other support。

Local 188bet mobile login IP, how to make gold?

Li Shujian, deputy to the National People’s Congress and director of Henan Yu Theater:

Establish a special working organization for cultural and 188bet mobile login integration focusing on strengthening the pioneering role of Henan Opera in promoting Yellow River culture，Effectively guide funds、Talent、Technology gathers in the development of cultural 188bet mobile login industry，Building a brand with international appeal project。

It is recommended to build Chang Xiangyu、Ma Jinfeng、Ancient towns and tourist attractions with famous opera masters such as Yang Lanchun，Use the influence of the drama master’s name to promote our Henan、Promote Yellow River culture—Yu Opera itself is Yellow River culture。In addition to developing 188bet mobile login，better able to build an ancient town 188bet mobile login economic circle，Enhance the attraction of 188bet mobile login in the ancient town，At the same time increase the employment rate of rural surplus labor force。

Perspective of favoritism: undeniable，Under the influence or impact of various factors，A local traditional performance with a long history such as Henan Opera，The development status quo will inevitably decline，But from another perspective，Localization of this type of performing arts、Outstanding uniqueness，Strong local cultural IP attributes，In destination marketing and branding、Cultural 188bet mobile login product creation，There is still a lot of potential，The key lies in how to innovate。

There is an important information point in the above suggestions，That is, "Henan Opera itself is the Yellow River culture"，Let’s not say whether this formulation is acceptable，But place Henan Opera in the broader Yellow River 188bet mobile login system，There will be brand marketing conversion、Extra points in product creation and other aspects，However, the problem of grandeur may be that it will "obliterate" the relatively microscopic individuals，Weakens individual recognition，So how to take advantage of the situation，It is crucial to highlight your own uniqueness。

Have unique cultural IP、A destination with rich cultural heritage，How to change in the new cultural 188bet mobile login era，Promote destination marketing and brand building、Promote consumption, etc.，Find more effective borrowing points、Breaking Point，Still a question to be solved。

Cross-regional cooperation to build “big cultural 188bet mobile login”

Zhu Xiaojin, member 188bet mobile login National Committee 188bet mobile login Chinese People’s Political Consultative Conference:

Focus on the integration of culture and 188bet mobile login，Enrich product supply。Revolving around promoting canal cultural 188bet mobile login，Promote the transformation of the Grand Canal from a geographical space into a cultural space；Actively cultivate creative design services related to canal culture、Cultural and leisure services、Cultural and artistic services and other characteristic cultural industries；With activity、The event promotes the construction and improvement of the Grand Canal Greenway，Expand influence。

Strengthen the construction of basic cultural 188bet mobile login service facilities along the canal。Cultural 188bet mobile login in provinces along the canal、Sports Department，Can cooperate with the construction of modern public cultural service system and national fitness plan，Along the Grand Canal Greenway，Based on the concentrated living situation of residents and the needs of surrounding residents for cultural and sports activities；Plan and gradually build a number of complete service facilities、Free cultural, sports and leisure supporting facilities open to residents，Build the Grand Canal into a beautiful environment、A cultural, sports, 188bet mobile login and leisure green corridor with complete service facilities。

Adhering to Benefit’s Perspective: Promoting the Development of Cultural 188bet mobile login on the Grand Canal，Can be placed in the construction of the Grand Canal National Cultural Park、A comprehensive view from the perspective of regional destination cultural 188bet mobile login development，Protection and development of cultural resources、Demand for integrated development of culture and 188bet mobile login，It will be overlaid in the construction of the National Cultural Park。

The Grand Canal has relatively unique and profound cultural 188bet mobile login resources，Across multiple regions at the same time，Shared resources belonging to the "large area" destination，here，First, we must carry out innovative development of these resources under the premise of protection，Realize new cultural 188bet mobile login product supply、Industrial chain construction；Regions involved in the second issue are cooperating、Find more places for mutual benefit，Involving management、Innovation in development and other mechanisms，Differential mutual promotion and interconnection of products，So that we can leverage each other，Form a long-term resource chain collaborative construction。By extension，For other cross-regional natural and cultural resources such as the Yellow River、Yangtze River, etc.，This logic can also be used。Improvement in transportation convenience、Expansion of travel radius、Tour around the city、Under multiple backgrounds such as urban leisure vacation and travel，Cross-regional cooperation is also inevitable。

(Proposals involved in the article or public content of representative committee members，Comprehensive excerpt from China.com、NetEase Finance、188bet mobile login Travel China、China News Network、China Securities Network、大河网、Public reports by Dayang.com and others。Proposal for representatives/members，Zhihui will continue to pay attention。）